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All Journal Sosiohumaniora Menara Riau: Jurnal Ilmu Pengetahuan dan Pengembangan Masyarakat Islam Edulib Jurnal Kajian Komunikasi ProTVF JIPI (Jurnal Ilmu Perpustakaan dan Informasi) Jurnal Studi Komunikasi Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Jurnal PG-PAUD Trunojoyo : Jurnal Pendidikan dan Pembelajaran Anak Usia Dini PROSIDING KOMUNIKASI Prosiding Magister Ilmu Komunikasi Jurnal Agregasi Indonesian Journal of Economics, Social, and Humanities Jurnal Profetik Reformasi : Jurnal Ilmiah Ilmu Sosial dan Ilmu Politik Jurnal Ilmu Politik dan Komunikasi LINIMASA: JURNAL ILMU KOMUNIKASI Jurnal Manajemen Komunikasi Communication DIALEKTIKA Kumawula: Jurnal Pengabdian Kepada Masyarakat Jurnal Politikom Indonesiana Coverage: Journal of Strategic Communication Ekspresi dan Persepsi : Jurnal Ilmu Komunikasi Jurnal Inovasi dan Teknologi Pembelajaran (JINOTEP) Kajian dan Riset Dalam Teknologi Pembelajaran SOSIOEDUKASI : JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL Medium : Jurnal Ilmiah Fakultas Ilmu Komunikasi Journalism, Public Relation, and Media Communication Studies Journal (JPRMEDCOM) Komversal: Jurnal Komunikasi Universal Journal of Sustainable Tourism Research Ilomata International Journal of Management Jurnal Pewarta Indonesia Journal of Servite Ilomata International Journal of Social Science Jurnal Media Informatika Jurnal Telangke Ilmu Komunikasi (Telangke) Jurnal Ilmiah Teknik Informatika dan Komunikasi Tuturan: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Harmoni: Jurnal Ilmu Komunikasi Dan Sosial Jurnal Communio: Jurnal Jurusan Ilmu Komunikasi Causalita: Journal of Psycology ARIMA : Jurnal Sosial Dan Humaniora Politeia : Journal of Public Administration and Political Science and International Relations Jurnal Kajian Budaya dan Humaniora (JKBH) HUMANUS : Jurnal Sosiohumaniora Nusantara Communica : Journal of Communication Komunikatif : Jurnal Ilmiah Komunikasi Jurnal Komunikasi & Media Digital Sinergi : Jurnal Ilmiah Multidisiplin Jurnal Karya untuk Masyarakat (JKuM)
Ilham Gemiharto
Fakultas Ilmu Komunikasi, Universitas Padjadjaran
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PENGARUH MEDIA SOSIAL INSTAGRAM @BPS_STATISTICS TERHADAP EKUITAS MEREK BADAN PUSAT STATISTIK Yuniar Eka Putri; Funny Mustikasari Elita; Ilham Gemiharto
EKSPRESI DAN PERSEPSI : JURNAL ILMU KOMUNIKASI Vol 6 No 1 (2023): Januari
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Pembangunan Nasional Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33822/jep.v6i1.4383

Abstract

Perkembangan teknologi dan informasi membuat penggunaan media sosial tidak dapat dipisahkan dalam kehidupan masyarakat sehari-hari. Di Indonesia, instansi pemerintahan di tingkat pusat dan tingkat daerah sudah secara perlahan mulai memanfaatkan media sosial Instagram sebagai sarana komunikasi publik. Pemanfaatan Instagram dinilai dapat menjangkau masyarakat secara lebih dekat dan dapat mengoptimalkan keterlibatan publik yang akhirnya meningkatkan ekuitas merek institusi pemerintah. Penelitian ini bertujuan untuk melihat pengaruh penggunaan media sosial Instagram terhadap ekuitas merek yang terdiri dari dimensi-dimensi brand awareness, brand association, perceived quality, dan brand loyalty Badan Pusat Statistik. Penelitian ini merupakan penelitian eksplanatori, dengan menggunakan pendekatan kuantitatif dan metode survei. Teknik pengambilan sampel pada penelitian ini dilakukan secara non-probability sampling dengan teknik convenience pada followers media sosial Instagram @bps_statistics. Kuesioner menjadi alat instrumen utama dalam pengumpulan data dengan skala Likert 1-5 dalam bentuk google form. Teknik analisis menggunakan analisis regresi linear sederhana dengan menggunakan SmartPLS. Hasil penelitian menunjukkan bahwa media sosial Instagram @bps_statistics berpengaruh positif dan signifikan terhadap dimensi-dimensi ekuitas merek, yaitu brand awareness, brand association, perceived quality, dan brand loyalty.
Government Communication of the Regional House of Representatives in the Process of Formulating Regional Regulations in Indonesia Ilham Gemiharto
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol 8, No 1 (2023): June 2023 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v8i1.784

