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All Journal Jurnal Studi Komunikasi Journal of Economic, Bussines and Accounting (COSTING) Jurnal Representamen JOURNAL OF SCIENCE AND APPLIED ENGINEERING JIKE : Jurnal Ilmu Komunikasi Efek Jurnal Komunikasi Profesional Ultimacomm: Jurnal Ilmu Komunikasi Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Bricolage : Jurnal Magister Ilmu Komunikasi Inter Komunika: Jurnal Komunikasi Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Scientia Buana Komunikasi (Jurnal Penelitian dan Studi Ilmu Komunikasi) Jurnal Ekonomi Innovative: Journal Of Social Science Research Gudang Jurnal Multidisiplin Ilmu AMMA : Jurnal Pengabdian Masyarakat Indonesian Journal of Innovation Multidisipliner Research Riwayat: Educational Journal of History and Humanities Jurnal Spektrum Komunikasi RESLAJ: Religion Education Social Laa Roiba Journal Indonesian Journal of Innovation Multidisipliner Research Journey: Journal of English Language and Pedagogy
Nur’annafi Farni Syam Maella
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Religion Aerospace Engineering Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Nursing Public Health Social Sciences Other

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Strategi Komunikasi Pemasaran Sattka Basic Melalui Influencer: Membangun Citra Dan Meningkatkan Minat Konsumen Zulaikha, Zulaikha; Maella, Nurannafi Farni Syam; Farida, Farida; Astutik, Sri; Muhammad, Yuzril Fadhil
Indonesian Journal of Innovation Multidisipliner Research Vol. 3 No. 1 (2025): March
Publisher : Institute of Advanced Knowledge and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69693/ijim.v3i1.314

Abstract

Penelitian ini menganalisis dampak influencer marketing terhadap peningkatan penjualan dan reputasi merek Sattka Basic yang dikelola oleh Diandra Marsha. Pendekatan yang digunakan adalah kualitatif deskriptif dengan metode pengumpulan data berupa wawancara dengan praktisi hubungan masyarakat dan influencer, observasi kampanye pemasaran, serta studi literatur. Teori yang digunakan dalam penelitian ini mencakup konsep influencer marketing, keaslian dalam pemasaran, serta perilaku konsumen dalam merespons pengaruh influencer terhadap keputusan pembelian. Hasil penelitian menunjukkan bahwa strategi pemasaran melalui influencer terbukti memberikan dampak positif terhadap penjualan dan citra merek. Kolaborasi dengan Diandra Marsha serta partisipasi selebritas Al Ghazali dan Dul Jaelani mampu meningkatkan omzet Sattka Basic hingga 2,63 miliar IDR dalam kurun waktu tujuh hari. Selain itu, reputasi merek juga mengalami peningkatan signifikan, yang ditunjukkan melalui tingginya keterlibatan audiens dalam kampanye pemasaran. Data menunjukkan bahwa terdapat 485 sesi live sales dan 945.969 likes pada video promosi yang ditayangkan.Penelitian ini menyimpulkan bahwa influencer marketing merupakan strategi yang efektif dalam meningkatkan angka penjualan sekaligus membangun citra positif suatu merek. Keberhasilan ini didukung oleh pemilihan influencer yang memiliki kredibilitas serta kedekatan dengan audiens target. Oleh karena itu, implikasi dari penelitian ini memberikan rekomendasi bagi praktisi hubungan masyarakat untuk lebih selektif dalam memilih influencer, dengan mempertimbangkan relevansi antara citra merek dan karakteristik audiens yang dituju. Dengan demikian, efektivitas strategi pemasaran dapat dioptimalkan guna mencapai hasil yang lebih maksimal.
Framing Berita tentang Penggunaan AI dalam Operasional Jaringan Indosat Ooredoo Hutchison: Studi Kasus Media Online Sasongko, Prio; Maella, Nurannafi Farni Syam; Harliantara, Harliantara; Abror, Dhimam
Indonesian Journal of Innovation Multidisipliner Research Vol. 3 No. 1 (2025): March
Publisher : Institute of Advanced Knowledge and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69693/ijim.v3i1.325

