Article Per Year (5 Year)
p-Index From 2021 - 2026
5.494
P-Index
This Author published in this journals
All Journal Jurnal Pendidikan dan Kewirausahaan Jurnal Ekonomi Jurnal Penelitian Ekonomi Manajemen dan Bisnis Jurnal Kabar Masyarakat Jurnal Lentera Pengabdian Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat Journal of Islamic Digital Economics and Management Neraca Manajemen, Akuntansi, dan Ekonomi Cidea Journal Menawan : Jurnal Riset dan Publikasi Ilmu Ekonomi Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Ekonomi dan Pembangunan Indonesia Transformasi Masyarakat : Jurnal Inovasi Sosial dan Pengabdian Harmoni Sosial : Jurnal Pengabdian Dan Solidaritas Masyarakat Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Jurnal Bisnis Kreatif dan Inovatif Jurnal Ekonomi, Akuntansi dan Perpajakan Kajian Ekonomi dan Akuntansi Terapan Indonesia Bergerak: Jurnal Hasil Kegiatan Pengabdian Masyarakat Akuntansi dan Ekonomi Pajak: Perspektif Global Jurnal Ilmu Manajemen Dan Pendidikan Panggung Kebaikan : Jurnal Pengabdian Sosial Karya Nyata: Jurnal Pengabdian Kepada Masyarakat Jejak digital: Jurnal Ilmiah Multidisiplin Aksi Kita: Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmu Sosial dan Humaniora International Journal of Economics and Management Research
Etty Zuliawati Zed
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

Published : 43 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 43 Documents
Search

 1   2   3   4   5 
Pengaruh Media Sosial Terhadap Pemasaran Produk UMKM Cemilan Bosque di Era Digital Etty Zuliawati Zed; Rizky Muhammad Riyan; Abi Alpa Rijki
CiDEA Journal Vol. 3 No. 2 (2024): Desember :CiDEA Journal
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/cideajournal.v3i2.2267

Abstract

This research aims to identify and analyze digital marketing strategies that are effective in increasing product sales in the online market. The research methods used include actor surveys of local businesses, and data analysis from digital platforms. Research results show that the use of social media, search engine optimization and content marketing play an important role in expanding market reach and attracting potential customers. Integrating e-commerce with digital marketing strategies such as paid advertising (PPC), email marketing, and influencer marketing has also proven effective in increasing sales. And the use of platforms such as Instagram, Shopee, TikTok has also been proven to increase sales in this digital era
Pengembangan Manajemen terhadap Kualitas Pelayanan UMKM Ayam Bakar di Cikarang Utara Etty Zuliawati Zed; Muh Rofif Perdana; Firda Farida; Titin Oktaviana
Karya Nyata : Jurnal Pengabdian kepada Masyarakat Vol. 1 No. 4 (2024): Desember : Karya Nyata : Jurnal Pengabdian kepada Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/karyanyata.v1i4.880

Abstract

This study aims to analyze the effect of management development on improving service quality in grilled chicken MSMEs. The research method used is a quantitative approach with survey techniques on a number of grilled chicken MSMEs. The results showed that management development, which includes aspects of resource management, operational system development, and customer satisfaction, has a significant effect on service quality. These findings are expected to be a reference for MSME players in increasing competitiveness through structured management improvements. The implication of this study is the importance of continuous management improvement in improving service quality.
Pelatihan Pembuatan Konten Digital untuk Mendukung Kegiatan Promosi pada UMKM Seblak di Kedung Waringin Alviansyah Rizki Fatkhu; Etty Zuliawati Zed; Awaladina Suhaebah Siti; Dewi Winarty Mayly
Karya Nyata : Jurnal Pengabdian kepada Masyarakat Vol. 1 No. 4 (2024): Desember : Karya Nyata : Jurnal Pengabdian kepada Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/karyanyata.v1i4.883

