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All Journal Jurnal Manajemen dan Agribisnis Habitat Jurnal DIDIKA: Wahana Ilmiah Pendidikan Dasar AGRISAINTIFIKA Jurnal Ilmu-ilmu Pertanian Jurnal Istiqro' Pendas : Jurnah Ilmiah Pendidikan Dasar Iqtishoduna: Jurnal Ekonomi Islam ENTITA: Jurnal Pendidikan Ilmu Pengetahuan Sosial dan Ilmu-Ilmu Sosial Journal of Classroom Action Research Jurnal Pendidikan, Sains, Geologi, dan Geofisika (GeoScienceEd Journal) Arus Jurnal Sosial dan Humaniora Jurnal Pendidikan Sosial Keberagaman (JURIDIKSIAM) Jurnal Teknologi dan Manajemen Industri Terapan Jurnal Buana Pengabdian Jurnal Pepadu Journal of Mandalika Literature Jurnal Pengabdian Inovasi Masyarakat Indonesia Jurnal Bisnis dan Manajemen (JURBISMAN) JPNM : Jurnal Pustaka Nusantara Multidisiplin Gudang Jurnal Multidisiplin Ilmu Beginner: Journal of Teaching and Education Management JEBD Jurnal Riset Multidisiplin Edukasi Journal of Islamic Economics and Finance Jejak digital: Jurnal Ilmiah Multidisiplin Indonesia Economic Journal Jurnal of Islamic Economic Studies Scripta Economica: Journal of Economics, Management, and Accounting Ascendia: Journal of Economic and Business Advancement SOCED SASAMBO : Journal of Social Education Sasambo
Masyhuri
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Journal : Habitat

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The The Influence of Green Marketing Mix and Environmental Awareness on Oat Milk Purchase Decision in the Special Region of Yogyakarta Province Aurelia, Vena Bianda; Masyhuri; Suryantini, Any
HABITAT Vol. 35 No. 3 (2024): December
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2024.035.3.26

Abstract

Environmental issues have led to changes in people's lifestyles, making them more environmentally conscious, especially when purchasing products, including selecting the foods they consume. One commonly consumed food product is milk. Cow's milk production in Indonesia has not yet met domestic demand, necessitating alternative milk options such as plant-based milk like oat milk. The latest marketing concept, green marketing, modifies the 4P marketing mix into a green marketing mix, which influences purchasing decisions. Environmental awareness and consumer attitudes can also impact purchasing decisions. The aim of this study is to determine the influence of the green marketing mix and environmental awareness on purchasing decisions, both directly and mediated by consumers' attitudes. This research is a descriptive quantitative study. The analysis technique used is SEM-PLS, with 215 respondents. The sample was determined using purposive sampling and the sample size was determined using the rule of thumb from SEM. The results of this study indicate that the green marketing mix, environmental awareness, and consumers' attitudes directly influence purchasing decisions. Consumers' attitudes only mediate the effects of green price, green promotion, and environmental awareness on purchasing decisions.
Application of The Extended Theory of Planned Behavior on Shallot Farmers In Adopting Semi-Organic Farming Method Ibrahim, Taris; Perwitasari, Hani; Masyhuri
HABITAT Vol. 35 No. 3 (2024): December
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2024.035.3.28

Abstract

Environmental issues today are driving consumer behavior toward choosing products with minimal chemical content. This trend puts pressure on farmers to meet consumer demand through semi-organic farming methods. It implies that products from semi-organic farming have a promising future. However, farmers' interest in adopting semi-organic farming methods remains relatively low, as indicated by the slow adoption process. The aim of this research is to examine the influence of attitudes, subjective norms, perceived behavioral control, environmental concern, and environmental knowledge on the intention to adopt semi-organic farming methods, both directly and through the mediation of attitudes. This study is descriptive and verifiable, involving 136 shallot farmers as respondents from Kretek and Sanden Districts, Bantul Regency. The sample was determined using purposive sampling, and the analysis was conducted using SEM-PLS techniques. The results show that attitudes, subjective norms, and perceived behavioral control have a positive and significant effect on the intention to adopt semi-organic farming methods. Environmental concern and environmental knowledge do not directly affect the intention to adopt semi-organic farming methods, but they must influence attitudes in order to impact the intention to adopt semi-organic farming methods.
Co-Authors A. Asharil Kahar A. M. Rahmat Ramadhani Al Kautsar M. Achmad Sani Supriyanto Afriani, Ekha Ahmad Hamdallah Ainur Rozikin Akbar, Ahmad Naufal Alhaj, Yusri Aliska Debbi Amilda, Lina Amini, Rabiatul Amir Baihaqi Andi Sari Ayu Juniarti S Anugra Riski Pratama Any Suryantini Aprijon Arafah, Muh Ariyanti Aswasulasikin Aurelia, Vena Bianda Avincennia Vindy Fitriana Awalyah Gusdayanti Ayu Prihandari, Ni Luh Budi Azwar Catriani Dede Alfian Eka Allafta Firman Erik, Septi Hariadi Eva Arifah Fani Rahmadhani Firmansyah Fitra Lestari fitriani rahmadani as'ha Gusnanda, Wili Haerul Nisa Hairil Wadi Hamidsyukrie Hamidsyukrie ZM Hani Perwitasari, Hani Hardianti Harianty, Resty Eva Hariz, Abdul Harniati Hasni Syanda HENDRA GUNAWAN B11211055 Hendri Saputra Himayatul Izzati Husnul Khatimah Ibrahim, Taris Ihfaningrum, Aziz irham Karina Kamista Kartika Putri Amanda Khairiel Zyavii Rahman Kharina Julianty kiya, ruqyah_26 Lisani, Nurul Made Novi Suryanti, Ni Maria Ulfa Masyhuri Masyhuri Mila Noviana, Mila Moch. Mahsun Mubarak, Syahrul Muh. Akwan Muh.Rifky Bahar Muhammad Husni Muhammad Ilyas Muhammad Ilyas Muhammad Yamin Multi Arnilasari Nabila Ni Made Novi Suryanti Nopiza, Liza Novi Suryanti , Ni Made Nur Salsa Fadillah Nuraisyah Arif Nursahwa Ramadani Nursapti Nursaptini Nursaptini Nursaptini Nurul Awalia Nurul Ramadan Pramujianto Pujiani, Sri Putra, A. Suwandira Raden Mohamad Herdian Bhakti Rahmat Hidayat Rahmayanti, Mira Rayong Rezki Rian Ridwan Risma Tri Aryanti Roni Nur Rosidah, Afifatur Roslindah Rusnawati Rusnawati, Rusnawati Samad, Musyakirah Sapda Mardalena Selvi Dewi Astina Sultan Selvy Aryanti Septiana, Tia Shomadani, M. Haikalus Silvi Andriani Siti Harizah Siti Hurriyah , Daeng Soleha, Siti Solly Aryza Sri Rahayu Saputri Sukardi Sukardi Suud Syafruddin Syahraeni Syakir, Aliyah Sri Huriyah Tri Wahyu, Muhammad Ulfi Ilma Amalia1 Utomo, Jepri Wadi, Hairil Wahid Nur Fajri Wahidah, Ananda Wicaksono, Anang Bagus Wiwik Aryanti Yunisa Sri Wahyuni Zulkifli