Article Per Year (5 Year)
p-Index From 2021 - 2026
10.455
P-Index
This Author published in this journals
All Journal Jurnal Manajemen dan Agribisnis Sosiohumaniora Agrifor : Jurnal Ilmu Pertanian dan Kehutanan Forum Agribisnis Jurnal Wilayah dan Lingkungan Agricore: Jurnal Agribisnis dan Sosial Ekonomi Pertanian Unpad Jurnal Penelitian Pertanian Terapan Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Jurnal SEPA (Social Economic and Agribusiness Journal) Jurnal Agribisnis Terpadu JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Jurnal Pertanian Agros Agrisocionomics: Jurnal Sosial Ekonomi Pertanian JURNAL ILMIAH MAHASISWA AGROINFO GALUH JURNAL PERTANIAN AGROVITAL : Jurnal Ilmu Pertanian Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian kepada Masyarakat Nusantara JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Agri Wiralodra MAHATANI: Jurnal Agribisnis (Agribusiness and Agricultural Economics Journal) AGRITEKH (Jurnal Agribisnis dan Teknologi Pangan) Gunung Djati Conference Series paradigma agribisnis Agroland: Jurnal Ilmu-ilmu Pertanian paradigma agribisnis Jurnal Pertanian Agros Global Review of Tourism and Social Sciences
Bobby Rachmat Saefudin
Fakultas Pertanian Ma'soem University
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary Other

Published : 138 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 138 Documents
Search

 10   11   12   13   14 
PREFERENSI KONSUMEN TERHADAP MINUMAN FERMENTASI: STUDI KOMPARATIF ANTAR KELOMPOK UMUR Rasmikayati, Elly; Yudha, Eka Purna; Saefudin, Bobby Rachmat
Jurnal Pertanian Agros Vol 28 No 1 (2026): EDISI JANUARI
Publisher : Fakultas Pertanian Universitas Janabadra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37159/jpa.v28i1.162

Abstract

Fermented beverages have become increasingly popular as functional products that offer health benefits, particularly in improving digestive function and enhancing body immunity. However, the successful marketing of these products largely depends on understanding consumer preferences, which may vary according to demographic characteristics, especially across different age groups. This study aims to analyze the differences in consumer preferences for five key attributes of fermented beverages—taste, price, packaging, packaging volume, and serving temperature—across four age categories: children, adolescents, adults, and the elderly. The research employed a quantitative survey method involving 145 respondents. Data were analyzed using frequency distribution tables, boxplot analysis, and the Kruskal–Wallis test. The results revealed that, in general, consumers preferred sweet and sour tastes in balanced proportions, favored products priced above Rp 10,000, and tended to prefer plastic packaging, although interest in glass packaging has begun to emerge. The most preferred packaging volume was 100–250 ml, and cold serving temperature remained the dominant preference. Statistical tests showed significant differences in preferences for price, packaging, and serving temperature across age groups (p < 0.05). Children preferred lower prices, plastic packaging, and cold beverages, whereas adults and the elderly showed a stronger preference for glass packaging, larger volumes, and warmer serving temperatures. Conversely, no significant differences were found in taste and packaging volume preferences (p > 0.05).
PENGARUH FAKTOR INTERNAL PELAKU USAHA TERHADAP KINERJA AGRIBISNIS HORTIKULTURA Rasmikayati, Elly; Suminartika, Eti; Saefudin, Bobby Rachmat
Jurnal Pertanian Agros Vol 28 No 1 (2026): EDISI JANUARI
Publisher : Fakultas Pertanian Universitas Janabadra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37159/jpa.v28i1.163

