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Rintan Saragih, Rintan
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Journal : International Journal Of Economics Social And Technology

 1 
Analysis of the Influence of Price, Promotion Media, and Quality of Product on Sales of MSMEs in Medan City Silalahi, Ronaldo Gunawan; Perangin Angin, Cindy Catrine; Loo, Dinda Salsabila; Saragih, Rintan; Saribu, Holfian Daulat Tambun
International Journal Of Economics Social And Technology (IJEST) Vol. 2 No. 3 (2023): September 2023
Publisher : Lembaga Riset Ilmiah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59086/ijest.v2i3.319

Abstract

The development of MSMEs in the city of Medan is recorded as a significant development when compared to the surrounding infrastructure support areas such as Deli Serdang, Langkat, Binjai and others. In this study using a quantitative method, according to Sugiyono (2018), the quantitative research method is research based on the philosophy of positivism, used to examine certain populations and samples. This study used 100 samples from Medan Sunggal District, using the cluster sampling method. The results of this study indicate that the product price, promotional media, and product quality variables have a positive and significant effect with the coefficient of determination (Adjusted R Square) of 0.319. This means that the selection is influenced by product price, product promotion, and product quality variables of 31.9%. And in the t test, it is known that the Sig value for influencing product prices on product sales is 0.002 <0.05 and the Tcount value is 3,158 > Ttable 1,985. So it can be stated that product prices have a significant effect on product sales. On the media promotion variable, it is known that the Sig value for influencing media promotion on product sales is 0.035 <0.05 and the Tcount value is 2,140 > Ttable 1,985. So it can be stated that product promotion has a significant effect on product sales. And on product quality it is known that the Sig value for influencing product quality on product sales is 0.000 > 0.05 and the Tcount value is 4,890 > Ttable 1,985. So it can be stated that product quality has a significant effect on product sales.
Co-Authors A.T.P. Sianturi, Jeudi Ambarita, Dastin Bastian Ananta Pragaswara Lumbantoruan, Gian Andri Simanjuntak, Wesly Arthur Simanjuntak Br Bangun, Vonda Sri Karina Dona Pasaribu Duma Rahel Situmorang, Duma Rahel Elisabeth, Duma Megaria Farida Sagala Fernando, Justin Hutabarat, Febri May Windi Ivo Maelina Silitonga Januardin, . Jennsen, Jennsen Junika Napitupulu Kristanty Natalia Marina Nadapdap, Kristanty Natalia Marina Loo, Dinda Salsabila Lumbantoruan, Indriani M.N. Nadapdap, Kristanty Maelina Silitonga, Ivo Marbun, Sondang Marbun, Sondang N.B Marbun, Sondang Ni Bulan Melanthon Rumapea Melianna, Saur Mesakh, Januardi Mislan Sihite, Mislan Nadapdap, Kristanty M. N. Nadapdap, Kristanty M.N. Naibaho, Jonario Nainggolan, Rahel Junita P. Silalahi, Mulatua Panggabean, Toman Panjaitan, Rike Yolanda Perangin Angin, Cindy Catrine Phannoto, Juliana Purba, Dimita Purba, Dimita H.P. Putra Pratama Putri Ananda Br Pandia, Dea Putri, Dea Nirwanda Rahel Situmorang, Duma Robinhot Gultom, Robinhot Sagala, Lamria Saribu, Holfian Daulat Tambun Saur Melianna Sipayung, Saur Melianna Selamat Siregar Sembiring, Nita Natasya Sianturi, Jeudi A. T. P Sibarani, Apriani Magdalena Silalahi, Mulatua P. Silalahi, Putri Isabella Silalahi, Ronaldo Gunawan Silalahi, Sahat P. Remus Simanjuntak, Gracesiela Y. Simanjuntak, Rimky Mandala Putra Simanjuntak, Wesly A. Sinaga, Anton A. P. Sipayung, Tri Darma Siregar, Elizabeth Siti Normi, Siti Sitohang, Rommel Tambunan, Ernita Tambunan, Jesica Tiur Rajagukguk, Tiur Turnip, Novia Magdalena Y. Simanjuntak, Gracesiela