Articles
<![CDATA[PENDAMPINGAN KEWIRAUSAHAAN UNTUK MAHASISWA DAN PENGEMBANGAN DIGITAL MARKETING DI KECAMATAN CIAWI ]]>
<![CDATA[Maesaroh, Imas]]>;
<![CDATA[Ginting, Ginta]]>;
<![CDATA[Pujiwati, Ami]]>;
<![CDATA[Hidayah, Zainur]]>;
<![CDATA[Sylvana, Andi]]>;
<![CDATA[Lestari Pujiastuti, Sri]]>;
<![CDATA[Nasoha, Mohamad]]>;
<![CDATA[Sunarsih, Nenah]]>;
<![CDATA[Irmawaty]]>;
<![CDATA[Subekti, Rini]]>;
<![CDATA[Ria Viana Praningtya, Elisabeth]]>;
<![CDATA[Andriyansah, Andriyansah]]>
<![CDATA[ Mejuajua: Jurnal Pengabdian pada Masyarakat Vol. 3 No. 3 (2024): April 2024 ]]>
Publisher : <![CDATA[Yayasan Penelitian dan Inovasi Sumatera (YPIS) ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.52622/mejuajuajabdimas.v3i3.106
<![CDATA[The urgency of this activity is to promote student products so that the products can be femilar in the market. The purpose of this community service activity is to provide assistance starting from management, packaging to marketing (promotion with digital marketing) applying economic analysis using BMC (Bussines Model Canvas) BMC is very helpful to speed up the process of analysing business strengths and weaknesses. Knowing the strengths and weaknesses, the analysis of needs and profits can be done quickly and effectively. The partner in this activity is "For You", a form of MSME business that offers various gifts. The method of implementation is Preparation for Determination of PkM locations, then the team conducts Introductions by coordinating and consulidating with Gift Shop partners "For You". Furthermore, conducting counselling and mentoring Production and marketing operations Implementation of production activities Business training on Social Media Gift Shop "For You" Participants who are active in this activity are 6 people The results of its implementation are able to use digital marketing technology to market their gift products using digital marketing using mass media, seen the number of visitors who see the products displayed by partners on their social media accounts]]>
<![CDATA[Development of a MSMEs Digitalization Transformation Model: Optimization of The Use of Crowdfunding as an Alternative to Information Technology Based Capital Solutions ]]>
<![CDATA[Zulfahmi]]>;
<![CDATA[Ngarbingan, Hubertina Karolina]]>;
<![CDATA[Ginting, Ginta]]>;
<![CDATA[Ismulyati, Sri]]>;
<![CDATA[Nasoha, Mohamad]]>
<![CDATA[ Ilomata International Journal of Management Vol. 5 No. 3 (2024): July 2024 ]]>
Publisher : <![CDATA[Yayasan Sinergi Kawula Muda ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.61194/ijjm.v5i3.1275
<![CDATA[Digitalization of MSMEs is one strategy to accelerate the development of MSMEs in an inclusive and massive manner. The Financial Technology (Fintech) phenomenon in recent years has encouraged the emergence of various new services in the financial sector, including Crowdfunding. Crowdfunding is the practice of raising funds or investment by utilizing a site or website. Currently, it is indicated that there is still very little use of crowdfunding among MSMEs players. For this reason, a comprehensive study is needed regarding the importance of MSMEs utilizing Crowdfunfing as an alternative to overcome capital problems. Research design used is mix method (descriptive non experimental and judgement sampling). Sample are selecting by non-random sampling (judgment sampling). Based on the results of a survey involving 71 business doers, most of them are managers and owners, included the category of small and medium business doers with 50 to 100 employees, it was found that most of these business doers were familiar with crowdfunding as an easily accessible funding alternative. The results of the analysis using SEM-PLS, interesting findings were obtained that perceptions and aspects of technology and entrepreneurship from business actors had a positive effect on interest in using crowdfunding. Recommendations for future research are the need to research the role of capital markets and regulations, which in this research were assessed as having not been optimally socialized by MSMEs players. The point is that in the future MSMEs players must be given space to gain access to funding through crowdfunding in an inclusive manner.]]>
<![CDATA[Proposing the Model to Accelerate SMEs to Apply Green Economy Practices Through the Utilization of Social Crowdfunding ]]>
<![CDATA[Maria, Maya]]>;
<![CDATA[Ngarbingan, Hubertina Karolina]]>;
<![CDATA[Ginting, Ginta]]>;
<![CDATA[Ismulyati, Sri]]>
<![CDATA[ Ilomata International Journal of Management Vol. 5 No. 4 (2024): October 2024 ]]>
