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All Journal Jurnal Studi Komunikasi Journal of Economic, Bussines and Accounting (COSTING) Jurnal Representamen JOURNAL OF SCIENCE AND APPLIED ENGINEERING JIKE : Jurnal Ilmu Komunikasi Efek Jurnal Komunikasi Profesional Ultimacomm: Jurnal Ilmu Komunikasi Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Bricolage : Jurnal Magister Ilmu Komunikasi Inter Komunika: Jurnal Komunikasi Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Scientia Buana Komunikasi (Jurnal Penelitian dan Studi Ilmu Komunikasi) Jurnal Ekonomi Innovative: Journal Of Social Science Research Gudang Jurnal Multidisiplin Ilmu AMMA : Jurnal Pengabdian Masyarakat Indonesian Journal of Innovation Multidisipliner Research Riwayat: Educational Journal of History and Humanities RESLAJ: Religion Education Social Laa Roiba Journal Indonesian Journal of Innovation Multidisipliner Research
Nur’annafi Farni Syam Maella
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Religion Aerospace Engineering Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Nursing Public Health Social Sciences Other

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WhatsApp as a strategy to socialise funeral products during the Covid-19 pandemic Prihatiningsih, Witanti; Maliki, Musa; Ayuningtyas, Fitria; Intyaswati, Drina; Maella, Nurannafi Farni Syam
Jurnal Studi Komunikasi Vol. 6 No. 3 (2022)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v6i3.5038

Abstract

The Covid-19 pandemic has forced many people to stay at home. People in Indonesia are encouraged to work from home (WFH) from 2020 until 2022. The WFH has significantly impacted the economy, especially among field workers. The MA cannot promote its product and services during this time. Therefore, the sales are decreasing. This study describes how the MA uses WhatsApp to socialise their product and services to seek potential customers amid the pandemic. This research involved descriptive qualitative methods, with five MAs as respondents. This study showed that the MAs maximised WhatsApp in socialising funeral products to customers during the pandemic. MAs used WhatsApp features such as "Profile Picture" and "Status" to attract people by keeping their contact numbers. The funeral product details were later socialised in texts, photos, and videos funeral prices will never be mentioned by the MA unless potential customers are asking about it.
The impact of elements and advertising broadcasting intensity exposure in terrestrial radio Harliantara, Harliantara; Maella, Nurannafi Farni Syam; Junaedi, Ari; Abror, Dhimam; Chen, Lu Hui
Jurnal Studi Komunikasi Vol. 7 No. 1 (2023)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v7i1.6144

Abstract

Advertising is appealing to most organisations since it provides information, entertains, and communicates, especially on the radio. Advertising can boost sales, but it must be carefully structured to be effective. Radio advertisers must create engaging messaging to be effective. Selective attention, Selective perception, and Selective retention are the three ways people pick mass media content. Selective attention occurs when people focus on interesting messages. Selective perception means people interpret messages according to their ability. Selective retention is when a person only remembers the message they want. Radio advertising has several qualities and tools, which can be divided into Message Style, Message Structure, and Presenter. Radio advertising messages are readily forgotten since they function on the right side of the brain and excite more impulse nets, so they must be repeated. According to current studies, improving the Radio Advertising Components (Message delivery style, Message Structure, and Message Conveyor) by 0.125 times will enhance audience attention. Under the same conditions, increasing radio ad frequency and duration by 0.0512 times decreases audience interest. Increased radio advertising intensity decreases audience interest. Nonetheless, this may happen because field surveys suggest audiences are happier or more interested in listening to high-quality radio ads by paying special attention to radio ad aspects. Radio advertisement broadcasting is intense and plays low-quality ads, which displeases audiences.
Penguatan Literasi Digital di Kalangan Remaja Witanti Prihatiningsih; Nurannafi Farni Syam Maella; Aan Setiadarma
AMMA : Jurnal Pengabdian Masyarakat Vol. 1 No. 12 (2023): AMMA : Jurnal Pengabdian Masyarakat
Publisher : CV. Multi Kreasi Media

