Article Per Year (5 Year)
p-Index From 2021 - 2026
6.091
P-Index
This Author published in this journals
All Journal BUNGAMPUTI Register: Jurnal Ilmiah Teknologi Sistem Informasi SENTRALISASI JOURNAL OF SCIENCE AND SOCIAL RESEARCH Journal of Midwifery and Nursing Journal of Education, Humaniora and Social Sciences (JEHSS) CIVITAS: Jurnal Studi Manajemen NURSING UPDATE JURNAL ILMIAH ILMU KEPERAWATAN Diagnosis: Jurnal Ilmiah Kesehatan EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) Jurnal Pengabdian kepada Masyarakat Nusantara Insight Management Journal Jurnal Akuntansi, Manajemen, Bisnis dan Teknologi Indo-MathEdu Intellectuals Journal Media Publikasi Promosi Kesehatan Indonesia (MPPKI) Jurnal Budgeting BISMA Cendekia Al-Hiwalah : Journal Syariah Economic Law Jurnal Ilmiah Akuntansi Keuangan dan Bisnis Jurnal Lentera Pengabdian Kajian Akuntansi Evidence Midwifery Journal Pinisi Journal Pendidikan Guru Sekolah Dasar Jurnal Cendekia Ilmiah PESHUM Arunika: Jurnal Pengabdian Masyarakat Sangia Nibandera Law Research
Nurlinda Nurlinda, Nurlinda
Unknown Affiliation
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Environmental Science Health Professions Immunology & microbiology Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

Published : 42 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : SENTRALISASI

 1 
Womenpreneur: Digital Marketing Perspective and the Ethical Dilemma on the Overclaim Phenomenon Nurlinda, Nurlinda; Aisyah, Nur; As’ary, Nurul Fakhriarni
SENTRALISASI Vol. 15 No. 2 (2026): May
Publisher : Universitas Muhammadiyah Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33506/sl.v15i2.5602

Abstract

The widespread phenomenon of overclaiming in marketing strategies influences customer purchasing decisions. This study will examine two perspectives: the factors influencing purchasing decisions from the customer perspective and the impact of overclaiming on the income of female entrepreneurs. This study uses two research approaches: a field experiment and an event study. The experimental method will be used to examine the determinants of customer purchasing decisions. Meanwhile, the event study will be used to examine the increase in business capacity in the face of the overclaiming phenomenon experienced by sellers. The research subjects were female skincare product consumers and three skincare brands experiencing overclaiming. Data analysis used path analysis and paired sample t-tests. This study shows that electronic word of mouth can influence purchasing decisions directly and indirectly. However, this does not apply to social media marketing, which requires the mediation of impulsive behavior. Other results also indicate that sellers' overclaiming strategies have a negative impact on sales revenue. 
Co-Authors -, Zulfajri Affandi, Ismi Al Mansyur, Nur Kahfi Alini, Alini Amanda Amanda Amelia, Welni Amrindono, Amrindono Anggraeny, Rini Apriyanti, Fitri Asmalidar Asmalidar Asmawiyah Asmawiyah As’ary, Nurul Fakhriarni Atika Wirdasari Atjo, Syamsuryani Eka Putri Ayu Gustiningsih, Diah Azzanuddin, Azzanuddin Basar, Nur Fatawa Basrawi, Basrawi Bay, Agus Zul Br Ginting, Eninta Karina Bulaeng Baranita, Ratu Daud, Zulfikar Deliana, Deliana Demina Demina Dhitisari, Indri Doddy Chandra Banjarnahor Efni Siregar & Vivianti Novita - Fadhilah Fadhilah Fadlan, Achmad Febriansyah, Rustam Gasali, M. Arfan Gustiana Gustiana, Gustiana Hadariah, Hadariah Hadistia, Handini Hariyanti Hariyanti Haryudi, Andi Hassan, Rahayu Hijrawati Hijrawati, Hijrawati Hiya, Nirmadarningsih Hutagalung, Cindy Ruth Putri Angelia Indar indar Irpan, Pakhrul Jamilus Jamilus Julham Julham Kamalia, Rita Kapriani Kapriani, Kapriani Khoirul Anwar KOMARIAH, NURUL Kompri, Kompri Lasty Agustuty LIA AMALIA Mahadewi, Erlina Puspitaloka Maharni, Septi Majid, Fatimah Albaatul Manaf, Salmiani Abdul Marbun, Vaulina Marlya Fatira AK Maruddani, Raoda Tul Jannah Masyita, Siti Muhammad Dayyan Napitupulu, Ilham Hidayah Nur Aisyah Nur Fatwa Basar Nurjanna Nurjanna Nurjaya Gani NURJAYA NURJAYA, NURJAYA Nurlaila Hasmi Purnama Alam, Andi Rifkah Putra, Purwa Hasan Putri Nurina, Nadira Rahma Rahmadani Rahmadani Rahmadani Rahmadani Rahmat Zarkasyi R Ramadhan, Masri Rizky Reski, Reski Ripando, Anugrah riswanto riswanto Riza Praditha Rohaya, Rohaya Roslina Roslina, Roslina S, Apriliani Eka Syakira Sahibe, Madania Salmon Salmon, Salmon Samsualam, Samsualam Sapriya Utami Saragih, Intan Lestari Sari Wahyuni Sari, Putri Adita Sarlina Sari Saskia, Anggun Sembiring, Rahmat Widya Sidik, Muh. Simpuru, Indrayani Sinuraya, Junus Siregar, Arninda Sekar Sari Siswadi, Renalda Sri Rosmalina Soejono Supriyanto Supriyanto Surniwati, Surniwati Suryanto Suryanto Syafitrah, Dian Syamsinar Verawati, Milka Viatiningsih, Wiwik Wadaniah, Nana Wahyuni Sari, Rasidah Wirdasari, Atika Yusril Yusril Zulfika, Zulfika