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ENHANCED THE ROLE OF YOUTH IN PARTICIPATING THE SUCCESS OF GREEN ECONOMIC PRACTICES: BEHAVIORAL PERSPECTIVE BASED MODEL Maria, Maya; Ginting, Ginta; Akbara, Anisa Zahwa; Ngarbingan, Hubertina Karolina
Journal of The Community Development in Asia Vol 6, No 3 (2023): September 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v6i3.2525

Abstract

Indonesia has a population of 270 million people and will face tough challenges in obtaining Sustainable Development Goals, especially related to Responsible Consumption and Production (RCP). The Indonesian government created a National Action Plan to achieve sustainable consumption and production patterns, namely increasing economic welfare, reducing resource use, and improving quality of life. To accelerate the call for RCP, encouraging the role of the younger generation to participate in implementing the best of green economic practices is the right strategy. This research is intended to get an overview of the extent to which the younger generation wants to participate from a behavioral angle (green economy consumers). Respondents involved in the study were 229 young people from various regions in Indonesia. Interesting results were obtained from the research model, indicating that intention strongly influences behavior and impacts willingness to participate using the SEM-Lisrel analysis. However, the awakening of intentions among the younger generation is mostly influenced by positive attitudes, while the norms and perceptions do not show strong indications of their influence. These findings form a strong basis for the development of behavioral research that can answer the research gap involving the younger generation to act as green consumers in a proven way. The younger generation can be environmentally responsible consumers by using eco-friendly products.
THE POWER OF COMMUNITY ENGAGEMENT FOR DELIVERING CO-CREATION VALUE (Case: Paguyuban Sentra Industri Tempe Sanan-Malang Jawa Timur) Nasoha, Mohamad; Ngarbingan, Hubertina Karolina; Ginting, Ginta
Journal of The Community Development in Asia Vol 5, No 3 (2022): September 2022
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v5i3.1844

Abstract

ABSTRACT Building community engagement involving consumers, business actors, and others stakeholders as part of a marketing strategy for creating value co-creation has become a new phenomenon. This research provides a conceptual model of community-based action to assess its impact on value co-creation and how far it affects behavioral components in order to resolve the problem (intention and actual use). The suggested model can be used to conduct research to increase product purchase intent with high community involvement. Interviews and observations have been conducted at the Sentra Industri Tempe Sanan-Malang (East Java) to accurately execute the model, whose success is supported by the community's strength in the form of the association (Paguyuban). The research was conducted in July–August 2021 with the participation of 30 locals. The findings of the initial identification strongly support employing the suggested model in subsequent studies. Keywords: Actual Purchase, Behaviour, Community Engagement, Intention to repurchase, Value Co-creation.  
Meningkatkan Loyalitas Pengguna Mobile Banking Bank BPD DIY melalui Layanan, Kepercayaan, dan Kemudahan Penggunaan Irawati, Yuyun Febrian; Ginting, Ginta; Priansa, Donni Juni
Jurnal Samudra Ekonomi dan Bisnis Vol 16 No 2 (2025): JSEB
Publisher : Fakultas Ekonomi dan Bisnis Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jseb.v16i2.11120

Abstract

The Indonesian banking industry continues to grow with the introduction of m-banking technology. As a regional bank, Bank BPD DIY must maintain customer loyalty amidst competition with national banks. This study aims to analyze the effect of service quality, trust, and ease of use on the satisfaction and loyalty of BPD DIY mobile banking application users. This study uses a quantitative method with a structural equation modeling (SEM) approach involving 383 respondents of BPD DIY m-banking users and analyzed with PLS software. Measurements use a Likert scale. The results of the study indicate that service quality, trust, and ease of use have a significant effect on satisfaction and loyalty. Satisfaction also mediates between independent variables and loyalty. The implication of this study is that regional banks, especially BPD DIY, must further improve the quality of their digital services and build customer trust through ease of use to maintain customer loyalty in the digital era.
Pemodelan Struktural Prediktor Perilaku dan Strategi Prioritas Pemangku Kepentingan untuk Konsumsi Hijau di Kalangan Pemuda Indonesia Maria, Maya; Akbara, Anisa Zahwa; Ginting, Ginta
Society Vol 13 No 2 (2025): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v13i2.855

