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All Journal Jurnal Pendidikan dan Kewirausahaan PROFICIO: Jurnal Pengabdian Masyarakat Jurnal Ekonomi Jurnal Penelitian Ekonomi Manajemen dan Bisnis Jurnal Nusantara Berbakti Jurnal Kabar Masyarakat Jurnal Lentera Pengabdian Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat Journal of Islamic Digital Economics and Management Neraca Manajemen, Akuntansi, dan Ekonomi Cidea Journal Menawan : Jurnal Riset dan Publikasi Ilmu Ekonomi Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Ekonomi dan Pembangunan Indonesia Transformasi Masyarakat : Jurnal Inovasi Sosial dan Pengabdian Harmoni Sosial : Jurnal Pengabdian Dan Solidaritas Masyarakat Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Jurnal Bisnis Kreatif dan Inovatif Jurnal Ekonomi, Akuntansi dan Perpajakan Kajian Ekonomi dan Akuntansi Terapan Indonesia Bergerak: Jurnal Hasil Kegiatan Pengabdian Masyarakat Akuntansi dan Ekonomi Pajak: Perspektif Global Jurnal Ilmu Manajemen Dan Pendidikan Kesejahteraan Bersama : Jurnal Pengabdian dan Keberlanjutan Masyarakat Panggung Kebaikan : Jurnal Pengabdian Sosial Karya Nyata: Jurnal Pengabdian Kepada Masyarakat Jejak digital: Jurnal Ilmiah Multidisiplin Jurnal Ilmu Sosial dan Humaniora International Journal of Economics and Management Research
Etty Zuliawati Zed
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Public Health Social Sciences Other

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An empirical examination of factors affecting consumer repurchase intention in department store’s online channel (post Covid-19) Nugroho, Andrianto Prasetya; Etty Zuliawati Zed; Tri Mulyani Kartini
Jurnal Ekonomi Vol. 13 No. 01 (2024): Jurnal Ekonomi, Edition January - March 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to study factors affecting consumer repurchase intention in department store’s online channels. The study covers respondents from Jabodetabek area in Indonesia who have carried out transactions through the department store’s online channel and follow their social media. We chose the Matahari department store because it is the largest department store in Indonesia. Based on the theory of repurchase intention, we consider and identify the nexus between e-service quality, social media engagement, privacy concerns, and e-promotion. Data were collected from 100 samples. Multiple regression is used in this study's analysis to evaluate the hypothesis of each independent variable's effect on the dependent variable. The statistical program SPSS was utilized to help with the testing and analysis of the data gathered from survey responses. The findings show that e-service quality, social media engagement, privacy concerns, and e-promotion have a positive impact on repurchase intention
Pendampingan Strategi Pemasaran Dengan Digital Marketing Di Era Society 5.O Pada Pelaku Usaha Andrianto Prasetya Nugroho; Etty Zuliawati Zed; Prasetyo Hari Sandi
Jurnal Nusantara Berbakti Vol. 1 No. 2 (2023): April : Jurnal Nusantara Berbakti
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jnb.v1i2.107

Abstract

The problems faced by home businesses are quite diverse, ranging from operational management, employee performance, finance, to marketing, are tasks that must be completed by businesses. The challenge faced in this digitalization era is technological competition in terms of product marketing. The lack of utilization of existing digital marketing is one of the problems that exist for business actors who are doing competition. After Covid-19, consumers who are already familiar with the digital era are very used to the convenience of technological facilities that assist in every transaction activity that is carried out, such as when we are going to shop for clothes or food to choose the menu or model we want. want, we don't have to come to the seller's place, just look at the seller's social media, website, or e-commerce(Danny and Robin, n.d.). If business people can no longer follow the existing trends, then our products will lose competitiveness with other people's products that are easy to reach. In addition, it can have an impact on business development, business actors do not develop because income does not increase, the marketing area is not wide(Hidayati, Triajeng Pungkasanti, and Wakhidah 2020a). This becomes self-introspection in increasing mastery of digital marketing in this digitalization era. There are many kinds of marketing strategies, one of which is the use of quite a lot of digital marketing. This is an awareness for Mrs. Dina Marlina as the owner of the Basreng Teh Dina business that assistance is needed in using social media, be it Instagram, Facebook, or opening an e-commers account. in a store or app. other e-commers to become a product marketing tool. Departing from this, it is felt that assistance is needed regarding marketing strategies that focus on the use and utilization of digital marketing in the era of society 5.o so that the business owned is not inferior to other competitors.
PEMANFAATAN TEKNOLOGI DIGITAL DALAM MENINGKATKAN LITERASI SISWA DI SDIT AL MIZAN Nawangsih, Ismasari; Annisa Maulana Majid; Aswan Supriyadi Sunge; Sifa Fauziah; Etty Zuliawati Zed
Jurnal Pengabdian Masyarakat FKIP UTP Vol 7 No 2 (2026): PROFICIO : Jurnal Abdimas FKIP UTP
Publisher : Fakultas Keguruan dan Ilmu Pendidikan Universitas Tunas Pembangunan Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36728/jpf.v7i2.7107

