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Anggia Sari Lubis, Anggia Sari
Universitas Muslim Nusantara AL-Wasliyah, Medan
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THE INFLUENCE OF CONSUMER PREFERENCES, PRICE AND QUALITY OF BROILER CHICKEN ON DECISIONS PURCHASE AT RN FARM IN TUMPATAN VILLAGE DELI SERDANG Bagus Tarfiko Winata; Anggia Sari Lubis; Indra Utama; M. Dani Habra
International Conference on Health Science, Green Economics, Educational Review and Technology Vol. 6 No. 1 (2024): 7th IHERT (2024): IHERT (2024) FIRST ISSUE: International Conference on Health
Publisher : Universitas Efarina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ihert.v5i2.364

Abstract

The purpose of this study was to determine and analyze the effect of consumer preferences, price and quality of broiler chicken on purchasing decisions at RN Farm, Tumpatan Village, Deli Serdang. This type of research is quantitative. The population in this study were consumers who made purchases at RN Farm Tumpatan Deli Serdang Village during March, namely 450 consumers. The sample was taken using the Slovin formula, so that the total number of respondents in this study was rounded up to 82 consumers who made purchases at RN Farm, Tumpatan Village, Deli Serdang. Data collection techniques in this study were observation, documentation and questionnaires with a Likert Scale data measurement scale. Data analysis techniques use validity, reliability and classical assumption tests. The data analysis method uses multiple linear regression with the help of the SPSS program. The results of this study partially show that consumer preferences have a positive and significant effect on purchasing decisions. Price has a positive and significant effect on purchasing decisions. The quality of Broiler Chicken has a positive and significant effect on purchasing decisions. Simultaneously, it shows that consumer preferences, price and quality of Broiler Slaughtered Chicken simultaneously influence purchasing decisions at RN Farm, Tumpatan Village, Deli Serdang with an Fcount value (62.359) > Ftabel (2.72), and a significance value of 0.000 <0.05.
THE INFLUENCE OF SELF EFFICACY AND LOCUS OF CONTROL ON EMPLOYEE PERFORMANCE AT PT.GUARDIAN PHARMATAMA MEDAN BRANCH Indriani Adha; Anggia Sari Lubis; Wan Dian Safina; Horia Siregar
International Conference on Health Science, Green Economics, Educational Review and Technology Vol. 6 No. 1 (2024): 7th IHERT (2024): IHERT (2024) FIRST ISSUE: International Conference on Health
Publisher : Universitas Efarina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ihert.v6i1.365

Abstract

The purpose of this study was to determine and analyze the effect of self-efficacy and locus of control on employee performance at PT Guardian Pharmatama Medan Branch. This type of research is Quantitative. This study involved employees at Pt. Guardian Pharmatama Medan Branch as many as 41 people. This study used a saturated sample, so the sample in this study used all 41 people. Data collection techniques in this study were observation, documentation and questionnaires with a Likert Scale data measurement scale. Data analysis techniques use validity, reliability and classical assumption tests. The data analysis method uses multiple linear regression with the help of the SPSS program. The results of the study prove that Self Efficacy has a positive and significant effect on employee performance. Locus Of Control has a positive and significant effect on employee performance. Simultaneously the results of Self Efficacy and Locus Of Control have a positive and significant effect on employee performance at PT Guardian Pharmatama Medan Branch.
THE INFLUENCE OF JOB INSECURITY, JOB CHARACTERISTICS, AND WORK CULTURE ON EMPLOYEE PERFORMANCE AT CV. JAYA PERKASA ABADI TANJUNG MORAWA DELI SERDANG,REGENCY Ayunda Mayyona; Anggia Sari Lubis; Sari Wulandari; Horia Siregar
International Conference on Health Science, Green Economics, Educational Review and Technology Vol. 7 No. 1 (2025): 9th IHERT (2025): IHERT (2025) FIRST ISSUE: International Conference on Health
Publisher : Universitas Efarina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ihert.v7i1.463