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Literasi digital merupakan kemampuan penting untuk dikuasai semua orang, terutama bagi mereka yang banyak melakukan aktivitas di dunia maya. Dalam konteks tersebut, artikel ini adalah hasil dari program pengabdian kepada masyarakat dengan tujuan memberikan penguatan literasi digital kepada remaja Karang Taruna Desa Cigasong, Kabupaten Majalengka, Jawa Barat. Dalam pengabdian masyarakat ini, para remaja yang secara umum sudah terbiasa dengan teknologi berbasis internet mendapat beragam materi untuk memperkuat literasi digital mereka di tengah pesatnya digitalisasi. Setelah menerima semua materi, para remaja mampu membedakan konten positif dan negatif serta lebih memahami seputar beragam peluang usaha di dunia maya, pentingnya keamanan digital, dan etika berinternet.
Content Commodification in the Digital Age : Implications and Challenges Erri Kartika Purnama Putri; Zulaikha Zulaikha; Dhimam Abror; Nur Annafi Farni Syam Maella
JOURNAL OF SCIENCE AND APPLIED ENGINEERING Vol 7, No 1 (2024): JSAE
Publisher : Widyagama University of Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31328/jsae.v7i1.6119

Abstract

This research aims to explore the phenomenon of content commodification in the digital age, focusing on the economic, social, and cultural implications and challenges faced by content creators and digital platforms. Offers an original contribution to understanding how content commodification impacts various aspects of digital life. By highlighting key implications and challenges, it provides useful insights for content creators, platform managers, and policymakers. A qualitative approach was used in this research, involving in-depth interviews with content creators and policy analysis of digital platforms. Data was also obtained through a review of current literature from the last five years to support the research findings. Research limitations include limitations in sample size and diversity, time constraints, and participant and researcher bias. These limitations affect the generalizability of the results and highlight the need for further research with a wider scope and more diverse methods. The results show that content commodification provides significant economic opportunities for content creators, but also brings challenges such as income instability, copyright issues, and pressure to create viral content. Digital platform algorithms affect the visibility and sustainability of content. Social and cultural implications include changes in consumption patterns and social interactions, as well as cultural diversification influenced by platform algorithms. This research concludes that overcoming the challenges of content commodification requires diversifying sources of income, increasing copyright awareness, and developing fairer algorithms. Cooperation between creators, digital platforms, and policy makers is essential to create a more equitable and sustainable ecosystem in the creative industry and digital economy.
Family Communication Management to Maintain relationships among Employee at LAZ Coal Mandiri Suntoro, Suntoro; Zulaikha, Zulaikha; Widianto, Didik Sugeng; Maella, Nurannafi Farni Syam
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.5509

Abstract

Strong family ties, especially in professional settings, require open and straightforward communication. This study examines how family communication management affects employee relationships at LAZ Coal Mandiri, a major coal mining firm. Family communication affects professional behavior and relationships, according to research. Strong family communication has been shown to improve job happiness, organizational dedication, and work-life balance. This study followed Robert K. Yin's case study principles. A single-case study was used to understand LAZ Coal Mandiri's family communication management strategies. Twenty supervisors and frontline staff were asked about family communication and how it influences their work relationships.We carefully reviewed corporate records and archives to confirm interview data. This case study shows that family communication management can strengthen employee-employer relations at LAZ Coal Mandiri. Based on qualitative evidence, workers who receive family support and feel comfortable discussing work issues tend to bond with their bosses and coworkers. The case study showed how regular family reunions and honest work-life balancing chats promote success. This case study impacts HR policies and organizational management. LAZ Coal Mandiri may improve employee family communication competency by understanding the importance of family communication in employee-employer relationships. This could include family workshops, therapy, and a work-life-balanced company culture. These activities may improve employee well-being, productivity, and company unity.
Internal Communication Management among employees toward effective strategic communication Ilmi, Ahmad Zainal; Farida, Farida; Panuju, Redi; Maella, Nurannafi Farni Syam; Zulaikha, Zulaikha
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.5517

