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Comparative Analysis of Final Presidential Debate Closing Statements:: Anies Baswedan, Prabowo Subianto and Ganjar Pranowo Nurchaerani, Meiyanti; Maella, Nurannafi Farni Syam; Prasetyo, Iwan Joko; Alfian, Alfian
Journey: Journal of English Language and Pedagogy Vol. 7 No. 1 (2024): Journey: Journal of English Language and Pedagogy
Publisher : UIBU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33503/journey.v7i1.871

This paper analyzed the closing statements of three presidential candidates in Indonesia: Anies Baswedan, Prabowo Subianto, and Ganjar Pranowo. Through a comparative qualitative examination, communication strategies and leadership qualities were evaluated. The objective of this study is to identify the key themes and rhetorical strategies employed by Anies Baswedan, Prabowo Subianto and Ganjar Pranowo in their closing statements; and second, to assess the effectiveness of these strategies in conveying leadership qualities and policy priorities to the electorate. The closing statements of the candidates were transcribed verbatim from recorded debate session. The primary instrument used for data collection was audio/video recordings of the final presidential debate. In conclusion, effective communication played a pivotal role in shaping public perception and influencing electoral outcomes by understanding the nuances of each candidate's rhetorical strategies, future research can provide valuable insights for political communication and leadership in Indonesia.

Menggali Makna di Balik Karya Mural: Analisis Komunikasi Visual Gate 17 Persebaya dalam Menyampaikan Pesan kepada Suporter Dhimas Rizky Putra Aditya; Nurannafi Farni Syam Maella
Reslaj: Religion Education Social Laa Roiba Journal Vol. 7 No. 3 (2025): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v7i3.6152

This study explores the role of visual communication by Persebaya supporters' communities, particularly Gate 17, in conveying messages to Persebaya supporters and the general public. It explores how symbols and visual elements in murals, banners and digital graphics are used as a means of expressing group identity, solidarity and loyalty. The study also examined the power of visual communication in shaping supporters' community narratives and their engagement with the club. The study employed a qualitative approach using interviews and observational methods to understand the meanings embedded in these visuals and how these elements resonate with supporters' identity and solidarity. In addition to being a medium for expressing support, the images also serve as a means of social commentary and collective action, fostering a sense of belonging among supporters. A literature review and analysis of visual communication theory are added to strengthen the theoretical basis of this research, providing insights into the dynamics of fan culture as well as the power of visual communication in a sporting context.

Managemen Komunikasi Krisis pada Penurunan Harga Tiket OTS Festival Musik Asian Sound Syndicate Vol 2 2023 Indah Mutiara Nurjana; Nur’annafi Farni Syam Maella; Harliantara
Reslaj: Religion Education Social Laa Roiba Journal Vol. 7 No. 7 (2025): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v7i7.9281

The numerous complaints, both directly and on Asian Sound Syndicate's social media, have called into question the reputation of the event organizer, Stellar Event. The purpose of this study is to determine the strategic process of crisis communication management implemented by Stellar Event in dealing with the crisis. This process was carried out to understand the problem of how to identify the crisis, analyze the crisis, and find strategies for unraveling the crisis that occurred due to the decision of Stellar Event to reduce OTS ticket prices for the Asian Sound Syndicate Vol 2 2023 music festival. The research method used in this study is descriptive qualitative research. Data collection was carried out through in-depth interviews with the Project Manager, Head of Creative, and Head of Ticketing System & Ground Handling System. The results of the study indicate that in maintaining the good name and reputation of Stellar Event, they implemented an adaptive strategy in accordance with crisis management theory. This strategy was carried out through compromise and negotiation with ticket buyers, by upgrading class tickets, providing popcorn snacks, and ushering ticket buyers who protested, so that buyers received profitable privileges. In implementing this strategy, Stellar Events used the crisis as an opportunity to evaluate preparations for the second day of the music festival and anticipate if a similar crisis occurs.