Publisher : <![CDATA[Yayasan Sinergi Kawula Muda ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.61194/ijjm.v5i4.1320
<![CDATA[Following Indonesia's commitment to promoting the achievement sustainable consumption and production practices (RCP- SDGs Number 12), a plan must be put in place to motivate important players (SMEs) to support the green economy. The limitations of SMEs in terms of funding to be able to implement green economic practices are accommodated through access to financial technology, namely social crowdfunding. To gain insight into how SMEs implement green economic practices by utilizing social crowdfunding, a survey was conducted on 75 SMEs use descriptive research design. The results of the descriptive analysis found that some SMEs have not been able to take advantage of social crowdfunding due to several reasons: not being able to access the right website, having requirements that are difficult to fulfill and their technology skills are not yet good. An interesting insight that was extracted from the results of this survey is the high level of confidence among SMEs that implementing green economic practices using social crowdfunding can improve business performance and are confident that they can overcome all difficulties. The proposed conceptual model can apparently be supported by research results which produce the proposition namely:" willingness to participate in implementing green economic practices using social crowdfunding needs to be driven by creating strong awareness and interest by triggering 3 important determinants, namely stakeholder management, community engagement and entrepreneurship strategy”. In the future, this conceptual modeling can be used to conduct quantitative research so that it can explore the facts in the field in a comprehensive manner.]]>
<![CDATA[Evaluation of Training Effectiveness of Kirkpatrick Model on Blended Learning and Classical Training in Sarolangun District Government ]]>
<![CDATA[Sulistiyono, Arif]]>;
<![CDATA[Ginting, Ginta]]>;
<![CDATA[Khalid, Idham]]>
<![CDATA[ Golden Ratio of Human Resource Management Vol. 5 No. 1 (2025): August - February (Article in Press) ]]>
Publisher : <![CDATA[Manunggal Halim Jaya ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.52970/grhrm.v5i1.539
<![CDATA[This research aims to evaluate the effectiveness of the Kirkpatrick training model in leadership training for supervisors in the Sarolangun Regency Government. The study compares the effectiveness of supervisor leadership training conducted using classical methods and blended learning methods. A quantitative comparative research method is employed. The study's population comprises 80 individuals for training evaluation at levels 1 and 2, and 160 individuals for training evaluation at levels 3 and 4. Primary and secondary data sources are utilized. Data collection techniques include interviews, questionnaires, and documentation. The Likert scale measurement is conducted using Microsoft Excel, and hypothesis testing is performed using SPSS 26.0 software. The results indicate that the evaluation using the Kirkpatrick model between blended learning and classical methods obtained a P value (0.523 > 0.05), indicating that Ho is accepted and Ha is rejected. This means there is no significant difference in the Kirkpatrick model evaluation results between training using blended learning methods and classical methods.]]>
<![CDATA[Implementing the Circular Economy in SMEs: A Modeling Review from the Behavioral Aspect ]]>
<![CDATA[Nasoha, Mohamad]]>;
<![CDATA[Ngarbingan, Hubertina Karolina]]>;
<![CDATA[Ginting, Ginta]]>
<![CDATA[ Journal of International Conference Proceedings Vol 6, No 2 (2023): 2023 ICPM Bandung Proceeding ]]>
Publisher : <![CDATA[AIBPM Publisher ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.32535/jicp.v6i2.2323
