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All Journal Jurnal Manajemen dan Agribisnis Sosiohumaniora Agrifor : Jurnal Ilmu Pertanian dan Kehutanan Forum Agribisnis Jurnal Wilayah dan Lingkungan Agricore: Jurnal Agribisnis dan Sosial Ekonomi Pertanian Unpad Jurnal Penelitian Pertanian Terapan Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Jurnal Agribisnis Terpadu JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Jurnal Pertanian Agros Agrisocionomics: Jurnal Sosial Ekonomi Pertanian JURNAL ILMIAH MAHASISWA AGROINFO GALUH JURNAL PERTANIAN AGROVITAL : Jurnal Ilmu Pertanian Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian kepada Masyarakat Nusantara JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Jurnal Pengabdian Masyarakat Indonesia Agri Wiralodra MAHATANI: Jurnal Agribisnis (Agribusiness and Agricultural Economics Journal) AGRITEKH (Jurnal Agribisnis dan Teknologi Pangan) Gunung Djati Conference Series paradigma agribisnis Agroland: Jurnal Ilmu-ilmu Pertanian paradigma agribisnis Jurnal Pertanian Agros Global Review of Tourism and Social Sciences
Bobby Rachmat Saefudin
Fakultas Pertanian Ma'soem University
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary Other

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ANALISIS FAKTOR DAN TINGKAT KEPUASAN DITINJAU DARI KUALITAS PRODUK DAN PELAYANAN PADA KONSUMEN SAYURAN ORGANIK DI LOTTE MART KOTA BANDUNG Elly Rasmikayati; Bobby Rachmat Saefudin; Tuti Karyani; Kuswarini Kusno; Riky Rizkiansyah
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 6, No 1 (2020): Januari 2020
Publisher : Universitas Galuh Ciamis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (365.883 KB) | DOI: 10.25157/ma.v6i1.3219

Abstract

An increase in demand for organic vegetables encourages modern retailers to meet these demands so that the availability of quality organic vegetables must be sufficient so as not to disappoint consumers. Another thing that is often of concern to consumers in buying organic vegetables in modern retail is the quality of service in serving these organic vegetables given the higher price. Thus, the purpose of this paper is to analyze the satisfaction level of organic vegetables consumer on product quality and service quality at the Lotte Mart hypermarket in Bandung, which is one of the modern retailers that has long sold organic vegetables with various types of organic vegetables. The research design used is a quantitative design with a survey method. The sample size of the study was 42 respondents taken using the Systematic Random sampling technique. Data analysis technique used is a scoring technique dan factor analysis. The results showed that the level of consumer satisfaction on the quality of organic vegetables and the quality of service respectively were 75% and 77%, so it can be concluded that the consumers of organic vegetables were satisfied with the quality of vegetables and the quality of service in that modern retail. Based on the results of the factor analysis, it was found that the quality factor of organic vegetable products that had a significant effect on the level of consumer satisfaction was the presence of insect bites, attractive packaging and quality-appropriate price factors. While, service quality factors that significantly influence the level of customer satisfaction are factors of employee patience in serving, responses to complaints that are easily understood, speed and readiness to serve consumers and factors of employee knowledge about organic vegetables.
ANALISIS FAKTOR YANG MENDASARI HARAPAN KONSUMEN TERHADAP ATRIBUT PRODUK BERAS Kuswarini Kusno; Ronnie S. Natawidjaja; Lies Sulistyowati; Bobby Rachmat Saefudin
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 7, No 2 (2021): Juli 2021
Publisher : Universitas Galuh Ciamis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v7i2.5449