Abstract

Perkembangan teknologi digital telah membawa perubahan yang signifikan dalam dunia pendidikan, khususnya dalam mendukung proses pembelajaran yang lebih interaktif, efektif, dan berpusat pada peserta didik. Namun demikian, pemanfaatan teknologi digital di tingkat sekolah dasar masih menghadapi berbagai kendala, antara lain rendahnya kompetensi guru dalam mengintegrasikan teknologi ke dalam pembelajaran, terbatasnya media pembelajaran digital, serta rendahnya literasi digital siswa. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kemampuan literasi siswa melalui pemanfaatan teknologi digital di SDIT Al Mizan. Pelaksanaan kegiatan mengacu pada tahapan yang dirancang dalam proposal, yaitu sosialisasi program, pelatihan guru, pelatihan literasi digital siswa, implementasi media pembelajaran digital, pendampingan, serta evaluasi. Media pembelajaran yang digunakan meliputi Google Classroom, video pembelajaran, e-book interaktif, Google Form, dan Quizizz sebagai sarana pembelajaran berbasis teknologi. Evaluasi dilakukan melalui observasi, angket, serta pre-test dan post-test untuk mengukur peningkatan kemampuan literasi siswa dan kompetensi guru. Berdasarkan simulasi hasil pelaksanaan yang disusun sesuai rancangan program dalam proposal, kemampuan literasi siswa mengalami peningkatan sebesar 22%, kompetensi guru dalam memanfaatkan media digital meningkat hingga 80%, serta partisipasi siswa dalam pembelajaran menjadi lebih aktif. Selain itu, program menghasilkan media pembelajaran digital, modul literasi digital, serta pembentukan tim literasi digital sekolah sebagai bentuk keberlanjutan program. Kegiatan ini menunjukkan bahwa pemanfaatan teknologi digital berpotensi meningkatkan kualitas pembelajaran, memperkuat literasi digital siswa, serta mendukung transformasi pendidikan dasar menuju pembelajaran abad ke-21. Meskipun demikian, angka-angka hasil tersebut merupakan contoh yang perlu diganti dengan data pelaksanaan sebenarnya sebelum artikel diajukan untuk publikasi.
Peningkatan Efisiensi Operasional dan Strategi Manajemen Persediaan pada Fried Chiken Dua Soedara di Cikarang Baru Fathurohman Fathurohman; Tri Mulyani Kartini; Nasrun Baldah; Etty Zuliawati Zed; Suwara Suwara
Kesejahteraan Bersama : Jurnal Pengabdian dan Keberlanjutan Masyarakat Vol. 3 No. 3 (2026): Juli: Kesejahteraan Bersama : Jurnal Pengabdian dan Keberlanjutan Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/bersama.v3i3.3443

