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Analysis Of Community Branding Communication On Digitaldesa.Id Social Media: Instagram Case Study With A Critical Discourse Analysis Approach Gumilar, Ade; Harliantara, Harliantara; Prasetyo, Iwan Joko; Farida, Farida; Maella, Nurannafi Farni Syam
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.5745

Abstract

This research aims to analyze the brand communication strategy used by Digitaldesa.id on the Instagram platform, focusing on community expression and interaction in social media. The methodology used is critical discourse analysis to understand the narratives and representations created by Digitaldesa.id to build brand identity and image among Instagram users. Data is collected by observing user interactions with content published by Digitaldesa.id and its community. The results of research collected from the Instagram account @digitaldesa.id are that the platform has succeeded in playing an important role in strengthening the DIGIDES brand identity through various informative and inspiring content. Through its focus on education, active interaction, community empowerment, and promotion, this account informs and mobilizes community participation in adopting digital technology at the village level.
Framing Analysis of the Mayor's Image in the News of Eri Cahyadi's Participation with the Vespa Community on the RRI.Co.Id News Portal Adha, Yusi Kesuma \; Zulaikha, Zulaikha; Prasetyo, Iwan Joko; Maella, Nurannafi Farni Syam
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.5776

Abstract

This study analyzes the framing of the image of Mayor Eri Cahyadi in the news coverage of the summer event ‘Surabaya Bervespa’ published on the RRI.co.id news portal. Using Pan and Kosicki's four structural device models, syntactic, script, thematic, and rhetorical structures. this study explores how the news forms the image of the Mayor through various framing elements. The results show that the news effectively forms the image of Eri Cahyadi as a leader who supports the Vespa community and promotes tourism in Kota Lama. The syntactic structure places the Mayor in the center of attention, while the script structure provides comprehensive information about his role in the event. The main theme of the news highlights the Mayor’s support for the community and tourism, while the rhetorical structure uses word choice, idioms, and images to strengthen the positive image. This study's novelty lies in framing analysis to reveal how news forms public perceptions of local leaders through integrated and layered framing. This study provides insight into political communication strategies and the influence of news framing in shaping a leader's public image.
Ethic and Morality: Framing Analysis on Monetary Issue and Health Capitalism on Online News Bob Wahyudin; Nurannafi Farni Syam Maella; Iwan Joko Prasetyo
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 4 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i4.10873

Abstract

Contemporary media analysis makes great study in the junction of ethics, morality, financial concerns, and health capitalism. Using Entman's Framing Analysis Model to expose the underlying stories and prejudices, this research investigates how online news sites address certain subjects. The study begins by setting the scene for the relevance of moral and ethical considerations in debates on health capitalism and financial policies, especially in the digital age where public opinion and policy debates are much influenced by online news. The study of the literature explores the body of current work on media framing, ethical standards in journalism, the presentation of financial concerns, and the dynamics of health capitalism. The study draws attention to the areas in which the literature lacks in terms of how these subjects are handled on internet news and the possible influence on public opinion and policy-making. The study examines a range of online news items from major news sources using Entman's Framing Analysis Model. The elements of the model—problem characterization, causal interpretation, moral evaluation, and treatment recommendation—offer an analytical framework to look at how these publications tackle financial concerns and health capitalism. The results show obvious trends in how these subjects are presented on online news. Emphasizing the functions of government and financial institutions, monetary problems are often considered in connection with economic stability and the efficiency of policies. Still, health capitalism is most usually understood in terms of personal responsibility and market efficiency. It centers on moral conundrums and assessments of ethical issues related to affordable healthcare. The study has several connotations. It underlines the need of reporting on financial and health issues using a more fair and ethical sound manner. This emphasizes how public opinion and policy decisions could be influenced by media frame. It underlines the need of more responsibility in journalism to guarantee that difficult problems are presented in an ethical and instructive way.
Impression Communication Management on Organizational Communication: LAZ Coal Case Study Rahmad Vendi; Harliantara Harliantara; Yenny Yenny; Nurannafi Farni Syam Maella; Zulaikha Zulaikha; Farida Farida
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 4 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i4.11094

