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All Journal SUPREMASI: Jurnal Pemikiran, Penelitian Ilmu-Ilmu Sosial, Hukum dan Pengajarannya Jurnal Pendidikan Indonesia Ekuitas: Jurnal Pendidikan Ekonomi Jurnal PENA : Penelitian dan Penalaran JURNAL PENDIDIKAN EKONOMI: Jurnal Ilmiah Ilmu Pendidikan, Ilmu Ekonomi dan Ilmu Sosial Paedagoria : Jurnal Kajian, Penelitian dan Pengembangan Kependidikan Jurnal Kewirausahaan dan Bisnis Indonesian Journal of Learning Education and Counseling Jurnal Basicedu International Journal of Social Science and Business Jurnal EDUTECH Undiksha EQIEN - JURNAL EKONOMI DAN BISNIS Economic Education and Entrepreneurship Journal Soedirman Economics Education Journal Ideas: Jurnal Pendidikan, Sosial dan Budaya PINISI Discretion Review JEKPEND Jurnal Ekonomi dan Pendidikan Jurnal Dedikasi International Journal of Business, Law, and Education Daengku: Journal of Humanities and Social Sciences Innovation Business and Accounting Education Journal Indonesian Journal of Social and Educational Studies Seminar Nasional Pengabdian Kepada Masyarakat Jurnal Basicedu HUMAN: South Asian Journal of Social Studies Transformasi: Journal of Economics and Business Management Indonesian Journal of Contemporary Multidisciplinary Research SOCIETIES: Journal of Social Sciences and Humanities INSIGHT: Indonesian Journal of Social Studies and Humanities Jurnal Pengabdian Masyarakat Bangsa Indonesian Journal of Pedagogical and Social Studies West Science Business and Management Seminar Nasional Hasil Penelitian LP2M UNM West Science Journal Economic and Entrepreneurship Jurnal Akuntansi dan Keuangan West Science Jurnal Ekonomi dan Kewirausahaan West Science Indonesian Journal of Economics, Entrepreneurship, and Innovation Micronic: Journal of Multidisciplinary Electrical and Electronics Engineering Student Research Journal Intisari: Jurnal Inovasi Pengabdian Masyarakat Ekuitas Jurnal Pnedidikan Ekonomi KARYA: Journal of Educational Community Service Jurnal Perjuangan dan Pengabdian Masyarkat: JPPM Pinisi Journal of Entrepreneurship Review
Muhammad Ihsan Said Ahmad
Universitas Negeri Makassar
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The Effect of Brand Ambassador and Price on Purchase Intention in Tokopedia Through Trust as a Moderation Variable Mustari, Mustari; Fausiy, Muhammad Fazlih; Dinar, Muhammad; Tadampali, Andi Caezar To; Ahmad, Muhammad Ihsan Said
Indonesian Journal of Contemporary Multidisciplinary Research Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/modern.v4i1.13109

Abstract

This study aims to see and determine the influence of Brand ambassador and Price on Purchase Intention on Tokopedia through Trust as a moderation variable. The research method used is a quantitative approach with a type of descriptive research. The sample used in this study was 100 students from the Faculty of Economics, Makassar State University. In this study, the researcher used data analysis of the Partial Least Square Structural Equation Modelling (PLS-SEM) model. The results of this study show that there is a positive and significant influence between all variables, namely, Brand ambassador (X1), Price (X2), on Purchase Intention (Y) and successfully moderated positively by the Confidence variable (Z) through SEM.
Transformasi Ekonomi Hijau: Kesejahteraan dalam Krisis Lingkungan Muhammad Ihsan Said Ahmad; zulitsnayarti syam
Micronic: Journal of Multidisciplinary Electrical and Electronics Engineering Volume 3, Issue 1, Juni 2025
Publisher : PT. Lontara Digitech Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61220/cpb07n21