Strategi Komunikasi Pemasaran Sattka Basic Melalui Influencer: Membangun Citra Dan Meningkatkan Minat Konsumen Zulaikha Zulaikha; Nurannafi Farni Syam Maella; Farida Farida; Sri Astutik; Yuzril Fadhil Muhammad
Indonesian Journal of Innovation Multidisipliner Research Vol. 3 No. 1 (2025): Januari - Maret
Publisher : Institute of Advanced Knowledge and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69693/ijim.v3i1.314

Penelitian ini menganalisis dampak influencer marketing terhadap peningkatan penjualan dan reputasi merek Sattka Basic yang dikelola oleh Diandra Marsha. Pendekatan yang digunakan adalah kualitatif deskriptif dengan metode pengumpulan data berupa wawancara dengan praktisi hubungan masyarakat dan influencer, observasi kampanye pemasaran, serta studi literatur. Teori yang digunakan dalam penelitian ini mencakup konsep influencer marketing, keaslian dalam pemasaran, serta perilaku konsumen dalam merespons pengaruh influencer terhadap keputusan pembelian. Hasil penelitian menunjukkan bahwa strategi pemasaran melalui influencer terbukti memberikan dampak positif terhadap penjualan dan citra merek. Kolaborasi dengan Diandra Marsha serta partisipasi selebritas Al Ghazali dan Dul Jaelani mampu meningkatkan omzet Sattka Basic hingga 2,63 miliar IDR dalam kurun waktu tujuh hari. Selain itu, reputasi merek juga mengalami peningkatan signifikan, yang ditunjukkan melalui tingginya keterlibatan audiens dalam kampanye pemasaran. Data menunjukkan bahwa terdapat 485 sesi live sales dan 945.969 likes pada video promosi yang ditayangkan.Penelitian ini menyimpulkan bahwa influencer marketing merupakan strategi yang efektif dalam meningkatkan angka penjualan sekaligus membangun citra positif suatu merek. Keberhasilan ini didukung oleh pemilihan influencer yang memiliki kredibilitas serta kedekatan dengan audiens target. Oleh karena itu, implikasi dari penelitian ini memberikan rekomendasi bagi praktisi hubungan masyarakat untuk lebih selektif dalam memilih influencer, dengan mempertimbangkan relevansi antara citra merek dan karakteristik audiens yang dituju. Dengan demikian, efektivitas strategi pemasaran dapat dioptimalkan guna mencapai hasil yang lebih maksimal.

Framing Berita tentang Penggunaan AI dalam Operasional Jaringan Indosat Ooredoo Hutchison: Studi Kasus Media Online Prio Sasongko; Nurannafi Farni Syam Maella; Harliantara Harliantara; Dhimam Abror
Indonesian Journal of Innovation Multidisipliner Research Vol. 3 No. 1 (2025): Januari - Maret
Publisher : Institute of Advanced Knowledge and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69693/ijim.v3i1.325

Perkembangan kecerdasan buatan (AI) telah membuka peluang baru dalam berbagai aspek operasional dan komunikasi perusahaan, termasuk di industri telekomunikasi. Indosat Ooredoo Hutchison (IOH) sebagai salah satu pemain utama di sektor ini memanfaatkan AI untuk meningkatkan efektivitas komunikasi korporat dan operasional jaringannya. Penelitian ini menganalisis bagaimana AI digunakan dalam framing berita mengenai IOH di media online. Metode yang digunakan dalam penelitian ini meliputi analisis framing terhadap pemberitaan media online serta analisis sentimen publik mengenai penggunaan AI oleh IOH. Data dikumpulkan dari berbagai sumber media digital dan dianalisis menggunakan teknik kualitatif. Hasil penelitian menunjukkan bahwa media online cenderung membingkai AI sebagai inovasi positif yang meningkatkan efisiensi dan transparansi komunikasi perusahaan. Selain itu, analisis sentimen publik mengungkap bahwa mayoritas opini masyarakat terhadap implementasi AI oleh IOH bersifat positif, terutama dalam meningkatkan layanan pelanggan dan personalisasi konten digital. Implementasi AI juga terbukti meningkatkan Share of Voice (SoV) perusahaan di ranah digital melalui strategi komunikasi yang lebih relevan dan menarik bagi audiens. Dengan demikian, AI memberikan manfaat yang signifikan dalam optimasi strategi komunikasi dan distribusi informasi perusahaan. Dengan pemanfaatan AI yang strategis, IOH dapat memperkuat citra merek, meningkatkan keterlibatan digital, serta mempertahankan daya saingnya di industri telekomunikasi yang semakin kompetitif. Oleh karena itu, perusahaan perlu terus mengembangkan inovasi AI agar tetap relevan dengan kebutuhan pasar dan ekspektasi pelanggan.

