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Improving Communication Managerial Skill Among Women: Study On PT XYZ Azka Mohammad; Harliantara, Harliantara; Nur’annafi Farni Syam Maella; Zulaikha, Zulaikha
Jurnal Ekonomi Vol. 13 No. 03 (2024): Jurnal Ekonomi, Edition July -September 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This case study explores the communication styles and managerial skills of women leaders at PT XYZ, a prominent Indonesian company. The research seeks to uncover the distinct strengths that women bring to management positions and invesorganizational empower and bolster their growth as leaders. Previous research has emphasized the positive communication skills that women frequently demonstrate in professional settings, including their ability to empathize, pay attention to details, and make inclusive decisions. The "Women's Management Model" proposes that these characteristics can be valuable assets in management positions. Nevertheless, women leaders may encounter cultural biases that associate assertiveness and authority with more "masculine" traits. The case study methodology, as described by Robert K. Yin, was used to thoroughly examine women managers at PT XYZ. The research team analyzed propositions and conducted tests using the collected evidence to gain a thorough understanding of the phenomenon. The findings suggest that women managers at PT XYZ possess excellent communication skills, which encompass active listening, conflict resolution, and team-building. These strengths greatly enhance employee engagement and productivity. Nevertheless, the women also encounter difficulties in being seen as authoritative figures, as their communication styles are occasionally seen as too "soft" or "emotional" for leadership positions. In order to fully unleash the capabilities of women leaders, it is crucial for organizations to foster inclusive environments that recognize and appreciate the distinct communication strengths possessed by female managers. Implementing mentorship programs, leadership development initiatives, and inclusive policies can be instrumental in empowering women and cultivating a culture of collaboration and effectiveness within teams.
Representasi Moderasi Beragama dalam Komik ModerArt: Analisis Semiotika Charles Sanders Pierce Terhadap Empat Indikator dan Tantangan Yosep, Sigit Prayitno; Panuju, Redi; Joko Prasetyo, Iwan; Syam Maella, Nurannafi Farni
Gudang Jurnal Multidisiplin Ilmu Vol. 3 No. 2 (2025): GJMI - FEBRUARI
Publisher : PT. Gudang Pustaka Cendekia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59435/gjmi.v3i2.1456

Abstract

Penelitian ini bertujuan untuk menganalisis representasi moderasi beragama dalam komik ModerArt menggunakan pendekatan semiotika Charles Sanders Peirce. Fokus utama penelitian ini adalah untuk memahami bagaimana ikon, indeks, dan simbol digunakan untuk menggambarkan nilai-nilai toleransi, anti-kekerasan, pluralisme, serta penerimaan terhadap tradisi dan budaya lokal. Selain itu, penelitian ini juga mengidentifikasi tantangan dalam menginternalisasi pesan-pesan moderasi beragama oleh pembaca. Hasil penelitian menunjukkan bahwa komik ModerArt berhasil mengkomunikasikan pesan moderasi beragama melalui elemen-elemen visual yang efektif, seperti penggunaan ikon yang menggambarkan sikap saling menghormati dan simbol kebangsaan yang menekankan pentingnya kerjasama lintas agama. Meskipun demikian, tantangan muncul dalam menggambarkan kekerasan tanpa mengurangi dampaknya serta memastikan pemahaman pesan yang lebih dalam oleh audiens yang lebih luas. Penelitian ini menyimpulkan bahwa komik ModerArt dapat menjadi media efektif untuk menyebarkan nilai-nilai moderasi beragama, meskipun perlu ada penyesuaian untuk mengatasi tantangan tersebut agar pesan dapat lebih mudah diterima oleh pembaca dari berbagai latar belakang.
Edukasi : Hak Atas Informasi Pengunjung Pada Destinasi Wisata Sejarah Desa Bejijong, Trowulan, Mojokerto Astutik, Sri; Zulaikha; Farida; Syam Maella, Nurannafi Farni; Harliantara
Gudang Jurnal Multidisiplin Ilmu Vol. 3 No. 3 (2025): GJMI - MARET
Publisher : PT. Gudang Pustaka Cendekia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59435/gjmi.v3i3.1476

