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All Journal Jurnal Pendidikan dan Kewirausahaan PROFICIO: Jurnal Pengabdian Masyarakat Jurnal Ekonomi Jurnal Penelitian Ekonomi Manajemen dan Bisnis Jurnal Nusantara Berbakti Jurnal Kabar Masyarakat Jurnal Lentera Pengabdian Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat Journal of Islamic Digital Economics and Management Neraca Manajemen, Akuntansi, dan Ekonomi Cidea Journal Menawan : Jurnal Riset dan Publikasi Ilmu Ekonomi Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Ekonomi dan Pembangunan Indonesia Transformasi Masyarakat : Jurnal Inovasi Sosial dan Pengabdian Harmoni Sosial : Jurnal Pengabdian Dan Solidaritas Masyarakat Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Jurnal Bisnis Kreatif dan Inovatif Jurnal Ekonomi, Akuntansi dan Perpajakan Kajian Ekonomi dan Akuntansi Terapan Indonesia Bergerak: Jurnal Hasil Kegiatan Pengabdian Masyarakat Akuntansi dan Ekonomi Pajak: Perspektif Global Jurnal Ilmu Manajemen Dan Pendidikan Kesejahteraan Bersama : Jurnal Pengabdian dan Keberlanjutan Masyarakat Panggung Kebaikan : Jurnal Pengabdian Sosial Karya Nyata: Jurnal Pengabdian Kepada Masyarakat Jejak digital: Jurnal Ilmiah Multidisiplin Jurnal Ilmu Sosial dan Humaniora International Journal of Economics and Management Research
Etty Zuliawati Zed
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Public Health Social Sciences Other

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Strategi Manajerial dalam Meningkatkan Daya Saing UMKM di Era Digital Etty Zuliawati Zed; Salsabila Al Muniroh; Asmala Sabrina; Novitasari; Adel Paila
Transformasi Masyarakat : Jurnal Inovasi Sosial dan Pengabdian Vol. 2 No. 3 (2025): Juli: Transformasi Masyarakat : Jurnal Inovasi Sosial dan Pengabdian
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/transformasi.v2i3.1551

Abstract

This study aims to examine managerial strategies implemented by MSMEs (Micro, Small, and Medium Enterprises) to enhance their competitiveness in the digital era using a qualitative method. MSMEs face significant challenges in maintaining their existence and expanding their market amid rapid technological advancements. Through in-depth interviews and observations with MSME actors, this research explores how digital transformation, digital marketing strategies, and digital capability development are managed managerially to improve operational effectiveness and broaden market reach. The results indicate that the application of digital management, including the utilization of social media, e-commerce, and management information systems, can increase brand awareness, customer loyalty, and business efficiency. Furthermore, the development of digital skills among human resources is a key factor in the successful digital transformation that positively impacts MSMEs’ competitiveness in local markets. This study provides recommendations for MSME practitioners and stakeholders to comprehensively integrate digital strategies to face competition in the digital era.
Sosialisasi Praktik Ekonomi Manajerial dalam Penyusunan Anggaran untuk Peningkatan Kinerja Karang Taruna Sesri Selina; Etty Zuliawati Zed; Ihsan Putra Ramadhan; Addiin Dwi Saputro; Nadia Siti Ajrak; Laela Zhafarina
MENAWAN : Jurnal Riset dan Publikasi Ilmu Ekonomi Vol. 3 No. 4 (2025): Juli: MENAWAN: Jurnal Riset dan Publikasi Ilmu Ekonomi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/menawan.v3i4.1618

