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All Journal Jurnal Studi Komunikasi Journal of Economic, Bussines and Accounting (COSTING) Jurnal Representamen JOURNAL OF SCIENCE AND APPLIED ENGINEERING JIKE : Jurnal Ilmu Komunikasi Efek Jurnal Komunikasi Profesional Ultimacomm: Jurnal Ilmu Komunikasi Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Bricolage : Jurnal Magister Ilmu Komunikasi The Journal of Society and Media Inter Komunika: Jurnal Komunikasi Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Scientia Buana Komunikasi (Jurnal Penelitian dan Studi Ilmu Komunikasi) Jurnal Ekonomi Jurnal Ilmu Komunikasi Innovative: Journal Of Social Science Research Gudang Jurnal Multidisiplin Ilmu AMMA : Jurnal Pengabdian Masyarakat Indonesian Journal of Innovation Multidisipliner Research Jurnal Spektrum Komunikasi RESLAJ: Religion Education Social Laa Roiba Journal Indonesian Journal of Innovation Multidisipliner Research INJECT Interdisciplinary Journal of Communication Journey: Journal of English Language and Pedagogy
Nur’annafi Farni Syam Maella
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Representasi Moderasi Beragama dalam Komik ModerArt: Analisis Semiotika Charles Sanders Pierce Terhadap Empat Indikator dan Tantangan Yosep, Sigit Prayitno; Panuju, Redi; Joko Prasetyo, Iwan; Syam Maella, Nurannafi Farni
Gudang Jurnal Multidisiplin Ilmu Vol. 3 No. 2 (2025): GJMI - FEBRUARI
Publisher : PT. Gudang Pustaka Cendekia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59435/gjmi.v3i2.1456

Abstract

Penelitian ini bertujuan untuk menganalisis representasi moderasi beragama dalam komik ModerArt menggunakan pendekatan semiotika Charles Sanders Peirce. Fokus utama penelitian ini adalah untuk memahami bagaimana ikon, indeks, dan simbol digunakan untuk menggambarkan nilai-nilai toleransi, anti-kekerasan, pluralisme, serta penerimaan terhadap tradisi dan budaya lokal. Selain itu, penelitian ini juga mengidentifikasi tantangan dalam menginternalisasi pesan-pesan moderasi beragama oleh pembaca. Hasil penelitian menunjukkan bahwa komik ModerArt berhasil mengkomunikasikan pesan moderasi beragama melalui elemen-elemen visual yang efektif, seperti penggunaan ikon yang menggambarkan sikap saling menghormati dan simbol kebangsaan yang menekankan pentingnya kerjasama lintas agama. Meskipun demikian, tantangan muncul dalam menggambarkan kekerasan tanpa mengurangi dampaknya serta memastikan pemahaman pesan yang lebih dalam oleh audiens yang lebih luas. Penelitian ini menyimpulkan bahwa komik ModerArt dapat menjadi media efektif untuk menyebarkan nilai-nilai moderasi beragama, meskipun perlu ada penyesuaian untuk mengatasi tantangan tersebut agar pesan dapat lebih mudah diterima oleh pembaca dari berbagai latar belakang.
Edukasi : Hak Atas Informasi Pengunjung Pada Destinasi Wisata Sejarah Desa Bejijong, Trowulan, Mojokerto Astutik, Sri; Zulaikha; Farida; Syam Maella, Nurannafi Farni; Harliantara
Gudang Jurnal Multidisiplin Ilmu Vol. 3 No. 3 (2025): GJMI - MARET
Publisher : PT. Gudang Pustaka Cendekia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59435/gjmi.v3i3.1476

