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All Journal Sosiohumaniora Menara Riau: Jurnal Ilmu Pengetahuan dan Pengembangan Masyarakat Islam Edulib Jurnal Kajian Komunikasi ProTVF JIPI (Jurnal Ilmu Perpustakaan dan Informasi) Jurnal Studi Komunikasi Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Jurnal PG-PAUD Trunojoyo : Jurnal Pendidikan dan Pembelajaran Anak Usia Dini PROSIDING KOMUNIKASI Prosiding Magister Ilmu Komunikasi Jurnal Agregasi Indonesian Journal of Economics, Social, and Humanities Jurnal Profetik Jurnal Ilmu Politik dan Komunikasi LINIMASA: JURNAL ILMU KOMUNIKASI Jurnal Manajemen Komunikasi Communication DIALEKTIKA Kumawula: Jurnal Pengabdian Kepada Masyarakat Jurnal Politikom Indonesiana Ilomata International Journal of Management Coverage: Journal of Strategic Communication Ekspresi dan Persepsi : Jurnal Ilmu Komunikasi Jurnal Inovasi dan Teknologi Pembelajaran (JINOTEP) Kajian dan Riset Dalam Teknologi Pembelajaran Medium : Jurnal Ilmiah Fakultas Ilmu Komunikasi Journalism, Public Relation, and Media Communication Studies Journal (JPRMEDCOM) Komversal: Jurnal Komunikasi Universal Journal of Sustainable Tourism Research Ilomata International Journal of Management Jurnal Pewarta Indonesia Journal of Servite Ilomata International Journal of Social Science Jurnal Media Informatika Jurnal Telangke Ilmu Komunikasi (Telangke) Jurnal Ilmiah Teknik Informatika dan Komunikasi Tuturan: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Harmoni: Jurnal Ilmu Komunikasi Dan Sosial Jurnal Communio: Jurnal Jurusan Ilmu Komunikasi Causalita: Journal of Psycology ARIMA : Jurnal Sosial Dan Humaniora Politeia : Journal of Public Administration and Political Science and International Relations Jurnal Kajian Budaya dan Humaniora (JKBH) Jurnal Karya untuk Masyarakat (JKuM) HUMANUS : Jurnal Sosiohumaniora Nusantara Communica : Journal of Communication Komunikatif : Jurnal Ilmiah Komunikasi Jurnal Komunikasi & Media Digital
Ilham Gemiharto
Fakultas Ilmu Komunikasi, Universitas Padjadjaran
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Nursing Physics Public Health Social Sciences Transportation Other

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Pengaruh Beliefs and Attitude Generasi Z Terhadap Green Purchase Intention Layanan Goride Electric Alya Rana Megananda; Dadang Sugiana; Ilham Gemiharto
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 2 No. 2 (2024): Mei: TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v2i2.940

Abstract

This study aims to determine how significant the influence of Generation Z’s beliefs and attitude can make towards the green purchase intention of GoRide Electric service in South Jakarta. In order to find out, this study uses Theory of Planned Behavior which was developed by Ajzen (1989) from the theory which he and Fishbein first came up with, Theory of Reasoned Action. This explanatory quantitative research is conducted by distributing questionnaires to 100 Generation Z respondents who lives in South Jakarta uses public and/or online transportation. The data collected is analyzed using the Multiple Linear Regression analysis to find out the influence of 3 independent variables towards the dependent variable in this study. The results shows that there is indeed a positive and significant influence of Generation Z's beliefs and attitude green purchase intention for GoRide Electric service. It is found that Generation Z's attitude towards green purchase has a positive and significant effect on green purchase intention for GoRide Electric service in South Jakarta. Apart from that, it is also known that Generation Z subjective norms have a positive and significant effect on green purchase intention for GoRide Electric service in South Jakarta. Another positive influence occurs between Generation Z's perceived behavioral control on Green Purchase Intention for GoRide Electric service in South Jakarta. The more positive beliefs and attitude that Generation Z has regarding green purchases, the green purchase intention for GoRide Electric service will also increase.
Strategi Komunikasi Pensponsoran MS Glow For Men Pada Gresini Team MotoGP Dalam Meningkatkan Ekuitas Merek Berliana Wijayanti Bakti; Dadang Sugiana; Ilham Gemiharto
Harmoni: Jurnal Ilmu Komunikasi dan Sosial Vol. 1 No. 4 (2023): Desember : Harmoni : Jurnal Ilmu Komunikasi dan Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/harmoni-widyakarya.v1i4.2792