Abstract

Perkembangan kecerdasan buatan (AI) telah membuka peluang baru dalam berbagai aspek operasional dan komunikasi perusahaan, termasuk di industri telekomunikasi. Indosat Ooredoo Hutchison (IOH) sebagai salah satu pemain utama di sektor ini memanfaatkan AI untuk meningkatkan efektivitas komunikasi korporat dan operasional jaringannya. Penelitian ini menganalisis bagaimana AI digunakan dalam framing berita mengenai IOH di media online. Metode yang digunakan dalam penelitian ini meliputi analisis framing terhadap pemberitaan media online serta analisis sentimen publik mengenai penggunaan AI oleh IOH. Data dikumpulkan dari berbagai sumber media digital dan dianalisis menggunakan teknik kualitatif. Hasil penelitian menunjukkan bahwa media online cenderung membingkai AI sebagai inovasi positif yang meningkatkan efisiensi dan transparansi komunikasi perusahaan. Selain itu, analisis sentimen publik mengungkap bahwa mayoritas opini masyarakat terhadap implementasi AI oleh IOH bersifat positif, terutama dalam meningkatkan layanan pelanggan dan personalisasi konten digital. Implementasi AI juga terbukti meningkatkan Share of Voice (SoV) perusahaan di ranah digital melalui strategi komunikasi yang lebih relevan dan menarik bagi audiens. Dengan demikian, AI memberikan manfaat yang signifikan dalam optimasi strategi komunikasi dan distribusi informasi perusahaan. Dengan pemanfaatan AI yang strategis, IOH dapat memperkuat citra merek, meningkatkan keterlibatan digital, serta mempertahankan daya saingnya di industri telekomunikasi yang semakin kompetitif. Oleh karena itu, perusahaan perlu terus mengembangkan inovasi AI agar tetap relevan dengan kebutuhan pasar dan ekspektasi pelanggan.
Komunikasi Pemasaran Pesona Indonesia dalam Membangun Citra Pariwisata Indonesia Melalui TikTok Paskalino Solossa, Amos Michael Ivano; Syam Maella, Nurannafi Farni; Zulaikha, Zulaikha
Innovative: Journal Of Social Science Research Vol. 5 No. 4 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i4.20758

Abstract

Media sosial telah mengubah cara institusi mempromosikan citra dan layanan, termasuk dalam industri pariwisata. Penelitian ini bertujuan untuk menganalisis strategi komunikasi pemasaran yang diterapkan oleh akun TikTok @pesonaindonesia dalam membangun citra pariwisata Indonesia. Dengan menggunakan metode kualitatif dan pendekatan analisis isi berdasarkan konsep Marketing Communication Mix (Kotler), peneliti mengamati lima konten video terpopuler berdasarkan jumlah penonton, likes, dan komentar. Hasil penelitian menunjukkan bahwa strategi komunikasi yang paling dominan dalam konten-konten tersebut adalah advertising, public relations, dan word of mouth. Ketiga elemen ini dimanfaatkan untuk menciptakan narasi visual yang kuat, menyampaikan pesan sosial, serta membangun interaksi dua arah yang bersifat partisipatif dan humoris. Audiens tidak hanya menjadi penonton pasif, tetapi juga turut membentuk makna melalui komentar dan tren. Penelitian ini menyimpulkan bahwa TikTok dapat menjadi kanal strategis dalam komunikasi pemasaran pariwisata yang efektif, khususnya dalam menjangkau generasi muda dan membentuk citra digital destinasi wisata Indonesia secara lebih imersif dan emosional.
Communication Managerial Skill For Business Communication On Employee Relations Studies Yohanes Jefrinus Bessy; Yenny, Yenny; Harliantara, Harliantara; Nur’annafi Farni Syam Maella; Zulaikha, Zulaikha
Jurnal Ekonomi Vol. 13 No. 02 (2024): Jurnal Ekonomi, Edition April - June 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Throughout numerous historical periods, our comprehension of managerial abilities has expanded significantly. In the past, industrial management has primarily concentrated on the maximization of revenue and the resolution of crises, occasionally neglecting the importance of prioritizing the efficacy of human resources within a corporation.Age-based discrimination in the professional sphere in contemporary Indonesia underscores the ongoing challenges of effectively demonstrating managerial skills. Consequently, the persistence of this pattern may still be observed.  This research explores the vital need of good communication abilities for managers in enhancing employee interactions, especially in the Indonesian corporate context. By conducting an extensive analysis of the literature, we have discovered the profound influence that managerial communication has on employee engagement, satisfaction, and the overall efficiency of an organization. Our research highlights the importance of changing managerial practices to focus on effective communication, which will create a more inclusive and productive work environment.
Menggali Makna di Balik Karya Mural: Analisis Komunikasi Visual Gate 17 Persebaya dalam Menyampaikan Pesan kepada Suporter Dhimas Rizky Putra Aditya; Nurannafi Farni Syam Maella
Reslaj: Religion Education Social Laa Roiba Journal Vol. 7 No. 3 (2025): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v7i3.6152