Strategi Komunikasi Pemasaran Sattka Basic Melalui Influencer: Membangun Citra Dan Meningkatkan Minat Konsumen Zulaikha Zulaikha; Nurannafi Farni Syam Maella; Farida Farida; Sri Astutik; Yuzril Fadhil Muhammad
Indonesian Journal of Innovation Multidisipliner Research Vol. 3 No. 1 (2025): Januari - Maret
Publisher : Institute of Advanced Knowledge and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69693/ijim.v3i1.314

Penelitian ini menganalisis dampak influencer marketing terhadap peningkatan penjualan dan reputasi merek Sattka Basic yang dikelola oleh Diandra Marsha. Pendekatan yang digunakan adalah kualitatif deskriptif dengan metode pengumpulan data berupa wawancara dengan praktisi hubungan masyarakat dan influencer, observasi kampanye pemasaran, serta studi literatur. Teori yang digunakan dalam penelitian ini mencakup konsep influencer marketing, keaslian dalam pemasaran, serta perilaku konsumen dalam merespons pengaruh influencer terhadap keputusan pembelian. Hasil penelitian menunjukkan bahwa strategi pemasaran melalui influencer terbukti memberikan dampak positif terhadap penjualan dan citra merek. Kolaborasi dengan Diandra Marsha serta partisipasi selebritas Al Ghazali dan Dul Jaelani mampu meningkatkan omzet Sattka Basic hingga 2,63 miliar IDR dalam kurun waktu tujuh hari. Selain itu, reputasi merek juga mengalami peningkatan signifikan, yang ditunjukkan melalui tingginya keterlibatan audiens dalam kampanye pemasaran. Data menunjukkan bahwa terdapat 485 sesi live sales dan 945.969 likes pada video promosi yang ditayangkan.Penelitian ini menyimpulkan bahwa influencer marketing merupakan strategi yang efektif dalam meningkatkan angka penjualan sekaligus membangun citra positif suatu merek. Keberhasilan ini didukung oleh pemilihan influencer yang memiliki kredibilitas serta kedekatan dengan audiens target. Oleh karena itu, implikasi dari penelitian ini memberikan rekomendasi bagi praktisi hubungan masyarakat untuk lebih selektif dalam memilih influencer, dengan mempertimbangkan relevansi antara citra merek dan karakteristik audiens yang dituju. Dengan demikian, efektivitas strategi pemasaran dapat dioptimalkan guna mencapai hasil yang lebih maksimal.

Framing Berita tentang Penggunaan AI dalam Operasional Jaringan Indosat Ooredoo Hutchison: Studi Kasus Media Online Prio Sasongko; Nurannafi Farni Syam Maella; Harliantara Harliantara; Dhimam Abror
Indonesian Journal of Innovation Multidisipliner Research Vol. 3 No. 1 (2025): Januari - Maret
Publisher : Institute of Advanced Knowledge and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69693/ijim.v3i1.325

Perkembangan kecerdasan buatan (AI) telah membuka peluang baru dalam berbagai aspek operasional dan komunikasi perusahaan, termasuk di industri telekomunikasi. Indosat Ooredoo Hutchison (IOH) sebagai salah satu pemain utama di sektor ini memanfaatkan AI untuk meningkatkan efektivitas komunikasi korporat dan operasional jaringannya. Penelitian ini menganalisis bagaimana AI digunakan dalam framing berita mengenai IOH di media online. Metode yang digunakan dalam penelitian ini meliputi analisis framing terhadap pemberitaan media online serta analisis sentimen publik mengenai penggunaan AI oleh IOH. Data dikumpulkan dari berbagai sumber media digital dan dianalisis menggunakan teknik kualitatif. Hasil penelitian menunjukkan bahwa media online cenderung membingkai AI sebagai inovasi positif yang meningkatkan efisiensi dan transparansi komunikasi perusahaan. Selain itu, analisis sentimen publik mengungkap bahwa mayoritas opini masyarakat terhadap implementasi AI oleh IOH bersifat positif, terutama dalam meningkatkan layanan pelanggan dan personalisasi konten digital. Implementasi AI juga terbukti meningkatkan Share of Voice (SoV) perusahaan di ranah digital melalui strategi komunikasi yang lebih relevan dan menarik bagi audiens. Dengan demikian, AI memberikan manfaat yang signifikan dalam optimasi strategi komunikasi dan distribusi informasi perusahaan. Dengan pemanfaatan AI yang strategis, IOH dapat memperkuat citra merek, meningkatkan keterlibatan digital, serta mempertahankan daya saingnya di industri telekomunikasi yang semakin kompetitif. Oleh karena itu, perusahaan perlu terus mengembangkan inovasi AI agar tetap relevan dengan kebutuhan pasar dan ekspektasi pelanggan.