Abstract

MS Glow for Men is sponsoring the Gresini Racing Team in the 2022 MotoGP season. The suitability between MS Glow for Men and Gresini is considered low. Meanwhile, several previous studies have revealed that the suitability between a sponsor and the sponsored party determines the effectiveness. Gresini's best performance occurred 20 years ago, accompanied by lower popularity on Instagram compared to 11 other teams. These two conditions contradict the goal of sponsorship as a marketing communication tool that requires high visibility. The attractiveness of this sponsorship is also due to its timing in the middle of the season. Based on these factors, this research aims to obtain a comprehensive overview of the reasons and strategies behind this sponsorship. Using a qualitative approach and a case study method, data was gathered through interviews, observations, and documentation studies. The research successfully found that the reasons for sponsorship include the impact of top-level effects, consumer research, external discussions, exposure, connections, values, cooperation, and riders. Sponsorship is conducted to enhance brand awareness, maintain brand image, and expand geographical reach. Focusing on men aged 20-35 who are automotive and MotoGP enthusiasts, MS Glow for Men also extends its sponsorship into six derivative programs, not merely relying on logo placement on the Gresini livery.
NCTzen Fandom Bandung Fanaticism on K-Pop Idol NCT Nuha, Mohammad Nadwa Ulin; Wahyudin, Uud; Gemiharto, Ilham
Indonesian Journal of Economics, Social, and Humanities Vol 5 No 2 (2023)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/ijesh.5.2.105-117

Abstract

The development of technology, the emergence of various K-Pop groups that began to bewitch the Indonesian people. One of them, a boy group made by SM Entertainment, namely NCT. The NCTzen phenomenon increasingly shows that the movement of the Korean entertainment industry is mushrooming in Indonesian society. This study aims to find out the motives, experiences, and meanings of fanaticism for NCTzen Bandung in liking NCT. Fanaticism comes from the meaning of being a fan, where "ism" which is an understanding or view is combined into a fanatical view. The research method used is a qualitative method with a phenomenological approach. The resource person in this study looked at the research subject who is NCTzen Bandung and has good experience in supporting NCT. The results showed that the motive for favoring NCT was during the pandemic and needed entertainment content during activities at home. The various behaviors that NCTzen has in support of NCT are streaming, buying physical albums, voting, buying official merchandise, and watching NCT concerts. The meaning of being part of NCTzen is to be able to provide happiness and become a support system as long as NCTzen lives its daily life.
Health Communication Strategy in Changing Community Nutrition Behavior and Reducing Stunting Cases in South Konawe Regency, Southeast Sulawesi Gemiharto, Ilham; Matsumoto, Seira; Molefe , Zanele
Ilomata International Journal of Social Science Vol. 5 No. 1 (2024): January
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52728/ijss.v5i1.1091

Abstract

This study aims to analyze the communication capacity of public health cadres in designing and implementing effective health communication campaigns and their impact on changing the nutritional behavior of rural communities and helping to reduce the number of stunting cases in Indonesia. This study uses a qualitative and case study approach focusing on health communication strategies implemented by community health cadres in South Konawe Regency, Southeast Sulawesi Province. Data collection used an in-depth interview method with public health cadres, which included evaluating their understanding of health communication, the use of social media in delivering health messages, and their ability to adapt nutrition messages to the local cultural context. Research findings show that most health cadres do not understand effective health communication. The use of social media in delivering health messages is still not optimal, and there are challenges in understanding and integrating local cultural contexts in nutrition counseling. The implications of this study suggest that enhancing the capacity of community health cadres in South Konawe Regency is imperative, particularly in proficient health communication through social media platforms and understanding the nuances of local cultural contexts. It is anticipated that implementing strategies aimed at augmenting the training and skill development of health cadres would significantly contribute to endeavors to mitigate the prevalence of stunting cases in rural Indonesian regions.
User-Generated Content as a Brand Image Builder: An Explanatory Study on Instagram's JackArmy Fashion Brand Image Gobel, Elrick; Mulyani, Henny Sri; Gemiharto, Ilham
Ilomata International Journal of Social Science Vol. 5 No. 4 (2024): October 2024
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijss.v5i4.1326

