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All Journal MIX : Jurnal Ilmiah Manajemen Asia-Pacific Management and Business Application Syntax Literate: Jurnal Ilmiah Indonesia Journal of Economic, Bussines and Accounting (COSTING) Jurnal Organisasi Dan Manajemen Jurnal Pendidikan Ekonomi (JURKAMI) Jurnal Samudra Ekonomi dan Bisnis JISIP: Jurnal Ilmu Sosial dan Pendidikan SCAFFOLDING: Jurnal Pendidikan Islam dan Multikulturalisme Ilomata International Journal of Management Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Ilomata International Journal of Management Bahtera Inovasi Ilomata International Journal of Social Science Indonesian Journal of Tourism and Leisure Transekonomika : Akuntansi, Bisnis dan Keuangan Mejuajua Milenial: Journal for Teachers and Learning Golden Ratio of Human Resource Management Tasnim Journal for Community Service Journal of Accounting and Finance Management (JAFM) International Journal of Applied Business and International Management International Journal of Tourism and Hospitality in Asia Pasific Journal of the Community Development in Asia International Journal of Accounting & Finance in Asia Pasific Journal of International Conference Proceedings Abdimas Indonesian Journal Eduvest - Journal of Universal Studies Society Gandhi: Jurnal pengabdian kepada Masyarakat (G-JPM)
Ginta Ginting, Ginta
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Religion Aerospace Engineering Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Neuroscience Public Health Social Sciences Other

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Pengembangan Website untuk Mendorong Sustainable Tourism di Kampung Tarung, Sumba Barat Radeswandri, Radeswandri; Ginting, Ginta
Milenial: Journal for Teachers and Learning Vol. 5 No. 2 (2025): Milenial
Publisher : Lembaga Anotero Scientific Pekanbaru

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Abstract

Tourism has the potential to be a source of income and welfare of the community. Tarung Kampung in West Sumba, which still runs the trust of Merapu, has the potential as a leading tourist destination. Different from other remote traditional villages, Tarung Village is located in the City of Waikabubak, with architecture and typical spatial planning that is full of philosophy. Although promising, Tarung Village is still less well known than other traditional villages such as Panglipuran or Wae Rebo. This study is a research research and survey results on the potential to show unfavorable promotions even though this village has been listed on the government's official website. This study involved 80 Sumba community respondents. This study aims to develop sustainable tourism in Tarung Village. The results of the study include the development of websites for promotion of tourist areas so that it can make a real contribution in developing and promoting the tourist area
Pengaruh Transformasi Digital Dan Digital Leadership Terhadap Kinerja Pegawai Pelayanan Teknik PT. PLN (PERSERO) UP3 Situbondo Dengan Kepuasan Kerja Sebagai Variabel Intervening Saptaprasetya, Eka Panji; Ginting, Ginta; Maharani, Anita
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v10i5.58255

Abstract

Perkembangan teknologi digital telah mengubah perilaku konsumen dalam menilai kualitas barang atau jasa, mendorong banyak perusahaan, termasuk PT PLN (Persero), untuk melakukan transformasi digital guna meningkatkan efisiensi bisnis dan memberikan nilai lebih bagi pelanggan. Untuk mewujudkan hal ini, dibutuhkan SDM yang siap bersaing dengan keterampilan di bidang teknologi informasi digital. Penelitian ini bertujuan untuk menganalisis pengaruh transformasi digital dan digital leadership terhadap kinerja pegawai pelayanan teknik di PLN UP3 Situbondo, dengan kepuasan kerja sebagai variabel intervening. Penelitian ini melibatkan 117 pegawai pelayanan teknik PLN UP3 Situbondo dengan menggunakan metode sensus. Teknik analisis data yang digunakan adalah pendekatan kuantitatif dengan Structural Equation Modeling (SEM) jenis Partial Least Square (PLS) menggunakan SmartPLS 3.0. Hasil penelitian menunjukkan bahwa semua hipotesis berpengaruh signifikan positif, dengan t-statistik lebih besar dari 1,96 dan p-value kurang dari 0,05. Transformasi digital berpengaruh signifikan terhadap kepuasan kerja dan kinerja pegawai. Digital leadership juga berpengaruh positif terhadap kepuasan kerja dan kinerja pegawai. Selain itu, transformasi digital dan digital leadership mempengaruhi kinerja pegawai melalui kepuasan kerja.
An Integrative Model of Online/Website Experience: Structural Modelling Approach (Case: Kampung Tarung) Radeswandri, Radeswandri; Ginting, Ginta
Tasnim Journal for Community Service Vol. 6 No. 1 (2025): Tasnim
Publisher : Anotero Lembaga Scientific Pekanbaru

