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All Journal Jurnal Paradigma Ekonomika Laa Maisyir Jurnal Ekonomi Islam Jurnal Akta JPPUMA: Jurnal Ilmu Pemerintahan dan Sosial Politik Universitas Medan Area Martabe : Jurnal Pengabdian Kepada Masyarakat JURNAL MERCATORIA Jurnal Ilmiah Penegakan Hukum Jurnal Review Pendidikan dan Pengajaran (JRPP) Pena Justisia: Media Komunikasi dan Kajian Hukum ARBITER: Jurnal Ilmiah Magister Hukum Pelita Masyarakat JUNCTO: Jurnal Ilmiah Hukum Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal Of Human And Education (JAHE) Legal Protection for the Partnership Agreement Parties Prioritas : Jurnal Pengabdian Kepada Masyarakat Journal of Public Representative and Society Provision Money: Journal of Financial and Islamic Banking NAJAHA IQTISHOD : Journal of Islamic Economic and Finance Jurnal Hukum Inconcreto JPM MOCCI : Jurnal Pengabdian Masyarakat Ekonomi, Sosial Sains dan Sosial Humaniora, Koperasi, dan Kewirausahaan Journal of Innovative and Creativity
Rafiqi
Universitas Medan Area
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Physics Public Health Social Sciences Other

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PENDAMPINGAN DIGITAL MARKETING BERBASIS SYARIAH PRODUK ANYAMAN BAHAN BAKU TANAMAN RESAM DESA MARO SEBO, JAMBI Rafiqi, Rafiqi; Hernando, Riski; Hendriyaldi, Hendriyaldi; Widiastuti, Fitri; Hastuti, Dwi
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 5, No 10 (2022): Martabe : Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v5i10.3816-3821

Abstract

Resam atau paku andam merupakan jenis paku yang biasa tumbuh pada tebing-tebing tepi jalan di pegunungan dan tumbuhnya menjalar. Siapa sangka tumbuhan resam yang dapat menggangu terhambatnya pertumbuhan tumbuhan lain kini bisa dimanfaatkan menjadi bahan baku dalam pembuatan kerajinan anyaman. Adapun tujuan pelaksanaan pengabdian kepada masyarakat di Desa Maro Sebo Kabupaten Muaro Jambi, Jambi ini tidak lain adalah melaksanakan pelatihan dan pendampingan dalam aspek pemasara berbasis digital marketing syariah serta inovasi branding. Dari aspek digital marketing syariah dilaksanakan pendampingn dan membangun mindset mitra untuk menjadi pelaku bisnis harus mengikuti perkembangan teknologi serta strategi dalam meningkatkan penjualan yang sesuai dengan syariah Islam mengutamakan nilai-nilai akhlak dan etika moral. Dari aspek branding, tim mencoba dalam memperkuat branding produk anyaman resam dengan melakukan inovasi agar mendapatkan nilai tambah dari produk dan bisa menembus pasar tidak hanya dikenal di Desa saja, tetapi sudah bisa di kenal oleh masyarakat di luar Desa Maro Sebo Kabupten Muaro Jambi, Jambi.
Strategi Pemasaran Pembiayaan Produk BSI Oto Dalam Menarik Minat Masyarakat Kota Jambi Pada Bank Syariah Indonesia (KCP Jambi Sipin Bakaruddin) Sukmawati, Mila; Rafiqi, Rafiqi; Amri, Ary Dean
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.4166

Abstract

This study aims to analyze the marketing strategy of BSI Oto financing products in attracting public interest in Jambi City at Bank Syariah Indonesia KCP Jambi Sipin Bakaruddin. The research employed a qualitative descriptive method with data collection techniques including observation, interviews, and documentation. The results indicate that the implemented marketing strategy encompasses the application of the marketing mix (7P), namely quality products based on murabahah contracts, competitive pricing, strategic branch locations, promotion through cooperation with dealers and digital media, professional services, transparent financing processes, and representative physical evidence of facilities. The main obstacles encountered are the low level of public understanding of sharia-based financing and intense competition with conventional financing institutions. The proposed alternative strategies include intensifying public education, optimizing digital promotion, and strengthening partnerships with vehicle dealers. This research is expected to serve as a reference for the development of sharia financing marketing strategies.
Analisis Penerapan Proses Produksi Halal (PPH) Dalam Upaya Meningkatkan Kepercayaan Konsumen Pada Warung Pempek Lita Puri Masurai 11 Muaro Jambi Yuana, Neni; Rafiqi, Rafiqi; Pratiwi, Heni
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.4168