Abstract

This study aims to determine the influence of job insecurity, job characteristics, and work culture on employee performance at CV. Jaya Perkasa Abadi Tanjung Morawa, Deli Serdang Regency. The research uses a quantitative approach with a population of 300 employees, from which a sample of 75 respondents was selected using the Slovin formula and stratified random sampling technique. Data were collected through questionnaires and observations, and analyzed using multiple linear regression with the help of SPSS version 27. The results show that, partially, job insecurity and job characteristics have a positive and significant effect on employee performance, as indicated by t- values greater than the t-table and significance values less than 0.05. In contrast, work culture does not have a positive or significant effect on employee performance. Simultaneously, job insecurity, job characteristics, and work culture have a significant effect on employee performance, with an adjusted coefficient of determination (R Square) of 0.910, indicating that 91% of the variation in employee performance can be explained by these three variables, while the remaining 9% is explained by other factors outside the scope of this research. These findings highlight the importance of job design and job security in improving employee performance, while also suggesting that organizational efforts to enhance performance should not rely solely on work culture but also consider other motivating and structural factors. The study provides valuable insights for managers and policymakers in optimizing human resource potential to achieve organizational goals.
THE INFLUENCE OF STORE ATMOSPHERE, BRAND IMAGE, AND PRICE ON PURCHASE DECISIONS AT BINGXUE CABANG AMPLAS. Mhd Rasyid Siddiq; Anggia Sari Lubis; Toni Hidayat; Muhammad Rahmat
International Conference on Health Science, Green Economics, Educational Review and Technology Vol. 7 No. 1 (2025): 9th IHERT (2025): IHERT (2025) FIRST ISSUE: International Conference on Health
Publisher : Universitas Efarina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ihert.v7i1.464

Abstract

The research aims to determine and analyze the influence of store atmosphere, brand image, and price on purchasing decisions at Bingxue Cabang Amplas. The method used in this research is quantitative. The population in this research consists of consumers who made purchases at Bingxue Cabang Amplas from March to July, totaling 577 consumers. The sample was taken using the Slovin formula, resulting in a total of 85 consumers as respondents who made purchases at Bingxue Cabang Amplas. The data collection technique in this research employed random sampling based on observation data, interviews, and questionnaires using a Likert scale for data measurement. The data analysis techniques included validity tests, reliability tests, and classical assumption tests. The data analysis method used was multiple linear regression with the help of the SPSS program. The results of this research show that, partially, store atmosphere has a positive and significant effect on purchasing decisions. Brand image has a positive and significant effect on purchasing decisions. Price has a positive and significant effect on purchasing decisions. Simultaneously, store atmosphere, brand image, and price have a significant effect on purchasing decisions at Bingxue Cabang Amplas, with an Fcount value (5.836) > Ftable (2.716), and a significance value of 0.001 < 0.05.
THE INFLUENCE OF WORK LIFE BALANCE, INTERNAL COMMUNICATION, AND TEAM WORK ON EMPLOYEE PERFORMANCE AT PT. BANK SUMUT CABANG KOORDINATOR MEDAN Dwi Indah Lestari; Anggia Sari Lubis; Melisa Zuriani Hasibuan; Horia Siregar
International Conference on Health Science, Green Economics, Educational Review and Technology Vol. 7 No. 1 (2025): 9th IHERT (2025): IHERT (2025) FIRST ISSUE: International Conference on Health
Publisher : Universitas Efarina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ihert.v7i1.466