Abstract

This case study delves into the significance of impression communication management in influencing organizational communication at LAZ Coal, a prominent coal mining company. The findings provide valuable insights for scholars and practitioners in the fields of organizationalhis research explores the impact of strategic impression communication on stakeholder perceptions, information sharing, and the overall communication environment within an organization. The extensive body of research on impression management emphasizes its importance in projecting a positive organizational image and effectively managing stakeholder perceptions. In the same vein, studies on organizational communication highlight its crucial importance in promoting the sharing of information, teamwork, and the establishment of a unified organizational culture. This case study seeks to combine these two areas to explore how impression communication management and organizational communication interact with each other. This research utilizes a qualitative, multi-method design, following the case study approach proposed by RK Yin. We collected data by conducting in-depth interviews with key personnel, analyzing internal communications documents, and observing organizational interactions. The case study approach provided a thorough understanding of the phenomenon within the LAZ Coal setting, taking into account the context and various factors involved. The findings highlight how LAZ Coal's strategic approach to communication has had a significant impact on both internal and external dynamics. This includes their consistent messaging, selective information dissemination, and effective use of communication channels. As a result, employee engagement, stakeholder perceptions, and the overall communicative culture within the company have been significantly influenced. The case study highlights the significance of incorporating impression communication management into the overall organizational communication strategy. By acknowledging the interdependence of these two areas, LAZ Coal and similar organizations can improve their capacity to present a positive image, promote open information exchange, and foster a cooperative and effective communication environment. The findings provide valuable insights for scholars and practitioners in the fields of organizational communication and strategic management.
Pengaruh Terpaan Iklan Shopee di Televisi Terhadap Minat Beli Remaja di Desa Tariwin Rahmad Indra Prasetya; R. Ayu Erni Jusnita; Nevrettia Christantyawati; Nurannafi Farni Syam Maella; Zulaikha Zulaikha
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 4 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i4.11095

Abstract

This study was conducted by the author with the aim of assessing whether Shopee e-commerce advertisements on television can influence the desire or interest of teenagers in Tariwin Village to make purchases or transactions on the application. This reflects that the more teenagers in Tariwin Village see Shopeeough surveys or questionnaires given to 31 teenagers in Tariwin Village who have seen Shopee advertisements on television, the author found that this study shows that exposure to Shopee advertisements on television can have a significantly positive impact (α = 0.000; t = 5.961). This reflects that the more teenagers in Tariwin Village see Shopee advertisements, the more it increases their interest in making purchases.
Cross-Culture Communication Management: Difference And Building at PT Las Coal Mandiri Nadya Sukma Choirunnisa; Iwan Joko Prasetyo; Nurannafi Farni Syam Maella; Redi Panuju
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 4 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i4.11138

Abstract

This study discusses a conceptual study of cross-cultural communication practices at PT Laz Coal Mandiri. This study was designed to explore how the Company deals with existing problems related to communication and information transfer between the Company's staff in the presence of differences in individual cultural backgrounds and other individuals. In this study, researchers compiled using qualitative research methods using the Library's review method through books, scientific articles, journals, and other publications. The results obtained in this study show that cultural differences have a significant influence on communication between groups at PT Laz Coal Mandiri. Negotiating between multicultural groups at PT Laz Coal Mandiri is often complicated and requires a thorough understanding of each party's cultural norms. In addition, it also explores how collaboration can be built between teams from different cultures at PT Laz Coal Mandiri. It was concluded that intercultural communication management at PT Laz Coal Mandiri is essential to establishing effective collaboration between multicultural teams.
Examine the Women Communication Managerial Skill at PT LAZ Coal Indonesia Dedy Gunawan; Nurannafi Farni Syam Maella; Sanhari Prawiradiredja; Citra Rani Angga Riswari
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 4 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i4.11142