Abstract

Hak atas informasi yang benar dan jujur  tentang destinasi desa wisata Bejijong merupakan hak pengunjung sebagai konsumen yang harus dipenuhi oleh Pengelola Desa Wisata.  Adanya permasalahan yang dihadapi Pengelola karena adanya perubahan stigma dari Masyarakat terhadap desa wisata Sejarah yang kemudian berubah menjadi wisata religi dan menjadi tempat untuk melakukan pemujaan dan minta berkah bagi orang orang tertentu untuk meningkatkan jabatan atau untuk mendapat rizky yang banyak. Pengelola tidak ingin desa wisata Sejarah ini kemudian berbelok arah hanya dikenal sebagai wisata religi saja.  Pengelola ingin  menyampaikan informasi tersebut kepada masyarakat,  agar wisata sejarah ini tidak kehilangan marwahnya.  Hasil dari pengabdian masyarakat ini, setelah dilakukan survei yang mendalam tentang permasalahan yang dihadapi mitra, selanjunya diberikan edukasi kepada pengelola tentang hak-hak pengunjung sebagai konsumen jasa wisata dan kemudian dibuatkan video konten tentang informasi desa wisata yang diunggah melalui youtube agar dapat diakses dan diketahui pengunjung/ masyarakat.
Hope, enthusiasm, and skepticism: Public emotional representation of female leaders' reputation in the 2024 East Java regent elections Syam Maella, Nurannafi Farni; Farida, Farida; Zulaikha, Zulaikha; Adi Nugraha, Kevin; Setia Wardhani, Widya Desary
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 11, No 1 (2025): Accredited by Kemenristekdikti RI SK No.152/E/KPT/2023
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bricolage.v11i1.6985

Abstract

The nomination of female incumbent regional heads has not escaped public scrutiny and judgment on digital media ahead of the 2024 regional head elections. Analyzing public emotions through sentiment analysis and capturing mass opinions via social media is an interesting phenomenon, especially considering the persistent gender challenges and barriers in Indonesian politics. This research aims to explore how the public responds to the leadership of a currently serving female leader who will run for re-election in the 2024 period and whether the emotions that arise are related to performance, gender, or a combination of both. The research method used is social network analysis to analyze key actors with text analysis from social media platforms such as Instagram, Facebook, and online news. In data collection, the researchers used the website https://esuit.dev/, as well as two software programs, Gephi and Orange, to conduct metric analysis and text analysis of comments from social media. We conducted this research on the regional heads of Blitar Regency, Nganjuk Regency, and Lumajang Regency in East Java Province, Indonesia. This study found that performance factors, understanding of gender issues, and social stereotypes attached to female leaders influence public emotions towards incumbent female leaders. While successful policies and sustained leadership drive significant support, negative sentiments related to traditional gender norms also emerge. These findings illustrate that although incumbent female leaders can gain appreciation for their performance, they also face challenges in overcoming gender biases associated with their work. The implications of this research provide important insights into the dynamics of public emotions in the 2024 regional elections and the significance of political education that can help reduce gender bias in Indonesia's local elections.
Framing Berita tentang Penggunaan AI dalam Operasional Jaringan Indosat Ooredoo Hutchison: Studi Kasus Media Online Sasongko, Prio; Maella, Nurannafi Farni Syam; Harliantara, Harliantara; Abror, Dhimam
Indonesian Journal of Innovation Multidisipliner Research Vol. 3 No. 1 (2025): March
Publisher : Institute of Advanced Knowledge and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69693/ijim.v3i1.325