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Abstract

This study develops a model using the concept of variable flow based on the limited results of empirical studies regarding online/web experience on strategic aspects that require a theory-based conceptual framework. This model can support the practical strategy to develop tourism sector (Case Kampung Tarung Sumba). Flow variables in this modeling use 3 stages, starting from independent variables (interactivity, usability, connectedness, challenge, skill, telepresence, perceived benefit), component variables (functionality, psychological, content/marketing) and outcome variables (satisfaction, trust and behavior). The unit of analysis is website users of various tourist destinations based on local culture and traditions, with a total of 364 respondents. Data were analyzed using Structural Modeling Approach (SEM-LISREL). The research model can prove most of the hypothesis testing as many as 15 of the 19 proposed hypotheses. The modeling in this study can be declared valid to be developed in the next research. There are 4 hypothesis tests that show insignificant results, namely: 1) the effect of connectedness on functionality; 2) the influence of content on behavioral intention; 3) psychological influence on trust and 4) influence of skill on psychology. For the development of future research, it is necessary to develop a more comprehensive "flow experience" model by taking into account the relationship of insignificant variables by considering several important things: respondent characteristics, similarity of tourist destinations and conducting comparative studies with equivalent units of analysis.
Factors Shaping Commitment and Resource Allocation in Managing Quality Tourism Destinations Dewi, Ike Janita; Ginting, Ginta
Indonesian Journal of Tourism and Leisure Vol 4, No 2 (2023)
Publisher : Lasigo Akademia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36256/ijtl.v4i2.328

Abstract

The research aims at analyzing factors affecting the implementation of the quality tourism paradigm by tourism villages. A tourism village is a community-based tourism which offers a rural tourism experience. The research was carried out in the context of strategy formulation post-COVID-19 pandemic. The research specifically portrays the shifting paradigm from quantity to quality tourism development which takes place partly in response to the pandemic. There are concepts and theories taken from the marketing and human resource management, that is, the branding concept, the Theory of Reasoned Action, and the commitment theory to enrich tourism study. The research is quantitative-causal research. This study selected the research locus in the three tourism villages in the Special Region of Yogyakarta, Indonesia. Data was collected through a survey. Data were analyzed using Structural Equation Modelling. The results of this study show that: 1) Level of awareness, Perceived importance, and Influence of other stakeholders positively affect commitment. 2) Level of awareness and Perceived importance positively affect Resource allocation, 3) Influence of other stakeholders has no effect on Resource allocation, and 4) Commitment positively affects Resource allocation.  The research results lead to strategies for managing community-based tourism destinations to offer a quality tourism experience.
Pelatihan dan Pengembangan Homestay serta Fasilitas Pendukung di Kampung Ekowisata Ciwaluh, Kabupaten Bogor Lanisy, Nihan Anindyaputra; Praningtyas, Elisabeth Ria Viana; Akbara, Anisa Zahwa; Ginting, Ginta; Satyarini, Ni Wayan Marsha; Ayuni, Devi
Gandhi: Jurnal Pengabdian Kepada Masyarakat Vol. 1 No. 3 (2024)
Publisher : Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/g-jpm.v1i1.10584

