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All Journal SUPREMASI: Jurnal Pemikiran, Penelitian Ilmu-Ilmu Sosial, Hukum dan Pengajarannya Jurnal Pendidikan Indonesia Ekuitas: Jurnal Pendidikan Ekonomi Jurnal PENA : Penelitian dan Penalaran JURNAL PENDIDIKAN EKONOMI: Jurnal Ilmiah Ilmu Pendidikan, Ilmu Ekonomi dan Ilmu Sosial Paedagoria : Jurnal Kajian, Penelitian dan Pengembangan Kependidikan Jurnal Kewirausahaan dan Bisnis Indonesian Journal of Learning Education and Counseling Jurnal Basicedu International Journal of Social Science and Business Jurnal EDUTECH Undiksha EQIEN - JURNAL EKONOMI DAN BISNIS Economic Education and Entrepreneurship Journal Soedirman Economics Education Journal Ideas: Jurnal Pendidikan, Sosial dan Budaya PINISI Discretion Review JEKPEND Jurnal Ekonomi dan Pendidikan Jurnal Dedikasi International Journal of Business, Law, and Education Daengku: Journal of Humanities and Social Sciences Innovation Business and Accounting Education Journal Indonesian Journal of Social and Educational Studies Seminar Nasional Pengabdian Kepada Masyarakat Jurnal Basicedu HUMAN: South Asian Journal of Social Studies Transformasi: Journal of Economics and Business Management Indonesian Journal of Contemporary Multidisciplinary Research SOCIETIES: Journal of Social Sciences and Humanities INSIGHT: Indonesian Journal of Social Studies and Humanities Jurnal Pengabdian Masyarakat Bangsa Indonesian Journal of Pedagogical and Social Studies West Science Business and Management Seminar Nasional Hasil Penelitian LP2M UNM West Science Journal Economic and Entrepreneurship Jurnal Akuntansi dan Keuangan West Science Jurnal Ekonomi dan Kewirausahaan West Science Indonesian Journal of Economics, Entrepreneurship, and Innovation Micronic: Journal of Multidisciplinary Electrical and Electronics Engineering Student Research Journal Intisari: Jurnal Inovasi Pengabdian Masyarakat Ekuitas Jurnal Pnedidikan Ekonomi KARYA: Journal of Educational Community Service Jurnal Perjuangan dan Pengabdian Masyarkat: JPPM
Muhammad Ihsan Said Ahmad
Universitas Negeri Makassar
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Mustika Ratu's Business Rejuvenation Strategy in Overcoming Market Stagnation and Industrial Competition Muh. Ihsan Said Ahmad; Agung Zulfikri; Syamsu Rijal
West Science Business and Management Vol. 1 No. 03 (2023): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v1i03.101

Abstract

This research examines Mustika Ratu's business rejuvenation strategy in overcoming market stagnation and industry competition within the beauty and wellness industry. The study conducts a comprehensive market analysis and explores the implementation of various rejuvenation strategies, including product innovation, market expansion, marketing campaigns, and strategic partnerships. The evaluation of these strategies reveals positive outcomes in terms of increased customer satisfaction, expanded market reach, and improved brand perception. The findings highlight the importance of continuous adaptation, innovation, and targeted marketing efforts in revitalizing a business and regaining a competitive edge. The implications of the research suggest the need for ongoing product development, exploration of international markets, digital marketing enhancements, strategic collaborations, and continuous monitoring of consumer preferences. Overall, Mustika Ratu's successful rejuvenation serves as a valuable case study for businesses in similar industries facing market stagnation and intense competition.
Experiential Learning Model for the Development of Collaborative Skills through Project Based Learning Practicum Muhammad Hasan; Nur Arisah; Ratnah S; Muhammad Ihsan Said Ahmad; Miranda
Jurnal Pendidikan Indonesia Vol 12 No 2 (2023): June
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jpiundiksha.v12i2.57376

Abstract

To be able to improve student learning outcomes and to build a pleasant learning atmosphere, teachers need to design learning well, one way is to apply an experience-based learning model so that students can develop their collaboration skills which are one of the important skills and are needed in the 21st century. This study aims to analyze the implementation model of experiential learning in developing collaboration skills of Vocational High School students through practicum-based project-based learning. This study used a mixed methods approach. The informants in this study were 3 teachers and 22 students of vocational high school as respondents. The data obtained in this study were collected using interviews and questionnaires. The data analysis technique uses a Sequential Exploratory Design. The results of this study indicate that (1) teachers have implemented experience-based learning for students through project-based practicum; and (2) experience-based learning through project-based practicum makes teachers and students feel that this learning model plays an important role in developing student collaboration skills that can be implemented in everyday life.
PENJUALAN PRODUK KERAJINAN TANGAN HOME INDUSTRI R-CRAFT BERBASIS E-MARKETING Nur Dian Wahyuni; Tuti Supatminingsih; Muhammad Hasan; Muhammad Dinar; Muh. Ihsan Said Ahmad
Indonesian Journal of Economics, Entrepreneurship, and Innovation Vol. 2 No. 1 (2021): Mei
Publisher : ILIN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (578.255 KB) | DOI: 10.31960/ijoeei.v2i1.1039