Abstract

MSMEs (Enterprises, Micro, Small and Medium Enterprises) play a crucial role in the economy in Indonesia, but many MSME owners (Micro, Small and Medium Enterprises) have not maximized digital technology in their business activities, so they cannot develop and explore technological advances. Seblak MSMEs in Kedung Waringin are one of the businesses that have great potential to compete and promote in digital technology. This community service activity aims to provide digital content creation training to Seblak MSME actors in Kedung Waringin. This training includes creating attractive product photos, creating simple promotional videos, as well as marketing techniques through social media such as Instagram and Tiktok. The methods used in the training include discussions, and content creation practices. The results of this activity showed an increase in participants' understanding of the importance of digital content in supporting promotions and abilities in creating relevant and interesting Seblak content in Kedung Waringin. With this training, it is hoped that MSMEs will carry out more effective digital promotions so that they can increase their competitiveness through this training. The number of participants is expected to be approximately 20 participants of Seblak MSMEs in Kedung Waringin so that they can create maximum results
Pengaruh Media Sosial Terhadap Pemasaran Produk UMKM Cemilan Bosque di Era Digital Etty Zuliawati Zed; Rizky Muhammad Riyan; Abi Alpa Rijki
CiDEA Journal Vol. 3 No. 2 (2024): CiDEA Journal
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/cideajournal.v3i2.2267

Abstract

This research aims to identify and analyze digital marketing strategies that are effective in increasing product sales in the online market. The research methods used include actor surveys of local businesses, and data analysis from digital platforms. Research results show that the use of social media, search engine optimization and content marketing play an important role in expanding market reach and attracting potential customers. Integrating e-commerce with digital marketing strategies such as paid advertising (PPC), email marketing, and influencer marketing has also proven effective in increasing sales. And the use of platforms such as Instagram, Shopee, TikTok has also been proven to increase sales in this digital era
Meningkatkan Kemampuan UMKM “Es Teh Nusantara” dalam Mengelola Keuangan dengan Menggunakan Konsep Ekonomi Manajerial Etty Zuliawati Zed; Adinda Zalfaa; Amara Pristania; Frasasti Mawar; Suherman Suherman
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 2 No. 3 (2025): Agustus : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v2i3.546

Abstract

This community service activity successfully initiated simple financial recording practices in MSME “Es Teh Nusantara”, addressing the initial condition where the MSME had no formal financial records. This initiation not only increased the awareness of MSME owners and staff about the importance of financial management but also equipped them with practical skills in recording daily transactions, which is a crucial foundation for more effective financial management. Furthermore, this activity paved the way for a broader understanding of managerial economics concepts, such as the importance of understanding costs in pricing decisions. A gradual approach, starting with simple recording and supported by mentoring tailored to the specific needs of micro-enterprises, proved effective in initiating positive changes in business financial management and creating the potential for more sustainable business development.
Penerapan Analisis Permintaan dan Elastisitas Harga untuk Pengembangan Produk UMKM Teras Steak Etty Zuliawati Zed; Priyo Handoko; M. Abdul Rohman Rifki Aftoni; Dede Wijaya
Jurnal Bisnis Kreatif dan Inovatif Vol. 2 No. 2 (2025): Juni: Jurnal Bisnis Kreatif dan Inovatif
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jubikin.v2i2.520

Abstract

The Micro, Small, and Medium Enterprises (MSME) industry, such as Teras Steak, plays a significant role in strengthening the economy. The purpose of this study is to evaluate how price influences demand and to calculate price elasticity as a foundation for business decision-making. The methodology employed includes sales data analysis, customer satisfaction surveys, and interviews. The findings indicate that demand for Teras Steak’s products is highly sensitive, meaning that price changes have a significant impact on the quantity demanded. Therefore, pricing strategies must consider a balance between sales volume and profit. To enhance competitiveness and maintain customer loyalty, it is recommended to diversify products, innovate the menu, adjust prices according to market segments, and implement effective promotions. Understanding this elasticity is crucial to support sustainable business growth.
Sosialisasi Pengembangan Strategi Pemasaran Melalui Media Sosial Pada UMKM Brownis Di Desa Sukamulya Kamilah, Lala Kamelia; Etty Zuliawati Zed; Tanjung, Kartika Permata Sari; Welly Sheila Apriana; Intan Permatasari; Panjaitan, Simon Andriano
Lentera Pengabdian Vol. 2 No. 02 (2024): April 2024
Publisher : Lentera Ilmu Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59422/lp.v2i02.304

