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All Journal Jurnal Studi Komunikasi Journal of Economic, Bussines and Accounting (COSTING) Jurnal Representamen JOURNAL OF SCIENCE AND APPLIED ENGINEERING JIKE : Jurnal Ilmu Komunikasi Efek Jurnal Komunikasi Profesional Ultimacomm: Jurnal Ilmu Komunikasi Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Bricolage : Jurnal Magister Ilmu Komunikasi Inter Komunika: Jurnal Komunikasi Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Scientia Buana Komunikasi (Jurnal Penelitian dan Studi Ilmu Komunikasi) Jurnal Ekonomi Innovative: Journal Of Social Science Research Gudang Jurnal Multidisiplin Ilmu AMMA : Jurnal Pengabdian Masyarakat RESLAJ: Religion Education Social Laa Roiba Journal Jurnal Komunikasi Indonesia Indonesian Journal of Innovation Multidisipliner Research Journey: Journal of English Language and Pedagogy
Nur’annafi Farni Syam Maella
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Religion Aerospace Engineering Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Nursing Public Health Social Sciences Other

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Managemen Komunikasi Krisis pada Penurunan Harga Tiket OTS Festival Musik Asian Sound Syndicate Vol 2 2023 Indah Mutiara Nurjana; Nur’annafi Farni Syam Maella; Harliantara
Reslaj: Religion Education Social Laa Roiba Journal Vol. 7 No. 7 (2025): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v7i7.9281

Abstract

The numerous complaints, both directly and on Asian Sound Syndicate's social media, have called into question the reputation of the event organizer, Stellar Event. The purpose of this study is to determine the strategic process of crisis communication management implemented by Stellar Event in dealing with the crisis. This process was carried out to understand the problem of how to identify the crisis, analyze the crisis, and find strategies for unraveling the crisis that occurred due to the decision of Stellar Event to reduce OTS ticket prices for the Asian Sound Syndicate Vol 2 2023 music festival. The research method used in this study is descriptive qualitative research. Data collection was carried out through in-depth interviews with the Project Manager, Head of Creative, and Head of Ticketing System & Ground Handling System. The results of the study indicate that in maintaining the good name and reputation of Stellar Event, they implemented an adaptive strategy in accordance with crisis management theory. This strategy was carried out through compromise and negotiation with ticket buyers, by upgrading class tickets, providing popcorn snacks, and ushering ticket buyers who protested, so that buyers received profitable privileges. In implementing this strategy, Stellar Events used the crisis as an opportunity to evaluate preparations for the second day of the music festival and anticipate if a similar crisis occurs.
Strategi Komunikasi Pemasaran Sattka Basic Melalui Influencer: Membangun Citra Dan Meningkatkan Minat Konsumen Zulaikha Zulaikha; Nurannafi Farni Syam Maella; Farida Farida; Sri Astutik; Yuzril Fadhil Muhammad
Indonesian Journal of Innovation Multidisipliner Research Vol. 3 No. 1 (2025): Januari - Maret
Publisher : Institute of Advanced Knowledge and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69693/ijim.v3i1.314