Abstract

The Regional House of Representatives (DPRD) is a legislative body representing the votes of the vast majority of the populace, and its members are answerable to it. Legislature members have duties, responsibilities, and rights that must be carried out at work. However, DPRD encounters several issues that make carrying out these duties difficult. This study's objectives include examining the Regional House of Representatives Government Communication regarding the formulation of regional regulations in Indonesia, the challenges faced by DPRD members in converting regional regulations draft (Raperda) into regional regulations (Perda), and the DPRD's model for formulating policy in Indonesia. In this work, qualitative research is combined with an empirical legal methodology. Under natural circumstances, data were gathered through observation, in-depth interviews, and documentation studies. This study concludes that the government communication of the Raperda formulation in the DKI Jakarta Provincial DPRD follows the Prudential Principle or is done with extreme caution. The DPRD's use of the precautionary principle can be compared to Dunn's idea of forecasting, namely projection. Discussions around developing proposed regional rules almost always involve challenges and issues. Since political influence is crucial, all efforts will be made in this vein.
Optimalisasi Pemesanan Sarana Olahraga Bulutangkis di GOR Lodaya Kota Bandung Muhammad Anandi Noerrachman; Ilham Gemiharto; Meria Octavianti
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 1 No. 3 (2023): Agustus TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Sekolah Tinggi Agama Buddha Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v1i3.425

Abstract

This study aims to find out how the communication strategy is carried out in the process of ordering badminton sports facilities at the Lodaya Sports Hall in Bandung City with an Exploratory Case Study Approach. The aspects studied included knowing how the communication strategy was carried out, why the communication strategy was used, knowing how the evaluation was carried out, and knowing why optimization needed to be done in the process of ordering badminton sports facilities at Lodaya Sports Hall, Bandung City. This study used a qualitative research approach with an exploratory case study research method. Data collection was carried out through in-depth interviews and observation. Then a technical triangulation technique was carried out to test the validity of the research data. The results of the study show that the Lodaya Sports Hall in Bandung City applies an offline communication strategy to the process of ordering badminton sports facilities. This strategy was carried out because the managers of the Lodaya Sports Hall in Bandung City felt they could trust customers who came directly to the field and there were limited resources on the part of the manager. The evaluation was carried out by the manager of GOR Lodaya Bandung City with the results of the evaluation showing that there was a negative effect received by the customer. Customers feel that there are limitations to accessibility and efficiency of the ordering schedule, as well as that there is an uneven implementation of the transparency of the ordering system which results in difficulty ordering badminton sports facilities. Optimization is needed to fulfill the objectives of GOR Lodaya Bandung City, which is to provide badminton sports facilities for all levels of society.
Pemanfaatan Media Sosial Instagram Sebagai Media Promosi Pada Akun Instagram @bittersweet_by_najla Millenia, Leza Putri; Gemiharto, Ilham; Risanti, Yuliani Dewi
Telangke:Jurnal Telangke Ilmu Komunikasi Vol 5 No 2 (2023): Juli : Jurnal Telangke Ilmu Komunikasi
Publisher : Universitas Gajah Putih