Abstract

Efficient communication plays a crucial role in effective management, especially in the coal mining industry. This industry requires strong interpersonal and leadership skills due to its intricate stakeholder relationships and demanding operational environments. This case study explores the communication-based managerial skills of women leaders at PT LAZ Coal Indonesia, a well-known coal mining company in the region. The study follows the methodological approach of Robert K. Yin. The existing literature on communication in the mining industry emphasizes the significance of strategic communication in effectively managing intricate stakeholder dynamics, promoting teamwork, and facilitating organizational transformation. Research has highlighted the specific communication obstacles that women encounter in industries dominated by men. These challenges include overcoming gender biases and establishing credibility. This qualitative case study utilized in-depth interviews with a purposive sample of two women managers at PT LAZ Coal Indonesia, encompassing mid-level supervisors to senior executives. The interviews delved into the participants' communication strategies, leadership approaches, and experiences in navigating the organizational culture. In addition, the researchers observed the women managers in their work environments and analyzed company documents to cross-reference the data. The research uncovers that the female managers at PT LAZ Coal Indonesia have honed a variety of communication-focused managerial abilities, such as attentive listening, compassionate issue resolution, and the tactical utilization of both formal and informal communication avenues. These skills have allowed them to establish trust with their teams, efficiently handle stakeholder relationships, and bring about organizational change. Nevertheless, the women encountered obstacles, including the task of maneuvering through gender-based biases and the requirement to adjust their communication styles to fit into the predominantly male organizational culture. This study offers valuable insights into the communication-based managerial skills of women leaders in the coal mining industry, showcasing their adeptness in navigating intricate organizational dynamics and cultivating collaborative work environments. The findings could potentially shape the creation of training and mentorship programs for women who aspire to be leaders. Additionally, they could add to our knowledge of communication strategies based on gender in industries that are predominantly male-dominated.
Communicative Managerial and Transformative Think at PT LAZ Coal Indonesia Harnanda Eko Rusdyawan; Harliantara Harliantara; Yenny Yenny; Nurannafi Farni Syam Maella
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 4 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i5.11150

Abstract

The coal mining business has numerous challenges, including environmental concerns and volatile market situations. PT LAZ Coal Indonesia, a prominent participant in this industry, has been in the forefront of managing these intricacies. This study aims to analyze the company's crisis management strategies, leadership approaches, and initiatives to foster sustainability. The study's theoretical approach is grounded in the principles of systems thinking in sustainability management, as elucidated in recent research. Furthermore, the study examines the significance of proficient communication and cooperative leadership in times of crisis, as highlighted in industry reports and scholarly publications. This study utilizes Robert K. Yin's case study research design and includes a combination of qualitative and quantitative data collection methods. We perform comprehensive interviews with essential staff members, scrutinize internal documents and reports, and closely examine the company's operations and decision-making procedures. The study's findings emphasize that PT LAZ Coal Indonesia's successful crisis management and sustainability activities are a direct outcome of its all-encompassing approach. The company's efficient managerial strategy, which places emphasis on transparent communication, engaging stakeholders, and collaborating to resolve issues, has played a pivotal role in effectively tackling complex obstacles. Furthermore, the organization's progressive methodology, which integrates environmental, social, and governance (ESG) elements into its strategic planning, has positioned it as a leader in the industry's sustainability endeavors. The results obtained from this particular investigation can offer significant insights for other companies operating in the coal mining industry, as well as those in allied sectors facing comparable challenges. The study's findings highlight the importance of cultivating a culture that places a high priority on communication, adaptability, and innovation, all motivated by a commitment to sustainability. This is essential for enhancing the ability of a business to withstand and recover from challenges, as well as guaranteeing its long-term sustainability.
Improving Mechanical Employees' Performance Through Effective Trainer Communication Management Zaenal Abidin; Nurannafi Farni Syam Maella; Redi Panuju; Iwan Joko Prasetyo
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 4 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i5.11321

Abstract

This study will examine how training communication management can improve the performance of mechanical employees at PT Laz Coal Mandiri. The approach used is a case study that highlights the use of qualitative data collection, involving in-depth interviews and observations of participants. According to research findings, effective management of coach communication is a key factor in improving the performance of machine employees. This discovery will assist the company in improving training methods. The practical implication of this study is that companies should invest time and resources in coaching training to improve their interpersonal communication skills. Overall, this study supports the importance of proper communication management in employee training to better achieve operational and business goals. Research results found that effective communication management by coaches is important to better understand their tasks and improve their technical skills. The good communication skills of coaches have been shown not only to improve employees' understanding and technical skills but also to increase their motivation and commitment to work. Keywords: Communication Management, Trainer, Employee Performance, PT Laz Coal Mandiri
Symbolic Communication of the Tuntung Pandang (Kondang) Skullcap as a Regional Symbol of Tanah Laut Regency Ikram Noor Kautsar; Nurannafi Farni Syam Maella; Harliantara Harley Prayudha; Iwan Joko Prasetyo; Tony S Soekrani
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 4 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i5.11448