Abstract

Penelitian ini menganalisis dampak influencer marketing terhadap peningkatan penjualan dan reputasi merek Sattka Basic yang dikelola oleh Diandra Marsha. Pendekatan yang digunakan adalah kualitatif deskriptif dengan metode pengumpulan data berupa wawancara dengan praktisi hubungan masyarakat dan influencer, observasi kampanye pemasaran, serta studi literatur. Teori yang digunakan dalam penelitian ini mencakup konsep influencer marketing, keaslian dalam pemasaran, serta perilaku konsumen dalam merespons pengaruh influencer terhadap keputusan pembelian. Hasil penelitian menunjukkan bahwa strategi pemasaran melalui influencer terbukti memberikan dampak positif terhadap penjualan dan citra merek. Kolaborasi dengan Diandra Marsha serta partisipasi selebritas Al Ghazali dan Dul Jaelani mampu meningkatkan omzet Sattka Basic hingga 2,63 miliar IDR dalam kurun waktu tujuh hari. Selain itu, reputasi merek juga mengalami peningkatan signifikan, yang ditunjukkan melalui tingginya keterlibatan audiens dalam kampanye pemasaran. Data menunjukkan bahwa terdapat 485 sesi live sales dan 945.969 likes pada video promosi yang ditayangkan.Penelitian ini menyimpulkan bahwa influencer marketing merupakan strategi yang efektif dalam meningkatkan angka penjualan sekaligus membangun citra positif suatu merek. Keberhasilan ini didukung oleh pemilihan influencer yang memiliki kredibilitas serta kedekatan dengan audiens target. Oleh karena itu, implikasi dari penelitian ini memberikan rekomendasi bagi praktisi hubungan masyarakat untuk lebih selektif dalam memilih influencer, dengan mempertimbangkan relevansi antara citra merek dan karakteristik audiens yang dituju. Dengan demikian, efektivitas strategi pemasaran dapat dioptimalkan guna mencapai hasil yang lebih maksimal.
Framing Berita tentang Penggunaan AI dalam Operasional Jaringan Indosat Ooredoo Hutchison: Studi Kasus Media Online Prio Sasongko; Nurannafi Farni Syam Maella; Harliantara Harliantara; Dhimam Abror
Indonesian Journal of Innovation Multidisipliner Research Vol. 3 No. 1 (2025): Januari - Maret
Publisher : Institute of Advanced Knowledge and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69693/ijim.v3i1.325

Abstract

Perkembangan kecerdasan buatan (AI) telah membuka peluang baru dalam berbagai aspek operasional dan komunikasi perusahaan, termasuk di industri telekomunikasi. Indosat Ooredoo Hutchison (IOH) sebagai salah satu pemain utama di sektor ini memanfaatkan AI untuk meningkatkan efektivitas komunikasi korporat dan operasional jaringannya. Penelitian ini menganalisis bagaimana AI digunakan dalam framing berita mengenai IOH di media online. Metode yang digunakan dalam penelitian ini meliputi analisis framing terhadap pemberitaan media online serta analisis sentimen publik mengenai penggunaan AI oleh IOH. Data dikumpulkan dari berbagai sumber media digital dan dianalisis menggunakan teknik kualitatif. Hasil penelitian menunjukkan bahwa media online cenderung membingkai AI sebagai inovasi positif yang meningkatkan efisiensi dan transparansi komunikasi perusahaan. Selain itu, analisis sentimen publik mengungkap bahwa mayoritas opini masyarakat terhadap implementasi AI oleh IOH bersifat positif, terutama dalam meningkatkan layanan pelanggan dan personalisasi konten digital. Implementasi AI juga terbukti meningkatkan Share of Voice (SoV) perusahaan di ranah digital melalui strategi komunikasi yang lebih relevan dan menarik bagi audiens. Dengan demikian, AI memberikan manfaat yang signifikan dalam optimasi strategi komunikasi dan distribusi informasi perusahaan. Dengan pemanfaatan AI yang strategis, IOH dapat memperkuat citra merek, meningkatkan keterlibatan digital, serta mempertahankan daya saingnya di industri telekomunikasi yang semakin kompetitif. Oleh karena itu, perusahaan perlu terus mengembangkan inovasi AI agar tetap relevan dengan kebutuhan pasar dan ekspektasi pelanggan.
Strategi Digital Marketing Melalui Tiktok Dalam Membangun Brand Trust Generasi Z Rahasdita Reo Hansdoko; Fitria Ayuningtyas; Nurannafi Farni Syam Maella; Didik Sugeng Widiarto
Buana Komunikasi (Jurnal Penelitian dan Studi Ilmu Komunikasi) Vol 6 No 2 (2025): Agustus
Publisher : Prodi Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik USB YPKP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32897/buanakomunikasi.2025.6.2.4595