Abstract

Horticultural agribusiness plays a strategic role in providing nutritious food and improving community income; however, small and medium-sized enterprises (SMEs) in this sector continue to face various constraints that affect business performance. This study aims to analyze the effects of internal factors, namely entrepreneurs’ personal characteristics, entrepreneurial motivation, social support, opportunity recognition and exploitation, and entrepreneurial competence on the performance of horticultural agribusinesses. A quantitative approach with a descriptive–correlational design was employed through a survey of 109 horticultural business actors in West Java, DKI Jakarta, Banten, and Central Java. Data were collected using a 1–5 Likert-scale questionnaire and analyzed using descriptive statistics, index-score analysis, and multiple linear regression. The descriptive results indicate that the highest average index score was found for entrepreneurs’ personal characteristics (4.121), while overall agribusiness performance was moderate (3.084), with the lowest scores observed in business volume growth and market share growth. The regression model show that entrepreneurial competence had a positive and significant effect on business performance, whereas the other internal variables were not significant. Practically, the study suggests strengthening technical and managerial competencies, implementing more applied institutional mentoring, and adopting market expansion strategies to enhance business volume and market share.
ANALISIS POLA PRODUKTIVITAS DAN FAKTOR PENENTU USAHA TANI KENTANG DI JAWA BARAT Rasmikayati, Elly; Rachmawati, Erna; Saefudin, Bobby Rachmat
Jurnal Pertanian Agros Vol 28 No 1 (2026): EDISI JANUARI
Publisher : Fakultas Pertanian Universitas Janabadra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37159/jpa.v28i1.164

Abstract

Potato (Solanum tuberosum L.) is a strategic horticultural commodity in West Java, making micro-level empirical evidence essential to understand productivity variation at the farm level. This study aims to (1) describe the characteristics of potato farmers and potato farming in West Java; (2) describe land area, production, and potato productivity at the farmer level; and (3) analyze the effects of farmer and farm characteristics on potato productivity. The study employed a quantitative survey approach involving 210 potato farmers in West Java selected through simple random sampling. Data were analyzed using descriptive statistics and multiple linear regression (OLS). Descriptive results show an average landholding of 1.25 ha, production of 26.86 tons per cropping season, and productivity of 21.44 tons/ha; approximately 66.19% of farmers achieved productivity ≥20 tons/ha. Regression results show that age and seed use per hectare significantly and positively influence productivity, while experience and equity percentage significantly but negatively influence it. Other variables, including education, percentage of irrigated land, labor, fertilizer, pesticides, and other costs per hectare, have no significant impact. These findings highlight the importance of strengthening the management of key inputs (especially seed), improving access to productive financing, and providing technical extension support to enhance potato productivity at the farm level in West Java.
KONSUMSI MINUMAN HERBAL DAN PROBIOTIK DI KALANGAN MAHASISWA PADA MASA PANDEMI COVID-19 Halim, Indah Oktavia; Rasmikayati, Elly; Saefudin, Bobby Rachmat
SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis Vol 20, No 2 (2023): SEPTEMBER
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/sepa.v20i2.60678

Abstract

Drinks are fluids that are needed by the body, these drinks are categorized into healthy drinks and sweet drinks. Drink consumption changed during the Covid-19 pandemic, which is a new virus originating from Wuhan, China with a very fast spread that has an impact on the economy, changes in social relations, and changes in lifestyle. Efforts that can be made to reduce the spread of the virus is to maintain the body's immunity, one way is by consuming healthy drinks. Although healthy drinks for students during the pandemic have increased, the consumption of sweet drinks is still favored by students and until now there are still few studies that discuss the habits of consuming healthy drinks in students. The purpose of this study was to determine  of consumption of healthy drinks both before and during the Covid-19 pandemic. This study uses a quantitative descriptive design with a survey method. The study was conducted on students of the Faculty of Agriculture, Padjadjaran University batch 2020. The analytical method used was descriptive statistics with column diagrams, frequency distribution tables and cross tabulations. The results showed that there was an increase in the consumption of healthy drinks, namely herbal drinks and probiotic drinks during the Covid-19 pandemic.
Integrating the 5A Framework within Community-Based Tourism: A Case Study of Hanjeli Tourism Village, Indonesia Endah Djuwendah; Elly Rasmikayati; Bobby Rachmat Saefudin
Global Review of Tourism and Social Sciences Vol. 2 No. 1 (2025): Global Review of Tourism and Social Sciences
Publisher : Yayasan Ghalih Pelopor Pendidikan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53893/grtss.v2i1.444