<![CDATA[Circular Economy (CE) is an alternative concept to switch from a linear economy (take-make-dispose) to make-use-recycle. The CE concept is elaborated as a future policy in Indonesia's Vision 2045 to immediately carry out economic transformation. Practically, there are big challenges and focus on the current actual conditions. So far, the CE practice approach has been more directed at technology and manufacturing changes. Therefore, seeing the role of industry players is important to accelerate CE practices. In terms of the possibility of their resources, large business doers can accommodate the use of ES methods. However, SME players believe that CE implementation practices are still not optimal. For SME players, implementing the CE business model will have a faster impact compared to large businesses because of two things: closer to the end customer and a decentralized production system. Thus, investigations into CE practices in SMEs are important to provide an understanding of the extent to which SMEs can implement practices within a practical and efficient scope. This paper describes the findings in the field from 75 respondents (SMEs) in Malang (East Java) regarding CE practices from a behavioral aspect. The result of this study is expected to be preliminary research in the development of the behavior model of CE practices in SMEs.]]>
<![CDATA[Modeling The Digitalization of SMEs Through the Utilization of Crowdfunding: Stakeholder and Community Based Perspectives ]]>
<![CDATA[Zulfahmi, Zulfahmi]]>;
<![CDATA[Ginting, Ginta]]>
<![CDATA[ Journal of International Conference Proceedings Vol 6, No 2 (2023): 2023 ICPM Bandung Proceeding ]]>
Publisher : <![CDATA[AIBPM Publisher ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.32535/jicp.v6i2.2360
<![CDATA[Digitizing SMEs is a breakthrough strategy to accelerate the development of SMEs in an inclusive and massive manner. One interesting phenomenon is the transformation of technology-based financial services known as financial technology (Fintech). In recent years, Fintech has encouraged the emergence of various new services in the financial sector including Crowdfunding. Crowdfunding is the practice of raising funds or investing by utilizing sites or websites that are easily accessible to anyone, including business doers (SMEs) who need alternative sources of funds immediately. This Crowdfunding-based financial service will take various party such as: investors, business doers, intermediaries, the Financial Services Authority, and the wider community. The ability of SMEs to develop connections to stakeholders and become actively involved in the community will have an impact on their ability to use crowdfunding. This research proposes a strategy that focuses on the theory and idea of stakeholder management and community engagement to figure out how SMEs involved in crowdfunding. This modeling is expected to be used as a research basis to encourage digitalization of SMEs, especially in providing solutions in finding accessible sources of funding.]]>
<![CDATA[The Effect of Work Environment and Leadership on Employee Performance Mediated by Job Satisfaction at the Regional Secretariat of Batanghari Regency ]]>
<![CDATA[Ahmadi, Ahmadi]]>;
<![CDATA[Ginting, Ginta]]>;
<![CDATA[Khalid, Idham]]>
<![CDATA[ Dinasti International Journal of Education Management And Social Science Vol. 6 No. 2 (2025): Dinasti International Journal of Education Management And Social Science (Decem ]]>
Publisher : <![CDATA[Dinasti Publisher ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.38035/dijemss.v6i2.3755
<![CDATA[This study aims to determine the effect of work environment and leadership on employee performance and job satisfaction and the role of job satisfaction as a mediating variable. This research uses quantitative methods. The population and sample in this study were 115 ASNs in the Regional Secretariat of Batanghari Regency. The sampling technique used non probability sampling and data collection techniques using interviews, questionnaires and documentation studies. Descriptive data analysis using SPSS 24 software and model structure using SmartPLS 3.0. The results showed (1) work environment has a significant effect on employee performance, (2) work environment has a significant effect on job satisfaction, (3) leadership has a significant effect on employee performance, (4) leadership has a significant effect on job satisfaction, (5) job satisfaction has a significant effect on employee performance, (6) job satisfaction is able to mediate the relationship between work environment and employee performance, (7) job satisfaction is able to mediate the relationship between leadership and employee performance.]]>
<![CDATA[Investigation of The Extent To Which Tourists Behave In Ways To Protect Environmental In The Community-Based Tourism Sector ]]>
<![CDATA[Ismulyati, Sri]]>;
<![CDATA[Ngarbingan, Hubertina Karolina]]>;
<![CDATA[Ginting, Ginta]]>
<![CDATA[ Ilomata International Journal of Social Science Vol. 6 No. 1 (2025): January 2025 ]]>
Publisher : <![CDATA[Yayasan Ilomata ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.61194/ijss.v6i1.1669
