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Encouraging Women Entrepreneurship to Join the Global Market (Case study on Fashion Industry in West Java) Mashithoh, Heriyanni; Ginting, Ginta
APMBA (Asia Pacific Management and Business Application) Vol. 5 No. 1 (2016)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2016.005.01.2

Abstract

The integration of global market has opened today for the foreign products to entry any countries and has threatened the future of women entrepreneurs. Women entrepreneurs have to compete with foreign businessmen who have superiority in terms of funds, technology, infrastructure, market information and government support. Indonesia is one of developing country who encourages the development of rural areas. Women entrepreneurship in rural areas indicated will increase the local economy, creating employment opportunities, and decreasing the poverty currently. One province in Indonesia that successfully promotes the fashion industries to local and international tourist is West Java. This study aims to analyze the effect of network development strategy toward the women entrepreneurs’ satisfaction. Hypothesis were tested by multivariate statistics- Partial Least Square. The population is owners or managers of SMEs in fashion or garment industries. Stratified random sampling is occupied to get 78 women entrepreneurs in West Java. This study shows that network strategy is significantly influenced the women entrepreneurs’ satisfaction Proactive entrepreneur is proved to positively strengthen the impact of network strategy on the women entrepreneurs’ satisfaction. This result becomes a guide for SMEs, especially in fashion or garment industry to support the tourism of West Java.
Membangun Loyalitas Nasabah di Era Digital: Peran Strategi Pemasaran Digital dan Kualitas Layanan Terhadap Kepercayaan Nasabah BNI Kantor Cabang Usu Medan Marson Simanjuntak, Harros; Ginting, Ginta; Nurlaela, Lela
Journal of Accounting and Finance Management Vol. 6 No. 5 (2025): Journal of Accounting and Finance Management (November - December 2025)
Publisher : DINASTI RESEARCH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jafm.v6i5.2818

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh strategi pemasaran digital dan kualitas layanan terhadap loyalitas nasabah dengan kepercayaan sebagai variabel intervening pada BNI Kantor Cabang USU Medan. Latar belakang penelitian ini didasari oleh pentingnya membangun loyalitas nasabah di tengah persaingan perbankan digital yang semakin ketat dan dinamis. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan teknik analisis SmartPLS berbasis Partial Least Square (PLS). Jumlah responden dalam penelitian ini sebanyak 240 nasabah yang diperoleh melalui metode purposive sampling. Hasil penelitian menunjukkan bahwa Kepercayaan (Y) berpengaruh positif terhadap Loyalitas Nasabah (Z), dengan nilai koefisien jalur (kolom Original Sample) 0.476, dan nilai P-Values = 0.00. Kualitas Layanan (X2) berpengaruh positif terhadap kepercayaan (Y), dengan nilai koefisien jalur (kolom Original Sample) 0.475, dan nilai P-Values = 0.00. Kualitas Layanan (X2) berpengaruh positif terhadap loyalitas nasabah (Z), dengan nilai koefisien jalur (kolom Original Sample) 0.397, dan nilai P-Values = 0.00. Strategi pemasaran (X1) berpengaruh positif terhadap kepercayaan (Y), dengan nilai koefisien jalur (kolom Original Sample) 0.407, dan signifikan dengan nilai P-Values = 0.00. Strategi pemasaran (X1) berpengaruh positif terhadap loyalitas nasabah (Z), dengan nilai koefisien jalur (kolom Original Sample) 0.525, dan nilai P-Values = 0.00. Kepercayaan (Y) signifikan memediasi hubungan antara kualitas layanan (X2) melalui loyalitas nasabah dengan nilai koefisien jalur (kolom original Sampel) 0.226, dan signifikan dengan nilai p-Values= 0.001. Kepercayaan (Y) signifikan memediasi hubungan antara strategi pemasaran (X1) melalui loyalitas nasabah dengan nilai koefisien jalur (kolom original Sampel) 0.194, dan signifikan dengan nilai p-Values= 0.004.
Improving Human Resource Quality and Cultural Values to Foster Community Independence in the Gayo Coffee Agrotourism Area, Bener Meriah Regency Faisal, Rahmad; Ginting, Ginta; Asnawi, Said Kelana
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 5 No. 2 (2025): March 2025
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v5i2.859

Abstract

This study aims to analyze the quality of human resources (HR), community culture, and economic independence in the Kopi Gayo Agrotourism area, Bener Meriah Regency, and how these factors contribute to community self-sufficiency. Using a mixed-method approach, the findings showed that the quality of HR in the area remains low, particularly in terms of knowledge, skills, and capabilities in managing coffee agritourism. Most respondents disagreed with the current quality, reflecting a limited understanding of the economic potential of coffee agritourism. The community's strong cultural value of gotong royong (mutual cooperation) has not been fully utilized in agritourism management because of a lack of coordination and collective awareness. Furthermore, the community's independence in facing competition and running agritourism businesses is low, as indicated by a lack of confidence and reluctance to innovate. This study recommends intensive training and continuous mentoring for the community, as well as strengthening local leadership to encourage collaboration. It is also suggested that the government and NGOs play an active role in improving access to information and global markets while also fostering more organized business groups. Enhancing HR quality, utilizing the gotong royong culture, and developing economic independence are key to improving community welfare in the Kopi Gayo Agrotourism area.
ANALISIS PENGARUH PENDAPATAN ASLI DAERAH DAN PENDAPATAN TRANSFER TERHADAP BELANJA DAERAH DAN KINERJA KEUANGAN PEMERINTAH DAERAH PADA KABUPATEN/KOTADI PROVINSI LAMPUNG Anjelika, Dila; Ginting, Ginta; Sriekaningsih, Ana
Journal of Economic, Bussines and Accounting (COSTING) Vol. 9 No. 1 (2026): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/kv2x7090

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Pendapatan Asli Daerah dan Pendapatan Transfer terhadap Belanja Daerah dan Kinerja Keuangan Daerah pada Kabupaten/Kota di Provinsi Lampung. Populasi dalam dalam penelitian ini adalah seluruh Kabupaten/Kota di Provinsi Lampung. Sedangkan sampel yang digunakan dalam penelitian ini dipilih menggunakan teknik Purposive Sampling. Data yang digunakan berjenis data kuantitatif berbentuk data panel yang diperoleh dari website Dirjen Perimbangan Keuangan berupa realisasi Anggaran Pendapatan dan Belanja Daerah (APBD) mulai dari tahun 2014-2023. Metode analisis data yang digunakan, yaitu analisis regresi data panel menggunakan aplikasi statistik EViews versi 13. Hasil penelitian ini menemukan bahwa Pendapatan Asli Daerah dan Pendapatan Transfer berpengaruh positif dan signifikan terhadap Belanja Daerah. Belanja Daerah berpengaruh positif dan signifikan terhadap Kinerja Keuangan Daerah. Pendapatan Asli Daerah dan Pendapatan Transfer tidak berpengaruh signifikan terhadap Kinerja Keuangan Daerah. Namun, Pendapatan Asli Daerah dan Pendapatan Transfer berpengaruh positif dan signifikan terhadap Kinerja Keuangan Melalui Belanja Daerah.