Abstract

This research aims to determine the effect of work-life balance, internal communication, and teamwork on employee performance at PT. Bank Sumut Medan Coordinator Branch. The approach used is a quantitative method, with a population of 125 employees and a sample of 56 respondents determined through simple random sampling using the Slovin formula. Data collection was conducted through observation and interviews, while data analysis used multiple linear regression with the help of SPSS version 26 software. The results show that partially, work-life balance and internal communication have a positive and significant effect on employee performance. Meanwhile, teamwork does not have a significant impact on employee performance. Simultaneously, the three independent variables significantly influence employee performance with a coefficient of determination (R²) of 0.971, which means 97.1% of the variation in employee performance can be explained by work-life balance, internal communication, and teamwork. This finding indicates the importance of managing work balance and effective communication in supporting the improvement of human resource performance in the banking work environment.
THE ROLE OF SUSTAINABLE HUMAN RESOURCE MANAGEMENT IN ACHIEVING ORGANIZATIONAL SUSTAINABILITY Misrokiah Husni Batubara; Kiki Aulia Paramita; Himi Agustina Daulay; Fauziah Nur Lubis; Sri Afrida Wahyuni; Rakesh Sitepu; Anggia Sari Lubis
International Conference on Health Science, Green Economics, Educational Review and Technology Vol. 7 No. 2 (2025): 10th IHERT (2025): IHERT (2025) SECOND ISSUE: International Conference on Healt
Publisher : Universitas Efarina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ihert.v7i2.530

Abstract

The global awareness of sustainability encompassing economic, social, and environmental aspects has fundamentally shifted corporate paradigms. Organizational sustainability is no longer seen as achievable through business strategy and technology alone but is critically dependent on how human resources are managed. This study aims to analyze the role of Sustainable Human Resource Management (Sustainable HRM) in realizing organizational sustainability. Using a descriptive analysis method, this research synthesizes and examines the theoretical foundations and practical applications of Sustainable HRM. The results indicate that Sustainable HRM, which integrates the principles of the Triple Bottom Line into HR practices, acts as a key facilitator for a sustainability culture, develops sustainable leadership, and aligns employee values with long-term organizational goals. Key practices distinguishing it from conventional HRM include Green HRM initiatives, promoting employee well-being and diversity, and fostering competency development for long-term employability. However, implementation faces challenges such as a lack of top management awareness and resistance to change. Conversely, it offers significant opportunities, including enhanced corporate reputation, increased employee engagement, and long-term resilience. The study concludes that Sustainable HRM is a strategic imperative for organizations seeking comprehensive and enduring sustainability.
THE RELATIONSHIP BETWEEN SUSTAINABLE LEADERSHIP AND SUSTAINABLE HUMAN RESOURCE MANAGEMENT PRACTICES Nabhani; Mansur Anakampun; Sunardi Siregar; Rakesh Sitepu; Anggia Sari Lubis
International Conference on Health Science, Green Economics, Educational Review and Technology Vol. 7 No. 2 (2025): 10th IHERT (2025): IHERT (2025) SECOND ISSUE: International Conference on Healt
Publisher : Universitas Efarina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ihert.v7i2.531