Abstract

This study integrates the 5A framework, Attraction, Accessibility, Amenities, Accommodation, and Activities within a community-based tourism (CBT) approach to evaluate the development readiness of Hanjeli Tourism Village in Sukabumi, Indonesia. Using a mixed-methods design, data were collected from a survey of thirty tourists, field observations, and interviews with key local stakeholders. Quantitative results reveal that attractions, activities, and community-based accommodations are the village’s primary strengths, characterized by authentic agro-tourism centered on hanjeli (Coix lacryma-jobi), participatory learning experiences, and meaningful host–guest interaction. Conversely, accessibility and amenities remain critical challenges due to narrow roads, limited transportation, and insufficient visitor facilities. Qualitative findings highlight that while the village’s authenticity enhances visitor satisfaction, infrastructural constraints hinder its broader competitiveness. The integration of the 5A model with CBT principles offers a comprehensive analytical perspective that captures both tangible and intangible aspects of rural tourism development. The study contributes theoretically by extending the 5A framework to a community-driven context and practically by identifying strategies for improving infrastructure, service quality, and digital promotion. Overall, Hanjeli Tourism Village exemplifies how local participation and cultural heritage can drive sustainable rural tourism when supported by balanced infrastructural and managerial development.
PERSEPSI POTENSI USAHA DAN KENDALA PENGEMBANGAN MINUMAN FERMENTASI: ANALISIS FAKTOR PADA KONSUMEN Elly Rasmikayati; Erna Rachmawati; Bobby Rachmat Saefudin
Jurnal Pertanian Agros Vol 28 No 3 (2026): EDISI JULI
Publisher : Fakultas Pertanian Universitas Janabadra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37159/jpa.v28i3.219

Abstract

Fermented beverages are increasingly viewed as business opportunities, but positive market perceptions do not always translate into entrepreneurial readiness. This study identified consumer-perceived dimensions of business potential and development barriers for fermented beverages. A quantitative survey was conducted in 2025 with 121 consumers in Java aged 17-30, 31-50, and over 50 years. Respondents had consumed at least one fermented beverage and completed a structured questionnaire through face-to-face assistance using Google Forms. Data were analyzed using descriptive statistics and principal component analysis with Varimax rotation. Business potential formed two factors explaining 75.016% of variance: market potential and product substitution capacity, and entrepreneurial and investment attractiveness. The market/substitution factor had a higher mean (3.438) than entrepreneurial/investment attractiveness (3.102). Development barriers formed two factors explaining 78.399% of variance: accessibility and market acceptance barriers, and technical production barriers. Technical production barriers had a higher mean (3.479) than accessibility/market acceptance (2.781). These findings indicate that consumers recognize fermented beverages as promising products, especially as alternatives to sugar-sweetened beverages, but are less ready to start or invest in the business. Business development should combine market expansion with technical training, simplified procedures, input access, food safety guidance, financing, and marketing support.
PERILAKU KONSUMEN OLAHAN JAGUNG DAN FAKTOR-FAKTOR YANG MEMPENGARUHINYA Elly Rasmikayati; Eti Suminartika; Bobby Rachmat Saefudin
Jurnal Pertanian Agros Vol 28 No 3 (2026): EDISI JULI
Publisher : Fakultas Pertanian Universitas Janabadra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37159/jpa.v28i3.220

Abstract

Processed corn products have potential as value-added food products, but their development depends on consumer behavior and its influencing factors. This study aimed to describe consumer behavior toward processed corn products and analyze the factors affecting it. The research was conducted in Jatinangor District from January to February 2026 using a quantitative survey method. A total of 102 respondents were selected using purposive sampling, with the criteria of knowing or having consumed processed corn products. Data were collected using a five-point Likert scale questionnaire and analyzed using descriptive statistics and multiple linear regression. The results showed that consumer behavior was in the moderate-to-high category. The regression model had an R Square of 0.354, indicating that the independent variables explained 35.4% of consumer behavior variation. Price, promotion, product availability, family or friend influence, stress or fatigue, practicality, social media, age, and urban residence significantly affected consumer behavior. Social media had the largest positive coefficient, suggesting its key role in encouraging consumer behavior. The findings recommend strengthening digital promotion, product accessibility, practical packaging, and competitive pricing.
PERMINTAAN DOMESTIK ANTHURIUM: FAKTOR KONSUMEN DAN STRATEGI PEMASARAN PT KARTEL DAUN INTERNATIONAL Elly Rasmikayati; Eti Suminartika; Bobby Rachmat Saefudin
Jurnal Pertanian Agros Vol 28 No 3 (2026): EDISI JULI
Publisher : Fakultas Pertanian Universitas Janabadra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37159/jpa.v28i3.221