Abstract

The objective of the dissemination activity on managerial economic practices related to budgeting was to enhance the understanding and capacity of Karang Taruna administrators in managing organizational finances efficiently and responsibly.through training sessions and interviews, participants gained practical insights into planning, controlling, and evaluating budgets based on managerial economics principles. The outcomes of the activity demonstrated that applying efficiency and effectiveness principles in budgeting can improve accountability, transparency, and overall organizational performance.the budgeting process for the 2025 UMKM Bazaar served as a practical example, showing that structured and participatory financial management can enhance organizational governance and optimize the use of available resources.according to the final evaluation, the administrators showed significant improvement in budget planning and management skills, contributing to better performance and increased professionalism within Karang Taruna.this initiative represents a strategic step toward fostering the independence of community organizations in implementing sustainable programs.
Pendampingan Wirausaha Berbasis Ekonomi Manajerial untuk Peningkatan Daya Saing UMKM di Cikarang Barat Etty Zuliawati Zed; Melani Putri; Vanessa Dwie Meimita; Ulan Ulan; Ayu Amanda Damanik
Harmoni Sosial : Jurnal Pengabdian dan Solidaritas Masyarakat Vol. 2 No. 2 (2025): April : Harmoni Sosial : Jurnal Pengabdian dan Solidaritas Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/harmoni.v2i2.1516

Abstract

This community service activity aims to improve the competitiveness of MSMEs through mentoring entrepreneurs based on managerial economics. Many MSMEs have not optimally implemented managerial principles, such as financial planning, market analysis, and decision-making strategies. The managerial economic approach is used to help MSMEs understand consumer behavior, cost efficiency, and effective resource management. The implementation methods for this activity include field observation, training, interactive discussions, and direct mentoring for MSMEs in the target area. The results of this activity show an increase in participants' understanding of business management, such as the implementation of more measurable strategies to face market competition. Thus, mentoring based on managerial economics has proven effective in strengthening the foundations of entrepreneurship and increasing the competitiveness of MSMEs in a sustainable manner.
Pelatihan Analisis Permintaan dan Penetapan Harga Bagi Pengusaha Katering di Kabupaten Majalengka Etty Zuliawati Zed; Berlian Lutfi Azizah; Elkya Najmi Kamila; Afifah Nur Hasna; Ayu Sulistiani
Harmoni Sosial : Jurnal Pengabdian dan Solidaritas Masyarakat Vol. 2 No. 2 (2025): April : Harmoni Sosial : Jurnal Pengabdian dan Solidaritas Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/harmoni.v2i2.1540

Abstract

Catering entrepreneurs in Indonesia have high market demand. Demand analysis and pricing training training is currently needed for small and medium-sized catering entrepreneurs to know to find out whether the demand is in accordance with the price that can compete in the market. Compete in the market. The utilization of this analysis aims to determine the number of potential customers that are considered important for market opportunities as well as assisting in improving efficiency and optimizing resource allocation. in improving efficiency and optimizing resource allocation. The method used used is a participatory approach to business actors including training and data collection. and data collection. This activity is implemented online through active communication and continuous mentoring. The main target that we took is catering businesses in Majalengka district. This activity includes: 1) Demand analysis training; 2) Pricing training; 3) Collection of questionnaire data collection; 4) Performance monitoring and evaluation. This activity is expected to can create opportunities for catering entrepreneurs in adapting to market dynamics ever-changing demand and can survive by having maximum profit and minimum cost. maximum profit and minimum cost.
Pengaruh Penggunaan Qris Sebagai Alat Pembayaran Digital Terhadap Perilaku Konsumen di Era Cashless Society Etty Zuliawati Zed; Naswa Nur Hanifah; Cherisa Zirly Fera; Elena Prihayanti; Bayhaqi, Bayhaqi
Jurnal Ilmu Manajemen dan Pendidikan | E-ISSN : 3062-7788 Vol. 2 No. 2 (2025): Juli - September
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Globalisasi dan kemajuan teknologi telah mendorong transformasi signifikan dalam sistem pembayaran. Salah satu inovasinya  adalah QRIS (Quick Response Code Indonesian Standard), yang memungkinkan transaksi dilakukan secara cepat dan praktis tanpa uang tunai. Penelitian ini bertujuan untuk mengkaji pengaruh penggunaan QRIS terhadap perilaku konsumen di era cashless society, khususnya dalam hal persepsi manfaat, keputusan penggunaan, dan perilaku konsumtif. Penelitian ini menerapkan metode kuantitatif deskriptif, mengumpulkan data primer melalui kuesioner daring berskala Likert. Sebanyak 130 responden, yang sebagian besar adalah generasi muda, berpartisipasi dalam pengumpulan data tersebut, kemudian hasilnya dianalisis menggunakan statistik deskriptif. Populasi dalam penelitian ini adalah mahasiswa dan masyarakat umum yang memahami transaksi digital. Hasil penelitian menunjukkan bahwa QRIS telah diadopsi secara luas oleh konsumen berkat kemudahan, kecepatan, dan keamanannya, yang juga memengaruhi pilihan tempat belanja dan dianggap fleksibel untuk berbagai nilai transaksi. Meskipun demikian, kemudahan tersebut turut mendorong perilaku konsumtif, di mana pengguna cenderung lebih mudah mengeluarkan uang dan kurang menyadari jumlah pengeluaran mereka. Oleh karena itu, penelitian ini menekankan bahwa di era cashless society, literasi keuangan perlu ditingkatkan untuk mengatasi risiko konsumsi berlebihan yang dipicu oleh kemudahan transaksi digital QRIS
Optimalisasi Manajerial Ekonomi Pada Koperasi Desa Mekarmukti Cikarang Utara Untuk Peningkatan Masyarakat Etty Zuliawati Zed; Eliza Kotrun Nada; Muh Arham Aswad; Nisah Ukhfi Angreani; Siti Khoirunnisa
Akuntansi dan Ekonomi Pajak: Perspektif Global Vol. 2 No. 3 (2025): Agustus: Akuntansi dan Ekonomi Pajak: Perspektif Global (AEPPG)
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/aeppg.v2i3.1289