Abstract

Penelitian bertujuan untuk mengetahui peranan e-marketing dalam mendukung penjualan produk kerajinan home industry R-Craft Kecamatan Tallo, Kota Makassar. Informan yang diambil dalam penelitian ini yaitu Ibu Fatriani selaku pemilik rumah produksi R-Craft dan bapak Muh. Yunus selaku suami Ibu Fatriani. Teknik pengumpulan data yang digunakan adalah observasi, wawancara dan dokumentasi. Berdasarkan hasil penelitian menunjukkan bahwa e-marketing yang digunakan Ibu Fatriani melalui media sosial seperti Facebook, Whatsapp, Instagram dan Toko pedia. Sangat berperan dalam mendukung penjualan produknya diantaranya dengan e-marketing dapat menemukan consumer baru, dapat membagikan informasi, meningkatkan penjualan, keamanan dalam menggunakan e-marketing, menghemat biaya dan tenaga dan dapat melakukan respon langsung.
Public Sector Development Strategy as a Driver of Economic Growth: An Endogenous Growth Theory Perspective Syamsu Rijal; Muhammad Ishlah Idrus; Muhammad Ihsan Said Ahmad
Student Research Journal Vol. 1 No. 3 (2023): Juni : Student Research Journal
Publisher : Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/srjyappi.v1i3.427

Abstract

Sustainable and stable economic growth is a key goal for many countries. As times change and global challenges become more complex, it is important for countries to develop effective strategies to promote economic growth. One sector that has an important role in this regard is the public sector. This research aims to analyse the public sector development strategy as a driver of economic growth. The current research type is qualitative. Data collection techniques include listening and recording important information to conduct data analysis through data reduction, data display, and conclusion drawing. The study results show that the public sector development strategy as a driver of economic growth plays an important role in creating a conducive environment for sustainable and inclusive economic growth. In the context of endogenous growth theory, the government has the ability to influence the determinants of economic growth through appropriate policies and actions.
Career Development Strategies to Improve Human Resources Sustainability in Organisations Muhammad Ikram Idrus; Muhammad Ihsan Said Ahmad; Muhammad Ishlah Idrus
Student Research Journal Vol. 1 No. 3 (2023): Juni : Student Research Journal
Publisher : Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/srjyappi.v1i3.428

Abstract

In the era of globalisation and increasingly fierce competition, the sustainability of human resources (HR) becomes very important for the success of the organisation. Organisations that have effective career development strategies are able to retain quality human resources, increase productivity, and create a competitive advantage. The purpose of this study is to identify and analyse effective career development strategies in improving HR sustainability in organisations. The current research type is qualitative. Data collection techniques include listening and recording important information to conduct data analysis through data reduction, data display, and conclusion drawing. The study results show that in the context of improving HR sustainability in organisations, career development strategies play a very important role. In the above, we have discussed effective and relevant career development strategies by accommodating individual personality preferences and ensuring a match between the individual, the work environment, and organisational values. Holland's Career Choice Theory provides valuable insights in designing sustainable career development strategies.
Peran Inovasi dalam Keberhasilan Kewirausahaan: Studi Kasus tentang Startup Berkembang Pesat di Industri Teknologi Muh. Ihsan Said Ahmad; Muhammad Ishlah Idrus; Syamsu Rijal; Moehamad Satiadharma; Dianta Mustofa K.
Jurnal Ekonomi dan Kewirausahaan West Science Vol 1 No 03 (2023): Jurnal Ekonomi dan Kewirausahaan West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jekws.v1i03.506

Abstract

Metode penelitian ini menyajikan pendekatan komprehensif untuk mempelajari peran inovasi dalam kesuksesan wirausaha dalam konteks perusahaan rintisan yang berkembang pesat di industri teknologi. Metodologi penelitian ini menggunakan analisis bibliometrik, yang melibatkan evaluasi kuantitatif terhadap literatur akademis dan publikasi ilmiah yang relevan. Dengan memanfaatkan teknik bibliometrik, penelitian ini bertujuan untuk mengidentifikasi tren utama, penulis yang berpengaruh, dan tema utama yang terkait dengan peran inovasi dalam kesuksesan wirausaha. Selain itu, pendekatan studi kasus akan digunakan untuk menganalisis startup yang berkembang pesat dan memeriksa implikasi praktis dari inovasi dalam perjalanan kewirausahaannya. Metode penelitian ini bertujuan untuk berkontribusi pada pengetahuan yang ada tentang inovasi dan kewirausahaan dengan memberikan wawasan dan rekomendasi yang dapat ditindaklanjuti bagi para akademisi dan praktisi di lapangan.
PKM Kewirausahaan Informal Pembuatan Bakpia “Bakples” Muhammad Ihsan Said Ahmad; Muhammad Hasan; Nur Arisah; Hikmayani Subur; Fatmawati
Intisari: Jurnal Inovasi Pengabdian Masyarakat Vol. 1 No. 2 (2023): Intisari: Jurnal Inovasi Pengabdian Masyarakat
Publisher : CV. Insight Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58227/intisari.v1i2.79

