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All Journal SUPREMASI: Jurnal Pemikiran, Penelitian Ilmu-Ilmu Sosial, Hukum dan Pengajarannya Jurnal Pendidikan Indonesia Ekuitas: Jurnal Pendidikan Ekonomi Jurnal PENA : Penelitian dan Penalaran JURNAL PENDIDIKAN EKONOMI: Jurnal Ilmiah Ilmu Pendidikan, Ilmu Ekonomi dan Ilmu Sosial Paedagoria : Jurnal Kajian, Penelitian dan Pengembangan Kependidikan Jurnal Kewirausahaan dan Bisnis Indonesian Journal of Learning Education and Counseling Jurnal Basicedu International Journal of Social Science and Business Jurnal EDUTECH Undiksha EQIEN - JURNAL EKONOMI DAN BISNIS Economic Education and Entrepreneurship Journal Soedirman Economics Education Journal Ideas: Jurnal Pendidikan, Sosial dan Budaya PINISI Discretion Review JEKPEND Jurnal Ekonomi dan Pendidikan Jurnal Dedikasi International Journal of Business, Law, and Education Daengku: Journal of Humanities and Social Sciences Innovation Business and Accounting Education Journal Indonesian Journal of Social and Educational Studies Seminar Nasional Pengabdian Kepada Masyarakat Jurnal Basicedu HUMAN: South Asian Journal of Social Studies Transformasi: Journal of Economics and Business Management Indonesian Journal of Contemporary Multidisciplinary Research SOCIETIES: Journal of Social Sciences and Humanities INSIGHT: Indonesian Journal of Social Studies and Humanities Jurnal Pengabdian Masyarakat Bangsa Indonesian Journal of Pedagogical and Social Studies West Science Business and Management Seminar Nasional Hasil Penelitian LP2M UNM West Science Journal Economic and Entrepreneurship Jurnal Akuntansi dan Keuangan West Science Jurnal Ekonomi dan Kewirausahaan West Science Indonesian Journal of Economics, Entrepreneurship, and Innovation Micronic: Journal of Multidisciplinary Electrical and Electronics Engineering Student Research Journal Intisari: Jurnal Inovasi Pengabdian Masyarakat Ekuitas Jurnal Pnedidikan Ekonomi KARYA: Journal of Educational Community Service Jurnal Perjuangan dan Pengabdian Masyarkat: JPPM

Muhammad Ihsan Said Ahmad

Universitas Negeri Makassar

Author-ID : 6249399

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Other

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PENGARUH GAYA HIDUP, BRAND IMAGE HALAL, CELEBRITY ENDORSER DAN TINGKAT HARGA TERHADAP KEPUTUSAN PEMBELIAN KOSMETIK WARDAH (STUDI KASUS PADA MAHASISWI PENDIDIKAN EKONOMI UNIVERSITAS NEGERI MAKASSAR) Nur Ainun Syafri; Mustari Mustari; Muhammad Hasan; Muhammad Ihsan Said; Nurdiana Nurdiana
Eqien - Jurnal Ekonomi dan Bisnis Vol 11 No 02 (2022): EQIEN- JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Dr Kh Ez Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v11i02.925

The purpose of this study is to partially and concurrently assess and analyze the effect of lifestyle, halal brand image, celebrity endorser, and price level on purchase decisions of Wardah cosmetics by economic education students at Makassar State University. The approach in this study is a quantitative approach with a sampling method using the slovin method. After being formulated, it is known that the number of samples in this study were 80 active female students from the 2017-2021 class of Economic Education Study Program, Faculty of Economics and Business, Makassar State University. Data collection techniques are through observation, questionnaires or questionnaires and documentation. Then it will be analyzed using descriptive analysis and multiple regression analysis using SPSS 25. In this study, it was found that the tests carried out at the Economic Education Study Program, Makassar State University partially, lifestyle variables, halal brand image, celebrity endorser and the price level of each variable affect the purchasing decision of Wardah cosmetics at Makassar State University Economic Education students. Meanwhile, simultaneously, lifestyle variables, halal brand image, celebrity endorser and price level together have a significant effect on the purchasing decision of Wardah cosmetics on Economic Education Students, Makassar State University.