Abstract

Hak atas informasi yang benar dan jujur  tentang destinasi desa wisata Bejijong merupakan hak pengunjung sebagai konsumen yang harus dipenuhi oleh Pengelola Desa Wisata.  Adanya permasalahan yang dihadapi Pengelola karena adanya perubahan stigma dari Masyarakat terhadap desa wisata Sejarah yang kemudian berubah menjadi wisata religi dan menjadi tempat untuk melakukan pemujaan dan minta berkah bagi orang orang tertentu untuk meningkatkan jabatan atau untuk mendapat rizky yang banyak. Pengelola tidak ingin desa wisata Sejarah ini kemudian berbelok arah hanya dikenal sebagai wisata religi saja.  Pengelola ingin  menyampaikan informasi tersebut kepada masyarakat,  agar wisata sejarah ini tidak kehilangan marwahnya.  Hasil dari pengabdian masyarakat ini, setelah dilakukan survei yang mendalam tentang permasalahan yang dihadapi mitra, selanjunya diberikan edukasi kepada pengelola tentang hak-hak pengunjung sebagai konsumen jasa wisata dan kemudian dibuatkan video konten tentang informasi desa wisata yang diunggah melalui youtube agar dapat diakses dan diketahui pengunjung/ masyarakat.
Hope, enthusiasm, and skepticism: Public emotional representation of female leaders' reputation in the 2024 East Java regent elections Syam Maella, Nurannafi Farni; Farida, Farida; Zulaikha, Zulaikha; Adi Nugraha, Kevin; Setia Wardhani, Widya Desary
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 11, No 1 (2025): Accredited by Kemenristekdikti RI SK No.152/E/KPT/2023
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bricolage.v11i1.6985

Abstract

The nomination of female incumbent regional heads has not escaped public scrutiny and judgment on digital media ahead of the 2024 regional head elections. Analyzing public emotions through sentiment analysis and capturing mass opinions via social media is an interesting phenomenon, especially considering the persistent gender challenges and barriers in Indonesian politics. This research aims to explore how the public responds to the leadership of a currently serving female leader who will run for re-election in the 2024 period and whether the emotions that arise are related to performance, gender, or a combination of both. The research method used is social network analysis to analyze key actors with text analysis from social media platforms such as Instagram, Facebook, and online news. In data collection, the researchers used the website https://esuit.dev/, as well as two software programs, Gephi and Orange, to conduct metric analysis and text analysis of comments from social media. We conducted this research on the regional heads of Blitar Regency, Nganjuk Regency, and Lumajang Regency in East Java Province, Indonesia. This study found that performance factors, understanding of gender issues, and social stereotypes attached to female leaders influence public emotions towards incumbent female leaders. While successful policies and sustained leadership drive significant support, negative sentiments related to traditional gender norms also emerge. These findings illustrate that although incumbent female leaders can gain appreciation for their performance, they also face challenges in overcoming gender biases associated with their work. The implications of this research provide important insights into the dynamics of public emotions in the 2024 regional elections and the significance of political education that can help reduce gender bias in Indonesia's local elections.
Local Media Verification Discipline Practices in the Era Of Information Overload Cahyono, Muchamad Rudi; Djuraid, Dhimam Abror; Syam Maella, Nurannafi Farni
representamen Vol 11 No 01 (2025): Jurnal Representamen Volume 11 No 01 April 2025
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/representamen.v11i01.12076

Abstract

Access to information is becoming so easy and cheap. But the effect, a flood or an information tsunami, can be disruptive, extending the pattern of thought to human behavior. So from that some experts offer a predictive strategy, dealing with the disaster. One of the public instruments that has an important role to play is the journalists. Journalists become information gatekeepers from the public to the public. Because of its crucial role in the circulation of information, in the conduct of the profession, journalists have guidelines set out in UU No. 40 tahun 1999 and the Kode Etik Jurnalistik (KEJ). Verification discipline becomes the essence of journalistic activity. Conducting a disciplinary verification, will greatly determine the quality, validity, and credibility of the information presented. Unfortunately, verification disciplinary practice is sometimes not fully carried out. Including journalists from the area. Using the Bill Kovach & Tom Rosenstiel disciplinary verification concepts outlined in the Kode Etik Jurnalistik (KEJ), as well as the Pedoman Pemberitaan Media Siber (PPMS) on this study will look at how the coverage process, the treatment of sources, up to the practice of the discipline verification of local print and cyber media journalists. Using methods of case study research and comparative studies can deepen and compare journalists of print and cyber media of the region namely Radar Tulungagung and Afederasi.com practise the discipline of verification. But not entirely practiced well, more specifically in treating the source. This is due to factors of online media development, corporate operations and leadership policies
Efektivitas Digital Marketing Dalam Pemasaran Paket Umrah PT. Farhan Surya Indah Di Wilayah Madura Sanusi; Nevrettia Christantywati; Nurannafi Farni Syam Maella
Gudang Jurnal Multidisiplin Ilmu Vol. 3 No. 8 (2025): GJMI - AGUSTUS
Publisher : PT. Gudang Pustaka Cendekia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59435/gjmi.v3i8.1687