Abstract

Sustainable leadership has gained increasing attention as organizations seek to balance economic performance with social and environmental responsibilities. This study examines the relationship between sustainable leadership and sustainable human resource management (HRM) practices. Drawing on the sustainability and leadership literature, this research investigates how leaders who emphasize long-term value creation, ethical behavior, and stakeholder engagement influence the adoption of sustainable HRM practices, including employee development, well-being, fairness, and environmental responsibility. Using a quantitative research design, data were collected from employees across various organizations and analyzed using statistical techniques to test the proposed relationships. The findings indicate that sustainable leadership has a significant and positive effect on sustainable HRM practices. Leaders who demonstrate sustainability-oriented values and behaviors are more likely to foster HRM practices that support employee sustainability and organizational resilience. This study contributes to the growing body of literature on sustainability by highlighting the critical role of leadership in promoting sustainable HRM practices. Practically, the results suggest that organizations should develop sustainable leadership competencies to strengthen their human resource strategies and achieve long-term sustainability goals..
Co-Authors Abdul Wahid, Khalid Abu Bakar Bin Busmah Adinda, Uci Adrial Falahi Ahmad Ahmad Fuadi Ahmad Prayendi Dasopang Akhmad Soleh Rowandi Siregar Ali Djamhuri Ananda Anugrah Nasution Ananda Aprilia Ananda Putri Mawaddah Andri Soemitra Aprilia, Ananda Arif Qaedi Hutagalung Ashari Ariandi Nasution Ayu Wulan Dari Ayunda Mayyona Azwansyah Habibie, Azwansyah Azzahra Adelia Bagus Tarfiko Winata Bitri Agung Syah Putri Camelya Adelyani Chalifa Luthfiyya Nadhifa Cindy Claudya Vaglyn Ismon Clarissa Tarigan Daulay, Waiz Al Qorni Dea Laila Puspita Debby Cyntia Ovami Deksa Imam Suhada Dessy Rahmadani Rahmadani dewi nurmala Dwi Indah Lestari Eka Purnama Sari Harahap Emelia Rahmadany Putri Gami Fachrurrozi Fairuz Shofie Nasution Fatmawati Fatmawati Fatona Naibaho, Yuki Fauzan Zulfikar Fauziah Nur Lubis Firmansyah Firmansyah, Ananda Gusty Ginie Aulia Rawani Habra, Mhd Dani Hadian, Arief Hairul Hanafi Purba Harahap, Eka Purnama Sari Harahap, M Guffar harahap, nur'ain Hasibuan, Melisa Zuriani Hidayat, Toni Himi Agustina Daulay Idzni Hasfizetty Iga Wahyuni Ihsanul Anhar Ikhwan Abidin Ilham Ramadhan Nasution Indra Utama Indriani Adha Ira Hairani Br Damanik Irma Raudhatul Jannah Pasaribu Irranda Putra Syahna Iskandar Zulkarnaen Juliana Br Sitompul Julianto Hutasuhut Julianto, Julianto Hutasuhut Juliyanti, Nur Azizah Junita Putri Rajana Harahap Kartika Khairina Maulida Paramitha Khalid Abdul Wahid Khopifah Indah Daulay Kiki Amalia Harahap Kiki Aulia Paramita Lisdayani Lisdayani Lisdayani Lisdayani, Lisdayani Lubis, Abdul Rahman Lubis, Elya Puspita Lukman Nasution Lutvi Noviyanti M. Dani Habra M. Dani Habra M. Rasyid Sidik Mahyani Mahyani Malik Syahputra Purba Mansur Anakampun MARIA KRISTINA SITUMORANG Masnum Rambe Maulana Abdul Fattah Fattah Maya Nur Aini Maysarah, Jihan Maysaroh Hasibuan Mela Anjani Melisa Syafitri Mesrawati, Mesrawati Mhd Rasyid Siddiq Misrokiah Husni Batubara Mohd Nasir Ismail Muhammad Al Hudawi Muhammad Al Qodri Muhammad Arif Muhammad Nelson Pinem Muhammad Rahmat Muhammad Yunus Sofian Mulyono, Hardi Munawaroh . Nabhani Nabila Arsyi Lubis Nasir Ismail, Mohd Neni Sri Wahyuni Nevy Saskia Fitri Novilia, Rina Nur Hafni Maulida Nasution Nur&#039;ain Harahap Nur'ain Harahap Nurul Fadhillah Nurul Hidayah Nurul Syakirah binti Nazri Ova Novi Irama Ovami, Debbi Chyntia Prihandayani, Retno Putri Fadillah Hasibuan Putri Yunizars Rahmad Gunawan Rakesh Sitepu Ratna Sari Dewi Ratna Sari Dewi Ratna Sari Dewi Reni Dwijaya Riadil Jannah Sahri Riza Nabila Rizki Adha Rukmini Rukmini Rukmini Sabrina Dita Sandria Safina, Wan Dian Salsabilla Siagian Sari Wulandari Sari Wulandari Selfia Rachmalija Semangat Juang Lahagu Sembiring, Zamalludin Sembiring, Zamaluddin shara, yuni Shita Tiara Sinar Lia Pohan Siregar, Horia Siti Khairunisa Siti Nurhaliza Sri Afrida Wahyuni Sri Rahayu SRI RAHAYU Suginam Suhaila Husna Samosir Sunardi Siregar Surya Wardani Tarishah Hatim Faqih Toni Hidayat Toni Hidayat Tringgani, Effina Vera Maytara Wan Dian Safina Wardah Hannifa Yasadani Yenti Anita Harahap Yuni Shara Zulmi Syahputra Zulpaini Tanjung