Abstract

The seamless attainment of strategic objectives and the cultivation of a cohesive and engaged workforce are made possible by effective internal communication, which is essential for the success of a business. This case study investigates the importance of effectively managing internal communication to improve strategic communication within a substantial multinational organization. Current research underscores the significance of internal communication in promoting employee engagement and job satisfaction, fostering the interchange of knowledge, and ensuring that employees are aligned with the organization's objectives. Nevertheless, it is imperative to possess a more profound comprehension of the precise strategies and methodologies that organizations may implement to enhance their internal communication management. This investigation implemented the case study methodology proposed by Robert K. Yin, which entailed the observation of internal communication management procedures, the analysis of documents, and the conduct of in-depth interviews. The aim was to examine the extent to which these practices influence the efficacy of strategic communication within the organization. The research demonstrates that the organization's strategic communication has been improved as a result of its emphasis on internal communication, which has been achieved through the implementation of explicit policies, the utilization of diverse channels, and the involvement of leadership. Employees attain improved alignment with organizational objectives, increased knowledge dissemination, and improved cross-departmental collaboration. The results of the study indicate that in order to optimize communication effectiveness and execute strategic initiatives effectively, organizations should prioritize internal communication. By investing in internal communication management, organizations can cultivate a cohesive, well-informed, and highly engaged workforce, thereby gaining a competitive advantage and achieving long-term success.  
Brand Image Communication Management for Nusak Termanu Kingdom to maintain Positive Images Amalo, Vicoas Trisula Bhakti; Maella, Nurannafi Farni Syam; Prasetyo, Iwan Joko; Zulaikha, Zulaikha; Farida, Farida
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.5557

Abstract

The seamless attainment of strategic objectives and the cultivation of a cohesive and engaged workforce This case study examines the strategies employed by the Nusak Termanu Kingdom to effectively communicate their brand image and maintain a positive public perception. Nusak Termanu, an indigenous monarchy in Indonesia, is compelled to safeguard its cultural heritage and distinctiveness in the face of modernization and globalization. The study employs concepts of brand image management, strategic communication, and organizational communication to understand how communication influences and maintains the public perception of a corporation. In order to establish a cohesive and captivating brand story, it is essential to align internal and external communication efforts, as emphasized in the literature. According to Robert K. Yin, the study employs a qualitative case study methodology. Data was collected by conducting comprehensive personal interviews with key stakeholders of the Nusak Termanu Kingdom, which included the royal family, communication managers, and community leaders. In order to triangulate the findings, one also examined relevant records and archival materials. The results reveal the many communication strategies employed by the Nusak Termanu Kingdom to manage its brand image. These encompass the intentional utilization of traditional and digital communication channels, the establishment of strategic partnerships, engagement with the local community, and alignment of internal and external communication endeavors. The report also highlights the primary possibilities and challenges that the monarchy encounters in managing its brand image. The research provides incisive analysis for cultural organizations and conventional enterprises grappling with the intricacies of brand image management in the digital era. It highlights the importance of employing a comprehensive and inclusive approach to communication that incorporates both traditional and contemporary methods in order to engage stakeholders and maintain a favorable public perception. The results establish a foundation for future research on brand image communication within traditional organizations and have practical significance for communication experts.
Study on Internal Communication among Groupthink of Employee at Puri Asih Group Clinic Karawang Paojan, Ahmad; Zulaikha, Zulaikha; Widiarto, Didik Sugeng; Maella, Nurannafi Farni Syam; Farida, Farida
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.5560

Abstract

Good internal communication is absolutely necessary for companies to have a cooperative and efficient workplace. With an eye toward the phenomena of groupthink among staff, this study looks at the internal communication dynamics of the Puri Asih Group Clinic in Karawang, Indonesia. Based on the theoretical concept of groupthink, which holds that a very cohesive group may value agreement over critical thought, therefore producing less than ideal decision-making. Examining relevant literature helps one to understand the elements causing groupthink as well as the ways in which companies could reduce its negative consequences. As Robert K. Yin outlines, the study used a case study methodology. Data were gathered via in-depth employee interviews, clinic operations observation, and document analysis of relevant materials. Using the case study approach helped one to fully understand the dynamics of internal communication inside the Puri Asih Group Clinic. The findings show that the Puri Asih Group Clinic had groupthink traits including a strong focus on maintaining peace, a high degree of cohesiveness, and insulating from outside viewpoints. These elements led to a lack of critical assessment of decisions and a resistance to question the status quo, therefore affecting the general performance and flexibility of the clinic. The study provides insightful analysis for the Puri Asih Group Clinic and such medical facilities in overcoming groupthink's challenges. The outcomes show the need of encouraging critical thinking, a more inclusive and open communication environment, and policies that support informed decision-making and many points of view. The implications of this research can guide the creation of efficient internal communication plans and organizing techniques meant to raise organizational resilience and employee involvement.
Internal Communication Management: Increasing Employee Involvement And Motivation At PT Laz Coal Mandiri Damayanti, Tarisa Alfira; Panuju, Redi; Abror, Dhimam; Harliantara, Harliantara; Maella, Nurannafi Farni Syam
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.5649