Abstract

This study explores the role of visual communication by Persebaya supporters' communities, particularly Gate 17, in conveying messages to Persebaya supporters and the general public. It explores how symbols and visual elements in murals, banners and digital graphics are used as a means of expressing group identity, solidarity and loyalty. The study also examined the power of visual communication in shaping supporters' community narratives and their engagement with the club. The study employed a qualitative approach using interviews and observational methods to understand the meanings embedded in these visuals and how these elements resonate with supporters' identity and solidarity. In addition to being a medium for expressing support, the images also serve as a means of social commentary and collective action, fostering a sense of belonging among supporters. A literature review and analysis of visual communication theory are added to strengthen the theoretical basis of this research, providing insights into the dynamics of fan culture as well as the power of visual communication in a sporting context.
TRANSFORMATION OF COMMUNITY INFORMATION GROUP POJOK JATIROGO: FROM INFORMATION MEDIA TO INTEGRATED MARKETING COMMUNICATION AND DIGITAL SERVICES: TRANSFORMASI KOMUNITAS INFORMASI MASYARAKAT POJOK JATIROGO: DARI MEDIA INFORMASI KE KOMUNIKASI PEMASARAN TERPADU DAN LAYANAN DIGITAL Pramitasari, Angel; Harliantara; Nuránnafi FSM
Jurnal Spektrum Komunikasi Vol 13 No 4 (2025): Jurnal Spektrum Komunikasi : December 2025
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v13i4.1146

Abstract

Digital transformation has reshaped the way communities access information and services, including through the role of Community Information Groups (KIM). This study explores the transformation of KIM Pojok Jatirogo from a community-based information medium into a facilitator of integrated marketing communication and a provider of digital services. The objectives are to describe the transformation process, analyze communication strategies, and evaluate the impact on local economic empowerment. A descriptive qualitative approach was employed, involving in-depth interviews, participant observation, and document analysis. The findings reveal that KIM Pojok Jatirogo successfully integrated public information functions with digital services such as PJEK Delivery, Digiplain Digital Marketing, and Tour & Travel. Operational data indicate substantial growth: PJEK orders increased from 622 per month in 2018 to more than 4,000 per month in 2025, while MSME supported by Digiplain grew from 5 in 2019 to 300 in 2025. By applying Integrated Marketing Communication (IMC) strategies that combine WhatsApp, Facebook, Instagram, Tik Tok and offline events, KIM enhanced both community engagement and UMKM competitiveness. These findings reinforce Diffusion of Innovation theory (Rogers, 2003) and the social capital concept (Putnam, 2000), highlighting the importance of change agents and trust networks in the success of community-based innovation. This study concludes that community-driven digital transformation strengthens local economic ecosystems and enhances KIM’s legitimacy as a strategic partner of local government. The scientific contribution lies in offering a replicable model of community-based integrated marketing communication with implications for MSME development and rural digital economy building.
Comparative Analysis of Final Presidential Debate Closing Statements:: Anies Baswedan, Prabowo Subianto and Ganjar Pranowo Nurchaerani, Meiyanti; Maella, Nurannafi Farni Syam; Prasetyo, Iwan Joko; Alfian, Alfian
Journey: Journal of English Language and Pedagogy Vol. 7 No. 1 (2024): Journey: Journal of English Language and Pedagogy
Publisher : UIBU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33503/journey.v7i1.871