Abstract

This study examines the behavioral determinants and strategic enablers of green consumption among Indonesian youth, aligning with Sustainable Development Goal 12: Responsible Consumption and Production. Employing a mixed-methods approach, the research integrates structural modeling via partial least squares structural equation modeling (PLS-SEM) with multi-stakeholder prioritization through the Analytic Hierarchy Process (AHP). Quantitative data collected from 229 respondents aged 18–35 indicate that attitude (? = 0.89), perceived behavioral control (? = 0.16), and actual behavior (? = 0.70) significantly influence the willingness to engage in green consumption. Interestingly, perceived behavioral control also exerts a negative effect (? = –0.58), pointing to possible psychological or systemic constraints. Complementary qualitative insights were obtained from focus group discussions involving 25 stakeholders representing government agencies, non-governmental organizations, academia, and the private sector. These discussions identified and ranked key sustainability strategies, with top priorities including the integration of environmental topics into formal education, the expansion of eco-friendly public infrastructure, and the enhancement of youth-focused awareness campaigns. The findings underscore the dual necessity of fostering individual behavioral intentions and providing institutional support through coordinated stakeholder action. This study offers evidence-based recommendations for policymakers, educators, and industry actors to strengthen youth engagement in sustainable consumption initiatives.
A COMPREHENSIVE STRUCTURAL MODEL OF ONLINE/WEBSITE EXPERIENCE Zulfahmi, Zulfahmi; Radeswandri, Radeswandri; Ngarbingan, Hubertina; Ginting, Ginta
International Journal of Applied Business and International Management Vol 7, No 3 (2022): December 2022
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v7i3.1965

Abstract

This study evolves a model using the concept of variable flow based on the limited outcome of empirical studies regarding digital experience on critical aspects that require a theoretical basis. Flow variables in this modeling use 3 stages, starting from independent variables (interactivity, usability, connectedness, challenge, skill, telepresence, walfare), component variables (functionality, psychological, content/promoting) and outcome variables (satisfaction, belief, and behavior). The unit of analysis is website users of various tourist destinations based on local culture and traditions, with a total of 364 respondents. Data were analyzed using Structural Modeling Approach (SEM-Partial Least Square). The research model can prove most of the hypothesis testing as many as 15 of the 19 proposed hypothesis. The modeling in this study can be declared valid to be developed in the next research. There are four hypothesis analysis present insignificant results: 1) the influence of connectedness on usability; 2) the impact of content on manners determination; 3) conceptual influence on belief and, 4) influence of aptitude on psychology. For the development of future research, it is necessary to develop a more comprehensive "flow experience" model by considering the relationship of insignificant variables by considering several important things: respondent characteristics, similarity of tourist destinations and conducting comparative studies with equivalent units of analysis. Keywords: flow variable,  web/online experience, antecedents, outcome, structural.
Reciprocal Pricing Strategy to Improve MSME Performance Andriyansah, Andriyansah; Fatimah, Fatia; Ginting, Ginta; Pudjiarti, Emiliana Sri
Eduvest - Journal of Universal Studies Vol. 4 No. 4 (2024): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v4i4.1103

Abstract

This study aims to prove that the new concept of reciprocal pricing can affect the improvement of MSME performance. This study uses a quantitative approach with the sample technique used is Cluster Random Sampling This technique is taken with the argument that this research was conducted in several areas, namely, the tourism area of MSMEs street food vendors, then the building owner sells drinks or other products that are not similar. There were 175 MSMEs that became the object of research using the SEM AMOS analysis tool. Empirical evidence proves that Reciprocal pricing is able to encourage the improvement of MSME performance. Implement a marketing strategy strategy that focuses on building and maintaining marketing relationships between one business unit and another for the long term with the aim of providing different value to customers from competitors. The novelty of this research is Reciprocal Pricing, which is the concept of reciprocal pricing by two or more business units that provide mutual benefits to the agreed price, this variable is thought to improve performance. The implication is that efforts to improve the performance of MSMEs need to use the concept of Reciprocal Pricing in this research which is proven to encourage the improvement of MSME performance. The implementation of reciprocal pricing in improving the performance of MSMEs in tourism areas is proven to increase the number of consumers.
Improving Human Resource Quality and Cultural Values to Foster Community Independence in the Gayo Coffee Agrotourism Area, Bener Meriah Regency Faisal, Rahmad; Ginting, Ginta; Asnawi, Said Kelana
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 5 No. 2 (2025): March 2025
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v5i2.859