Abstract

Kampung Wisata Ciwaluh memiliki keindahan alam yang sangat rupawan yang dapat digunakan sebagai destinasi wisata untuk mengembangkan perekonomian desa dan masyarakat sekitar. Wisatawan yang berkunjung didominasi oleh mereka yang hanya berkunjung satu hari lalu pulang. Padahal, sebenarnya ada potensi untuk mendorong mereka bermalam di Kampung Wisata Ciwaluh sehingga durasi berkunjung lebih lama. Tim Pengabdian kepada Masyarakat Universitas Terbuka mengusulkan pembentukan akomodasi berupa homestay yang dikelola oleh warga sekitar dan Pokdarwis Ciwaluh. Pelatihan dan pemodalan berupa infrastruktur diberikan kepada Pokdarwis Ciwaluh. Hasilnya, warga sekitar tertarik untuk menjadikan rumahnya sebagai homestay dan ingin mempelajari pengelolaan homestay dengan baik. Beberapa rumah telah melayani tamu homestay dengan rutin sehingga perekonomian desa lebih baik dan masyarakat menjadi lebih berdaya
Integrasi Gaya Bekerja Hybrid dan Kepemimpinan terhadap Kepuasan Kerja dengan Moderasi Karakteristik Pekerjaan Lusiati, Miranti; Ginting, Ginta; Pictor Siolemba, Shine
Bahtera Inovasi Vol 9 No 2 (2025): Jurnal Bahtera Inovasi
Publisher : Program Studi Manajemen FEBM UMRAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31629/bi.v9i2.7854

Abstract

The shift in work patterns after the pandemic has encouraged organizations to adopt more flexible systems through hybrid work arrangements. However, the effectiveness of this system remains a challenge in maintaining employee job satisfaction across industries. This study aims to analyze the influence of hybrid work style integration and leadership on job satisfaction and examine the moderating role of job characteristics in optimizing hybrid work implementation across industries in Indonesia. A quantitative approach was employed using a survey method targeting active employees who have been working under a hybrid system for at least six months. Purposive sampling was used, and data were analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM). The results indicate that leadership has a positive and significant effect on both hybrid work style and job satisfaction, while hybrid work style does not significantly affect job satisfaction. Furthermore, job characteristics have a significant effect on job satisfaction but do not moderate the relationship between hybrid work style and job satisfaction. These findings highlight that adaptive leadership and meaningful job characteristics are essential factors in enhancing employee satisfaction, whereas work flexibility alone is insufficient to ensure optimal satisfaction.  
Encouraging Women Entrepreneurship to Join the Global Market (Case study on Fashion Industry in West Java) Mashithoh, Heriyanni; Ginting, Ginta
APMBA (Asia Pacific Management and Business Application) Vol. 5 No. 1 (2016)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2016.005.01.2

Abstract

The integration of global market has opened today for the foreign products to entry any countries and has threatened the future of women entrepreneurs. Women entrepreneurs have to compete with foreign businessmen who have superiority in terms of funds, technology, infrastructure, market information and government support. Indonesia is one of developing country who encourages the development of rural areas. Women entrepreneurship in rural areas indicated will increase the local economy, creating employment opportunities, and decreasing the poverty currently. One province in Indonesia that successfully promotes the fashion industries to local and international tourist is West Java. This study aims to analyze the effect of network development strategy toward the women entrepreneurs’ satisfaction. Hypothesis were tested by multivariate statistics- Partial Least Square. The population is owners or managers of SMEs in fashion or garment industries. Stratified random sampling is occupied to get 78 women entrepreneurs in West Java. This study shows that network strategy is significantly influenced the women entrepreneurs’ satisfaction Proactive entrepreneur is proved to positively strengthen the impact of network strategy on the women entrepreneurs’ satisfaction. This result becomes a guide for SMEs, especially in fashion or garment industry to support the tourism of West Java.
Membangun Loyalitas Nasabah di Era Digital: Peran Strategi Pemasaran Digital dan Kualitas Layanan Terhadap Kepercayaan Nasabah BNI Kantor Cabang Usu Medan Marson Simanjuntak, Harros; Ginting, Ginta; Nurlaela, Lela
Journal of Accounting and Finance Management Vol. 6 No. 5 (2025): Journal of Accounting and Finance Management (November - December 2025)
Publisher : DINASTI RESEARCH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jafm.v6i5.2818