Abstract

This paper analyzed the closing statements of three presidential candidates in Indonesia: Anies Baswedan, Prabowo Subianto, and Ganjar Pranowo. Through a comparative qualitative examination, communication strategies and leadership qualities were evaluated. The objective of this study is to identify the key themes and rhetorical strategies employed by Anies Baswedan, Prabowo Subianto and Ganjar Pranowo in their closing statements; and second, to assess the effectiveness of these strategies in conveying leadership qualities and policy priorities to the electorate. The closing statements of the candidates were transcribed verbatim from recorded debate session. The primary instrument used for data collection was audio/video recordings of the final presidential debate. In conclusion, effective communication played a pivotal role in shaping public perception and influencing electoral outcomes by understanding the nuances of each candidate's rhetorical strategies, future research can provide valuable insights for political communication and leadership in Indonesia.
Co-Authors Aan Setiadarma Abror, Dhimam Achmad Syauqi Adha, Yusi Kesuma \ Adi Nugraha, Kevin Agus Baihaqi Alfian Alfian Amalo, Vicoas Trisula Bhakti Azka Mohammad Bob Wahyudin Cahyono, Muchamad Rudi Chen, Lu Hui Citra Rani Angga Riswari Damayanti, Tarisa Alfira Daniel Susilo Dedy Gunawan Dhimam Abror Dhimam Abror Dhimas Rizky Putra Aditya Didik Setiyawan Didik Sugeng Didik Sugeng Widiarto Djuraid, Dhimam Abror Drina Intyaswati Erri Kartika Purnama Putri Fajruddluha*, Mochamad Abdul Aziz Farida Farida Farida Farida Farida Farida Farida Farida, Farida Fitria Ayuningtyas Gumilar, Ade Hansdoko, Rahasdita Reo Harliantara Harliantara Harnanda Eko Rusdyawan Hele, Anindya Pertiwi Hele, Anindya Pertiwi Hendrawan Ikram Noor Kautsar Ilmi, Ahmad Zainal Irmia Fitriyah Joko Prasetyo, Iwan Junaedi, Ari Jusnita, Raden Ayu Erni M.Alfian Rosidi Anwar Maharani, Ananda Mardiatna, Pradana Tera Muhammad Amin Shihab Muhammad, Yuzril Fadhil Muhammadiyah Amin Musa Maliki Nadya Sukma Choirunnisa Nevrettia Christantyawati Nevrettia Christantyawati Nevrettia Christantywati Norhusin, David Nurchaerani, Meiyanti Paojan, Ahmad Paskalino Solossa, Amos Michael Ivano Pertiwi, Amalia Pramitasari, Angel Prasetyo, Iwan Joko Prihatiningsih, Witanti R. Ayu Erni Jusnita Rahmad Indra Prasetya Rahmad Vendi Redhiansyah Indra Pramana Redi Panuju Redi Panuju, Redi Ridho Karim Amrullah Riduansyah Riduansyah, Riduansyah Roy Bigwanto Sanhari Prawiradiredja Sanusi Sasongko, Prio Sayyid Hafid Abdillah Setia Wardhani, Widya Desary Sigit Prayitno Yosep Slow, Ahmadi SRI ASTUTIK Suntoro Suntoro Tony S Soekrani Widianto, Didik Sugeng widiarto, Didik Sugeng Witanti Prihatiningsih YENNY YENNY Yenny Yenny Yohanes Jefrinus Bessy Zaenal Abidin Zulaikha Zulaikha Zulaikha Zulaikha Zulaikha Zulaikha Zulaikha Zulaikha, Zulaikha