Abstract

This research aims to know the role of internal communication management in increasing the participation and motivation of employees at PT Raz Call Mandiri. Using a qualitative approach, data was collected through in-depth employee interviews and internal document analysis. This study shows that effective internal communication management, including the use of digital technology and increased transparency, plays an important role in strengthening employee-management relations. The results of this study also highlight the importance of being sensitive to different organizational cultures in creating an inclusive and supportive working environment. Supportive leadership and communication practices that promote collaboration and innovation have also been identified as important factors in stimulating employee intrinsic motivation. Therefore, this study provides detailed information on how internal communication practices can be optimized to achieve higher engagement, increase motivation, and support the organization's sustainable goal achievement at PT Laz Coal Mandiri providing insight.
The Role of Artificial Intelligence (AI) in Online Media Routines of TvOne AI Publications Norhusin, David; Harliantara, Harliantara; Panuju, Redi; Abror, Dhimam; Maella, Nurannafi Farni Syam
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.5710

Abstract

This research investigates the use of artificial intelligence (AI) technology in producing news content on TVOne, focusing on the presence of Karni Ilyas as an AI presenter in the "Apa Kabar Indonesia Malam" program. The research method uses a qualitative approach with Content Analysis. This research reveals that the use of AI in TV news is positively influenced by increased audience engagement and social media activity on the TVOne platform. Karni Ilyas received a warm welcome as an AI presenter, highlighting the public's enthusiasm for integrating technology in delivering news.  Additionally, AI automates news curation, sentiment analysis, and content personalization, increasing content production efficiency and enabling TvOne to respond to news quickly and accurately. The novelty of this research lies in the practice of AI in the context of news media, leading to a deeper understanding of how this technology impacts audience interactions and the content creation process. Apart from contributing to the media industry, these findings also highlight challenges related to the reliability of the information that must be overcome when applying AI in journalism.
Co-Authors Aan Setiadarma Abror, Dhimam Achmad Syauqi Adha, Yusi Kesuma \ Adi Nugraha, Kevin Agus Baihaqi Amalo, Vicoas Trisula Bhakti Azka Mohammad Bob Wahyudin Cahyono, Muchamad Rudi Chen, Lu Hui Citra Rani Angga Riswari Damayanti, Tarisa Alfira Daniel Susilo Dedy Gunawan Dhimam Abror Dhimam Abror Dhimas Rizky Putra Aditya Didik Setiyawan Didik Sugeng Didik Sugeng Widiarto Djuraid, Dhimam Abror Drina Intyaswati Erri Kartika Purnama Putri Fajruddluha*, Mochamad Abdul Aziz Farida Farida Farida Farida Farida Farida Farida Farida, Farida Fitria Ayuningtyas Gumilar, Ade Hansdoko, Rahasdita Reo Harliantara Harliantara Harnanda Eko Rusdyawan Hele, Anindya Pertiwi Hele, Anindya Pertiwi Hendrawan Ikram Noor Kautsar Ilmi, Ahmad Zainal Irmia Fitriyah Joko Prasetyo, Iwan Junaedi, Ari Jusnita, Raden Ayu Erni M.Alfian Rosidi Anwar Maharani, Ananda Mardiatna, Pradana Tera Muhammad Amin Shihab Muhammad, Yuzril Fadhil Muhammadiyah Amin Musa Maliki Nadya Sukma Choirunnisa Nevrettia Christantyawati Nevrettia Christantyawati Nevrettia Christantywati Norhusin, David Paojan, Ahmad Paskalino Solossa, Amos Michael Ivano Pertiwi, Amalia Prasetyo, Iwan Joko Prihatiningsih, Witanti R. Ayu Erni Jusnita Rahmad Indra Prasetya Rahmad Vendi Redhiansyah Indra Pramana Redi Panuju Redi Panuju, Redi Ridho Karim Amrullah Riduansyah Riduansyah, Riduansyah Roy Bigwanto Sanhari Prawiradiredja Sanusi Sasongko, Prio Sayyid Hafid Abdillah Setia Wardhani, Widya Desary Sigit Prayitno Yosep Slow, Ahmadi SRI ASTUTIK Suntoro Suntoro Tony S Soekrani Widianto, Didik Sugeng widiarto, Didik Sugeng Witanti Prihatiningsih YENNY YENNY Yenny Yenny Yohanes Jefrinus Bessy Zaenal Abidin Zulaikha Zulaikha Zulaikha Zulaikha Zulaikha Zulaikha Zulaikha Zulaikha, Zulaikha