Abstract

Village cooperatives have a strategic role in driving local economic growth and improving community welfare. However, suboptimal managerial management is often a major obstacle in achieving these goals. This study aims to analyze and identify strategies to optimize economic managerial in village cooperatives in Melarmukti Village, North Cikarang District. The method used is a descriptive qualitative approach through observation, interviews with cooperative administrators, village officials, and local communities. The results showed that cooperatives in Melarmukti Village still face various challenges, such as the lack of managerial training, the lack of periodic evaluations, and low collaboration with external parties. Optimization can be done through increasing the capacity of cooperative human resources, implementing a periodic evaluation system, and establishing strategic partnerships with financial institutions and universities. With targeted and sustainable managerial improvements, village cooperatives have great potential to become economic drivers and improve community welfare at the local level.
Evaluasi Kinerja Lingkungan Rocket Stove dalam Mengurangi Polusi Udara Outdoor di Desa Cibarusah Jaya Etty Zuliawati Zed; Nurul Azizah Ul Utami; Meiry Hana Wijaya; Intan Maharani; Rosma Debi; Deris Pernandi Putra; M. Ridha Rasepto; Zulfikri; Putra Rizqi Ramadhani; Ayu Trisna; Mirza Adityantoro; Ernawati
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 1 No. 5 (2025): SEPTEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/5g64ph69

Abstract

Polusi udara merupakan salah satu permasalahan lingkungan yang paling mendesak di wilayah perkotaan, khususnya di Desa Cibarusah Jaya. Penelitian ini bertujuan untuk mengevaluasi kinerja lingkungan rocket stove dalam mengurangi polusi udara outdoor di Desa Cibarusah Jaya. Dengan menggunakan metode penelitian kualitatif, studi ini menganalisis efektivitas rocket stove sebagai alternatif teknologi pembakaran yang lebih bersih dibandingkan dengan kompor tradisional. Penelitian dilakukan melalui observasi lapangan, wawancara mendalam dengan pengguna, dan analisis dokumentasi di Desa Cibarusah Jaya. Hasil penelitian menunjukkan bahwa implementasi rocket stove mampu mengurangi emisi partikulat dan gas berbahaya hingga 60-80% dibandingkan dengan kompor kayu tradisional. Faktor-faktor yang mempengaruhi kinerja meliputi desain combustion chamber, kualitas bahan bakar, dan perilaku pengguna. Penelitian ini memberikan rekomendasi untuk pengembangan kebijakan dan program implementasi rocket stove sebagai solusi teknologi tepat guna untuk mengatasi masalah polusi udara di Desa Cibarusah Jaya.
Optimalisasi Peran Humas dalam Menjalin Komunikasi dan Distribusi Bantuan Sosial Etty Zuliawati Zed; Medeline; Ferawati; Anggini Widya Alvianti; Fikri Al-Munawar; A Zeze; Reza Irawan; Faris Iqbal H; Andriyanto; Bayu Adi Putra; Anang Lukmana; Irene Abelianata
Jurnal Ilmu Sosial dan Humaniora Vol. 1 No. 3 (2025): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/31164t76