Abstract

Perkembangan teknologi informasi semakin pesat dan saat ini mempengaruhi hampir setiap aspek kehidupan. Dengan terciptanya media sosial menambah semakin kuat kemajuan yang terjadi di alami oleh teknologi termasuk juga teknologi informasi. Dengan kemajuan teknologi saat ini juga mempengaruhi kemajuan ekonomi di Indonesia, contoh penerapannya yaitu pelaku usaha yang terus mau ikut serta mengambil hal positif dari perkembangan teknologi. Metode yang diguanakan yaitu metode tindakan partisipatif, kegiatan yang mencakup yaitu dengan memberikan materi berupa teori – teori pemasaran dan berlanjut mendampingi dan membimbing pelaku UMKM dalam membuat akun di media sosial, dan juga pembuatan berbagai postingan yang menarik dalam media sosial. Dengan adanya kegiatan ini sangat di harapkan terciptanya peningkatan potensi dan peluang untuk mendorong lebih banyak penjualan, dan Platform media sosial dapat memungkinkan segmentasi yang sangat tepat untuk pelanggan tertentu berdasarkan demografi, minat, perilaku online, dan lainnya, memungkinkan pelaku usaha UMKM untuk menargetkan kampanye mereka secara efektif dan signifikan
Peran Analisis Swot dalam Pengambilan Keputusan Strategis pada Usaha Warcaf Etty Zuliawati Zed; Angelica Juliana Della; Nurima Rahmawati; Rahil Nurfadhilah; Indira Oktavia
Jurnal Ekonomi dan Pembangunan Indonesia Vol. 3 No. 3 (2025): Agustus : Jurnal Ekonomi dan Pembangunan Indonesia
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jepi.v3i3.1532

Abstract

This study aims to investigate the role of SWOT analysis in the strategic decision-making process at Warcaf, Warcaf is a business operating in the culinary sector. In the context of increasingly tight business competition today, it is very important for a company to have a good strategy in order to remain competitive in the market. SWOT analysis, including the recognition of strengths, weaknesses, opportunities, and threats, serves as a fairly efficient instrument in designing strategies that are in accordance with the company's internal and external situations. The method applied in this study is a qualitative approach, where information is obtained through in-depth interviews with Warcaf management. This study shows that SWOT analysis not only plays a role in the strategic decision-making process, but also as a basis for long-term planning. It is expected that this study can provide contributions such as information and strategies in the culinary industry.
Dampak Kenaikan Ongkos Kirim terhadap Elastisitas Permintaan Produk di Market Place Studi Kasus: Shopee Etty Zuliawati Zed; Dea Aprilia; Dhea Aulia Trifadilah; Amelia Yunika Putri
Jurnal Ekonomi dan Pembangunan Indonesia Vol. 3 No. 3 (2025): Agustus : Jurnal Ekonomi dan Pembangunan Indonesia
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jepi.v3i3.1585

Abstract

This research aims to analyze the impact of increased shipping costs on the price elasticity of demand for products on the Shopee marketplace platform. The method used in this study is qualitative, focusing on secondary data sourced from various literatures, research findings, scientific publications, and relevant public data. Through a comparative analysis approach and interpretation of the available data, this study intends to identify patterns, trends, and inconsistencies related to the impact of increased shipping costs on the price elasticity of demand for products on marketplace platforms like Shopee. The results of this study are expected to help sellers and Shopee address the impact of increased shipping costs on market demand. Additionally, academically, this research expands the understanding of product demand reactions to changes in shipping costs on marketplace platforms.
Evaluasi Sumber Daya Dalam Pengambilan Keputusan Ekonomi Manajerial Pada UMKM Ayam Bakar di Graha Asri Cikarang Utara Etty Zuliawati Zed; Firda Farida; Siti Suhaebah Awaladina; Mayly Winarty Dewi; Titin Oktaviana
Panggung Kebaikan : Jurnal Pengabdian Sosial Vol. 2 No. 2 (2025): Mei : Panggung Kebaikan : Jurnal Pengabdian Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/panggungkebaikan.v2i2.1555