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55542/jiksohum.v5i2.720

Abstract

This study aims to find out the reasons for the use of Instagram social media by Bittersweet by Najla, how it is used as a form of promotional activity, to the constraints on its use. This study uses a qualitative method with a case study approach and uses data collection techniques by interviews, observation, and documentation,. The key informants in this study are consist of two informants, with two informants as the main informant, and there is also four informants as supporting informants from Instagram followers of @bittersweet_by_najla as well as consumers and Instagram followers of @bittersweet_by_najla who are not consumers. Then, data analysis uses the Miles & Hubberman analysis technique which consist of three things, data reduction, data presentation, and conclusion/verification. The results of the study show that there are several reasons driving the use of Instagram social media by Bittersweet by Najla as a promotional medium, cost efficiency, easy operation and maximum features, the right social media platform to do promotion in the culinary field, fit Bittersweet by Najla's market segmentation, and the promising advertising features (Instagram Ads). Then it is also found in the management of Instagram social media Bittersweet by Najla which studies by use of Chris Heuer's Social Media Marketing concept with four elements in it namely context, communication, collaboration, connection it was found that the management of Instagram Bittersweet by Najla fulfilled these four elements as promotional media. However, it was found that these four elements complement each other, if there is one element that is not optimal it will affect the decline in sales and the existence of Bittersweet by Najla in the community. In addition, obstacles were also found in this study. This research is expected to produce an Instagram social media model for culinary businesses in order to promote a bussinesses.
Pemaknaan Pesan Dalam Perilaku Celebrity Worship Fandom Carat Di Aplikasi Weverse Hasiana, Razahra Rugunnita; Zein, Duddy; Gemiharto, Ilham
Telangke:Jurnal Telangke Ilmu Komunikasi Vol 6 No 1 (2024): Januari : Jurnal Telangke Ilmu Komunikasi
Publisher : Universitas Gajah Putih

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55542/jiksohum.v6i1.942

Abstract

This research aims to analyze the interpretation of interaction messages in Carat's celebrity worship behavior towards Seventeen on the Weverse application. The research method employed is qualitative with a phenomenological approach. Data was collected through in-depth interviews with Carat users on Weverse in Indonesia, direct observation on the Weverse application, and consultations with experts for data validity. The results of the study indicate that Carat interprets Seventeen's messages based on their expectations or happiness, creating a sense of closeness or a relationship beyond being mere fans and their idols. These findings align with symbolic interaction theory and reflect an intense-personal level in celebrity worship behavior.
Microlearning Sebagai Upaya dalam Menghadapi Dampak Pandemi pada Proses Pembelajaran Nugraha, Hafsah; Rusmana, Agus; Khadijah, Ute Lies Siti; Gemiharto, Ilham
Jurnal Inovasi dan Teknologi Pembelajaran Vol 8, No 3 (2021)
Publisher : Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um031v8i32021p225

Abstract

Abstrak: Pemanfaatan teknologi yang semakin masif ditambah dengan keberadaan pandemi COVID-19 salah satunya mempengaruhi pelaksanaan pembelajaran daring. Penelitian ini bertujuan untuk mengkaji format media microlearning yang digunakan di perguruan tinggi. Metode yang digunakan yaitu observasi dan studi pustaka. Hasil kajian ini menunjukkan bahwa perguruan tinggi memiliki potensi untuk mengembangkan bahan ajar microlearning dengan berbagai format seperti (1) podcast, (2) slide PowerPoint, (3) infografis, (4) motion graphics, (5) video explainer, serta (6) video conference interaktif dan gamifikasi, sebagai bentuk inovasi dalam proses pembelajaran. Upaya tersebut dilakukan untuk mengatasi kejenuhan belajar yang terjadi akibat pandemi dengan memanfaatkan teknologi informasi dan komunikasi yang semakin berkembang.Abstract: The increasingly massive use of technology coupled with the presence of the COVID-19 pandemic has influenced the implementation of online learning. This study aims to examine the format of microlearning media used in universities. The method used is observation and literature study. The results of this study indicate that universities have the potential to develop microlearning teaching materials in various formats such as (1) podcasts, (2) PowerPoint slides, (3) infographics, (4) motion graphics, (5) explainer videos, and (6) interactive video conferencing and gamification, as a form of innovation in the learning process. These efforts were made to overcome the boredom of learning that occurred due to the pandemic by utilizing increasingly developing information and communication technology.
Pengaruh Beliefs and Attitude Generasi Z Terhadap Green Purchase Intention Layanan Goride Electric Alya Rana Megananda; Dadang Sugiana; Ilham Gemiharto
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 2 No. 2 (2024): Mei: TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v2i2.940

