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Pendampingan Pemasaran Digital UMKM Desa Gumeng Agustina, Ria Kamilah; Fajarina, Maskhurin; Laili, Elisa Nurul; Ma’rifatulloh, Sayid; Zuhriyah, Mukminatus; Daristin, Pipit Ertika; Herwiana, Sakhi
Abdi Nusantara: Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 1 (2026): ABDI NUSANTARA: Jurnal Pengabdian Kepada Masyarakat
Publisher : PT Media Edukasi Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64198/abdinusantara.v2i1.63

Abstract

Kegiatan pengabdian ini bertujuan meningkatkan kapasitas pelaku UMKM kripik dan jamu herbal di Desa Gumeng dalam aspek pemasaran digital guna memperkuat daya saing dan keberlanjutan usaha. Permasalahan utama mitra meliputi keterbatasan manajemen usaha, rendahnya literasi digital, pemasaran yang belum optimal, serta skala produksi yang masih terbatas. Metode pelaksanaan dilakukan secara sistematis melalui tahapan identifikasi kebutuhan mitra, pelatihan literasi digital, penyusunan standar operasional produksi, pendampingan manajemen usaha sederhana, serta implementasi strategi pemasaran digital berbasis media sosial dan marketplace. Evaluasi dilakukan melalui observasi, pre-test dan post-test sederhana, serta pemantauan perubahan praktik usaha. Hasil kegiatan menunjukkan peningkatan pemahaman mitra terhadap pemasaran digital, tersusunnya pencatatan keuangan yang lebih tertib, adanya diversifikasi produk, serta meningkatnya visibilitas usaha di platform digital. Pendampingan ini berdampak pada peningkatan kepercayaan diri pelaku usaha dalam memanfaatkan teknologi digital dan memperluas jangkauan pasar. Dengan demikian, pemasaran digital menjadi strategi efektif dalam mendukung penguatan UMKM berbasis potensi desa secara berkelanjutan.
The Padlet Power: Exposing the Success of Writing Learning in University Non-English Basic Classes Pipit Ertika Daristin; Sakhi Herwiana; Maskhurin Fajarina; Mukminatus Zuhriyah; Sayid Ma’rifatulloh; Elisa Nurul Laili; M. Syaichul Muchyidin
Attractive : Innovative Education Journal Vol. 8 No. 1 (2026): Attractive : Innovative Education Journal
Publisher : CV. Creative Tugu Pena

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51278/aj.v8i1.2363

Abstract

This study seeks to assess the effectiveness of Padlet as a tool for teaching writing in classrooms where English is not the primary language. The research adopts a qualitative case study approach. Data were collected through classroom observations, semi-structured interviews, samples of student writing, and documentation of Padlet usage during writing activities. The findings indicate that Padlet increases student engagement, encourages collaboration, and supports the development of writing skills. The interactive and collaborative features of the platform help students generate ideas, reflect on their writing, and respond to feedback from peers and instructors. In addition, the variety of feedback options available on Padlet allows students to better understand their mistakes and improve their writing through revision. Padlet also provides opportunities for teachers to adapt instruction according to students’ learning needs. These findings highlight the potential of collaborative digital platforms to create more interactive and supportive writing environments, offering practical insights for integrating technology into writing instruction in non-English language classrooms