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh strategi pemasaran digital dan kualitas layanan terhadap loyalitas nasabah dengan kepercayaan sebagai variabel intervening pada BNI Kantor Cabang USU Medan. Latar belakang penelitian ini didasari oleh pentingnya membangun loyalitas nasabah di tengah persaingan perbankan digital yang semakin ketat dan dinamis. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan teknik analisis SmartPLS berbasis Partial Least Square (PLS). Jumlah responden dalam penelitian ini sebanyak 240 nasabah yang diperoleh melalui metode purposive sampling. Hasil penelitian menunjukkan bahwa Kepercayaan (Y) berpengaruh positif terhadap Loyalitas Nasabah (Z), dengan nilai koefisien jalur (kolom Original Sample) 0.476, dan nilai P-Values = 0.00. Kualitas Layanan (X2) berpengaruh positif terhadap kepercayaan (Y), dengan nilai koefisien jalur (kolom Original Sample) 0.475, dan nilai P-Values = 0.00. Kualitas Layanan (X2) berpengaruh positif terhadap loyalitas nasabah (Z), dengan nilai koefisien jalur (kolom Original Sample) 0.397, dan nilai P-Values = 0.00. Strategi pemasaran (X1) berpengaruh positif terhadap kepercayaan (Y), dengan nilai koefisien jalur (kolom Original Sample) 0.407, dan signifikan dengan nilai P-Values = 0.00. Strategi pemasaran (X1) berpengaruh positif terhadap loyalitas nasabah (Z), dengan nilai koefisien jalur (kolom Original Sample) 0.525, dan nilai P-Values = 0.00. Kepercayaan (Y) signifikan memediasi hubungan antara kualitas layanan (X2) melalui loyalitas nasabah dengan nilai koefisien jalur (kolom original Sampel) 0.226, dan signifikan dengan nilai p-Values= 0.001. Kepercayaan (Y) signifikan memediasi hubungan antara strategi pemasaran (X1) melalui loyalitas nasabah dengan nilai koefisien jalur (kolom original Sampel) 0.194, dan signifikan dengan nilai p-Values= 0.004.
Peran Micro-Influencer Marketing dan Strategi Digital dalam Membentuk Sikap Serta Minat Berbelanja Konsumen: Studi Komparatif pada Platform E-Commerce Tokopedia dan Lazada Alwarits, Naufal Fadhil; Kurniawati; Ginting, Ginta
Jurnal Manajemen Pendidikan dan Ilmu Sosial Vol. 7 No. 2 (2026): Jurnal Manajemen Pendidikan dan Ilmu Sosial (Februari - Maret 2026)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jmpis.v7i2.7754

Abstract

Penelitian ini menguji peran micro-influencer marketing dan strategi digital dalam membentuk sikap serta minat berbelanja konsumen pada kategori fashion pria di dua ekosistem e-commerce Indonesia, Tokopedia dan Lazada. Mengadopsi kerangka Theory of Planned Behavior, studi ini menggunakan pendekatan kuantitatif konfirmatori dengan survei terhadap 235 responden aktif (118 pengguna Tokopedia dan 117 pengguna Lazada) yang dipilih melalui purposive sampling. Analisis dilakukan menggunakan Partial Least Squares-Structural Equation Modeling (PLS-SEM) dan Multi-Group Analysis (MGA) untuk menguji perbedaan mekanisme pengaruh antarplatform. Temuan menunjukkan bahwa micro-influencer marketing dan strategi digital secara konsisten membentuk sikap konsumen pada kedua platform. Namun, mekanisme pembentukan minat belanja menunjukkan divergensi fundamental: pada Tokopedia, sikap berfungsi sebagai mediator parsial yang menjembatani pengaruh strategi pemasaran terhadap minat beli, sesuai prediksi teoretis TPB. Sebaliknya, pada Lazada teridentifikasi fenomena cognitive bypass, di mana pengaruh micro-influencer dan strategi digital terhadap minat belanja bersifat langsung tanpa melalui proses evaluasi sikap, mencerminkan karakteristik pengambilan keputusan impulsif pada segmen usia muda. Meskipun koefisien jalur tidak berbeda signifikan secara statistik, perbedaan kontekstual dalam mekanisme psikologis ini mengimplikasikan perlunya strategi pemasaran yang didiferensiasikan berdasarkan profil psikografis pengguna masing-masing platform.
Understanding the Antecedents and Consequences of Residents’ Attitudes Toward Tourism Development and Environmental Responsibility in Community-Based Tourism Villages: A Sustainable Tourism Perspective Ismulyati, Sri; Ngarbingan, Hubertina Karolina; Janita, Ike; Ginting, Ginta
International Journal of Tourism and Hospitality in Asia Pasific Vol 9, No 1 (2026): February 2026
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v9i1.4316