Abstract

Di era digital yang sering disebut sebagai era revolusi industri, teknologi telah menjadi bagian tak terpisahkan dari kehidupan masyarakat. Oleh karena itu, strategi pengembangan usaha yang tepat sangat diperlukan agar pelaku bisnis dapat beradaptasi dan bersaing secara efektif. Pemasaran digital memainkan peran penting dalam komunikasi penjualan karena membantu bisnis berkembang dan meningkatkan kinerja, bahkan melebihi rata-rata industri. Tujuan utama pemasaran digital dalam komunikasi peer-to-peer adalah meningkatkan jumlah pelanggan serta membangun loyalitas mereka. Artikel ini bertujuan untuk menganalisis strategi digital marketing yang diterapkan oleh PT. Farhan Surya Indah dalam memasarkan paket umrah serta mengevaluasi efektivitasnya. Penelitian ini diharapkan dapat mengungkap konsep baru dalam pemasaran digital. Metode yang digunakan dalam penelitian ini adalah kualitatif, yang bertujuan untuk memperoleh pemahaman mendalam mengenai proyek yang diteliti. Penelitian ini termasuk dalam kategori penelitian pustaka, yang berfokus pada analisis dan penyajian data secara sistematis agar dapat dipahami dengan lebih jelas serta menghasilkan kesimpulan yang akurat. Hasil penelitian menunjukkan bahwa PT. Farhan Surya Indah telah mengembangkan strategi digital marketing dengan menyesuaikan tren terkini guna meningkatkan efektivitas penjualan. Dengan adanya program pemasaran digital, perusahaan lebih mudah dalam menawarkan produk melalui berbagai media digital. Penggunaan platform media sosial seperti Instagram, Facebook, serta website, media siber, dan media cetak menjadi bagian dari strategi pemasaran yang diterapkan.
Strategi Digital Marketing Melalui Tiktok Dalam Membangun Brand Trust Generasi Z Hansdoko, Rahasdita Reo; Ayuningtyas, Fitria; Maella, Nurannafi Farni Syam; Widiarto, Didik Sugeng
Buana Komunikasi (Jurnal Penelitian dan Studi Ilmu Komunikasi) Vol 6 No 2 (2025): Agustus
Publisher : Prodi Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik USB YPKP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32897/buanakomunikasi.2025.6.2.4595

Abstract

This study aims to analyze digital marketing strategies through the TikTok platform in building brand trust among Generation Z. TikTok is highly relevant due to its large Gen Z user base and interactive features that support viral content distribution. Using a descriptive qualitative approach, this research analyzes digital content from the MS Glow brand during the period of January to June 2025. The findings indicate that strategies such as storytelling, collaboration with micro-influencers, user-generated content, and social value campaigns are effective in enhancing brand trust. This study offers practical insights for marketers in designing relevant digital communication strategies for Gen Z.
Critical Discourse Analysis On Women Politician During 2024 Election Riduansyah, Riduansyah; Maella, Nurannafi Farni Syam; Iwan Joko Prasetyo
Jurnal Scientia Vol. 13 No. 03 (2024): Education and Sosial science, June - August 2024
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/scientia.v13i02.2485