Abstract

This study aims to analyze the implementation of the Halal Production Process (HPP) and strategies that can be applied in its implementation at Warung Pempek Lita Puri Masurai II, Muaro Jambi. The research uses a descriptive qualitative approach with data collected through interviews, observation, and documentation. Data were analyzed using the SWOT analysis method. The results show that Warung Pempek Lita has applied halal principles in every stage of production, including raw material selection, processing, packaging, and distribution. Furthermore, the SWOT analysis identified four strategies to strengthen the implementation of HPP in order to increase consumer trust: (1) SO Strategy (Strength-Opportunities): strengthening product image by highlighting the use of fresh ingredients without preservatives and maintaining a clean, independent production process; (2) WO Strategy (Weakness-Opportunities): applying for training and mentoring from halal institutions such as MUI or LPPOM to enhance the owner’s knowledge of halal standards and the Halal Assurance System (SJPH); (3) ST Strategy (Strength-Threats): educating consumers that pempek is produced independently and carefully in accordance with halal principles to foster customer loyalty despite tight competition; (4) WT Strategy (Weakness-Threats): separating the production kitchen from the household kitchen, even in a simple form, as a commitment to halal principles and improved production hygiene..
Co-Authors Abdul Lawali Hasibuan Aditya Pratama Aditya Pratama Adriansyah Putra, Dimas Afriyanti, Suviya Alicia, Bunga Alissa, Evalina Amanda, Chealsy Amri Amir AMRI, ARY DEAN Andika Try Anantama Aprizal, Yusuf Zaini Arfah, Arfah Arie Kartika Arifin, Syasyain Atiyyah, Jazilatul Bahri, Zainul Butar, Zeefs Royce M. Butar- Chandra Prayuda Dany Saputra, Anugrah Darwisyah, Darwisyah Dean Amri, Ary Dedi Harianto Diandra Alifa Risha Dwi Hastuti Edi Warman Enggrani Fitri, Lucky Erick Wellington Sirait Fadhlurrahman Fadhlurrahman Falentino Surya Situmorang Fitri Yanni Dewi Siregar Ginting, Tomi Elvisa Handari, Fitri Hansein Arif Wijaya Hasibuan, Suhaily Amri Hendra, Robi Hendriyaldi Hernando, Riski Idris , Abdullah Indah Lestari, Indah Inggriani Powa, Natasya Iqbal Bafadhal, Muhammad Isnaini Isnaini LUBIS, PAULINA Lutfi Lutfi MAHMUL SIREGAR Marlina Marlina Marsella Marsella Marsella Marsella Marsella Marsella Marsella2 Marsella, Marsella Maswandi Muazza Muazza Muhammad Ridho Al Hasymi Daulay Muhammad Rifkih Alfaris Muniifah, Nur Nanang Tomi Sitorus Nurida Isnaeni Olivia Napitupulu Pahmi, Ismail Panjaitan, Lola Parnawi, Afi Pratiwi, Heni putriani Rama Sari Atiwiz Purba Ridho Mubarak Ridhwan , Ridhwan Ridhwan Ridhwan, Ridhwan Riswan Munthe Rizkan Zulyadi Roihan, Muhammad Saputra, Rivo Sirait, Erick Wellington Siregar, Zulkifli Anwar Siti Hawa Lubis Suhaidi Suhaidi Sukmawati, Mila Sukmawati, Nur Tarigan, Indra Jaya Sakti Turnip, Palber Tuti Indah Sari Utary Maharani Barus Widiastuti, Fitri Windy Sri Wahyuni Wulandari, Pina Yuana, Neni Zaini Munawir Zufriyatun, Zufriyatun Zukhoiriyah, Siti