Abstract

Penelitian ini bertujuan untuk mengeksplorasi fungsi strategis humas desa dalam membangun komunikasi dan mendukung distribusi bantuan sosial di Desa Cibarusah Jaya. Dengan menerapkan metode kualitatif deskriptif melalui wawancara dan pengumpulan dokumen, penelitian ini menemukan berbagai strategi komunikasi humas, tantangan, serta langkah-langkah pengoptimalan yang telah dilaksanakan. Humas berfungsi sebagai penghubung antara pemerintah desa dan warga, tidak hanya menyampaikan informasi secara jelas dan transparan tetapi juga menerima masukan, menjelaskan isu yang ada, dan memperkuat kepercayaan publik. Strategi yang digunakan mencakup pemanfaatan platform media sosial, interaksi langsung, dan kerja sama di antara berbagai pemangku kepentingan. Beberapa tantangan yang dihadapi meliputi keterbatasan sumber daya manusia, sarana komunikasi, dan kemampuan literasi digital dari masyarakat. Temuan penelitian menunjukkan bahwa peran humas yang fleksibel dan bersinergi dapat meningkatkan transparansi, akuntabilitas, serta efektivitas dalam program bantuan sosial di tingkat desa.
THE EFFECT OF WORK MOTIVATION, TRAINING AND COMPENSATION ON THE EMPLOYEE PERFORMANCE OF MEDIROSSA HOSPITAL 2 BEKASI Tri Mulyani Kartini; Etty Zuliawati Zed
International Journal of Economics and Management Research Vol. 1 No. 1 (2022): April : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v1i1.23

Abstract

This research was conducted to determine the magnitude of the influence between motivation. Work, Training and Compensation for Employee Performance. The number of samples in this study were 67 employees at Medirossa Hospital 2 Bekasi. The sampling method used is nonprobability sampling, with the help of statistical software SPSS version 26. The results of the t-test data processing for the work motivation variable (X1) t count 4.554 > 1.998, with a significance value of 0.000 < 0.05 and the Training Variable t count 5,600 > t table 1.998 with a significance value of 0.00 < 0.05 and compensation (X3) t count -2.582 < 1.998 with a significance value of 0.00 < 0.05 then work motivation and training partially have a significant effect while partial compensation has no effect . The results of the f test data processing with an f table value of 35.806 > F table 3.16 and a significance value of 0.00 < 0.05 then Ho is rejected and H4 is accepted, so that work motivation, training and compensation have a simultaneous effect on employee performance.
Pengaruh Work Motivation, Work Discipline dan Training Terhadap Employee Work Productivity Kartini, Tri Mulyani; Etty Zuliawati Zed; Andrianto Prasetya Nugroho
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 9 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i9.3936

