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Pendampingan Pemasaran Digital UMKM Desa Gumeng Agustina, Ria Kamilah; Fajarina, Maskhurin; Laili, Elisa Nurul; Ma’rifatulloh, Sayid; Zuhriyah, Mukminatus; Daristin, Pipit Ertika; Herwiana, Sakhi
Abdi Nusantara: Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 1 (2026): ABDI NUSANTARA: Jurnal Pengabdian Kepada Masyarakat
Publisher : PT Media Edukasi Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64198/abdinusantara.v2i1.63

Abstract

Kegiatan pengabdian ini bertujuan meningkatkan kapasitas pelaku UMKM kripik dan jamu herbal di Desa Gumeng dalam aspek pemasaran digital guna memperkuat daya saing dan keberlanjutan usaha. Permasalahan utama mitra meliputi keterbatasan manajemen usaha, rendahnya literasi digital, pemasaran yang belum optimal, serta skala produksi yang masih terbatas. Metode pelaksanaan dilakukan secara sistematis melalui tahapan identifikasi kebutuhan mitra, pelatihan literasi digital, penyusunan standar operasional produksi, pendampingan manajemen usaha sederhana, serta implementasi strategi pemasaran digital berbasis media sosial dan marketplace. Evaluasi dilakukan melalui observasi, pre-test dan post-test sederhana, serta pemantauan perubahan praktik usaha. Hasil kegiatan menunjukkan peningkatan pemahaman mitra terhadap pemasaran digital, tersusunnya pencatatan keuangan yang lebih tertib, adanya diversifikasi produk, serta meningkatnya visibilitas usaha di platform digital. Pendampingan ini berdampak pada peningkatan kepercayaan diri pelaku usaha dalam memanfaatkan teknologi digital dan memperluas jangkauan pasar. Dengan demikian, pemasaran digital menjadi strategi efektif dalam mendukung penguatan UMKM berbasis potensi desa secara berkelanjutan.
Formative Assessment Practices in an Elementary EFL Classroom: Implementation and Challenges Najwa Fatika; Maskhurin Fajarina
International Journal of Research in Education Vol. 6 No. 2 (2026): Issued in July 2026
Publisher : LPPM Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/ijre.v6i2.3869

Abstract

This study explored the implementation of formative assessment practices in an elementary English classroom at MI Perguruan Mu’allimat. The study aimed to identify how formative assessment was implemented during the teaching and learning process and to examine the challenges faced by the teacher during its implementation. This study employed a qualitative descriptive design involving one English teacher and classroom interaction in Grade 5C as the focus of the study. The data were collected through classroom observation, interviews, and documentation, and were analyzed using the interactive model proposed by Miles and Huberman, consisting of data reduction, data display, and conclusion drawing. The findings revealed that formative assessment was implemented through oral questioning, prompting and corrective feedback, and classroom monitoring during classroom activities. These practices were used not only to identify students’ understanding but also to encourage participation and maintain classroom interaction during the lesson. The study also identified several challenges in implementing formative assessment, including students’ passive participation, differences in students’ understanding, and limited classroom continuity caused by school activities and schedule interruptions. The findings indicate that formative assessment practices in elementary English classrooms are strongly influenced by classroom context and students’ participation patterns. Therefore, teachers need to apply flexible formative assessment strategies that support both students’ learning and classroom engagement.
An Analysis Of Students’ Difficulties In Reading Comprehension At Class IX Of SMPN 5 Jombang Alifah, Nur Alifah; Maskhurin Fajarina
Jurnal Ilmu Pendidikan, Sains dan Humaniora Vol. 3 No. 1 (2026): Juni 2026
Publisher : Fakultas Ilmu Pendidikan Universitas Hasyim Asy'ari Tebuireng Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33752/jipsara.v3i1.11912

Abstract

While reading comprehension is an essential skill for interpreting written texts, understanding English reading materials remains a significant challenge for many junior high school students. This study aims to systematically identify the reading comprehension difficulties experienced by ninth-grade students at SMPN 5 Jombang and analyze their underlying causes. Using a descriptive qualitative approach, the research involved 32 students from Class IX C and one English teacher. Data were collected through classroom observations, semi-structured interviews, and open-ended questionnaires, then analyzed using data reduction, data display, and conclusion drawing. The findings reveal four major difficulties: identifying main ideas, locating specific information, understanding English vocabulary, and comprehending long sentence structures. Among these, limited vocabulary mastery emerged as the primary barrier to reading comprehension. The study also found that limited vocabulary knowledge, ineffective reading strategies, and insufficient background knowledge were the main factors contributing to these difficulties. Therefore, strengthening vocabulary mastery and teaching effective reading strategies are essential to improve students' reading comprehension. These findings are expected to help EFL teachers enhance instructional practices and provide a reference for future research..
Course review horay and critical thinking skills: the effective teaching model for students Mukminatus Zuhriyah; Maskhurin Fajarina
Journal on English as a Foreign Language Vol 11 No 2 (2021): Issued in September 2021
Publisher : Universitas Islam Negeri Palangka Raya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23971/jefl.v11i2.2974

Abstract

Since the COVID-19 pandemic, EFL lecturers need to be creative in handling their remote teaching. However, scarce studies investigated the use of course review horay (CRH) and students