PENGARUH HARGA, KUALITAS PELAYANAN, PROMOSI DAN LOKASI TERHADAP KEPUASAN KONSUMEN Rafika Kaharuddin; Mustari Mustari; Rahmatullah Rahmatullah; Muhammad Dinar; Muh. Ihsan Said
JURNAL PENDIDIKAN EKONOMI: Jurnal Ilmiah Ilmu Pendidikan, Ilmu Ekonomi dan Ilmu Sosial Vol 16 No 2 (2022): SEPTEMBER 2022
Publisher : Economic Education, University of Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/jpe.v16i2.33931

Penelitian ini dilakukan untuk mengetahui pengaruh harga, kualitas pelayanan, promosi dan lokasi terhadap kepuasan konsumen pada Masagena Coffee di kota Makassar. Penelitian ini merupakan penelitian kuantitatif. Penentuan jumlah responden menggunakan teknik Non Probability Sampling dengan metode Accidental Sampling sebanyak 100 responden. Metode pengumpulan data yang digunakan yaitu observasi, kuesioner dan dokumentasi, analisis data yang digunakan adalah analisis regresi linier berganda. Hasil penelitian menunjukkan bahwa secara simultan variabel harga, kualitas pelayanan, promosi dan lokasi berpengaruh secara simultan terhadap kepuasan konsumen pada Masagena Coffee di kota Makassar yaitu F hitung = 7,050 > F tabel = 2,31 dengan tingkat signifikansi F = 0,000 < α= 0,05. Berdasarkan uji signifikan secara parsial variabel harga dan variabel lokasi memiliki pengaruh positif yang tidak signifikan terhadap kepuasan konsumen pada Masagena Coffee di Kota Makassar yaitu variabel harga sebesar 0,288 > 0,05 dan nilai T hitung =1,068 < T tabel = 1,985, variabel lokasi sebesar 0,802 > 0,05 dan nilai T hitung = 0,251 < T = tabel 1,985. Sedangkan variabel kualitas pelayanan dan promosi terdapat pengaruh positif yang signifikan terhadap kepuasan konsumen pada Masagena Coffee di Kota Makassar yaitu variabel kualitas pelayanan sebesar 0,001 < 0,05 dan nilai T hitung = 3,431 > T tabel = 1,985, dan variabel promosi sebesar 0,046 < 0,05 dan nilai T hitung = 2,027 > T tabel = 1,985. Adapun nilai korelasi (R) variabel harga ,kualitas pelayanan, promosi dan lokasi sebesar 0,478 hal ini menunjukkan adanya hubungan harga, kualitas pelayanan, promosi dan lokasi terhadap kepuasan konsumen sebesar 0,478 atau sebesar 47,8%. Sedangkan nilai koefisien determinan (R Square) sebesar 0,229 artinya bahwa pengaruh harga, kualitas pelayanan, promosi dan lokasi terhadap kepuasan konsumen sebesar 0,229 atau sebesar 22,9 %. Sisanya dipengaruhi oleh variabel lain sebesar 77,1 %.

The Effect Of Online Consumer Review And Prices On Online Purchase Decisions Nur Aisyah Buana Putri; Agus Syam; Mustari Mustari; Muhammad Dinar; Muh. Ihsan Said; Muhammad Jufri
PINISI Discretion Review Volume 6, Issue 1, September 2022
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pdr.v6i1.40715

This study aims to determine the effect of online consumer reviews and prices on online purchasing decisions for students of the Faculty of Economics and Business, Makassar State University. The research method used is the quantitative method with the method of collecting data, namely through observation, questionnaires and documentation. In this survey, the majority of respondents are students who have made online purchases, and overall there are 97 respondents. The data collection methodology used a questionnaire instrument that was compiled based on a Liker scale and had gone through validation and reliability procedures. The analysis was then performed using multiple linear regression analysis. The results showed that: 1) Partially the online consumer review variable had a positive and significant effect on online purchasing decisions for students of the Faculty of Economics and Business, Makassar State University. 2) Partially, the price variable has a positive and significant effect on online purchasing decisions for students of the Faculty of Economics and Business, State University of Makassar. 3) Simultaneously online consumer reviews and prices have a positive and significant effect on online purchasing decisions for students of the Faculty of Economics and Business, State University of Makassar.