Abstract

Many studies involving the measurement of rice attributes which are then analyzed to determine customer satisfaction have been carried out. In general, these measurements are carried out by researchers by determining the dimensions or constructs first. Whereas some of the attributes contained in a dimension or between these dimensions may be correlated with each other so that the results of consumer assessments can be biased. The city of Bandung has a relatively high level of rice consumption. The purpose of this study is to analyze the factors that underlie consumers in Bandung to assess the level of importance (expectations) of rice attributes. The research design is quantitative with survey research techniques to 108 respondents. Sampling using multistage sampling method. Primary data were analyzed by Exploratory Factor Analysis (EFA) method. The results showed that from the 14 variables of the importance of the rice attribute, 4 factors were formed that underlie consumer assessments of these attributes. Factor 1 contains 4 level of importance variables of rice attribute namely, the amount of beras kepala, habits, more filling, and easy to process. Factor 2 contains 6 level of importance variables of rice attributes, namely rice shape, whiteness, number of broken rice, groat content, rice grain length, and rice grain elongation. Factor 3 contains 3 level of importance variable namely, rice durability, affordable prices, and easy to obtain. Factor 4 contains the level of importance of the prestige attribute only. Information in the fourteen variables can be absorbed almost 66% by the four factors formed.
ANALISIS TINGKAT BAHAYA, KERENTANAN DAN RISIKO PERUBAHAN IKLIM: STUDI KOMPARATIF PETANI PADI JAWA BARAT DAN JAWA TIMUR Bobby Rachmat Saefudin; Tuhpawana Priatna Sendjaja; Dini Rochdiani; Ronnie Susman Natawidjaja; Elly Rasmikayati
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 7, No 1 (2021): Januari 2021
Publisher : Universitas Galuh Ciamis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v7i1.4761

Abstract

The impact of climate change on the agricultural sector, especially rice, has been very pronounced. Rice farmers in Indonesia who are mostly small farmers, are certainly the first to be affected by the risks of climate change. The study aims to analyze and compare the level of climate change hazard, vulnerability and risk to rice farmers in West Java and East Java. This study used a total of 600 farmers from West Java and East Java who were determined using a multistage stratified random sampling technique. The data analysis technique used was the analysis model for the climate change hazard, vulnerabilityy and risk level and the Mann-Whitney U test. The results showed that rice farmers in West Java had a significantly greater level of climate change hazards than rice farmers in East Java, but the level of climate change vulnerability for rice farmers in West Java is significantly lower than that of rice farmers in East Java. The results of climate change risk level analysis show that there is no significant difference between West Java and East Java farmers in terms of the level of climate change risk. Both have low to moderate levels of climate change risk.
KAJIAN KARAKTERISTIK, PERILAKU DAN FAKTOR PENDORONG PETANI MUDA TERLIBAT DALAM AGRIBISNIS PADA ERA PASAR GLOBAL Elly Rasmikayati; Iwan Setiawan; Bobby Rachmat Saefudin
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 3, No 2 (2017): Juli 2017
Publisher : Universitas Galuh Ciamis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (114.551 KB) | DOI: 10.25157/ma.v3i2.565

Abstract

Pasar produk pertanian telah berubah secara signifikan, yang tadinya bersifat tradisional, sekarang sudah lebih modern dan bersifat global. Demikian juga dengan petaninya, yang tadinya digambarkan petani Indonesia adalah sudah pada tua dan jenuh, sepertinya tidak sepenuhnya benar. Terdapat proses regenerasi, ada kecenderungan bahwa petani muda yang terlibat di agribisnis sudah mulai meningkat kuantitasnya. Tujuan penelitian ini adalah untuk mengetahui : 1. Karakteristik Petani Muda pelaku agribisnis, 2. Perilaku beragribisnis petani muda, 3. Faktor-faktor yang mendorong mereka untuk terjun di bidang agribisnis. Metode penelitian yang dilakukan adalah survey yang diperkaya dengan FGD. Ukuran sampel sebanyak 280 orang. Berasal dari 3 lokasi terpilih di Jawa Barat. Analisis data yang digunakan adalah statistic deskriptif, cross-tabulasi dan korelasi. Hasil penelitian menunjukan bahwa : 1). Petani muda pelaku agribisnis umumnya berpendidikan lebih tinggi, dan berpengalaman tidak hanya di bidang pertanian tapi juga bidang non-pertanian. 2). Perilaku agribisnis petani muda, walaupun masih memiliki kelemahan pada sisi kualitas dan belum berdaya saing, mereka umumnya sudah melaksanakan agribisnis yang lebih modern. 3). Terdapat beberapa factor utama yang mendorong para petani muda untuk terlibat di bidang agribisnis, diantaranya faktor lembaga penyuluhan, perusahaan agribisnis, komunitas dan dukungan keluarga.Kata kunci : petani muda, pasar global, perilaku agribisnis
ANALISIS PERILAKU KONSUMEN: POLA PEMBELIAN KOPI SERTA PREFERENSI, KEPUASAN DAN LOYALITAS KONSUMEN KEDAI KOPI Elly Rasmikayati; Alvi Nurin Deaniera; Dika Supyandi; Yayat Sukayat; Bobby Rachmat Saefudin
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 6, No 2 (2020): Juli 2020
Publisher : Universitas Galuh Ciamis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (219.375 KB) | DOI: 10.25157/ma.v6i2.3629

