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All Journal Humaniora Jurnal Pariwisata Pesona Jurnal Ilmu Komunikasi Jurnal Kawistara : Jurnal Ilmiah Sosial dan Humaniora Jurnal Kajian Bali Al-Jami'ah: Journal of Islamic Studies Jurnal Terapan Abdimas ProTVF Masyarakat, Kebudayaan dan Politik ETTISAL Journal of Communication Jurnal Studi Komunikasi Ekspektra: Jurnal Bisnis & Manajemen PRofesi Humas SOSIOHUMANIORA: Jurnal Ilmiah Ilmu Sosial dan Humaniora SINERGI: Jurnal Ilmiah Ilmu Manajemen Nyimak: Journal of Communication Journal of Economic, Bussines and Accounting (COSTING) Lontar : Jurnal Ilmu Komunikasi Sahafa Journal of Islamic Communication Sebatik COMMED: Jurnal Komunikasi dan Media JIKE : Jurnal Ilmu Komunikasi Efek Ayumi : Jurnal Budaya, Bahasa, dan Sastra Jurnal Komunikasi Profesional Jurnal Profetik Simulacra Jurnal Riset Komunikasi Gema Kampus IISIP YAPIS Biak Jurnal Penelitian Sosial Ilmu Komunikasi Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Bricolage : Jurnal Magister Ilmu Komunikasi Jurnal Audience Communication Komunikologi: Jurnal Pengembangan Ilmu Komunikasi dan Sosial Jurnal Komunikasi Pendidikan Jurnal Politikom Indonesiana Journal of Applied Science, Engineering, Technology, and Education Tuturlogi: Journal of Southeast Asian Communication JBMR: Journal of Business and Management Review Jurnal Scientia Journal of Management and Bussines (JOMB) International Journal Of Science, Technology & Management (IJSTM) International Journal of Environmental, Sustainability, and Social Science Jurnal Pewarta Indonesia Jurnal Media dan Komunikasi International Journal of Educational Review, Law And Social Sciences (IJERLAS) Jurnal Ekonomi International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Journal of Applied Business, Taxation and Economics Reseach Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan PARAHITA : Jurnal Pengabdian kepada Masyarakat Soetomo Communication and Humanities Jurnal Ekonomi dan Bisnis Digital (MINISTAL) Jurnal Multidisiplin Madani (MUDIMA) Indonesian Journal of Business Analytics (IJBA) International Journal of Humanities Education and Social Sciences Jurnal Locus Penelitian dan Pengabdian Formosa Journal of Social Sciences (FJSS) Jurnal Politik Jurnal Indonesia Sosial Sains Jurnal Pendidikan Indonesia (Japendi) Cerdika: Jurnal Ilmiah Indonesia Eduvest - Journal of Universal Studies ATHENA: Journal of Social Culture and Society Innovative: Journal Of Social Science Research Mediator: Jurnal Komunikasi MILRev: Metro Islamic Law Review Jurnal Spektrum Komunikasi Jurnal Komunikasi Indonesia Asian Journal of Management, Entrepreneurship and Social Science Jurnal Kawistara Komunikatif : Jurnal Ilmiah Komunikasi Open Access DRIVERset
Daniel Susilo
Universitas Bunda Mulia
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Journal : Jurnal Terapan Abdimas

 1 
METAMORFOSIS MEDIA KOMUNIKASI PEMASARAN PRODUK HASIL USAHA MIKRO KECIL DAN MENENGAH Christantyawati, Nevrettia; Sufa, Siska Armawati; Susilo, Daniel; Putranto, Teguh Dwi
Jurnal Terapan Abdimas Vol 3, No 2 (2018)
Publisher : UNIVERSITAS PGRI MADIUN

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (725.781 KB) | DOI: 10.25273/jta.v3i2.2794