Abstract

Salah satu kegiatan yang dapat menambah jiwa kewirausahaan informal bagi masyarakat yaitu dengan usaha home industri atau biasa disebut usaha rumahan pada pembuatan bakpia. Bakpia merupakan salah satu camilan yang banyak dikonsumsi masyarakat Indonesia yang juga kerap dijadikan oleh-oleh dari daerah tertentu. Kondisi pasar yang terus mengalami perubahan berdampak pada selerah serta preferensi pelanggan juga ikut mengalami perubahan. Inovasi yang berkelanjutan dalam pembuatan bakpia penting untuk dilakukan agar bakpia mampu bersaing di pasaran. Selain itu juga dapat meningkatkan kewirausahaan informal bagi masyarakat. Metode yang digunakan dalam kegiatan ini meliputi ceramah, tanya jawab atau diskusi, dan pelatihan. Adapun hasil yang didapatkan yaitu (1) Pelatihan pembuatan bakpia direspon dengan baik oleh peserta; (2) Minat dan motivasi yang tinggi dari peserta pelatihan sangat menunjang transfer ilmu pengetahuan dan keterampilan dari pengabdi kepada peserta pelatihan, sehingga materi pelatihan yang diberikan dapat terserap semua; dan (3) Produk pelatihan pembuatan bakpia dapat dikonsumsi sehari-hari dan dapat dijadikan sebagai produk berwirausaha.
Bagaimana Pengetahuan Kewirausahaan Mempengaruhi Minat Berwirausaha Generasi Z melalui Efikasi Diri? Muhammad Hasan; Nur Shofa; Ilham Thaief; M. Ihsan Said Ahmad; Thamrin Tahir
Ekuitas: Jurnal Pendidikan Ekonomi Vol. 9 No. 2 (2021)
Publisher : Fakultas Ekonomi Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ekuitas.v9i2.36975

Abstract

This study aims to explore the contribution of entrepreneurial knowledge to the formation of Generation Z's entrepreneurial interest through self-efficacy. This study is a study with a quantitative approach. The population of this study is all generation Z in class XI of SMK Negeri 7 Pangkep, South Sulawesi with a total of 131 generations with a purposively drawn sample of 57 people with several criteria. The data in this study were collected using questionnaires and interviews. This study consists of 3 variables consisting of entrepreneurial knowledge, entrepreneurial interest, and self-efficacy. Data analysis used path analysis technique. The findings of this study indicate that entrepreneurial knowledge has a positive and significant effect on the self-efficacy of Generation Z. In addition, there is also a positive and significant effect of self-efficacy on the interest in entrepreneurship of Generation Z. Other findings indicate that entrepreneurial knowledge has a positive and significant influence on Generation Z's entrepreneurial interest, and finally it was found that entrepreneurial knowledge has a positive and significant effect on entrepreneurial interest through Generation Z's self-efficacy.
7P Marketing Mix in Processed Farm Products by Urban Farming Businesses Nurdiana; Muhammad Hasan; Miranda; Muhammad Ihsan Said Ahmad; Citra Ayni Kamaruddin; Thamrin Tahir
International Journal of Social Science and Business Vol. 7 No. 3 (2023): August
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v7i3.52978

Abstract

The increasingly rapid business competition makes every business actor required to continue to innovate in order to develop and maintain their existence. One alternative for business actors to continue to develop and maintain their existence is to apply the 7P marketing mix to their business, especially in urban farming. This study aims to analyze the implementation of the 7P marketing mix on processed agricultural products as well as the supporting and inhibiting factors in implementing the 7P marketing mix. This study uses a qualitative approach with a descriptive method. Data collection techniques used were observation, interviews and FGD, for data analysis used coding techniques. There are 4 informants in this study. The results of this study indicate that in general, the 7P marketing mix for the processed products of the Orchid Women Farmer Group has been implemented. Then for the supporting factors for implementing the 7P marketing mix, namely (1) self-confidence; (2) cooperation; (3) encouragement from agricultural extension workers. The inhibiting factors include (1) lack of literacy; and (2) limited time. All elements of the marketing mix in the processed products of the Orchid Women Farmer Group are considered capable of increasing product sales and making the Orchid Women Farmer Group more exist and known. However, in the implementation process, there are several supporting and inhibiting factors as described in the research results.
The Influence of Informal Economic Education on Interest in Continuing Education to Higher Education Through Positive Psychological Capital as A Moderator Variable in Students of Madrasah Aliyah Negeri 1 Makassar City Muh. Ihsan Said Ahmad; Andi Mimi Nurhizah; Syamsu Rijal; Muhammad Hasan
Jurnal Akuntansi Dan Keuangan West Science Vol 3 No 02 (2024): Jurnal Akuntansi dan Keuangan West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jakws.v3i02.1193