Abstract

Coffee shop entrepreneurs must not only be able to sell their products and services, but also must have the ability to understand consumer tastes. This study aims to examine the behavior of coffee shop consumers from aspects of coffee buying patterns, preferences, satisfaction and customer loyalty. The study was conducted in 2 coffee shops namely Jigana Coffee Shop and Kedai Kopi Inspirasi located in Cibinong District, Bogor Regency, West Java. This study uses a quantitative research design conducted by survey methods on 27 consumers of Jigana Coffee Shop and 45 consumers of Kedai Kopi Inspirasi obtained through systematic sampling techniques through the calculation of the Cochran formula. Data analyzed using frequency distribution tables. The results showed that the pattern of coffee purchases by consumers in Jigana Coffee Shop and Coffee Shop Inspiration mostly with the reason simply wanted to try and want to get a comfortable atmosphere by drinking coffee in a coffee shop and chatting with friends or spouse around 17:00 to 21:00. Discounts and "buy one get one" promotions greatly affect consumer interest in visiting coffee shops. While in terms of consumer preferences, the most preferred types of drinks are Espresso based and Manual Brew. As for the types of drinks the most preferred by consumers are french fries and toast. Then regarding satisfaction and loyalty, most consumers were satisfied after a visit to the coffee shop and were interested in making a repeat visit.
PERBEDAAN KARAKTERISTIK PETANI DAN USAHATANI MANGGA DI KECAMATAN PANYINGKIRAN, KABUPATEN MAJALENGKA DAN KECAMATAN JAPARA, KABUPATEN KUNINGAN Elly Rasmikayati; Akbar Adiputra Irawan; Bobby Rachmat Saefudin; Nur Syamsiyah; Endah Djuwendah
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 7, No 2 (2021): Juli 2021
Publisher : Universitas Galuh Ciamis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v7i2.5540

Abstract

West Java Province is a productive area and has the potential for developing mango agribusiness. Majalengka and Kuningan districts are mango production centers which differ in the amount of mango production produced. The objectives of this study were: to analyzing the differences about characteristics of farmers and mango farming in Panyingkiran and Japara Districts. This research is a quantitative study using secondary data. The research method used is the method of survey results. Sampling was 130 mango farmers in Panyingkiran District and 130 mango farmers in Japara District. This research uses descriptive analysis, Independent sample T-test and Mann Whitney U-test. The results of this study indicate the characteristics of farmers and mango farming between Panyingkiran and Japara Districts have significant differences in term of the age of the farmer, the gender of the farmer, the education level of the farmer, the main job or the farmer's side job, the experience of farming mango farmers, the farmer's income from farming or other than farming. mango and mango farmer land tenure consisting of the total area of land and the number of mango trees.
KAJIAN SISTEM AGRIBISNIS PAKCOY ORGANIK: KASUS PADA POKTAN SAUNG ORGANIK Elly Rasmikayati; Mufti Helmi; Hesty Nurul Utami; Gunardi Judawinata; Bobby Rachmat Saefudin
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 7, No 1 (2021): Januari 2021
Publisher : Universitas Galuh Ciamis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v7i1.4777