Abstract

Instagram has become a crucial platform for fashion businesses to interact with consumers and build brand image. User-generated content (UGC) plays a significant role in this process. This research examines the effect of social interaction and technical feature attractiveness of UGC advertising on Instagram on JackArmy's brand image. This study employs an explanatory survey involving 293 JackArmy's Instagram account followers. Data were analyzed using Partial Least Squares (PLS) with SmartPLS 3.0 software. The findings indicate that social interaction and technical feature attractiveness of UGC advertising positively influence JackArmy's brand image. This research highlights the importance of UGC in digital marketing strategies, particularly for fashion businesses. Social interaction and content quality of UGC are proven to be critical factors in building a positive brand image among consumers.
User Privacy Preservation in AI-Powered Digital Communication Systems Gemiharto, Ilham; Masrina, Dwi
Jurnal Communio : Jurnal Jurusan Ilmu Komunikasi Vol 13 No 2 (2024): July
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jikom.v13i2.9420

Abstract

In an era dominated by AI-powered digital communication systems, concerns about user privacy have taken center stage. This research aims to understand and assess the strategies employed to preserve user privacy in such a system. Specifically, it seeks to identify the range of privacy preservation methods, evaluate the transparency of data collection and usage, and analyze the mechanisms for obtaining user consent. Additionally, the research aims to assess the impact of these strategies on user trust and satisfaction. This research presents a comparative case study to achieve these objectives. A qualitative comparative case study methodology focused on multiple AI-powered digital communication systems, comparing different privacy preservation strategies across various platforms. Data was collected through in-depth interviews with system developers and users, content analysis of privacy policies, and user experience assessments. The in-depth interviews provided insights into the practical challenges and strategies from the perspective of both developers and users. In contrast, the content analysis and user assessments offered a comprehensive understanding of the implemented privacy measures and their perceived effectiveness. The findings reveal diverse approaches to user privacy preservation, ranging from end-to-end encryption to data anonymization. Variations were observed in the transparency of data collection and usage and the mechanisms for user consent. The study also highlighted the impact of these strategies on user trust and satisfaction. This research underscores the importance of a nuanced approach to user privacy preservation, considering both technical and ethical dimensions. It emphasizes the need for transparent communication between users and system developers and the role of legal frameworks and industry standards in shaping privacy practices. In the context of AI-powered digital communication systems, this comparative case study sheds light on the multifaceted landscape of user privacy preservation. It advocates for a holistic approach that combines technical safeguards, ethical considerations, and regulatory measures to ensure user privacy in an increasingly interconnected digital world.
Inklusivitas dan Aksesibilitas dalam Alat Komunikasi Digital: Studi Kasus Platform Berbasis Peningkatan AI di Indonesia Gemiharto, Ilham; CMS, Samson
Jurnal Pewarta Indonesia Vol 6 No 1 (2024): Jurnal Pewarta Indonesia
Publisher : Persatuan Wartawan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jpi.v6i1.154