Abstract

This study aims to determine how significant the influence of Generation Z’s beliefs and attitude can make towards the green purchase intention of GoRide Electric service in South Jakarta. In order to find out, this study uses Theory of Planned Behavior which was developed by Ajzen (1989) from the theory which he and Fishbein first came up with, Theory of Reasoned Action. This explanatory quantitative research is conducted by distributing questionnaires to 100 Generation Z respondents who lives in South Jakarta uses public and/or online transportation. The data collected is analyzed using the Multiple Linear Regression analysis to find out the influence of 3 independent variables towards the dependent variable in this study. The results shows that there is indeed a positive and significant influence of Generation Z's beliefs and attitude green purchase intention for GoRide Electric service. It is found that Generation Z's attitude towards green purchase has a positive and significant effect on green purchase intention for GoRide Electric service in South Jakarta. Apart from that, it is also known that Generation Z subjective norms have a positive and significant effect on green purchase intention for GoRide Electric service in South Jakarta. Another positive influence occurs between Generation Z's perceived behavioral control on Green Purchase Intention for GoRide Electric service in South Jakarta. The more positive beliefs and attitude that Generation Z has regarding green purchases, the green purchase intention for GoRide Electric service will also increase.
Strategi Komunikasi Pensponsoran MS Glow For Men Pada Gresini Team MotoGP Dalam Meningkatkan Ekuitas Merek Berliana Wijayanti Bakti; Dadang Sugiana; Ilham Gemiharto
Harmoni: Jurnal Ilmu Komunikasi dan Sosial Vol. 1 No. 4 (2023): Desember : Harmoni : Jurnal Ilmu Komunikasi dan Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/harmoni-widyakarya.v1i4.2792

Abstract

MS Glow for Men is sponsoring the Gresini Racing Team in the 2022 MotoGP season. The suitability between MS Glow for Men and Gresini is considered low. Meanwhile, several previous studies have revealed that the suitability between a sponsor and the sponsored party determines the effectiveness. Gresini's best performance occurred 20 years ago, accompanied by lower popularity on Instagram compared to 11 other teams. These two conditions contradict the goal of sponsorship as a marketing communication tool that requires high visibility. The attractiveness of this sponsorship is also due to its timing in the middle of the season. Based on these factors, this research aims to obtain a comprehensive overview of the reasons and strategies behind this sponsorship. Using a qualitative approach and a case study method, data was gathered through interviews, observations, and documentation studies. The research successfully found that the reasons for sponsorship include the impact of top-level effects, consumer research, external discussions, exposure, connections, values, cooperation, and riders. Sponsorship is conducted to enhance brand awareness, maintain brand image, and expand geographical reach. Focusing on men aged 20-35 who are automotive and MotoGP enthusiasts, MS Glow for Men also extends its sponsorship into six derivative programs, not merely relying on logo placement on the Gresini livery.
NCTzen Fandom Bandung Fanaticism on K-Pop Idol NCT Nuha, Mohammad Nadwa Ulin; Wahyudin, Uud; Gemiharto, Ilham
Indonesian Journal of Economics, Social, and Humanities Vol 5 No 2 (2023)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/ijesh.5.2.105-117

Abstract

The development of technology, the emergence of various K-Pop groups that began to bewitch the Indonesian people. One of them, a boy group made by SM Entertainment, namely NCT. The NCTzen phenomenon increasingly shows that the movement of the Korean entertainment industry is mushrooming in Indonesian society. This study aims to find out the motives, experiences, and meanings of fanaticism for NCTzen Bandung in liking NCT. Fanaticism comes from the meaning of being a fan, where "ism" which is an understanding or view is combined into a fanatical view. The research method used is a qualitative method with a phenomenological approach. The resource person in this study looked at the research subject who is NCTzen Bandung and has good experience in supporting NCT. The results showed that the motive for favoring NCT was during the pandemic and needed entertainment content during activities at home. The various behaviors that NCTzen has in support of NCT are streaming, buying physical albums, voting, buying official merchandise, and watching NCT concerts. The meaning of being part of NCTzen is to be able to provide happiness and become a support system as long as NCTzen lives its daily life.
Health Communication Strategy in Changing Community Nutrition Behavior and Reducing Stunting Cases in South Konawe Regency, Southeast Sulawesi Gemiharto, Ilham; Matsumoto, Seira; Molefe , Zanele
Ilomata International Journal of Social Science Vol. 5 No. 1 (2024): January
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52728/ijss.v5i1.1091