Abstract

Perubahan global yang terjadi saat ini, khususnya terkait dengan pemanasan global yang semakin parah, memberikan dampak besar terhadap kondisi lingkungan. Untuk mengatasi tantangan tersebut, ekonomi hijau muncul sebagai solusi dengan fokus pada pertumbuhan yang ramah lingkungan, inovasi teknologi, serta pembangunan yang berkelanjutan. Penelitian ini mengkaji penerapan ekonomi hijau sebagai strategi untuk menciptakan model bisnis yang tidak hanya menguntungkan, tetapi juga inklusif dan mampu membuka peluang ekonomi yang sebelumnya belum dimanfaatkan. Melalui tinjauan literatur tentang investasi hijau dan sistem ekonomi hijau, serta evaluasi terhadap teori dan praktik yang telah ada, penelitian ini menganalisis bagaimana ekonomi hijau dapat memainkan peran penting dalam pemulihan ekonomi dan menyelesaikan masalah multilateral, termasuk krisis lingkungan, ketimpangan sosial, dan transisi energi. Penelitian ini menegaskan bahwa ekonomi hijau merupakan pendekatan global yang mendukung keberlanjutan lingkungan, pengurangan kemiskinan, dan pemerataan sosial.
Penanaman Jiwa Kewirausahaan Hijau pada Siswa melalui Ekopedagogi di SMA Celebes Global School Ahmad, Muhammad Ihsan Said; Imran, Ahmad Fadhil; Yamin, Muhammad; Anto, Muhammad Ansar; Nurliana, Nurliana
Intisari: Jurnal Inovasi Pengabdian Masyarakat Vol. 3 No. 2 (2025): Intisari: Jurnal Inovasi Pengabdian Masyarakat
Publisher : CV. Insight Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58227/intisari.v3i2.314