Abstract

In the dynamic digital communication landscape, ensuring inclusivity and accessibility remains a pivotal concern. This qualitative case study explores contemporary challenges and inventive solutions within AI-enhanced platforms to champion digital communication that is all-encompassing. This research uses a qualitative case study methodology for various AI-enhanced digital communication tools. Comprehensive data was collected through in-depth interviews, content analysis, and usability assessments involving participants, including individuals with disabilities, accessibility experts, and digital communication tool developers. The study reveals significant hurdles in achieving inclusivity and accessibility, encompassing accessibility disparities for individuals with disabilities, limited awareness of accessibility features, and inherent design biases. It also unveils forward-looking strategies like AI-driven assistive technologies, voice-activated interfaces, and inclusive design principles that hold the potential to revolutionize digital communication. These findings underscore the pivotal role of inclusive design in AI-enhanced digital communication platforms, emphasizing the necessity for heightened awareness and collaboration among developers, accessibility experts, and users with disabilities. This research underscores the promising role of AI in mitigating accessibility challenges and advancing inclusivity. In pursuing all-encompassing and accessible digital communication, this qualitative case study provides valuable insights into the prevailing difficulties and pioneering pathways within AI-enhanced platforms. It calls for unified efforts among stakeholders to leverage AI's capabilities to render digital communication tools more inclusive, fostering a more equitable online environment
Analisis Pengelolaan Instagram oleh Media Fimela dalam Menciptakan Engagement Ellisa Balqis Maulani; Ilham Gemiharto; Putri Trulline
ARIMA : Jurnal Sosial Dan Humaniora Vol. 2 No. 1 (2024): Agustus
Publisher : Publikasi Inspirasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62017/arima.v2i1.1725

Abstract

Abstrak Kebutuhan untuk mendistribusikan konten artikel dan membangun branding dengan cara melakukan ekspansi ke berbagai media sosial mendorong Fimela untuk ikut berpartisipasi memanfaatkan Instagram. Penelitian ini bertujuan untuk menganalisis pengelolaan media sosial Instagram oleh Fimela berdasarkan konsep The Circular Model of SoMe oleh Luttrell. Metode penelitian yang digunakan adalah deskriptif, dengan teknik pengumpulan data melalui wawancara, observasi, dan studi pustaka, serta validasi data melalui teknik triangulasi sumber data. Penelitian ini menunjukkan bahwa penggunaan Instagram oleh Fimela efektif pada Tahap Share untuk mencapai target audiens dan membangun kepercayaan publik. Pada Tahap Optimize, Fimela secara aktif menggunakan social listening tools untuk mengangkat berita trending sebagai konten. Meskipun media monitoring menggunakan Emplifi dan Google Analytics pada Tahap Manage berjalan baik, respons real-time masih memerlukan perbaikan. Dalam Tahap Engage, pemanfaatan public figure dan profesional dalam kegiatan Instagram Live telah dilakukan, namun interaksi audiens terkait keterlibatan narasumber masih belum maksimal. Temuan ini memberikan wawasan dan panduan praktis bagi peneliti dan praktisi dalam memahami dan mengoptimalkan penggunaan media sosial untuk mencapai tujuan engagement yang lebih efektif.   Kata kunci: Engagemet, Instagram, Media Sosial, The Circular Model of Some Abstract The need to distribute article content and build branding by expanding into various social media platforms has driven Fimela to participate in utilizing Instagram. This research aims to analyze the management of Fimela's Instagram based on Luttrell's The Circular Model of SoMe concept. The research method used is descriptive, with data collection techniques including interviews, observations, and literature studies, as well as data validation through source triangulation techniques. This research shows that Fimela's use of Instagram is effective in the Share Stage to reach the target audience and build public trust. In the Optimize Stage, Fimela actively uses social listening tools to highlight trending news as content. Although media monitoring using Emplifi and Google Analytics in the Manage Stage is well-conducted, real-time response still needs improvement. In the Engage Stage, the use of public figures and professionals in Instagram Live activities has been implemented, but audience interaction regarding the involvement of resource persons is still not optimal. These findings provide insights and practical guidelines for researchers and practitioners in understanding and optimizing the use of social media to achieve more effective engagement goals. Keywords: Engagement, Instagram. Social Media, The Circular Model of Some
Analisis Kebijakan Pelestarian Data Pribadi dalam Pemanfaatan Aplikasi Chatbot Berbasis AI di Indonesia Gemiharto, Ilham
Medium: Jurnal Ilmiah Fakultas Ilmu Komunikasi Vol 12 No 1 (2024): Medium (Jurnal Ilmiah Fakultas Ilmu Komunikasi Universitas Islam Riau)
Publisher : Fakultas Ilmu Komunikasi Universitas Islam Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/medium.v12i1.17772