<![CDATA[The study aims to analyse determinant factors influencing environmental responsibility in the tourism sector, especially community-based tourism (tourism villages). It explores the influence of place attachment, place identity and environmental knowledge on tourists' environmental responsibility by using socially responsible behaviour and personal norms as moderating variables. The quantitative research method tested casual hypotheses as unified model data from 210 tourists who visited 3 tourist villages in the Yogyakarta area, namely Bleberan, Pakarsari and Nglinggo. The data was analysed using SEM-LISREL 8. Research findings revealed that place attachment, identity, and environmental knowledge directly influence responsible behaviour. The study also found that destination social responsibility moderates the influence of place dependence on environmental responsibility, but it does not moderate the influence of place identity on environmental responsibility. An interesting finding from this research is that personal norms moderate the influence of environmental knowledge on responsible behaviour. Research findings can contribute to understanding tourists' environmental responsibility by comprehensively using a unified structural model, considering aspects of place attachment and knowledge about the environment as determinants that are strengthened by social responsibility and personal norms that influence responsible tourist behavior.]]>
<![CDATA[Evaluation of Training Effectiveness of Kirkpatrick Model on Blended Learning and Classical Training in Sarolangun District Government ]]>
<![CDATA[Sulistiyono, Arif]]>;
<![CDATA[Ginting, Ginta]]>;
<![CDATA[Khalid, Idham]]>
<![CDATA[ Golden Ratio of Human Resource Management Vol. 5 No. 1 (2025): August - February ]]>
Publisher : <![CDATA[Manunggal Halim Jaya ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.52970/grhrm.v5i1.539
<![CDATA[This research aims to evaluate the effectiveness of the Kirkpatrick training model in leadership training for supervisors in the Sarolangun Regency Government. The study compares the effectiveness of supervisor leadership training conducted using classical methods and blended learning methods. A quantitative comparative research method is employed. The study's population comprises 80 individuals for training evaluation at levels 1 and 2, and 160 individuals for training evaluation at levels 3 and 4. Primary and secondary data sources are utilized. Data collection techniques include interviews, questionnaires, and documentation. The Likert scale measurement is conducted using Microsoft Excel, and hypothesis testing is performed using SPSS 26.0 software. The results indicate that the evaluation using the Kirkpatrick model between blended learning and classical methods obtained a P value (0.523 > 0.05), indicating that Ho is accepted and Ha is rejected. This means there is no significant difference in the Kirkpatrick model evaluation results between training using blended learning methods and classical methods.]]>
<![CDATA[The Role of Empowerment on Affective Commitment Moderated by Employee Engagement and Trust in Supervisors ]]>
<![CDATA[Prambudi, Iwan Setiyawan]]>;
<![CDATA[Ginting, Ginta]]>;
<![CDATA[Patiro, Shine Pintor Siolemba]]>;
<![CDATA[Yusriani, Sri]]>;
<![CDATA[Prambudi, Muhammad Rayhan Mahardika]]>
<![CDATA[ Scaffolding: Jurnal Pendidikan Islam dan Multikulturalisme Vol. 7 No. 1 (2025): Pendidikan Islam dan Multikulturalisme ]]>
Publisher : <![CDATA[Institut Agama Islam Sunan Giri (INSURI) Ponorogo ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.37680/scaffolding.v7i1.6388
<![CDATA[This study aims to examine the influence of employee empowerment on affective commitment, moderated by employee engagement and trust in supervisors. A quantitative approach was employed, utilizing a structured questionnaire as the data collection tool. The data were collected from a purposive sample of 327 employees working at UT's central and regional offices. Before distribution, validity and reliability tests were conducted to ensure the quality of the instrument. The collected data were analyzed using Structural Equation Modeling (SEM) with AMOS. The results indicate that employee empowerment positively affects affective commitment, and this relationship is moderated by employee engagement and trust in supervisors. Based on these findings, UT management should prioritize developing empowerment programs that foster employee engagement and maintain trust in supervisors to enhance the affective commitment of educational staff]]>