Abstract

PT Kartel Daun International cultivates, hybridizes, and markets ornamental Anthurium, but its domestic sales remain volatile. This study described the marketing system, identified factors associated with domestic demand, and formulated development strategies. A qualitative case study involved 12 informants from management, operational and sales staff, and domestic consumers. Data from in-depth interviews, observation, and documentation were validated through source and technique triangulation, then analyzed inductively using NVivo and qualitative SWOT. The company applied hybrid marketing through social media, marketplaces, websites, live sales, and greenhouse visits, supported by barcode, SKU, and RFID inventory systems. Domestic demand was associated with consumer knowledge, price perception, purchasing experience, substitute products, purchasing power, and preferences for unique plant characteristics. Collectors evaluated price relative to rarity, leaf form, verified identity, and service quality. The proposed strategies comprise localized sales channels and payment methods, entry-level product segmentation, and value-based communication to broaden the domestic market while preserving premium positioning.
Co-Authors AD Rachmah AD Rachmah AD Rachmah, AD Rachmah Adi Nugraha Agriani Hermita Sadeli Ahmad Choibar Tridakusumah Ai Sri Hartati Akbar Adiputra Irawan Alvi Nurin Deanier Alvi Nurin Deaniera Alvi Nurin Deaniera Amallia Ridhatillah Andung Rokhmat Hudaya Anne Charina Anton Eisa Putra Arisyi, Yudistira Haikal Aurelia Fadhilah Sari Aurelia Fadhilah Sari Azizah, Mentari Nur Bayu Utomo Sumarsah, Muhammad Nugroho Dika Supyandi Dika Supyandi Dina Dwirayani Dini Rochdiani Dwirayani, Dina Eddy Renaldi Eka Purna Yudha Elfadina, Ellisa Agri Ellisa Agri Elfadina Elly Rasmikayati Endah Djuwendah Erna Rachmawati Erna Rachmawati Ernah Ernah Eti Suminartika Fadilla Deviani Fellingga Cahayu Garwa Widadari Budoyo Fitri Awaliyah Fitriana Wati Gema Wibawa Mukti Gunardi Judawinata Halim, Indah Oktavia Hanifatur Aziz Nur Ishmah Hanipradja, R.A. Sukma Ayu Hendrik Johannes Nadapdap Hendrik Nadapdap Hepi Hapsari Hesty Nurul Utami Ilham Fauzan Irawan, Akbar Adiputra Kevin Marsa Tilano Khairuna Utami Kuswarini Kusno Kuswarini Kusno Lies Sulistyowati Lucyana Trimo Lucyana Trimo Lucyana Trimo, Lucyana Mahra Arari Heryanto Mentari Nur Azizah Mentari Nur Azizah Mochamad Dafa Zikriawan Purnama Mufti Helmi Mufti Helmi Muhammad Nugroho Bayu Utomo Sumarsah Nadyla Rizka Nur Amelia Nur Halimah Amir Nur Syamsiyah Nur Syamsiyah Nur Syamsiyah Nurisa Asrienda Shafira O Hasbiansyah Pandi Pardian Rachmah, Alisabela Dhiya Raden Ajeng Sukma Ayu Hanipradja Rahman Syakur Rani Andriani Budi Kusumo Riky Rizkiansyah Risyad M. Ikhsan Ronnie S. Natawidjaja Ronnie Susman Natawidjaja SETIAWAN, IWAN Sintia Afriyanti Siti Aulia Dwi Maulidah Siti Tari Syamsiah Sri Fatimah Sri Fatimah Sulistyodewi Nur Wiyono Supriyadi Supriyadi Supriyadi Supriyadi Tuhpawana Priatna Sendjaja Tuti Karyani Wati, Fitriana Yassirly Amridha Yayat Sukayat Yayat Sukayat Yayat Sukayat Yayat Sukayat Yayat Sukayat, Yayat Yayi Suryo Prabandari Yomitha Faradina Yudistira Haikal Arisyi Yudistira Haikal Arisyi Yudistira Haikal Arisyi Yulia Sari Yuniar Dianti Fauziah Yuniar Dianti Fauziah Yuniar Dianti Fauziah Zikriawan Purnama, Mochamad Dafa