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All Journal Jurnal Manajemen Bisnis Media Ekonomi dan Manajemen Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Journal of Consumer Science JURNAL ILMU MANAJEMEN DAN BISNIS Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Jurnal Manajemen Indonesia Syntax Literate: Jurnal Ilmiah Indonesia Journal of Economic, Bussines and Accounting (COSTING) Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora (KAGANGA) JURNAL PENDIDIKAN TAMBUSAI Gorontalo Management Research Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Jurnal Samudra Ekonomi dan Bisnis Media Manajemen Pendidikan JURNAL LENTERA BISNIS Jurnal Wacana Ekonomi Jurnal Ekonomi Manajemen Sistem Informasi Dinasti International Journal of Education Management and Social Science Jurnal Ilmiah Edunomika (JIE) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmu Manajemen Terapan (JIMT) Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management Journal La Bisecoman Charity : Jurnal Pengabdian Masyarakat International Journal of Community Service Journal of Tourism Economics and Policy Jurnal Manajemen ProBisnis : Jurnal Manajemen Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan ARZUSIN: Jurnal Manajemen dan Pendidikan Dasar Padma: Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Return : Study of Management, Economic and Bussines Jurnal Komputer Bisnis eProceedings of Applied Science Jurnal Ekbis (Ekonomi & Bisnis) Journal Research of Social Science, Economics, and Management BINA CIPTA Moneter : Jurnal Keuangan dan Perbankan Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Dinasti Information and Technology Journal Development Manecos
Donni Junipriansa
Telkom University
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Visual Storytelling and Narrative Marketing in a UNESCO Global Geopark: A Strategic Branding Intervention For Hanjeli Tourism Village Ganjar Mohamad Disastra; Donni Junipriansa; Rangga Ardiansyah
International Journal Of Community Service Vol. 6 No. 1 (2026): February 2026 (Indonesia - Timor Leste)
Publisher : CV. Inara in Colaboration with www.stie-sampit.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v6i1.957

Abstract

The global tourism landscape is witnessing a significant paradigm shift toward authentic, meaningful, and sustainable experiences. In response, Community-Based Tourism (CBT) has emerged as a vital strategic framework. Hanjeli Tourism Village, situated within the Ciletuh-Palabuhanratu UNESCO Global Geopark, offers a distinctive Unique Value Proposition (UVP) through the cultivation of Coix lacryma-jobi L. (Hanjeli)—a nutrient-dense functional food deeply embedded in local cultural heritage. Despite this potential, the destination faces critical branding and digital promotion deficits, resulting in a strategic misalignment between its intrinsic brand identity and its perceived image among prospective travelers. This study examines a strategic marketing intervention leveraging narrative marketing and visual storytelling via promotional videos. By transforming Hanjeli’s core tangible and intangible assets into a cohesive brand narrative, this approach aims to enhance brand awareness and stimulate visit intentions. Beyond marketing objectives, the intervention is designed to catalyze positive socio-economic and socio-cultural outcomes for the local community, fostering long-term resilience and sustainability.
The Impact of Organizational Citizenship Behavior, Employee Engagement, and Managerial Decision-Making on the Microfinance Institutions Performance Donni Junipriansa; Ganjar Mohamad Disastra
Media Ekonomi dan Manajemen Vol 40, No 1 (2025): January 2025
Publisher : Fakultas Ekonomika dan Bisnis UNTAG Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/mem.v40i1.5496

Abstract

This study examines the impact of employee organizational citizenship behavior (OCB) and engagement on the performance of microfinance institutions, with a focus on the moderating role of managerial decision-making. Data were collected from 100 key microfinance institutions employees in Greater Bandung, with interviews of 10 experienced staff (>5 years) conducted to refine the questionnaire and ensure alignment with microfinance institutions work conditions. Using Structural Equation Modeling using Partial Least Squares (SEM-PLS) for data analysis, this study finds that both organizational citizenship behavior (OCB) and employee engagement significantly enhance microfinance institutions performance. The results further indicate that managerial decision-making serves as a critical mediator between OCB, employee engagement, and organizational performance. These findings underscore the importance of managerial decision-making in amplifying the effects of OCB and employee engagement on microfinance institutions performance. Furthermore, this research introduces alternative metrics for assessing OCB, employee engagement, managerial decision-making, and organizational performance.
The Influence of Gamification on Purchase Decisions on the Shopee Platform: A Case Study of Shopee Games Users in West Java Roihan Ahmad Takholi; Leni Cahyani; Donni Junipriansa
Journal Research of Social Science, Economics, and Management Vol. 5 No. 12 (2026): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v5i12.1585