Pemberdayaan Masyarakat Berbasis Enterpreneurship pada Usaha Tani Perkotaan Muhammad Iqbal Usman; Muhammad Ihsan Said Ahmad; Muhammad Hasan; Nurjannah Nurjannah; Nurdiana Nurdiana
Ideas: Jurnal Pendidikan, Sosial dan Budaya Vol 9 No 1 (2023): Ideas: Pendidikan, Sosial, dan Budaya (Februari)
Publisher : Ideas Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32884/ideas.v9i1.1203

This study aims to determine community empowerment based on entrepreneurship in urban farming and analyze the efforts that can be made by agricultural extension workers, the government in developing KWT Anggrek. This study uses a qualitative approach. Data collection techniques in the form of observation methods, interviews and documentation. The results of this study indicate that community empowerment at KWT Anggrek has been well implemented, marked by assistance from the government, collaboration, provision of counseling which is always provided by extension workers so that the community can develop and increase agricultural output both in terms of quality and quantity.

Ekonomi Kreatif Usaha Kuliner “Ceker Sayap Makassar”: Kajian Modal Kewirausahaan dan Strategi Bersaing Karin Riska Febriani; Muhammad Dinar; Muhammad Hasan; Muh. Ihsan Said; Thamrin Tahir
SOCIETIES: Journal of Social Sciences and Humanities Vol 1, No 1 (2021): SOCIETIES: Journal of Social Sciences and Humanities
Publisher : SOCIETIES: Journal of Social Sciences and Humanities

Abstrak. Penelitian ini bertujuan untuk mengetahui modal kewirausahaan yang dimiliki pemilik usaha dan strategi bersaing yang diterapkan pada usaha kuliner “Ceker Sayap Makassar”. Penelitian ini dikategorikan penelitian deskriptif dengan pendekatan kualitatif, pengumpulan data dilakukan dengan menggunakan metode observasi, wawancara dan dokumentasi. Teknik analisis yang digunakan adalah analisis SWOT. Hasil penelitian ini menunjukkan bahwa pemilik usaha kuliner “Ceker Sayap Makassar” memiliki 4 jenis modal kewirausahaan diantaranya adalah modal intelektual, modal sosial, modal mental, dan modal material. Selain itu usaha kuliner “Ceker Sayap Makassar” juga menerapkan 2 jenis strategi bersaing yaitu Cost Leadership (strategi biaya rendah) dan Differentiation (diferensiasi) dimana hasil dari analisis SWOT yang telah dilakukan, terdapat empat pilihan strategi untuk usaha kuliner “Ceker Sayap Makassar” yang terdiri dari strengths opportunities (SO), weakness opportunities (WO), Strenghts threats (ST), dan weakness threats (WT). Kata Kunci: Ekonomi Kreatif, Modal Kewirausahaan, Strategi Bersaing, SWOT.

Pengaruh Bauran Pemasaran terhadap Volume Penjualan (Studi Kasus Yotta Milk di Kota Makassar) Andi Hikmah Dewi Sriyanti; Mustari Mustari; Syamsu Rijal; Muh. Ihsan Said; Tuti Supatminingsih
INSIGHT: Indonesian Journal Social Studies and Humanities Vol 2, No 1 (2022): INSIGHT: Indonesian Journal of Social Studies and Humanities
Publisher : INSIGHT: Indonesian Journal Social Studies and Humanities

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (369.752 KB)

Abstract. The purpose of this study was to find out the impact of the marketing mix on the sales volume of Yotta Milk in Makassar. The study used quantitative methods, with data collected through questionnaires distributed to 100 Yotta Milk customers as a representative sample of the population. Multiple linear regression is used as an analysis strategy. Based on the findings of the study, products, prices, and physical evidence all had a beneficial and significant effect on the sales volume of Yotta Milk in Makassar City, both simultaneously and partially. Price variables have greater regression coefficient values than other factors, and are the most influential variables in the study. Keywords: Product, Price, Physical Evidence and Sales Volume