Abstract

Penelitian ini bertujuan untuk mengevaluasi peran sumber daya dalam proses pengambilan keputusan ekonomi manajerial, khususnya pada sektor Usaha Mikro, Kecil, dan Menengah (UMKM). Dalam menghadapi dinamika pasar dan keterbatasan sumber daya, UMKM dituntut untuk melakukan evaluasi yang tepat agar keputusan manajerial yang diambil dapat meningkatkan efisiensi dan keberlanjutan usaha. Studi ini menggunakan pendekatan kualitatif dengan teknik studi pustaka dan wawancara mendalam terhadap pelaku UMKM untuk menganalisis bagaimana sumber daya baik finansial, manusia, maupun material dimanfaatkan dalam proses pengambilan keputusan strategis. Hasil penelitian menunjukkan bahwa pemahaman dan evaluasi sumber daya yang akurat berkontribusi signifikan terhadap kualitas keputusan ekonomi manajerial, serta mampu meningkatkan daya saing UMKM di tengah persaingan yang semakin ketat.
Co-Authors A Zeze Abi Alpa Rijki Addiin Dwi Saputro Adel Paila Adelia Putri Solekha Adinda Zalfaa Adzkia Munifa Rohilawati Affan Miftakhur Royan Afifah Nur Hasna Afrilia Martina Jovanda Wewengkang Afrizal Erlangga Fathir Maulana Ahmad Abdurrohim Ahmad Najmudin Ahya Ansori Alifa Rusrian Alviansyah Rizki Fatkhu Alya Aulia Pane Amara Pristania Amelia Septiani Amelia Yunika Putri Ananda Putri Raya Anang Lukmana Andrianto Prasetya Nugroho Andriyanto Angelica Juliana Della Anggi Maulana Anggini Widya Alvianti Arfay Rahman Asmala Sabrina Auliya Putri Mardiah Awaladina Suhaebah Siti Ayu Ainunisa Ayu Amanda Damanik Ayu Sulistiani Ayu Trisna Azhar Alhaq Maulna Bayhaqi, Bayhaqi Bayu Adi Putra Berlian Lutfi Azizah Cherisa Zirly Fera Daffa Nur Syahidah Dara Julita Dea Aprilia Dede Wijaya Dela Dewi Permata Deris Pernandi Putra Dewi Winarty Mayly Dhea Aulia Trifadilah Diah Ayu Fatmawati Dian Putra Utama Dimas Farijal Ega Radiansyah Elena Prihayanti Elisa Nabila Eliza Kotrun Nada Elkya Najmi Kamila Erin Soleha Ernawati Faris Iqbal H Fauziah Meilani Fazrya Rauf Fema Chintia Ferawati Fikri Al-Munawar Filipus Marcell Febrian Fiqih Maria Rabiatul Hariroh Firda Farida Fitria Nurhaliza Rahmadani Putri Frasasti Mawar Gina Nopiyanti Halima Halima Ihsan Putra Ramadhan Imelin Sagita S Pardosi Indira Oktavia Intan Maharani Intan Permatasari Irene Abelianata Jasmine Nanda Shabirah Kamilah, Lala Kamelia Kartini, Tri Mulyani Katarina Ija Muda Khomisah Laela Zhafarina M Adi Fazryan M. Abdul Rohman Rifki Aftoni M. Ridha Rasepto Mahesa Maulidia Sagita Mayly Winarty Dewi Medeline Meidiana Putri Alyssa Meiry Hana Wijaya Melani Putri Mirza Adityantoro Muh Arham Aswad Muh Rofif Perdana Muhamad Rifki Muhamad Syahwildan Muhammad Candra Muhammad Mufidz Aiman Nadia Lonto Nadia Siti Ajrak Naila Putri Inayah Nanci Margaret Teresia Napitupulu Nasrun Baldah Naswa Nur Hanifah Nasywa Amelia Aura Eren Nia Agustin Nisah Ukhfi Angreani Novia Yunistira NOVITASARI Nugroho, Andrianto Prasetya Nurima Rahmawati Nurul Azizah Ul Utami Nurul Indrawati Panjaitan, Simon Andriano Prasetyo Hari Sandi Prasetyo Harisandi Priyo Handoko Putra Rizqi Ramadhani Rahil Nurfadhilah Raihan Fatsa Alfarizi Ratih Amalia Solehah Reza Irawan Rian Ramadani Riski Khotimah Putri Rizky Muhammad Riyan Ropida yulianti Rosma Debi Rumsina Lubis Sabrina Malakiano Salsabila Al Muniroh Sefi Fefiana Wati Selvi Indriani Sesri Selina Shinta Devi Sinta Sundari Heriyanti Sintia Pratiwi Nainggolan Siti Khoirunnisa Siti Suhaebah Awaladina Suci Nur Utami Suhendra Suhendra Suherman Suherman Sumiati Sumiati Sumiati Sumiati Tanjung, Kartika Permata Sari Tasya Alisya Taupan Hidayat Tirmansah Tirmansah Tithania Anzhani Titin Oktaviana Tri Mulyani Kartini Tria Agustin Ulan Ulan Ulfiyanti Ummy Nur Nayla Vanessa Dwie Meimita Welly Sheila Apriana Yemima Filadelvia Sinaga Zulfa Zakiatul Hidayah Zulfikri