Abstract

Gamification has become an important digital marketing strategy for creating a more engaging online shopping experience. Shopee implements this strategy through Shopee Games, which allows users to participate in various game activities and earn rewards that can be redeemed during shopping. The present study investigates how gamification applied through Shopee Games influences the purchase decisions of Shopee users in West Java. This research adopted a quantitative approach using descriptive and verificative methods. Data were collected through an online questionnaire completed by 100 respondents who met the predetermined research criteria and were subsequently analysed using descriptive statistics, validity and reliability tests, classical assumption tests, simple linear regression, the t-test, and the coefficient of determination with IBM SPSS Statistics. The results show that participants generally reported positive perceptions of the gamification features provided by Shopee Games. Statistical analysis revealed a statistically significant positive relationship between gamification and purchase decisions (? = 0.382; t = 13.162; p < 0.001). Furthermore, gamification accounted for 63.9% of the variance in purchase decisions (R² = 0.639). Overall, the findings suggest that gamification can serve not only as an entertainment feature but also as an effective digital marketing strategy for encouraging consumers' purchase decisions on the Shopee platform.
The Influence of Gen Z Consumer Perceptions in Bandung City on Consumer Satisfaction with Raecca Cosmetics Dinda Febdinayu; Riska Aprilina; ⁠Donni Junipriansa
Journal Development Manecos Vol. 4 No. 2 (2026): Journal Development Manecos
Publisher : Scieclouds Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71435/741623

Abstract

The development of the cosmetic industry in Indonesia has experienced substantial growth, accompanied by increasing awareness of self-care and personal appearance, particularly among Generation Z. In an increasingly competitive cosmetic market, understanding consumer perception is essential because consumers' evaluations of product quality, price, brand image, and product benefits may influence their satisfaction. This study aims to examine the effect of Generation Z consumer perception on consumer satisfaction toward Raecca cosmetic products in Bandung City. This study employed a quantitative explanatory research design. The population consisted of Generation Z consumers who had used Raecca Cosmetics in Bandung City. A total of 96 respondents were selected using a purposive sampling technique based on predetermined inclusion criteria. Data were collected through a structured questionnaire using a five-point Likert scale and analyzed using IBM SPSS Statistics through descriptive analysis and simple linear regression. The findings show that Consumer Perception obtained an average score of 82.57%, categorized as High, while Consumer Satisfaction achieved an average score of 82.76%. The regression analysis demonstrates that Consumer Perception has a positive and significant effect on Consumer Satisfaction, with a regression coefficient of 0.433, a calculated t-value of 14.227, and a significance value of 0.000 < 0.05. The coefficient of determination (R² = 0.683) indicates that Consumer Perception explains 68.3% of the variation in Consumer Satisfaction. These findings confirm that positive consumer perceptions contribute substantially to satisfaction among Generation Z consumers of Raecca Cosmetics and highlight the importance of maintaining product quality, value, brand consistency, and consumer experience in strengthening satisfaction.
Pelatihan Pemanfaatan Generative AI untuk Siswa dan Guru Dalam Pembelajaran di SMK Telkom Sugondo Hadiyoso; Robbi Hendriyanto; Heru Nugroho; Muhamad Yusuf Ramadhan; Riska Aprilina; Donni Junipriansa; Vany Octavianny
Charity : Jurnal Pengabdian Masyarakat Vol. 9 No. 3 (2026): Charity-Jurnal Pengabdian Masyarakat
Publisher : PPM Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/charity.v9i3.11675

Abstract

Perkembangan pesat Artificial Intelligence (AI) menuntut adaptasi cepat di dunia pendidikan, namun guru dan siswa SMK Telkom di seluruh Indonesia masih menghadapi kendala dalam mengintegrasikan teknologi ini secara efektif. Menyikapi hal tersebut, Universitas Telkom melaksanakan program Pengabdian kepada Masyarakat (Abdimas) berupa pelatihan pemanfaatan generative AI untuk mendukung penyusunan materi ajar dan memperkaya pengalaman belajar. Program ini dijalankan melalui tiga tahapan utama, meliputi analisis kebutuhan, penyusunan modul AI, serta pelaksanaan pelatihan daring yang interaktif. Materi pokok yang disampaikan pada pelatihan meliputi: (1) Pemanfaatan NotebookLM dan Gemini untuk Mendukung Pembelajaran Siswa dan Guru, dan (2) Peran Teknologi AI dalam Inovasi Branding. Materi pertama mencakup penggunaan dan perbandingan NotebookLM dan Gemini dalam pembuatan konten pembelajaran, bagaimana merumuskan prompt yang baik serta memahami etika penggunaan AI. Untuk materi kedua difokuskan pada pembuatan media promosi menggunakan AI. Selain menghasilkan luaran berupa modul, publikasi jurnal, dan video dokumentasi, program ini diharapkan mampu menciptakan ekosistem pembelajaran yang adaptif, memperkuat sinergi antarinstitusi, serta berkontribusi nyata pada transformasi digital pendidikan di Indonesia.
Konten Media Sosial Implikasinya pada Minat Beli di RM. Pojok Sawangan Mia Donni Junipriansa; Leni Cahyani; Alphino Pradifta Nugraha
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 8 No. 1 (2026): Jurnal Ekonomi Manajemen Sistem Informasi (September-Oktober 2026)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v8i1.9417