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Perkembangan kecerdasan buatan (AI) telah membuka peluang baru dalam berbagai aspek operasional dan komunikasi perusahaan, termasuk di industri telekomunikasi. Indosat Ooredoo Hutchison (IOH) sebagai salah satu pemain utama di sektor ini memanfaatkan AI untuk meningkatkan efektivitas komunikasi korporat dan operasional jaringannya. Penelitian ini menganalisis bagaimana AI digunakan dalam framing berita mengenai IOH di media online. Metode yang digunakan dalam penelitian ini meliputi analisis framing terhadap pemberitaan media online serta analisis sentimen publik mengenai penggunaan AI oleh IOH. Data dikumpulkan dari berbagai sumber media digital dan dianalisis menggunakan teknik kualitatif. Hasil penelitian menunjukkan bahwa media online cenderung membingkai AI sebagai inovasi positif yang meningkatkan efisiensi dan transparansi komunikasi perusahaan. Selain itu, analisis sentimen publik mengungkap bahwa mayoritas opini masyarakat terhadap implementasi AI oleh IOH bersifat positif, terutama dalam meningkatkan layanan pelanggan dan personalisasi konten digital. Implementasi AI juga terbukti meningkatkan Share of Voice (SoV) perusahaan di ranah digital melalui strategi komunikasi yang lebih relevan dan menarik bagi audiens. Dengan demikian, AI memberikan manfaat yang signifikan dalam optimasi strategi komunikasi dan distribusi informasi perusahaan. Dengan pemanfaatan AI yang strategis, IOH dapat memperkuat citra merek, meningkatkan keterlibatan digital, serta mempertahankan daya saingnya di industri telekomunikasi yang semakin kompetitif. Oleh karena itu, perusahaan perlu terus mengembangkan inovasi AI agar tetap relevan dengan kebutuhan pasar dan ekspektasi pelanggan.
Local Media Verification Discipline Practices in the Era Of Information Overload Cahyono, Muchamad Rudi; Djuraid, Dhimam Abror; Syam Maella, Nurannafi Farni
representamen Vol 11 No 01 (2025): Jurnal Representamen Volume 11 No 01 April 2025
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/representamen.v11i01.12076

Abstract

Access to information is becoming so easy and cheap. But the effect, a flood or an information tsunami, can be disruptive, extending the pattern of thought to human behavior. So from that some experts offer a predictive strategy, dealing with the disaster. One of the public instruments that has an important role to play is the journalists. Journalists become information gatekeepers from the public to the public. Because of its crucial role in the circulation of information, in the conduct of the profession, journalists have guidelines set out in UU No. 40 tahun 1999 and the Kode Etik Jurnalistik (KEJ). Verification discipline becomes the essence of journalistic activity. Conducting a disciplinary verification, will greatly determine the quality, validity, and credibility of the information presented. Unfortunately, verification disciplinary practice is sometimes not fully carried out. Including journalists from the area. Using the Bill Kovach & Tom Rosenstiel disciplinary verification concepts outlined in the Kode Etik Jurnalistik (KEJ), as well as the Pedoman Pemberitaan Media Siber (PPMS) on this study will look at how the coverage process, the treatment of sources, up to the practice of the discipline verification of local print and cyber media journalists. Using methods of case study research and comparative studies can deepen and compare journalists of print and cyber media of the region namely Radar Tulungagung and Afederasi.com practise the discipline of verification. But not entirely practiced well, more specifically in treating the source. This is due to factors of online media development, corporate operations and leadership policies
Media Management of Gontor Television Fajruddluha*, Mochamad Abdul Aziz; Harliantara, Harliantara; Syam Maella, Nurannafi Farni
Riwayat: Educational Journal of History and Humanities Vol 7, No 3 (2024): July, Educational and Social Issue
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v7i3.40534