Abstract

This study aims to analyze the communication capacity of public health cadres in designing and implementing effective health communication campaigns and their impact on changing the nutritional behavior of rural communities and helping to reduce the number of stunting cases in Indonesia. This study uses a qualitative and case study approach focusing on health communication strategies implemented by community health cadres in South Konawe Regency, Southeast Sulawesi Province. Data collection used an in-depth interview method with public health cadres, which included evaluating their understanding of health communication, the use of social media in delivering health messages, and their ability to adapt nutrition messages to the local cultural context. Research findings show that most health cadres do not understand effective health communication. The use of social media in delivering health messages is still not optimal, and there are challenges in understanding and integrating local cultural contexts in nutrition counseling. The implications of this study suggest that enhancing the capacity of community health cadres in South Konawe Regency is imperative, particularly in proficient health communication through social media platforms and understanding the nuances of local cultural contexts. It is anticipated that implementing strategies aimed at augmenting the training and skill development of health cadres would significantly contribute to endeavors to mitigate the prevalence of stunting cases in rural Indonesian regions.
Co-Authors Aceng Abdullah Aceng Abdullah Ade Kadarisman Agus Rusmana Agus Setiaman Aji Sabda, Galang Ikhwan Alya Rana Megananda Ariadne Shinta Dewi, Evie Asep Suryana Atika Fajriandhany Bambang Hermanto Berliana Wijayanti Bakti Dadang Sugiana Daruning Rahayu Deddy Mulyana Dedi Rumawan Erlandia Dian Fordian Duddy Zein Dwi Masrina Dwi Masrina Edwin Rizal Eka Yusup Ellisa Balqis Maulani Elnovani Lusiana Engkus Kuswarno Eni Maryani Eni Maryani Eshauqi Fitrayatra Evi Rosfiantika Evie Ariadne Shinta Dewi Evie Ariadne Shinta Dewi, Evie Ariadne Fakhri Zakaria Firman Alamsyah Taufik Robbi Funny Mustikasari Elita Galang Ikhwan Aji Sabda Gobel, Elrick H.E. Niluka Priyadarshani Hadi Suprapto Arifin Hafsah Nugraha Hanny Hafiar Hariani, Marisa Hasiana, Razahra Rugunnita Henny Sri Mulyani Rohayati Ikhwan Aji Sabda, Galang Ivany Hanifa Rahmi Iwan Koswara iwan koswara, iwan Iwan Sukoco Juningsih, Elfira Rosa Kismiyati El Karimah Lilis Puspitasari Maryani, Eni Matsumoto, Seira Meria Octavianti Meria Octavianti Millenia, Leza Putri Molefe , Zanele Monica Dhelta Dwi Safitri Muhammad Anandi Noerrachman Muhammad Rizky Kusumawardana, Tubagus Naurah Lisnarini Ninis Agustini Damayani Novianita Rulandari Nuha, Mohammad Nadwa Ulin Nurul Huda Priyadharma, Subekti Wirabhuana Putri Limilia Putri Trulline Refah, Abdul Aziz Risanti, Yuliani Dewi Samson CMS Setiaman, Luthfi Reihansyah Sinta Ningrum Subekti Wirabhuana Priyadharma Suwandi Sumartias Syifa Ayu Salsabilla Syifa Naufal Qisty Tine Silvana Rachmawati Trie Damayanti Ute Lies Siti Khadijah Uud Wahyudin Yuniar Eka Putri Yuniar Eka Putri Yusup, Eka