Abstract

The development of sustainable tourism has become a central focus in the tourism sector. While its economic benefits are well recognized, tourism must also take responsibility for maintaining environmental sustainability. Despite its positive impacts, tourism can also bring negative effects on the environment. To support the development of environmentally responsible tourism strategies, this study proposes a model that integrates two theoretical approaches: Norm Activation Theory (NAT) and the Theory of Planned Behavior (TPB). Conceptually, this research aims to develop and test a model that provides a more comprehensive understanding of the factors shaping community attitudes toward responsible tourism development from the supply-side perspective. This study involved 165 respondents who are residents of three tourism villages in the Special Region of Yogyakarta (DIY): (1) Nglanggeran Tourism Village (Gunungkidul Regency), (2) Krebet Tourism Village (Bantul Regency), and (3) Kelor Tourism Village (Sleman Regency). The sampling technique used was non-random purposive sampling, and data were analyzed using SmartPLS to examine the relationships among variables. The results show that the intention of local communities in tourism villages to behave in an environmentally responsible way is strongly influenced by a combination of personal and social factors. Personal norms, which reflect individuals’ internal values, are found to be the strongest drivers in shaping positive attitudes toward environmental responsibility. These positive attitudes, in turn, become key predictors of the intention to act responsibly toward the environment. Social norms, or the expectations of the surrounding community, also play a role in encouraging pro-environmental attitudes, although their influence is weaker than that of personal norms. Moreover, perceived behavioral control is also important, as individuals’ confidence in their ability to carry out environmentally responsible actions significantly affects their intentions. The study further reveals a significant mediating effect, showing that personal and social norms indirectly influence behavioral intentions through attitudes. This finding highlights that attitude serves as a vital link that translates personal values and social influences into concrete intentions to act responsibly.
Co-Authors AHMADI Akbara, Anisa Zahwa Alwarits, Naufal Fadhil Ami Pujiwati Andriyansah . Anita Maharani Anjelika, Dila Arif Sulistiyono Ariyani, Ida Azwar Anas Chairy Chairy Daru Asih Devi Ayuni Diana Sulianti K Tobing Dina Dina, Dina Donni Junipriansa Faisal, Rahmad Fatia Fatimah Hadiwidjaja, Rini Dwiyani Heriyanni Mashithoh Hidayah, Zainur Ike Janita Dewi Imas Maesaroh Infantri, Charis Bustanul Irawati, Yuyun Febrian Irmawaty Irmawaty, Irmawaty Ismulyati, Sri Janita, Ike Karsa Dwitara, Syirot Kismila, Kismila Kurniawati Lanisy, Nihan Anindyaputra Lestari Pujiastuti, Sri Lubis, Marsel RIonaldo Lusiati, Miranti Maria, Maya Marson Simanjuntak, Harros Meirani Harsasi Nasoha, Mohamad Nenah Sunarsih Ngarbingan, Hubertina Ngarbingan, Hubertina Karolina Panhar, Efram Syukurlowen Pictor Siolemba, Shine Prambudi, Iwan Setiyawan Prambudi, Muhammad Rayhan Mahardika Praningtyas, Elisabeth Ria Viana RADESWANDRI, RADESWANDRI Rakhmini Juwita Ria Viana Praningtya, Elisabeth Riana, Kurnia Endah Rini Subekti Rizky Widokarti, Joko Said Kelana Asnawi Saptaprasetya, Eka Panji Satyarini, Ni Wayan Marsha Sembiring, Rinawati Shabrina, Safirah Khansa Shine Pintor Siolemba Patiro Sri Lestari Pujiastuti, Sri Lestari Sriekaningsih, Ana Sylvana, Andi Wati, Lela Nurlaela Widikarto, Joko Rizkie Yusriani, Sri Zulfahmi Zulfahmi Zulfahmi