Media Representations of Urban Poverty in Jakarta and Manila: A Comparative Sociological Study Srinarwati, Dwi Retnani; Susilo, Daniel; Maella, Nurannafi Farni Syam; Zaman, Akhmad Qomaru
The Journal of Society and Media Vol. 10 No. 1 (2026): Social Transformation in the Digital Media Ecosystem
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jsm.v10n1.p224-242

Urban poverty remains one of the most persistent social challenges in Southeast Asia, yet its portrayal in mainstream media often shapes public understanding and policy responses in unequal ways. While current scholarship acknowledges the media’s role in marginalization, there is a distinct lack of comparative research that details how divergent macro-level political economies produce specific, localized journalistic practices concerning the urban poor. This study addresses this gap by examining news and digital media in Jakarta and Manila, two megacities that embody contrasting trajectories of postcolonial urban development. Drawing on comparative sociological and critical discourse analyses, the research investigates narratives, visual framing, and thematic emphases across leading platforms between 2020 and 2025. Using mixed methods—including content analysis, interviews, and audience studies—the paper uncovers how journalistic practices produce different frames, ranging from moralized depictions of the poor as "responsible citizens" to structural critiques of inequality. Findings reveal that Jakarta’s media normalizes poverty through developmentalist frames, whereas Manila’s media emphasizes resilience. Ultimately, this paper moves beyond descriptive comparison to advance a theoretical framework for the 'mediatization of urban marginality.' The study contributes to the political economy of communication by theorizing how journalistic routines and local governance structures co-produce neoliberal subjectivities, transforming structural urban inequality into individual moral narratives.

Dialogic Communication under Algorithmic Mediation in TikTok Live: A Case Study of Religious Services Yuwono, Rayyan Halim; Nur’annafi Farni Syam Maella; Harliantara
INJECT (Interdisciplinary Journal of Communication) Vol. 11 No. 1 (2026)
Publisher : FAKULTAS DAKWAH UIN SALATIGA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v11i1.6749

This study examines how algorithm-based dialogic communication operates in TikTok Live as a form of digital religious service at the Bulukerto Office of Religious Affairs (KUA). The research aims to analyze interaction patterns, the role of algorithmic mediation, and the adaptation of dialogic communication principles in platform-based environments. Using a qualitative case study approach, data were collected through in-depth interviews with the TikTok Live host and non-participant observation of five live sessions. The data were analyzed using thematic analysis to identify recurring interaction structures. The findings reveal that communication does not occur randomly but follows a structured pattern consisting of three interconnected mechanisms: responsiveness, amplification, and selectivity. Responsiveness enables real-time interaction, amplification increases visibility through engagement signals, and selectivity filters which interactions receive attention. These mechanisms form an iterative communication system shaped by both human agency and algorithmic governance. This study contributes to the development of communication theory by integrating dialogic communication with algorithmic mediation into a conceptual model. Practically, the findings provide insights for public institutions in optimizing digital religious services within algorithm-driven platforms.

Perkembangan Komunikasi Radio di Era Digital: Tinjauan Literatur yang Sistematis Harlita Nindhasari; Harliantara, Harliantara; FSM, Nurannafi; Zulaikha, Zulaikha; Sugeng W., Didik
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 2 (2026): Mei 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i2.6356

This study aims to comprehensively investigate the evolution and development of digital media in the context of broadcast radio communication. The main focus is directed toward the transition from analog radio broadcasting systems to digital and internet protocol (IP)-based platforms, which, while offering high efficiency, still present unique challenges for this century-old medium. The primary issue discussed is how the radio industry maintains its relevance, expands its reach, and monetizes content within an evolving and increasingly fragmented media landscape. By using a Systematic Literature Review (SLR) of 25 primary studies published in the past decade, this research explores shifts in audience consumption patterns, innovations in business models, and the ways technology is implemented. The results show that Media Convergence and Uses and Gratifications Theory are highly significant in understanding the radio adaptation process. Key strategies include utilizing podcasting as an on-demand strategy and integrating social media to enhance storytelling and transmedia communication. These conclusions indicate how radio broadcasting has transformed from a linear pathway into an interactive, multi-channel symphony. This study makes an important contribution to the academic world by exploring both the theoretical and practical aspects of radio communication in the context of convergence, while also offering valuable guidance for policymakers and media professionals.

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