Abstract

The increasing adoption of AI-based chatbot applications in Indonesia raises concerns about personal data preservation. This qualitative case study investigated the issue through in-depth interviews with chatbot users, developers, and government officials/regulators. This study's findings revealed a gap in user awareness of privacy policies and concerns about data misuse. Developers face challenges balancing personalization with privacy, while regulators acknowledge the need to continuously adapt the legal framework. The study recommends enhancing transparency, user empowerment, and regulatory oversight to ensure the responsible and ethical use of personal data in chatbot interactions.
EVALUASI EFEKTIVITAS MEDIA SOSIAL DAN WORD OF MOUTH DALAM PROMOSI WISATA BUKIT SANGHYANG DORA DI KABUPATEN MAJALENGKA Syifa Ayu Salsabilla; Ilham Gemiharto; Samson CMS
Linimasa : Jurnal Ilmu Komunikasi Vol. 8 No. 1 (2025): Januari 2025
Publisher : Ilmu Komunikasi, FISIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/linimasa.v8i1.20934

Abstract

This study aims to determine the utilization of promotional media, especially social media and word of mouth (WOM) carried out by the manager of Bukit Sanghyang Dora tourism. The subjects of this research were the manager of Sanghyang Dora hill tour and five visitors to Sanghyang Dora hill tour. The object of this research is the utilization of promotional media, especially social media and word of mouth (WOM) in the promotion of Bukit Sanghyang Dora tourism. The method used in this research uses a qualitative method with a case study approach. Data collection is done by interview, observation, and documentation. The results and discussion in this study use the Ellaboration Likelihood Model theory. The results of this study indicate that the promotion of Bukit Sanghyang Dora using social media, especially Instagram, is considered effective in disseminating information and attracting tourists' attention. Word of mouth (WOM) plays an important role as a trusted source of information. Social media, used to attract attention through visual content, interactive features such as stories and reels, is effective in reaching the audience. Word of mouth (WOM) complements promotion by providing reliable information from previous visitors' experiences, which can build and increase interest in visiting
Co-Authors Aceng Abdullah Aceng Abdullah Ade Kadarisman Agus Rusmana Agus Setiaman Aji Sabda, Galang Ikhwan Alya Rana Megananda Ariadne Shinta Dewi, Evie Asep Suryana Atika Fajriandhany Bambang Hermanto Berliana Wijayanti Bakti Dadang Sugiana Daruning Rahayu Deddy Mulyana Dedi Rumawan Erlandia Dian Fordian Duddy Zein Dwi Masrina Dwi Masrina Edwin Rizal Eka Yusup Elfira Rosa Juningsih Ellisa Balqis Maulani Elnovani Lusiana Engkus Kuswarno Eni Maryani Eni Maryani Eshauqi Fitrayatra Evi Rosfiantika Evie Ariadne Shinta Dewi, Evie Ariadne Fakhri Zakaria Firman Alamsyah Taufik Robbi Funny Mustikasari Elita Gobel, Elrick H.E. Niluka Priyadarshani Hadi Suprapto Arifin Hafsah Nugraha Hanny Hafiar Hasiana, Razahra Rugunnita Henny Sri Mulyani Rohayati Ikhwan Aji Sabda, Galang Ivany Hanifa Rahmi Iwan Koswara iwan koswara, iwan Iwan Sukoco Kismiyati El Karimah Lilis Puspitasari Matsumoto, Seira Meria Octavianti Meria Octavianti Millenia, Leza Putri Molefe , Zanele Monica Dhelta Dwi Safitri Muhammad Anandi Noerrachman Muhammad Rizky Kusumawardana, Tubagus Naurah Lisnarini Ninis Agustini Damayani Novianita Rulandari Nuha, Mohammad Nadwa Ulin Putri Limilia Putri Trulline Refah, Abdul Aziz Risanti, Yuliani Dewi Samson CMS Setiaman, Luthfi Reihansyah Sinta Ningrum Subekti Wirabhuana Priyadharma Sukoco , Iwan Suwandi Sumartias Syifa Ayu Salsabilla Syifa Naufal Qisty Tine Silvana Rachmawati Trie Damayanti Ute Lies Siti Khadijah Uud Wahyudin Yuniar Eka Putri Yuniar Eka Putri Yusup, Eka