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh atribut konten promosi TikTok terhadap minat beli konsumen pada Rumah Makan Pojok Sawangan Mia. Melalui pendekatan kuantitatif dengan metode survei, data dihimpun dari responden yang pernah menyaksikan konten promosi platform tersebut. Atribut konten yang diteliti meliputi daya tarik visual, kualitas informasi, nilai hiburan, kredibilitas, serta konsistensi unggahan, dengan minat beli sebagai variabel dependen. Hasil analisis regresi menunjukkan bahwa konten promosi TikTok berpengaruh positif dan signifikan terhadap minat beli konsumen. Konten yang kreatif, edukatif, dan menarik secara dinamis terbukti efektif meningkatkan perhatian serta menstimulasi keputusan pembelian. Penelitian ini memberikan implikasi praktis bagi pelaku UMKM kuliner dalam mengoptimalkan strategi pemasaran digital berbasis video pendek guna meningkatkan daya tarik dan volume penjualan.
Co-Authors Ade Tyo Denniswara Agung, Reza Tripananta Agustin, Amelia Putri Alfalah Zeni Maureno Ibrahim Alma Syifa Maulidina Alphino Pradifta Nugraha Amaturrahman, Roihanah Andrieta Shintia Dewi Arsyva Levina Aryakumara, Ganendra Aslama, Davan Surya Astri Wulandari Astri Wulandari Ati Mustikasari Aulia, Mayzahra Axel Adam Permana Azzahra, Calista Luky Azzahra, Nur Aysa Beata Winantya Bertha Musty Bethani Suryawardani Bimo Almas Jauza Cahyani Cahyani Cahyani, Denisa Putri Deandra Hudry Rusfan Dendi Gusnadi Dewantara, Erlangga Dewi Puspita, Widya Dillak, Vaya Juliana Dinda Annisa Dinda Febdinayu Faiz, Muhamad Nur Fanni Husnul Hanifa Febrianto, Noor Ariefandie Ganjar Mohamad Disastra Gigta Saskia Prana Ginta Ginting, Ginta Hafiz, Haifan Azfa Nur Hanasya Azizah Kirana Handaputra, Muhammad Ivan Harsya Sadin, Muhamad Heru Nugroho Humaida, Sonia Husnul Hanifa, Fanni Ihtia, Nawla Irawati, Yuyun Febrian Joko Rizkie Widokarti Joko Rizkie Widokarti Jonathan, Denny Krishna Kusumahadi Kurnia Kurnia Lanang Ary Wisana, I Made Leni Cahyani Leni Cahyani Leni Cahyani Leni Siti Khoirunnisa Lesi Prima Putri Luthfiyah, Hasna M. Jeril Mutawari Mochamad Ihsan Muhamad Nur Faiz Muhamad Yusuf Ramadhan Muhammad Kemal Mumtaz Muhammad Muslih Mustaghfiroh, Tsalitsah Alifah Nadhita Az-Zahrah Nadia Nur Syahfitri Nadrata Zikra, Sakhaa Nafrila, Inez Nasution, Leonardo Nur Aysa Azzahra Nurhalim, Elgy Nurhaniya, Anindya Nabila Octaviany , Vany Permatasari, Fani Rahmadany Putra, Yoga Pasha Koswara Putra, Yunior Prassetia Putri, Fitri Ayu Triana Qonita Maharani Rahma, Dinda Rangga Ardiansyah Ratna Gema Maulida Ratna Komala Putri Rendy Dwi Purnomo Rennyta Yusiana Riska Aprilina Riska Aprilina Robbi Hendriyanto Roihan Ahmad Takholi Ryan Permana Sidik Samdya Putra, Faisa Sampurno Wibowo Shine Pintor Siolemba Patiro Soraya Hanif Rachman Sri Widaningsih Sugondo Hadiyoso Syakira, Nayla Tajalla , Muhammad Berrin Ustine Yunisa Hasibuan, Putri Vany Octavianny Vany Octaviany Vanya Rayi Alrizma Wibowo Wibowo Widaningsih , Sri Widya Sastika Winantya, Beata Yasmin, Namira Fisilmi Zahrudin, Ahmad Baihaqi