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The development of the digital era is currently very intense, accompanied by the progress and rapid changes in the increasingly fast internet. According to the We Are Social report, the number of internet users in Indonesia has reached 213 million people as of January 2023. This number is equivalent to 77% of Indonesia's total population of 276.4 million people at the beginning of this year. The number of internet users in the country rose 5.44% compared to the previous year. This shift to fast internet has resulted in terrestrial television slowly starting to change into digital television. Looking at the data above, the increase in internet users is also caused by the millennial generation accessing all online-based content, namely social media which is currently viral. The aim of this research is to review how the big effect of social media can spread to the massive dissemination of information about the Pondok Modern Darussalam Gontor Islamic boarding school through Gontor television media management in terms of its system, structure and technical aspects. The method in this research uses descriptive qualitative with interview and observation data collection techniques. The research results show that Gontor television already has a strong and good crew foundation but is not yet professionally qualified. This also influences the operation of integrated systems and techniques between Gontor television centers and branches which have approximately 21 points throughout Indonesia.
Efektivitas Digital Marketing Dalam Pemasaran Paket Umrah PT. Farhan Surya Indah Di Wilayah Madura Sanusi; Nevrettia Christantywati; Nurannafi Farni Syam Maella
Gudang Jurnal Multidisiplin Ilmu Vol. 3 No. 8 (2025): GJMI - AGUSTUS
Publisher : PT. Gudang Pustaka Cendekia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59435/gjmi.v3i8.1687

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Di era digital yang sering disebut sebagai era revolusi industri, teknologi telah menjadi bagian tak terpisahkan dari kehidupan masyarakat. Oleh karena itu, strategi pengembangan usaha yang tepat sangat diperlukan agar pelaku bisnis dapat beradaptasi dan bersaing secara efektif. Pemasaran digital memainkan peran penting dalam komunikasi penjualan karena membantu bisnis berkembang dan meningkatkan kinerja, bahkan melebihi rata-rata industri. Tujuan utama pemasaran digital dalam komunikasi peer-to-peer adalah meningkatkan jumlah pelanggan serta membangun loyalitas mereka. Artikel ini bertujuan untuk menganalisis strategi digital marketing yang diterapkan oleh PT. Farhan Surya Indah dalam memasarkan paket umrah serta mengevaluasi efektivitasnya. Penelitian ini diharapkan dapat mengungkap konsep baru dalam pemasaran digital. Metode yang digunakan dalam penelitian ini adalah kualitatif, yang bertujuan untuk memperoleh pemahaman mendalam mengenai proyek yang diteliti. Penelitian ini termasuk dalam kategori penelitian pustaka, yang berfokus pada analisis dan penyajian data secara sistematis agar dapat dipahami dengan lebih jelas serta menghasilkan kesimpulan yang akurat. Hasil penelitian menunjukkan bahwa PT. Farhan Surya Indah telah mengembangkan strategi digital marketing dengan menyesuaikan tren terkini guna meningkatkan efektivitas penjualan. Dengan adanya program pemasaran digital, perusahaan lebih mudah dalam menawarkan produk melalui berbagai media digital. Penggunaan platform media sosial seperti Instagram, Facebook, serta website, media siber, dan media cetak menjadi bagian dari strategi pemasaran yang diterapkan.
Strategi Digital Marketing Melalui Tiktok Dalam Membangun Brand Trust Generasi Z Hansdoko, Rahasdita Reo; Ayuningtyas, Fitria; Maella, Nurannafi Farni Syam; Widiarto, Didik Sugeng
Buana Komunikasi (Jurnal Penelitian dan Studi Ilmu Komunikasi) Vol 6 No 2 (2025): Agustus
Publisher : Prodi Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik USB YPKP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32897/buanakomunikasi.2025.6.2.4595