Abstract

This study collected data through analysis of the Tanah Laut Regency news portal which reviewed the Regent's use of the Tuntung Pandang skullcap at various official events. A qualitative approach was used to explore the symbolic meanings contained in this skullcap and how society received and communicated these meanings. The research results show that the Tuntung Pandang Kopiah is not just traditional clothing or a symbol of formality, but is also an important marker of cultural identity for the people of Tanah Laut. This symbol contains values ​​such as tradition, authority, and courage which are closely related to the position of Regent. This research provides a new contribution by describing the complex relationship between the symbol (Tuntung Pandang skullcap), the object (Regent of Tanah Laut), and the community's interpretation or understanding of the symbol. Through the approach of Peirce's semiotic theory and Ogden and Richards' Triangle Theory, this research highlights that cultural symbols not only have aesthetic value but are also an important tool in building the social and cultural identity of a community. This research also explores the meanings implicit in the use of symbols and how these symbols play a role in building identity and social solidarity in local communities.. Keywords: Tuntung Pandang skullcap, cultural symbol, Tanah Laut Regency, semiotic triangle theory, cultural identity
Co-Authors Aan Setiadarma Abror, Dhimam Achmad Syauqi Adha, Yusi Kesuma \ Adi Nugraha, Kevin Agus Baihaqi Amalo, Vicoas Trisula Bhakti Azka Mohammad Bob Wahyudin Cahyono, Muchamad Rudi Chen, Lu Hui Citra Rani Angga Riswari Damayanti, Tarisa Alfira Daniel Susilo Dedy Gunawan Dhimam Abror Dhimam Abror Dhimas Rizky Putra Aditya Didik Setiyawan Didik Sugeng Didik Sugeng Widiarto Djuraid, Dhimam Abror Drina Intyaswati Erri Kartika Purnama Putri Fajruddluha*, Mochamad Abdul Aziz Farida Farida Farida Farida Farida Farida Farida Farida, Farida Fitria Ayuningtyas Gumilar, Ade Hansdoko, Rahasdita Reo Harliantara Harliantara Harnanda Eko Rusdyawan Hele, Anindya Pertiwi Hele, Anindya Pertiwi Hendrawan Ikram Noor Kautsar Ilmi, Ahmad Zainal Irmia Fitriyah Joko Prasetyo, Iwan Junaedi, Ari Jusnita, Raden Ayu Erni M.Alfian Rosidi Anwar Maharani, Ananda Mardiatna, Pradana Tera Muhammad Amin Shihab Muhammad, Yuzril Fadhil Muhammadiyah Amin Musa Maliki Nadya Sukma Choirunnisa Nevrettia Christantyawati Nevrettia Christantyawati Nevrettia Christantywati Norhusin, David Paojan, Ahmad Paskalino Solossa, Amos Michael Ivano Pertiwi, Amalia Prasetyo, Iwan Joko Prihatiningsih, Witanti R. Ayu Erni Jusnita Rahmad Indra Prasetya Rahmad Vendi Redhiansyah Indra Pramana Redi Panuju Redi Panuju, Redi Ridho Karim Amrullah Riduansyah Riduansyah, Riduansyah Roy Bigwanto Sanhari Prawiradiredja Sanusi Sasongko, Prio Sayyid Hafid Abdillah Setia Wardhani, Widya Desary Sigit Prayitno Yosep Slow, Ahmadi SRI ASTUTIK Suntoro Suntoro Tony S Soekrani Widianto, Didik Sugeng widiarto, Didik Sugeng Witanti Prihatiningsih YENNY YENNY Yenny Yenny Yohanes Jefrinus Bessy Zaenal Abidin Zulaikha Zulaikha Zulaikha Zulaikha Zulaikha Zulaikha Zulaikha Zulaikha, Zulaikha