Abstract

This study conducts a Critical Discourse Analysis (CDA) on the portrayal of women politicians during the 2024 election, examining how they are represented and the influence of these discourses on their political participation and public perception. Through the literature review, it becomes evident that female politicians frequently encounter gender stereotypes and biases in media and public discourse. Using the CDA methodology, this study examines articles, interviews, and comments from prominent news outlets and social media platforms that discuss women politicians. The findings suggest a tendency to place greater emphasis on women's physical appearance, personality traits, and domestic responsibilities in comparison to men. Discussions of this nature have the potential to undermine the political prowess of women and hinder their participation in the political sphere. The study emphasizes the significance of fostering equitable and impartial conversations on female politicians. It advocates for the media and society to transcend gender stereotypes and promote more political participation of women.
Komunikasi Pemasaran Pesona Indonesia dalam Membangun Citra Pariwisata Indonesia Melalui TikTok Paskalino Solossa, Amos Michael Ivano; Syam Maella, Nurannafi Farni; Zulaikha, Zulaikha
Innovative: Journal Of Social Science Research Vol. 5 No. 4 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i4.20758

Abstract

Media sosial telah mengubah cara institusi mempromosikan citra dan layanan, termasuk dalam industri pariwisata. Penelitian ini bertujuan untuk menganalisis strategi komunikasi pemasaran yang diterapkan oleh akun TikTok @pesonaindonesia dalam membangun citra pariwisata Indonesia. Dengan menggunakan metode kualitatif dan pendekatan analisis isi berdasarkan konsep Marketing Communication Mix (Kotler), peneliti mengamati lima konten video terpopuler berdasarkan jumlah penonton, likes, dan komentar. Hasil penelitian menunjukkan bahwa strategi komunikasi yang paling dominan dalam konten-konten tersebut adalah advertising, public relations, dan word of mouth. Ketiga elemen ini dimanfaatkan untuk menciptakan narasi visual yang kuat, menyampaikan pesan sosial, serta membangun interaksi dua arah yang bersifat partisipatif dan humoris. Audiens tidak hanya menjadi penonton pasif, tetapi juga turut membentuk makna melalui komentar dan tren. Penelitian ini menyimpulkan bahwa TikTok dapat menjadi kanal strategis dalam komunikasi pemasaran pariwisata yang efektif, khususnya dalam menjangkau generasi muda dan membentuk citra digital destinasi wisata Indonesia secara lebih imersif dan emosional.
Communication Managerial Skill For Business Communication On Employee Relations Studies Yohanes Jefrinus Bessy; Yenny, Yenny; Harliantara, Harliantara; Nur’annafi Farni Syam Maella; Zulaikha, Zulaikha
Jurnal Ekonomi Vol. 13 No. 02 (2024): Jurnal Ekonomi, Edition April - June 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Throughout numerous historical periods, our comprehension of managerial abilities has expanded significantly. In the past, industrial management has primarily concentrated on the maximization of revenue and the resolution of crises, occasionally neglecting the importance of prioritizing the efficacy of human resources within a corporation.Age-based discrimination in the professional sphere in contemporary Indonesia underscores the ongoing challenges of effectively demonstrating managerial skills. Consequently, the persistence of this pattern may still be observed.  This research explores the vital need of good communication abilities for managers in enhancing employee interactions, especially in the Indonesian corporate context. By conducting an extensive analysis of the literature, we have discovered the profound influence that managerial communication has on employee engagement, satisfaction, and the overall efficiency of an organization. Our research highlights the importance of changing managerial practices to focus on effective communication, which will create a more inclusive and productive work environment.
TRANSFORMATION OF COMMUNITY INFORMATION GROUP POJOK JATIROGO: FROM INFORMATION MEDIA TO INTEGRATED MARKETING COMMUNICATION AND DIGITAL SERVICES: TRANSFORMASI KOMUNITAS INFORMASI MASYARAKAT POJOK JATIROGO: DARI MEDIA INFORMASI KE KOMUNIKASI PEMASARAN TERPADU DAN LAYANAN DIGITAL Pramitasari, Angel; Harliantara; Nuránnafi FSM
Jurnal Spektrum Komunikasi Vol 13 No 4 (2025): Jurnal Spektrum Komunikasi : December 2025
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v13i4.1146