Abstract

The Dua Soedara Fried Chicken MSME in Cikarang Baru faces operational inefficiencies, particularly a high daily waste rate of 3 pieces, or 3%, due to non-data-driven production planning. As independently managed micro-enterprises (solopreneurs), partners lack formal Standard Operating Procedures (SOPs) and digital financial recording systems, leading to a high risk of quality inconsistencies and cash flow uncertainty. This community service initiative aims to improve operational efficiency and strengthen inventory management strategies through digitization and standardization of business processes. The implementation method used is a participatory mentoring approach (Action-Reflection), which includes socialization, demand forecasting training, the application of digital marketing technology, and evaluation assistance. The primary focus of this initiative is the transformation of traditional management to data-driven management to minimize waste. The implemented solutions include the development of standard production SOP documents and the implementation of daily production control tables using the Moving Average method based on historical sales data. Furthermore, branding optimization was carried out through Google Business Profile registration to increase local visibility and training in a simple financial recording application. The results of this activity demonstrated a significant increase in operational efficiency, marked by a decrease in product waste from 3 pieces to less than 1 piece per day (>60% efficiency). Furthermore, marketing digitalization successfully expanded partners' market reach beyond their physical stores. Overall, this program provides a foundation for partners to run their businesses in a more scalable, professional, and sustainable manner.
Co-Authors A Zeze Abi Alpa Rijki Addiin Dwi Saputro Adel Paila Adelia Putri Solekha Adinda Zalfaa Adzkia Munifa Rohilawati Affan Miftakhur Royan Afifah Nur Hasna Afrilia Martina Jovanda Wewengkang Afrizal Erlangga Fathir Maulana Ahmad Abdurrohim Ahmad Najmudin Ahya Ansori Alviansyah Rizki Fatkhu Alya Aulia Pane Amara Pristania Amelia Septiani Amelia Yunika Putri Anang Lukmana Andrianto Prasetya Nugroho Andriyanto Angelica Juliana Della Anggini Widya Alvianti Annisa Maulana Majid Arfay Rahman Asmala Sabrina Aswan Supriyadi Sunge Auliya Putri Mardiah Awaladina Suhaebah Siti Ayu Ainunisa Ayu Amanda Damanik Ayu Sulistiani Ayu Trisna Azhar Alhaq Maulna Bayhaqi, Bayhaqi Bayu Adi Putra Berlian Lutfi Azizah Cherisa Zirly Fera Dara Julita Dea Aprilia Dede Wijaya Deris Pernandi Putra Dewi Winarty Mayly Dhea Aulia Trifadilah Diah Ayu Fatmawati Dian Putra Utama Ega Radiansyah Elena Prihayanti Elisa Nabila Eliza Kotrun Nada Elkya Najmi Kamila Erin Soleha Ernawati Faris Iqbal H Fathurohman Fathurohman Fauziah , Sifa Fazrya Rauf Fema Chintia Ferawati Fikri Al-Munawar Filipus Marcell Febrian Fiqih Maria Rabiatul Hariroh Firda Farida Fitria Nurhaliza Rahmadani Putri Frasasti Mawar Halima Halima Ihsan Putra Ramadhan Imelin Sagita S Pardosi Indira Oktavia Intan Maharani Intan Permatasari Irene Abelianata Jasmine Nanda Shabirah Kamilah, Lala Kamelia Kartini, Tri Mulyani Katarina Ija Muda Khomisah Laela Zhafarina M Adi Fazryan M. Abdul Rohman Rifki Aftoni M. Ridha Rasepto Maulidia Sagita Mayly Winarty Dewi Medeline Meidiana Putri Alyssa Meiry Hana Wijaya Melani Putri Mirza Adityantoro Muh Arham Aswad Muh Rofif Perdana Muhamad Syahwildan Muhammad Candra Muhammad Mufidz Aiman Nadia Siti Ajrak Naila Putri Inayah Nanci Margaret Teresia Napitupulu Nasrun Baldah Naswa Nur Hanifah Nasywa Amelia Aura Eren Nawangsih, Ismasari Nisah Ukhfi Angreani NOVITASARI Nugroho, Andrianto Prasetya Nurima Rahmawati Nurul Azizah Ul Utami Nurul Indrawati Panjaitan, Simon Andriano Prasetyo Hari Sandi Prasetyo Harisandi Priyo Handoko Putra Rizqi Ramadhani Rahil Nurfadhilah Raihan Fatsa Alfarizi Ratih Amalia Solehah Reza Irawan Rian Ramadani Rizky Muhammad Riyan Ropida yulianti Rosma Debi Rumsina Lubis Salsabila Al Muniroh Sefi Fefiana Wati Selvi Indriani Sesri Selina Sinta Sundari Heriyanti Sintia Pratiwi Nainggolan Siti Khoirunnisa Siti Suhaebah Awaladina Suci Nur Utami Suhendra Suhendra Suherman Suherman Sumiati Sumiati Sumiati Sumiati Suwara Suwara Tanjung, Kartika Permata Sari Tasya Alisya Taupan Hidayat Tirmansah Tirmansah Tithania Anzhani Titin Oktaviana Tri Mulyani Kartini Ulan Ulan Ummy Nur Nayla Vanessa Dwie Meimita Welly Sheila Apriana Yemima Filadelvia Sinaga Zulfa Zakiatul Hidayah Zulfikri