AT AMINDA SKIN CARE'S MAKASSAR BRANCH, THE IMPACT OF CUSTOMER EXPERIENCE, BRAND AWARENESS, AND CUSTOMER SATISFACTION ON CUSTOMER LOYALTY Muhammad Islah Idrus; Syamsu Rijal; Muh. Ihsan Said Ahmad
Transformasi: Journal of Economics and Business Management Vol. 2 No. 2 (2023): June : Journal of Economics and Business Management
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/transformasi.v3i2.719

The aim of this study was to evaluate brand awareness, customer happiness, and customer experience in relation to consumer loyalty to Aminda Skin Care at the Makassar Branch. The population of the study consists of Aminda Skin Care customers. The sample for the study consisted of 96 individuals, and information was gathered using a questionnaire. The data are analysed using SPSS 20 after the hypothesis is tested using multiple linear regression analysis. The results of this study indicate that customer experience has little impact on loyalty. Brand recognition and customer satisfaction have a significant impact on consumer loyalty.

Pengaruh Persepsi Konsumen terhadap Keputusan Pembelian Produk Private Brand Indomaret (Studi pada Konsumen Indomaret di Jalan Raya Pendidikan Kecamatan Rappocini Kota Makassar) Latifah Asmil Fauzi; Muh. Ihsan Said; Mustari Mustari; Tuti Supatminingsih; Muhammad Hasan
Indonesian Journal of Pedagogical and Social Sciences Vol 1, No 1 (2021): Indonesian Journal of Pedagogical and Social Studies
Publisher : Indonesian Journal of Pedagogical and Social Sciences

Abstract. This study aims to determine the effect of consumer perceptions in this case price perceptions and quality perceptions on purchasing decisions for Indomaret private brand products on Jalan Raya Pendidikan, Rappocini District, Makassar City. This research is a descriptive quantitative research. The population in this study were all consumers of Indomaret on Jalan Raya Pendidikan whose number could not be determined and a sample of 100 respondents was obtained. Data was collected by means of observation and questionnaires. The analysis technique used is multiple linear regression. The results of this study indicate that perceived price and perceived quality have a significant positive effect on purchasing decisions for Indomaret private brand products, either partially or simultaneously. Keywords: Consumer Perception, Price Perception, Quality Perception, and Purchasing Decision

Pengaruh Harga dan Kualitas Pelayanan terhadap Kepuasan Konsumen UMKM (Studi Kasus: Djoin Cafe di Kecamatan Wonomulyo Kabupaten Polewali Mandar) Putri Ayu Annisa; Mustari Mustari; Muh. Ihsan Said Ahmad; Nurdiana Nurdiana; Tuti Supatminingsih
Indonesian Journal of Pedagogical and Social Sciences Vol 1, No 1 (2021): Indonesian Journal of Pedagogical and Social Studies
Publisher : Indonesian Journal of Pedagogical and Social Sciences

The purpose of this study is to see whether price and service quality affect MSME customer satisfaction (a case study of djoin cafe in sub-district Wonomulyo, polewali mandar). price and service quality are independent variables in this study, while customer satisfaction is the dependent variable. This study uses descriptive quantitative techniques and survey research design. The population of this study consisted of 31,444 consumers who visited the Djoin Cafe which were taken from the 2020 data. The sampling technique in this study was the Non-propability Sampling technique, namely Accidental Sampling so that a sample of 111 consumers who visited the Djoin Cafe were obtained. The data feeder instrument uses observation, interviews and questionnaires. The data analysis technique uses multiple regression. The findings of this study indicate that: (1) price has a positive and significant effect on consumer satisfaction at Djoin cafe Wonomulyo District based on partial test results. (2) At Djoin Cafe in Wonomulyo Regency, service quality has a good and quite large influence on customer satisfaction. (3) The combination of price and service quality has a positive and significant effect on consumer satisfaction at Djoin cafe, Wonomulyo District, Polewali Mandar Regency.

