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All Journal Health Notions PROSIDING SEMINAR NASIONAL PROGRAM PASCASARJANA Jurnal Smart Keperawatan Jurnal Pengabdian kepada Masyarakat Nusantara Economics and Digital Business Review Jurnal Neraca Peradaban Jurnal Tadbir Peradaban Bussman Journal : Indonesian Journal of Business and Management Jurnal Mahasiswa Wacana Publik Prosiding University Research Colloquium Journal of Artificial Intelligence and Digital Business Tematik Jurnal Pengabdian KOLABORATIF
Son haji, Son
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Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences

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Edukasi Pemasangan Sarana Air Minum Di Wilayah Desa Kemambang Kecamatan Banyubiru Kabupaten Semarang Haji, Son; Purnijanto, Bambang; Kusrin; Kustirini, Anik; Widiatmoko, Kukuh Wisnuaji
Jurnal Pengabdian KOLABORATIF Vol. 4 No. 1 (2026): January
Publisher : Faculty of Engineering, Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/kolaboratif.v4i1.13277

Abstract

This community service program was implemented to address the limited technical knowledge and skills of residents in Kemambang Village regarding the provision of safe drinking water, while also strengthening local water management institutions. The activities were conducted using a participatory approach that combined the ABCD method, demonstrations, practices, and the application of appropriate technology. Evaluation results show an increase in community knowledge from a score of 3.13 to 4.60, and an improvement in technical skills from 2.68 to 4.40 after the training. The establishment of the Village Water Management Group (KPAD) indicates growing social capacity and collective commitment toward sustainable water management. The program also generated economic benefits through the adoption of simple, low-cost filtration systems that reduced household expenses. Overall, the program successfully enhanced community capacity in managing safe drinking water and supported village self-reliance in water service provision.
Pengaruh Experiential Marketing Terhadap Kepuasan Dan Loyalitas Pelanggan Pada Shopee Di Universitas Panca Sakti Bekasi Ayun, Salsabila Qurrota; Haji, Son; Nugroho, Moh. Taufan
Jurnal Tadbir Peradaban Vol. 6 No. 1 (2026): Jurnal Tadbir Peradaban
Publisher : Prodi Manajemen STIE Hidayatullah Depok

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55182/jtp.v6i1.753

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh experiential marketing terhadap kepuasan dan loyalitas pelanggan pada platform Shopee di kalangan mahasiswa Universitas Panca Sakti Bekasi. Di tengah persaingan e-commerce yang semakin ketat, menciptakan pengalaman yang berkesan bagi pelanggan menjadi strategi krusial. Metode penelitian yang digunakan adalah kuantitatif dengan pendekatan deskriptif. Populasi penelitian adalah mahasiswa Universitas Panca Sakti Bekasi yang menggunakan Shopee, dengan sampel sebanyak 100 responden yang diambil menggunakan teknik purposive sampling. Analisis data dilakukan dengan menggunakan Structural Equation Modeling (SEM) berbasis AMOS. Hasil penelitian menunjukkan bahwa experiential marketing berpengaruh positif dan signifikan terhadap kepuasan pelanggan. Selain itu, experiential marketing juga berpengaruh signifikan terhadap loyalitas pelanggan, baik secara langsung maupun melalui mediasi kepuasan pelanggan. Kepuasan pelanggan terbukti menjadi variabel antara yang memperkuat hubungan tersebut. Penelitian ini merekomendasikan Shopee untuk terus meningkatkan aspek emosional dan interaktif dalam aplikasinya guna mempertahankan loyalitas pengguna di kalangan akademisi.
Co-Authors Aditya Putri, Arista Ali Mahrus, Ali Anggasta, Salsabella Giovani Anik Kustirini, Anik Atmaja, Surya Jaya Ayun, Salsabila Qurrota Boma Jonaldy Tanjung Cahyono, Dhamang Budi Dwi Indah Iswanti Fauzia, Wilda Heru Kurnianto Tjahjono Hijrat, Abdullah Izzatul Haq, Bayu Kukuh Wisnuaji Widiatmoko Kusrin Laia, Murniati Masrifah, Ifah Nugroho, Moh. Taufan Oktaviani, Via pratiwi, yesina intan Purnijanto, Bambang Purwanto Purwanto R. Sapto Hendri Boedi Soesatyo Sainaro, Sahdid Sri Puji Lestari Suryati, Adelina Syaefudin, Achmad Tesmanto, Joni Tiyani, Tiyani Topan, Topan Tumini Tumini, Tumini Wayhuni, Sri Wulan, Sri Ayu Gerana Zai, Edwi Tri Hariyanto