Abstract

The Saung Organic farmer group is a producer of organic vegetable products that has received an Organic Food Certificate from the Indonesian Organic Farming (Inofice) Certification in 2013 for the types of leafy vegetables including pakcoy. This study aims to examine the agribusiness system in organic pakcoy farming carried out by the Organic Saung Farmer Group. This study used a qualitative design with a case study method approach. The data analysis design used descriptive analysis. The results illustrate that in the upstream organic pakcoy subsystem, the procurement of production facilities includes pick-ups car, hoes, cored, sprayers, manure, organic liquid fertilizer, pakcoy gardena seeds, drilling wells to meet water availability, tricoderma, and packaging as well as tie rope. The production factor for organic pakcoy farming includes the area of land ownership in the group which is 0.5 hectares, does not use labor outside the farmer group members, and the amount of capital owned is Rp. 3,690,744. In the production subsystem, the organic pakcoy cultivation process is carried out with a cropping system system once every 15 days and planted in monoculture. Meanwhile, in the harvest and post-harvest subsystems, the harvest age for organic pakcoy plants is 30-33 days. In 1 year there are 12 planting and harvesting seasons. Organic pakcoy production reaches 1,434 kg / planting season. The post-harvest process includes washing, sorting, weighing and packaging. In marketing, consumers come directly to farmer groups to take orders.
KAJIAN PEMASARAN RELASIONAL BAYAM JEPANG (HORENSO) ORGANIK DI INAGREEN FARM, DILEMA ANTARA HARAPAN DAN KENYATAAN Elly Rasmikayati; Endah Djuwendah; Bobby Rachmat Saefudin; Nur Syamsiyah; Amallia Ridhatillah
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 6, No 1 (2020): Januari 2020
Publisher : Universitas Galuh Ciamis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (193.364 KB) | DOI: 10.25157/ma.v6i1.3222

Abstract

The high demand trend of organic vegetable consumers has triggered an increase in demand from modern retail for organic horenso products at InaGreen Farm, which acts as a supplier of organic horenso for modern retail. However, the high demand was not optimally fulfilled due to various obstacles. The purpose of this paper is: 1) to find out the marketing implementation of InaGreen Farm with modern retail partners and partners, and; 2) know the obstacles faced in order to be able to provide recommendations to InaGreen Farm in the implementation of marketing of organic horenso products with partners and modern retailers. The research design used is qualitative descriptive method. The informants involved in this study were selected using purposive sampling technique. The results showed that: 1) marketing implementation between InaGreen Farm and partners and modern retailers did not run well because there were still things like opportunistic behavior or breach of agreement committed by InaGreen Farm in relational marketing that was intertwined, by not meeting the demand optimally from modern retailers; and 2) the obstacle faced by InaGreen Farm in establishing relational marketing with partners and modern retailers is the low organic horenso production at InaGreen Farm due to the lack of production area owned, there is no written agreement or agreement with partners in running a cooperative relationship.
ANALISIS PREFERENSI KONSUMEN TERHADAP PRODUK OLAHAN MANGGA Nurisa Asrienda Shafira; Elly Rasmikayati; Bobby Rachmat Saefudin
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 7, No 2 (2021): Juli 2021
Publisher : Universitas Galuh Ciamis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v7i2.4985

Abstract

The production of mangoes in Indonesia, which is seasonal, causes mango production to be abundant during the harvest season and scarce when it is outside the harvest season. Currently, there are many alternatives in processing mangoes into processed products so that consumers can continue to consume mangoes outside the harvest season. However, it is not known what kind of mango processed products that are suitable for consumer preferences. This study aims to describe the characteristics of consumers of mango processed products and consumer preferences for processed mango products. The method used in this research is descriptive statistics and conjoint analysis. The results showed that consumers of processed mango products were dominated by women aged 21 years with an allowance of IDR 500.000 - IDR 1,000,000 per month and live in Java. Consumer preference for processed mango products refers to the choice of mango puree products with a sour taste and low price (less than IDR 15,000) The order of product attributes that are important to consumers is price (46%), type of product (41%), and taste (13%).
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PRODUKSI USAHATANI BUNCIS DI GABUNGAN KELOMPOK TANI LEMBANG AGRI KABUPATEN BANDUNG BARAT Fadilla Deviani; Dini Rochdiani; Bobby Rachmat Saefudin
Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Vol 3, No 2 (2019): November 2019
Publisher : Faculty of Animal and Agricultural Science, Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (54.92 KB) | DOI: 10.14710/agrisocionomics.v3i2.6099