Abstract

Abstract.Determination technology has changed the face of the world in all sectors. Especially industrial sectors and trade that the impact is very large. A technological revolution that touches all economic and social environments strongly forces all business people to switch from conventional to digital technology. Despite a necessity, this internet technology revolution is not necessarily able to push over control. It is still to be considered how the condition of economic community readiness of Small and Medium Enterprises in implementing this digital technology. This article is a series of research results and services to the public on how to get around the marketing communications communication from conventional analog-communication technology and manual industry technology. Some of the focus that will be discussed include the trick of increasing the competitiveness of UMKM Production Center of Aneka Keripik through the implementation of marketing communication technology transfer through modern technology transfer. The direct target is to increase the productivity of the business resulting from the potential cultivation of the plantation sector. The research object base is focused on communication synergy between institutions related to marketing of MSMEs in Tuwiri village, Merakurak sub-district, Tuban regency of East Java, and implementation of marketing communication system conducted by UMKM business actors including assessment of marketing communication mode and product distribution pattern through online and delivery system order.Keywords: Technology transfer, Marketing Communications, SME, Online System Marketing, Delivery Order, Tuwiri Tuban  Abstrak.Determinasi teknologi sudah mengubah wajah dunia di segala sektor. Terutama sector industri dan perdagangan yang imbasnya sangat besar. Revolusi teknologi yang menyentuh segala sendi ekonomi dan sosial sangat memaksa semua pelaku bisnis untuk beralih dari yang konvensional-manual menuju teknologi digital. Kendati suatu keharusan, revolusi teknologi internet ini tidak serta merta bisa merangsek alih kendali. Masih dipertimbangkan bagaimana kondisi kesiapan masyarakat ekonomi Usaha Kecil dan Menengah dalam mengimplementasikan teknologi digital ini.Artikel ini merupakan serangkaian hasil riset dan pelayanan kepada masyarakat mengenai bagaimana menyiasati perubahan komunikasi pemasaran dari teknologi komunikasi analog-konvensional dan teknologi industri yang manual. Beberapa fokus yang akan dibahas antara lainmeliputi trik peningkatan daya saing UMKM Sentra Produksi Aneka Keripik melalui  penerapanalih teknologi komunikasi pemasaran melalui transfer teknologi modern. Sasaran langsung ialah pada peningkatan produktifitas usaha hasil budidaya potensi daerah sektor perkebunan. Adapun basis obyek penelitian difokuskan pada sinergitas komunikasi antar lembaga yang berkaitan dengan pemasaran UMKM di desa Tuwiri kecamatan Merakurak Kabupaten Tuban Jawa Timurdan penerapan system komunikasi pemasaran yang dilakukan para pelaku bisnis UMKM ini termasuk penjajagan tatacara komunikasi pemasaran dan pola distribusi produk melalui sistem online dan delivery order.Kata kunci :Alih teknologi, Komunikasi Pemasaran, UKM, Online System Marketing, Delivery Order, Tuwiri Tuban
Co-Authors Abdul Kodir Abdul Kodir Adindityo Achita Putra Afriul Zikri Agatha, Gabrielle Agus Baihaqi Agustinus Rusdianto Berto Al Briham Jarmal, Al Briham Alfian Adi Saputra Amirul Mustofa Anastasia Michelle Angel Paulina Ansyah, Rahmat Hussein Andri Anugerah, Cendera Rizky Ashri Esy Fatria Ashri Fatria Aufa Izzuddin Baihaqi Babus Salam Bagong Suyanto Baihaqi, Aufa Izzudin Batara, Hansen Buamonabot, Irfandi Carl C.G. Dizon Carlo Magno T. Mendoza Cempaka Destcarolina Natalita Charles Julian Santos Navarro Chininta Rizka Angelia Cindy Novita Chandra Dalangin, John Jerico Diah Ariani Arimbi Dizon, Carl C. G. Dizon, Carl C.G. Dominika Eben Haezer Endah Murwani, Endah Endik Hidayat Endik Hidayat Faisal Mohamed Kadir Farida Farida Francisca Bertha Vistika Putri Garcia, Erica Monica A. Genny Gustina Sari Geraldine, Viola Girsang, Lasmery Rosentauly Meissalinya Guellica Agnesia Claudia Thanos Gunawan, Calvin Hansen Batara Harliantara Harliantara Hery, Asep Hidayat, Endik Hilarius Bambang Winarko, Hilarius Bambang I Gusti Ngurah Sarjana I Gusti Ngurah Sarjana Ida Ayu Laksmita Sari Indyawati, Lilik Irmia Fitriyah Irmia Fitriyah Jason Enroe Wijaya Jessica A Larasati Jessica Aisyah Larasati Jessica Bong Natasha Juliadi, Rismi Justyne Artha Thehawijaya Karina, Vega Kustiwa, Agus Leo Nando Sastro Lilik Indyawati Lilis Rucirisyanti Lu Hui Chen Lu Hui Chen Maheza Prasetya Marco Triary Hardy Maria Theresia Lestari Mola Neu Maria Tiara Mario Philip Silalahi Mega Primatama Meithiana Indrasari Meithiana Indrasari, Meithiana Menayang, Alfred Pieter Mendoza, Carlo Magno T. Michael Michelle Coritama Mochamad Taufiq Kolil Mohammad Ali Khan Muhammad Maulana Isthiqlal Rachim Mujiono Mujiono Mujiono Mujiono Murtiningsih, Bertha Sri Eko Nataleo, Sally Naufal Bagus Luthansa Navarro, Charles Julian Santos Nevrettia Christantyawati, Nevrettia Nibrosu Rohid Nur’annafi Farni Syam Maella Obadyah, Ariel Barlian Octaviana, Vanisha Olinne Citra Rhamadany Pasaribu, Sara Debora Uli Prasetyo, Iwan Joko Puji Rianto Putranto, Teguh Dwi Putri Amira Rahma Sugihartati Redi Panuju Redi Panuju Redi Panuju, Redi Rismi Juliadi Robi’ah Machtumah Malayati Roesli, Mohammad Rosyidatuzzahro Anisyukurlillah Rudiansyah, R. Salam, Babus Sam, Toong Hai Santos, Maria Clara K. Santos, Roberto Rudolf T. Santos, Roberto Rudolf Torres Setiawati, Titin Siti Kasanah Sufa, Siska Armawati Sugihartati, Rahma Susanto, Hery Agus Susi Nurdinaningsih Tammubua, Milcha Handayani Tangguh Okta Wibowo Teguh Anggoro Thammasat Pitakpon Thanos, Guellica Agnesia Claudia Timotius, Elkana Toong Hai Sam Ummy Chairiyah Vashti Velda Verianto Veren Viriya Vidal, Mateo Jose A. Wahyudi, Risky Wilson, Arnold Wungubelen, Maria Mersi A. Yenny Yenny Yosef Budi Susanto Yustianti, Surti Yustianti, Surti Zulaikha Zulaikha