Abstract

This study aims to analyze the quality of human resources (HR), community culture, and economic independence in the Kopi Gayo Agrotourism area, Bener Meriah Regency, and how these factors contribute to community self-sufficiency. Using a mixed-method approach, the findings showed that the quality of HR in the area remains low, particularly in terms of knowledge, skills, and capabilities in managing coffee agritourism. Most respondents disagreed with the current quality, reflecting a limited understanding of the economic potential of coffee agritourism. The community's strong cultural value of gotong royong (mutual cooperation) has not been fully utilized in agritourism management because of a lack of coordination and collective awareness. Furthermore, the community's independence in facing competition and running agritourism businesses is low, as indicated by a lack of confidence and reluctance to innovate. This study recommends intensive training and continuous mentoring for the community, as well as strengthening local leadership to encourage collaboration. It is also suggested that the government and NGOs play an active role in improving access to information and global markets while also fostering more organized business groups. Enhancing HR quality, utilizing the gotong royong culture, and developing economic independence are key to improving community welfare in the Kopi Gayo Agrotourism area.
Pengaruh Kompetensi dan Kompensasi terhadap Motivasi Serta Dampaknya terhadap Kinerja Pegawai pada Kantor Kesyahbandaran dan Otoritas Pelabuhan Tanjungpinang Anas, Azwar; Ginting, Ginta; Rizky Widokarti, Joko
Bahtera Inovasi Vol 6 No 1 (2022): Jurnal Bahtera Inovasi
Publisher : Program Studi Manajemen FEBM UMRAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31629/bi.v6i1.4284

Abstract

This study aims to determine the effect of competence and compensation on motivation and their impact on employee performance at the Kjesyahbandaran and Port Authority, Tanjungpinang. The study was conducted through quantitative methods with a sample size of 68. Data obtained through questionnaires and analyzed descriptively and Partial Least Squere (PLS) analysis. The results showed that employee competence had a significant effect on work motivation, compensation had a significant effect on employee work motivation, employee competence had no effect on employee performance, compensation had a significant effect on employee performance, work motivation had a significant effect on employee performance. Indirectly, employee competence and compensation have a significant effect on employee performance through work motivation.
Environmentally Responsible Behavior: The Roles of Personal Norms, Perceived Value, and Destination Social Responsibility Ginting, Ginta; Dewi, Ike Janita; Maesaroh, Imas
MIX: JURNAL ILMIAH MANAJEMEN Vol 14, No 3 (2024): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2024.v14i3.002

Abstract

Objective: The objective of the study is to analyze the factors that shape tourists' environmentally responsible behavior. The proposed research model integrates norm activation theory, stakeholder theory, and a utilitarian perspective. From the norm activation theory perspective, two variables, namely awareness of consequences and ascribed responsibility, are included in the model as antecedents of personal norms. Destination social responsibility, as a stakeholder effort to promote environmental protection, can strengthen the influence of personal norms on environmentally responsible behavior. Furthermore, the utilitarian perspective in the form of perceived value, which is the benefit that tourists obtain from traveling to a destination, is also a moderating influence of personal norms on environmentally responsible behavior. Methodology: This study involved 255 respondents who had visited Yogyakarta. Data were processed using Smart-PLS to determine the relationships between variables. Finding: The results show that awareness of consequences and ascribed responsibility are factors in forming personal norms. Personal norms have a positive influence on environmentally responsible behavior. Furthermore, the data supported the role of perceived value as a moderator. However, destination social responsibility does not moderate the influence of personal norms on environmentally responsible behavior. Conclusion: The study concludes that the norms activation theory holds that personal norms are antecedents to environmentally responsible behavior. Personal norms’s influence on environmentally responsible behavior is strengthened by perceived value.
ANALISIS PENGARUH KERJA TIM DAN PELATIHAN TERHADAP KEPUASAN KERJA SERTA DAMPAKNYA TERHADAP KINERJA PEGAWAI AKADEMI PENERBANG INDONESIA BANYUWANGI Lubis, Marsel RIonaldo; Ginting, Ginta; Tobing, Diana Sulianti K.
Jurnal Pendidikan Ekonomi (JURKAMI) Vol 10, No 2 (2025): JURKAMI
Publisher : STKIP Persada Khatulistiwa Sintang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31932/jpe.v10i2.4510

Abstract

This study aims to analyze the impact of team collaboration, training, and job satisfaction on employee performance at the Indonesian Aviation Academy (API) Banyuwangi. A quantitative approach with Partial Least Square (PLS) analysis was used to examine the relationships between variables through data collection using a questionnaire involving all State Civil Apparatus (ASN) at API Banyuwangi as respondents. The results show that job satisfaction and training have a significant impact on employee performance, with relevant training positively enhancing performance. However, the relationship between team collaboration and job satisfaction, as well as between team collaboration and employee performance, did not show significant results. These findings suggest that, although team collaboration plays an important role, other factors such as organizational culture or leadership style might have a greater influence on team outcomes. Based on these results, the recommendation for the organization is to focus on developing training programs that align with employees' needs and to periodically evaluate their effectiveness. Future research is expected to explore other factors that may influence employee performance, particularly related to team collaboration dynamics.