Abstract

This study aims to analyze digital marketing strategies through the TikTok platform in building brand trust among Generation Z. TikTok is highly relevant due to its large Gen Z user base and interactive features that support viral content distribution. Using a descriptive qualitative approach, this research analyzes digital content from the MS Glow brand during the period of January to June 2025. The findings indicate that strategies such as storytelling, collaboration with micro-influencers, user-generated content, and social value campaigns are effective in enhancing brand trust. This study offers practical insights for marketers in designing relevant digital communication strategies for Gen Z.
Critical Discourse Analysis On Women Politician During 2024 Election Riduansyah, Riduansyah; Maella, Nurannafi Farni Syam; Iwan Joko Prasetyo
Jurnal Scientia Vol. 13 No. 03 (2024): Education and Sosial science, June - August 2024
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/scientia.v13i02.2485

Abstract

This study conducts a Critical Discourse Analysis (CDA) on the portrayal of women politicians during the 2024 election, examining how they are represented and the influence of these discourses on their political participation and public perception. Through the literature review, it becomes evident that female politicians frequently encounter gender stereotypes and biases in media and public discourse. Using the CDA methodology, this study examines articles, interviews, and comments from prominent news outlets and social media platforms that discuss women politicians. The findings suggest a tendency to place greater emphasis on women's physical appearance, personality traits, and domestic responsibilities in comparison to men. Discussions of this nature have the potential to undermine the political prowess of women and hinder their participation in the political sphere. The study emphasizes the significance of fostering equitable and impartial conversations on female politicians. It advocates for the media and society to transcend gender stereotypes and promote more political participation of women.
Co-Authors Aan Setiadarma Abror, Dhimam Achmad Syauqi Adha, Yusi Kesuma \ Adi Nugraha, Kevin Agus Baihaqi Amalo, Vicoas Trisula Bhakti Azka Mohammad Bob Wahyudin Cahyono, Muchamad Rudi Chen, Lu Hui Citra Rani Angga Riswari Damayanti, Tarisa Alfira Daniel Susilo Dedy Gunawan Dhimam Abror Dhimam Abror Dhimas Rizky Putra Aditya Didik Setiyawan Didik Sugeng Didik Sugeng Widiarto Djuraid, Dhimam Abror Drina Intyaswati Erri Kartika Purnama Putri Fajruddluha*, Mochamad Abdul Aziz Farida Farida Farida Farida Farida Farida Farida Farida, Farida Fitria Ayuningtyas Gumilar, Ade Hansdoko, Rahasdita Reo Harliantara Harliantara Harnanda Eko Rusdyawan Hele, Anindya Pertiwi Hele, Anindya Pertiwi Hendrawan Ikram Noor Kautsar Ilmi, Ahmad Zainal Irmia Fitriyah Joko Prasetyo, Iwan Junaedi, Ari Jusnita, Raden Ayu Erni M.Alfian Rosidi Anwar Maharani, Ananda Mardiatna, Pradana Tera Muhammad Amin Shihab Muhammad, Yuzril Fadhil Muhammadiyah Amin Musa Maliki Nadya Sukma Choirunnisa Nevrettia Christantyawati Nevrettia Christantyawati Nevrettia Christantywati Norhusin, David Paojan, Ahmad Paskalino Solossa, Amos Michael Ivano Pertiwi, Amalia Prasetyo, Iwan Joko Prihatiningsih, Witanti R. Ayu Erni Jusnita Rahmad Indra Prasetya Rahmad Vendi Redhiansyah Indra Pramana Redi Panuju Redi Panuju, Redi Ridho Karim Amrullah Riduansyah Riduansyah, Riduansyah Roy Bigwanto Sanhari Prawiradiredja Sanusi Sasongko, Prio Sayyid Hafid Abdillah Setia Wardhani, Widya Desary Sigit Prayitno Yosep Slow, Ahmadi SRI ASTUTIK Suntoro Suntoro Tony S Soekrani Widianto, Didik Sugeng widiarto, Didik Sugeng Witanti Prihatiningsih Yenny Yenny YENNY YENNY Yohanes Jefrinus Bessy Zaenal Abidin Zulaikha Zulaikha Zulaikha Zulaikha Zulaikha Zulaikha Zulaikha Zulaikha, Zulaikha