Abstract

Pengaruh pendidikan ekonomi informal terhadap minat melanjutkan pendidikan ke perguruan tinggi melalui modal psikologis positif sebagai variabel moderator pada siswa Madrasah Aliyah Negeri 1 Kota Makassar. Penelitian ini diharapkan dapat memperoleh informasi dan pemahaman mengenai pengaruh pendidikan ekonomi informal terhadap minat melanjutkan pendidikan ke perguruan tinggi melalui modal psikologis positif sebagai variabel moderator pada siswa Madrasah Aliyah Negeri 1 Kota Makassar. Metode yang digunakan adalah metode penelitian kuantitatif dengan jenis penelitian deskriptif. Sampel dalam penelitian ini sebanyak 116 siswa Madrasah Aliyah Negeri 1 Kota Makassar. Analisis data menggunakan Partial Least Square Structural Equation Model (PLS-SEM). Hasil penelitian yang diperoleh adalah bahwa memiliki dampak yang signifikan terhadap minat pendidikan ekonomi informal pada pendidikan menengah ke atas. Modal psikologis yang positif memiliki dampak yang signifikan terhadap minat melanjutkan pendidikan ke perguruan tinggi. Modal psikologis yang positif dapat memperkuat hubungan antara pendidikan ekonomi informal dengan minat melanjutkan pendidikan ke perguruan tinggi.
Co-Authors Agung Zulfikri Agus Syam Ahmad Fadhil Imran Amri, A. Dhiya Iradah Andi Hikmah Dewi Sriyanti Andi Kurniawati Andi Mimi Nurhizah Andi Tenri Ampa Andi Tenri Ampa Anisa Muawanah Azzahra Annisa Rezki Ramadhani Anto, Muhammad Ansar Anugrawati, A. Arfawati Arfawati Asmi Asmi Asriani Asriani Balki, Syarifah Citra Ayni Kamaruddin Dianta Mustofa K. Dinar, Muhammad Dwi Ayu Sarah esso, andi sawe ri Fatmawati Fausiy, Muhammad Fazlih Ferry Arfiansyah Fitriani Fitriani Hadi Nasbey Hajerah Hasmawaty, Hasmawaty Hikmayani Subur Ilham Thaef Ilham Thaief Inanna Karin Riska Febriani Kartina Kartina Latifah Asmil Fauzi Lusiana Lusiana Marhawati Mega Krisdayani Miranda Miranda Miranda Mitra Amalia Gama Moehamad Satiadharma Muhammad Dinar Muhammad Dinar Muhammad Hasan Muhammad Hasan Muhammad Ikram Idrus Muhammad Iqbal Usman Muhammad Ishlah Idrus Muhammad Islah Idrus Muhammad Jufri Muhammad Rakib Muhammad Rakib Muhammad Rakib Muhammad Rijal Shafar Muhammad Yamin Mukarramah Mukarramah Mustari Mustari Mustari Mustari Mustari Mustari Muti Almuna Nudiana, Nudiana Nur Ainun Syafri Nur Aisyah Buana Putri Nur Arisah Nur Asni Aulia Nur Dian Wahyuni Nur Samsul Bahri Nur Samsul Bahri Nur Samsul Bahri, Nur Samsul Bahri Nur Shofa Nurdiana Nurdiana Nurdiana Nurdiana Nurjannah Nurjannah Nurjannah NURLIANA NURLIANA Putri Ayu Annisa Raden Mohamad Herdian Bhakti Rafika Kaharuddin Rahmatullah Rahmatullah Rahmatullah Rahmatullah Rahmatullah Ratnah Ratnah Ratnah S Regal Vedrian Riesso, Andi Sawe Rifka Pratiwi Salamun Pasda Sanriani Nur Shafar, Muhammad Rijal Sitti Rapika St. Fatmah Hiola St. Reski Amalia Syamsu Rijal Syamsu Rijal Syamsu Rijal Syamsuardi Saodi Tadampali, Andi Caezar To Thamrin Tahir Thamrin Tahir Tisan Tisan Tuti Supatminingsi Tuti Supatminingsih zulitsnayarti syam