Abstract

Digital transformation has reshaped the way communities access information and services, including through the role of Community Information Groups (KIM). This study explores the transformation of KIM Pojok Jatirogo from a community-based information medium into a facilitator of integrated marketing communication and a provider of digital services. The objectives are to describe the transformation process, analyze communication strategies, and evaluate the impact on local economic empowerment. A descriptive qualitative approach was employed, involving in-depth interviews, participant observation, and document analysis. The findings reveal that KIM Pojok Jatirogo successfully integrated public information functions with digital services such as PJEK Delivery, Digiplain Digital Marketing, and Tour & Travel. Operational data indicate substantial growth: PJEK orders increased from 622 per month in 2018 to more than 4,000 per month in 2025, while MSME supported by Digiplain grew from 5 in 2019 to 300 in 2025. By applying Integrated Marketing Communication (IMC) strategies that combine WhatsApp, Facebook, Instagram, Tik Tok and offline events, KIM enhanced both community engagement and UMKM competitiveness. These findings reinforce Diffusion of Innovation theory (Rogers, 2003) and the social capital concept (Putnam, 2000), highlighting the importance of change agents and trust networks in the success of community-based innovation. This study concludes that community-driven digital transformation strengthens local economic ecosystems and enhances KIM’s legitimacy as a strategic partner of local government. The scientific contribution lies in offering a replicable model of community-based integrated marketing communication with implications for MSME development and rural digital economy building.
Co-Authors Aan Setiadarma Abror, Dhimam Achmad Syauqi Adha, Yusi Kesuma \ Adi Nugraha, Kevin Agus Baihaqi Akhmad Qomaru Zaman Alfian Alfian Amalo, Vicoas Trisula Bhakti Azka Mohammad Bob Wahyudin Cahyono, Muchamad Rudi Chen, Lu Hui Citra Rani Angga Riswari Damayanti, Tarisa Alfira Daniel Susilo Dedy Gunawan Dhimam Abror Dhimam Abror Dhimas Rizky Putra Aditya Didik Setiyawan Didik Sugeng Didik Sugeng Widiarto Djuraid, Dhimam Abror Drina Intyaswati Dwi Retnani Srinarwati Erri Kartika Purnama Putri Farida Farida Farida Farida Farida Farida Farida Farida, Farida Fitria Ayuningtyas Gumilar, Ade Hansdoko, Rahasdita Reo Harliantara Harliantara Harlita Nindhasari Harnanda Eko Rusdyawan Hele, Anindya Pertiwi Hele, Anindya Pertiwi Hendrawan Ikram Noor Kautsar Ilmi, Ahmad Zainal Indah Mutiara Nurjana Irmia Fitriyah Joko Prasetyo, Iwan Junaedi, Ari Jusnita, Raden Ayu Erni M.Alfian Rosidi Anwar Maharani, Ananda Mardiatna, Pradana Tera Muhammad Amin Shihab Muhammadiyah Amin Musa Maliki Nadya Sukma Choirunnisa Nevrettia Christantyawati Nevrettia Christantyawati Nevrettia Christantywati Norhusin, David Nurchaerani, Meiyanti Paojan, Ahmad Paskalino Solossa, Amos Michael Ivano Pertiwi, Amalia Pramitasari, Angel Prasetyo, Iwan Joko Prihatiningsih, Witanti Prio Sasongko R. Ayu Erni Jusnita Rahmad Indra Prasetya Rahmad Vendi Redhiansyah Indra Pramana Redi Panuju Redi Panuju, Redi Ridho Karim Amrullah Riduansyah Riduansyah, Riduansyah Roy Bigwanto Sanhari Prawiradiredja Sanusi Sayyid Hafid Abdillah Setia Wardhani, Widya Desary Sigit Prayitno Yosep Slow, Ahmadi SRI ASTUTIK Sri Astutik Sugeng W., Didik Suntoro Suntoro Tony S Soekrani Widianto, Didik Sugeng widiarto, Didik Sugeng Witanti Prihatiningsih Yenny Yenny YENNY YENNY Yohanes Jefrinus Bessy Yuwono, Rayyan Halim Yuzril Fadhil Muhammad Zaenal Abidin Zulaikha Zulaikha Zulaikha Zulaikha Zulaikha Zulaikha Zulaikha Zulaikha, Zulaikha