Abstract

This study aims to analyze digital marketing strategies through the TikTok platform in building brand trust among Generation Z. TikTok is highly relevant due to its large Gen Z user base and interactive features that support viral content distribution. Using a descriptive qualitative approach, this research analyzes digital content from the MS Glow brand during the period of January to June 2025. The findings indicate that strategies such as storytelling, collaboration with micro-influencers, user-generated content, and social value campaigns are effective in enhancing brand trust. This study offers practical insights for marketers in designing relevant digital communication strategies for Gen Z.
Empathetic Political Communication as the Political Identity of Female Legislators: A Phenomenological Study in the Surabaya City DPRD Syam Maella, Nurannafi Farni; Farida, Farida; Njoto, Herlina Harsono; Sahharon, Hamizah; Amalia, Vinna
JURNAL KOMUNIKASI INDONESIA
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Politics has long been constructed as a masculine arena dominated by discourses of power, authority, and instrumental rationality. The presence of female legislators disrupts this hegemony by foregrounding empathetic modes of political communication that emphasize inclusivity, relational engagement, and responsiveness to social realities. These communicative practices not only contest dominant masculine norms in political discourse but also expand deliberative spaces and support the formulation of gender-responsive public policies. Accordingly, this study examines how female legislators in the Surabaya Legislative Council construct and enact empathetic political communication as a core expression of their political identity. Using a qualitative phenomenological approach, this research employed in-depth interviews and participant observation of eight female legislators from several commissions. The results of the study show that empathetic political communication is enacted through a dialogical and reflective communication approach characterized by emotional involvement, trust building, knowledge sharing, friendship, adaptation, demonstrating competence, and family harmony. These characteristics serve as strategies for navigating the male dominated political arena through three aspects: substantive readiness, women's representation, and soft power. Such communication practices not only provide female legislators with strategic advantages in a male dominated political arena but also contribute to reshaping the discourse of political leadership in Indonesia. This study offers practical implications for strengthening gender equality in legislative communication and provides a framework for integrating empathy into political discourse.
Co-Authors Aan Setiadarma Abror, Dhimam Achmad Syauqi Adha, Yusi Kesuma \ Adi Nugraha, Kevin Agus Baihaqi Alfian Alfian Amalia, Vinna Amalo, Vicoas Trisula Bhakti Azka Mohammad Bob Wahyudin Cahyono, Muchamad Rudi Chen, Lu Hui Citra Rani Angga Riswari Damayanti, Tarisa Alfira Daniel Susilo Dedy Gunawan Dhimam Abror Dhimam Abror Dhimas Rizky Putra Aditya Didik Setiyawan Didik Sugeng Didik Sugeng Widiarto Djuraid, Dhimam Abror Drina Intyaswati Erri Kartika Purnama Putri Farida Farida Farida Farida Farida Farida Farida Farida, Farida Fitria Ayuningtyas Fitria Ayuningtyas Gumilar, Ade Harliantara Harliantara Harnanda Eko Rusdyawan Hele, Anindya Pertiwi Hele, Anindya Pertiwi Hendrawan Ikram Noor Kautsar Ilmi, Ahmad Zainal Indah Mutiara Nurjana Irmia Fitriyah Joko Prasetyo, Iwan Junaedi, Ari Jusnita, Raden Ayu Erni M.Alfian Rosidi Anwar Maharani, Ananda Mardiatna, Pradana Tera Muhammad Amin Shihab Muhammadiyah Amin Musa Maliki Nadya Sukma Choirunnisa Nevrettia Christantyawati Nevrettia Christantyawati Nevrettia Christantywati Njoto, Herlina Harsono Norhusin, David Nurchaerani, Meiyanti Paojan, Ahmad Paskalino Solossa, Amos Michael Ivano Pertiwi, Amalia Prasetyo, Iwan Joko Prihatiningsih, Witanti Prio Sasongko R. Ayu Erni Jusnita Rahasdita Reo Hansdoko Rahmad Indra Prasetya Rahmad Vendi Redhiansyah Indra Pramana Redi Panuju Redi Panuju, Redi Ridho Karim Amrullah Riduansyah Riduansyah, Riduansyah Roy Bigwanto Sahharon, Hamizah Sanhari Prawiradiredja Sanusi Sayyid Hafid Abdillah Setia Wardhani, Widya Desary Sigit Prayitno Yosep Slow, Ahmadi SRI ASTUTIK Sri Astutik Suntoro Suntoro Tony S Soekrani Widianto, Didik Sugeng widiarto, Didik Sugeng Witanti Prihatiningsih Yenny Yenny YENNY YENNY Yohanes Jefrinus Bessy Yuzril Fadhil Muhammad Zaenal Abidin Zulaikha Zulaikha Zulaikha Zulaikha Zulaikha Zulaikha Zulaikha Zulaikha, Zulaikha