Abstract

Program kemitraan masyarakat ini bertujuan untuk menguatkan literasi kewirausahaan hijau siswa melalui pendekatan ekopedagogi. Latar belakang kegiatan berangkat dari kebutuhan generasi muda untuk memahami praktik kewirausahaan yang tidak hanya berorientasi pada keuntungan ekonomi, tetapi juga menekankan keberlanjutan lingkungan, tanggung jawab sosial, serta pemanfaatan kearifan lokal. Metode kegiatan dilaksanakan melalui workshop interaktif, brainstorming ide usaha hijau, dan simulasi bisnis. Program ini melibatkan siswa SMA celebes Global School melalui pendekatan partisipatif dan experiental learning yang terintegrasi dengan ekopedagogi. Hasil kegiatan menunjukkan adanya peningkatan pemahaman siswa terhadap konsep kewirausahaan hijau, terbentuknya ide-ide usaha kreatif berbasis lingkungan, serta tumbuhnya kesadaran kritis siswa mengenai pentingnya keberlanjutan. Kesimpulannya, implementasi ekopedagogi efektif menjadi strategi pendidikan alternatif untuk menanamkan nilai kewirausahaan berkelanjutan pada generasi muda.
Marketplace and E-commerce Training as a Student Entrepreneurship Practice Container Supatminingsih, Tuti; Tahir, Thamrin; Ahmad, Muhammad Ihsan Said; Balki, Syarifah; Esso, Andi Sawe Ri
Jurnal Perjuangan dan Pengabdian Masyarakat : JPPM Vol. 1 No. 3 (2025): 30 September 2025
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Pejuang Republik Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This Community Partnership Program (PKM) aims to improve students' digital entrepreneurship literacy through training in the use of marketplaces and e-commerce as a medium for business practice. This activity is motivated by the increasing need for technology-based entrepreneurial competencies in the digital era, where students need to be equipped with the ability to market products boldly. The training is conducted through interactive lectures, reflection, and hands-on practice in creating online stores on designated marketplace platforms. Students are guided from an introduction to e-commerce concepts, product upload techniques, compiling product descriptions, determining prices, and simple digital promotion strategies. The results of the activity indicate that students are able to understand the marketplace workflow and can create digital stores independently. Students also demonstrated increased creativity in preparing marketing materials, while gaining practical experience in marketing products online. Overall, this PKM has a positive impact on building digital entrepreneurship skills and increasing students' motivation to utilize e-commerce platforms as a means of business development. This program is recommended for ongoing implementation to strengthen students' digital competencies and support entrepreneurship-based learning in schools.
The Effect of Entrepreneurship Knowledge on Students' Entrepreneurial Interest at SMK Negeri 1 Makassar Rosvika Sari; Muhammad Rakib; Agus Syam; M. Ihsan Said Ahmad
Pinisi Journal of Entrepreneurship Review Vol. 1 No. 1 (2023): Pinisi Journal of Entrepreneurship Review
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The following research aims to ascertain how entrepreneurial knowledge affects the entrepreneurial interest of students of SMK Negeri 1 Makasar. Quantitative research methodology was used in this study and the technique of collecting data used observation, questionnaire, and documentation methods. Students who have learned about entrepreneurship are the target group of the study, and 72 responses are used as the research sample. The method of collecting data using questionnaire data made based on the Liker scale and validated through reliability and validity tests. Analysis was then conducted using simple linear regression. The results showed that entrepreneurial knowledge has a good and clear effect on the desire to do student entrepreneurship at SMKN 1 Makasar. The magnitude of the relationship between entrepreneurial knowledge (X) and entrepreneurial interest (Y) is in the strong group, which is in the interval 0.60-0.799 and the form of a positive correlation where the higher the knowledge of entrepreneurship the higher the desire to do entrepreneurship and vice versa if the lower the knowledge about entrepreneurship, the lower the desire to do entrepreneurship.
Co-Authors Agung Zulfikri Agus Syam Ahmad Fadhil Imran Amri, A. Dhiya Iradah Andi Hikmah Dewi Sriyanti Andi Kurniawati Andi Mimi Nurhizah Andi Tenri Ampa Andi Tenri Ampa Anisa Muawanah Azzahra Annisa Rezki Ramadhani Anto, Muhammad Ansar Anugrawati, A. Arfawati Arfawati Asmi Asmi Asriani Asriani Balki, Syarifah Citra Ayni Kamaruddin Dianta Mustofa K. Dinar, Muhammad Dwi Ayu Sarah esso, andi sawe ri Fatmawati Fausiy, Muhammad Fazlih Ferry Arfiansyah Fitriani Fitriani Hadi Nasbey Hajerah Hasmawaty, Hasmawaty Hikmah Maulidyanti Hikmayani Subur Ilham Thaef Ilham Thaief Inanna Karin Riska Febriani Kartina Kartina Latifah Asmil Fauzi Lusiana Lusiana Marhawati Mega Krisdayani Miranda Miranda Miranda Mitra Amalia Gama Moehamad Satiadharma Muhammad Dinar Muhammad Dinar Muhammad Hasan Muhammad Hasan Muhammad Ikram Idrus Muhammad Iqbal Usman Muhammad Ishlah Idrus Muhammad Islah Idrus Muhammad Jufri Muhammad Rakib Muhammad Rakib Muhammad Rakib Muhammad Rijal Shafar Muhammad Yamin Mukarramah Mukarramah Mustari Mustari Mustari Mustari Mustari Mustari Muti Almuna Nirwana Nudiana, Nudiana Nur Ainun Syafri Nur Aisyah Buana Putri Nur Arisah Nur Asni Aulia Nur Dian Wahyuni Nur Samsul Bahri Nur Samsul Bahri Nur Samsul Bahri, Nur Samsul Bahri Nur Shofa Nurdiana Nurdiana Nurdiana Nurdiana Nurjannah Nurjannah Nurjannah NURLIANA NURLIANA Putri Ayu Annisa Raden Mohamad Herdian Bhakti Rafika Kaharuddin Rahmatullah Rahmatullah Rahmatullah Rahmatullah Rahmatullah Ratnah Ratnah Ratnah S Regal Vedrian Riesso, Andi Sawe Rifka Pratiwi Rosvika Sari Salamun Pasda Sanriani Nur Shafar, Muhammad Rijal Sitti Rapika St. Fatmah Hiola St. Reski Amalia Syamsu Rijal Syamsu Rijal Syamsu Rijal Syamsuardi Saodi Tadampali, Andi Caezar To Thamrin Tahir Thamrin Tahir Tisan Tisan Tuti Supatminingsi Tuti Supatminingsih zulitsnayarti syam