Kualitas Pelayanan Pengaruhnya Terhadap Kepuasan Pelanggan Transportasi Online di Kota Makassar Mustari Mustari; Muh. Ihsan Said
Seminar Nasional LP2M UNM SEMNAS 2019 : PROSIDING EDISI 7
Publisher : Seminar Nasional LP2M UNM

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (623.851 KB)

Abstract. This study aims to explain the effect of service quality on customer satisfaction on users of online transportation services. This research is a verification study with that population, all online transportation users in Makassar city and a sample of 100 online transportation users. Data collection techniques used were observation, questionnaires and documentation. The testing techniques carried out included a questionnaire test consisting of a validity and reliability test, a classic assumption test consisting of a multicollinearity test, a heteroscedasticity test, a normality test, a simple linear regression analysis, a hypothesis test consisting of a t test and a coefficient of determination. The results showed that the quality of service is categorized as "good" in terms of indicators of reliability (reliability), responsiveness (responsiveness), assurance (assurance and certainty), empathy (caring), and tangible (physical form). While customer satisfaction is classified in the category of "high" in terms of indicators of the suitability of expectations, interest in reusing and willingness to recommend. Hypothesis testing results indicate that there is a relatively high influence between service quality on customer satisfaction on users of online transportation services in the city of Makassar Keywords: Service Quality, Customer Satisfaction

Co-Authors Agung Zulfikri Agus Syam Ahmad Fadhil Imran Amri, A. Dhiya Iradah Andi Hikmah Dewi Sriyanti Andi Kurniawati Andi Mimi Nurhizah Andi Tenri Ampa Andi Tenri Ampa Anisa Muawanah Azzahra Annisa Rezki Ramadhani Anto, Muhammad Ansar Anugrawati, A. Arfawati Arfawati Asmi Asmi Asriani Asriani Balki, Syarifah Citra Ayni Kamaruddin Dianta Mustofa K. Dinar, Muhammad Dwi Ayu Sarah esso, andi sawe ri Fatmawati Fausiy, Muhammad Fazlih Ferry Arfiansyah Fitriani Fitriani Hadi Nasbey Hajerah Hasmawaty, Hasmawaty Hikmayani Subur Ilham Thaef Ilham Thaief Inanna Karin Riska Febriani Kartina Kartina Latifah Asmil Fauzi Lusiana Lusiana Marhawati Mega Krisdayani Miranda Miranda Miranda Mitra Amalia Gama Moehamad Satiadharma Muhammad Dinar Muhammad Dinar Muhammad Hasan Muhammad Hasan Muhammad Ikram Idrus Muhammad Iqbal Usman Muhammad Ishlah Idrus Muhammad Islah Idrus Muhammad Jufri Muhammad Rakib Muhammad Rakib Muhammad Rakib Muhammad Rijal Shafar Muhammad Yamin Mukarramah Mukarramah Mustari Mustari Mustari Mustari Mustari Mustari Muti Almuna Nudiana, Nudiana Nur Ainun Syafri Nur Aisyah Buana Putri Nur Arisah Nur Asni Aulia Nur Dian Wahyuni Nur Samsul Bahri Nur Samsul Bahri Nur Samsul Bahri, Nur Samsul Bahri Nur Shofa Nurdiana Nurdiana Nurdiana Nurdiana Nurjannah Nurjannah Nurjannah NURLIANA NURLIANA Putri Ayu Annisa Raden Mohamad Herdian Bhakti Rafika Kaharuddin Rahmatullah Rahmatullah Rahmatullah Rahmatullah Rahmatullah Ratnah Ratnah Ratnah S Regal Vedrian Riesso, Andi Sawe Rifka Pratiwi Salamun Pasda Sanriani Nur Shafar, Muhammad Rijal Sitti Rapika St. Fatmah Hiola St. Reski Amalia Syamsu Rijal Syamsu Rijal Syamsu Rijal Syamsuardi Saodi Tadampali, Andi Caezar To Thamrin Tahir Thamrin Tahir Tisan Tisan Tuti Supatminingsi Tuti Supatminingsih zulitsnayarti syam

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