Abstract

Penelitian ini bertujuan untuk menganalisis faktor-faktor yang mempengaruhi produksi (luas lahan, tenaga kerja, modal, pupuk, pestisida dan benih) terhadap jumlah produksi usahatani buncis di Gabungan Kelompok Tani Lembang Agri. Penelitian ini dilakukan dengan metode survei dan penentuan tempat lokasi penelitian secara purposive. Metode pemilihan sampel dengan proportionate stratified random sampling dengan mengambil sampel dari setiap kelompok tani sehingga sampel yang digunakan berjumlah 65 responden. Analisis yang digunakan adalah fungsi produksi Cobb-Douglas. Hasil penelitian menunjukan bahwa faktor produksi yang berpengaruh nyata terhadap produksi usahatani buncis adalah modal, pestisida dan benih di Gabungan Kelompok Tani Lembang Agri
Co-Authors AD Rachmah AD Rachmah AD Rachmah, AD Rachmah Adi Nugraha Agriani Hermita Sadeli Ahmad Choibar Tridakusumah Ai Sri Hartati Akbar Adiputra Irawan Alvi Nurin Deanier Alvi Nurin Deaniera Alvi Nurin Deaniera Amallia Ridhatillah Andung Rokhmat Hudaya Anne Charina Anton Eisa Putra Arisyi, Yudistira Haikal Aurelia Fadhilah Sari Aurelia Fadhilah Sari Azizah, Mentari Nur Bayu Utomo Sumarsah, Muhammad Nugroho Dika Supyandi Dika Supyandi Dina Dwirayani Dini Rochdiani Dwirayani, Dina Eddy Renaldi Eka Purna Yudha Elfadina, Ellisa Agri Ellisa Agri Elfadina Elly Rasmikayati Endah Djuwendah Erna Rachmawati Ernah, Ernah Eti Suminartika Fadilla Deviani Fellingga Cahayu Garwa Widadari Budoyo Fitri Awaliyah Fitriana Wati Gema Wibawa Mukti Gunardi Judawinata Hanifatur Aziz Nur Ishmah Hanipradja, R.A. Sukma Ayu Hendrik Johannes Nadapdap Hendrik Nadapdap Hepi Hapsari Hesty Nurul Utami Ilham Fauzan Irawan, Akbar Adiputra Kevin Marsa Tilano Khairuna Utami Kuswarini Kusno Kuswarini Kusno Lies Sulistyowati Lucyana Trimo Lucyana Trimo Lucyana Trimo, Lucyana Mahra Arari Heryanto Mentari Nur Azizah Mentari Nur Azizah Mochamad Dafa Zikriawan Purnama Mufti Helmi Mufti Helmi Muhammad Nugroho Bayu Utomo Sumarsah Nadyla Rizka Nur Amelia Nur Halimah Amir Nur Syamsiyah Nur Syamsiyah Nur Syamsiyah Nurisa Asrienda Shafira O Hasbiansyah Pandi Pardian Rachmah, Alisabela Dhiya Raden Ajeng Sukma Ayu Hanipradja Rahman Syakur Rani Andriani Budi Kusumo Riky Rizkiansyah Risyad M. Ikhsan Ronnie S. Natawidjaja Ronnie Susman Natawidjaja SETIAWAN, IWAN Sintia Afriyanti Siti Aulia Dwi Maulidah Siti Tari Syamsiah Sri Fatimah Sri Fatimah Sulistyodewi Nur Wiyono Supriyadi Supriyadi Supriyadi Supriyadi Tuhpawana Priatna Sendjaja Tuti Karyani Wati, Fitriana Yassirly Amridha Yayat Sukayat Yayat Sukayat Yayat Sukayat Yayat Sukayat Yayat Sukayat, Yayat Yayi Suryo Prabandari Yomitha Faradina Yudistira Haikal Arisyi Yudistira Haikal Arisyi Yudistira Haikal Arisyi Yulia Sari Yuniar Dianti Fauziah Yuniar Dianti Fauziah Yuniar Dianti Fauziah Zikriawan Purnama, Mochamad Dafa