Abstract

The success of a company is measured by how optimally it uses existing resources to achieve high productivity. This research aims to find out how much influence work motivation, work discipline and training have on the work productivity of PT employees. IEI. This type of research is quantitative research analyzed using statistics. The author is an employee of PT. IEI in the production operator section has a total population of 62 employees. The sample size uses a saturated sample by means of all members of the population being sampled. Data analysis used SPSS Version 25. This research resulted that the variables of work motivation, work discipline and training had a positive and simultaneous effect on the work productivity of PT employees. IEI. This is proven by the results of F calculated 59.747>2.76 (F calculated>F table) so that Ho4 is rejected and Ha4 is accepted. This means that there is a positive and significant influence between work motivation, work discipline and training simultaneously on the work productivity of PT employees. IEI.
Co-Authors A Zeze Abi Alpa Rijki Addiin Dwi Saputro Adel Paila Adelia Putri Solekha Adinda Zalfaa Adzkia Munifa Rohilawati Affan Miftakhur Royan Afifah Nur Hasna Afrilia Martina Jovanda Wewengkang Afrizal Erlangga Fathir Maulana Ahmad Abdurrohim Ahmad Najmudin Ahya Ansori Alviansyah Rizki Fatkhu Alya Aulia Pane Amara Pristania Amelia Septiani Amelia Yunika Putri Anang Lukmana Andrianto Prasetya Nugroho Andriyanto Angelica Juliana Della Anggini Widya Alvianti Annisa Maulana Majid Arfay Rahman Asmala Sabrina Aswan Supriyadi Sunge Auliya Putri Mardiah Awaladina Suhaebah Siti Ayu Ainunisa Ayu Amanda Damanik Ayu Sulistiani Ayu Trisna Azhar Alhaq Maulna Bayhaqi, Bayhaqi Bayu Adi Putra Berlian Lutfi Azizah Cherisa Zirly Fera Dara Julita Dea Aprilia Dede Wijaya Deris Pernandi Putra Dewi Winarty Mayly Dhea Aulia Trifadilah Diah Ayu Fatmawati Dian Putra Utama Ega Radiansyah Elena Prihayanti Elisa Nabila Eliza Kotrun Nada Elkya Najmi Kamila Erin Soleha Ernawati Faris Iqbal H Fathurohman Fathurohman Fauziah , Sifa Fazrya Rauf Fema Chintia Ferawati Fikri Al-Munawar Filipus Marcell Febrian Fiqih Maria Rabiatul Hariroh Firda Farida Fitria Nurhaliza Rahmadani Putri Frasasti Mawar Halima Halima Ihsan Putra Ramadhan Imelin Sagita S Pardosi Indira Oktavia Intan Maharani Intan Permatasari Irene Abelianata Jasmine Nanda Shabirah Kamilah, Lala Kamelia Kartini, Tri Mulyani Katarina Ija Muda Khomisah Laela Zhafarina M Adi Fazryan M. Abdul Rohman Rifki Aftoni M. Ridha Rasepto Maulidia Sagita Mayly Winarty Dewi Medeline Meidiana Putri Alyssa Meiry Hana Wijaya Melani Putri Mirza Adityantoro Muh Arham Aswad Muh Rofif Perdana Muhamad Syahwildan Muhammad Candra Muhammad Mufidz Aiman Nadia Siti Ajrak Naila Putri Inayah Nanci Margaret Teresia Napitupulu Nasrun Baldah Naswa Nur Hanifah Nasywa Amelia Aura Eren Nawangsih, Ismasari Nisah Ukhfi Angreani NOVITASARI Nugroho, Andrianto Prasetya Nurima Rahmawati Nurul Azizah Ul Utami Nurul Indrawati Panjaitan, Simon Andriano Prasetyo Hari Sandi Prasetyo Harisandi Priyo Handoko Putra Rizqi Ramadhani Rahil Nurfadhilah Raihan Fatsa Alfarizi Ratih Amalia Solehah Reza Irawan Rian Ramadani Rizky Muhammad Riyan Ropida yulianti Rosma Debi Rumsina Lubis Salsabila Al Muniroh Sefi Fefiana Wati Selvi Indriani Sesri Selina Sinta Sundari Heriyanti Sintia Pratiwi Nainggolan Siti Khoirunnisa Siti Suhaebah Awaladina Suci Nur Utami Suhendra Suhendra Suherman Suherman Sumiati Sumiati Sumiati Sumiati Suwara Suwara Tanjung, Kartika Permata Sari Tasya Alisya Taupan Hidayat Tirmansah Tirmansah Tithania Anzhani Titin Oktaviana Tri Mulyani Kartini Ulan Ulan Ummy Nur Nayla Vanessa Dwie Meimita Welly Sheila Apriana Yemima Filadelvia Sinaga Zulfa Zakiatul Hidayah Zulfikri