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All Journal Media Kesehatan Masyarakat Indonesia VISIKES Journal of Educational, Health and Community Psychology Jurnal Ilmu Kesehatan Masyarakat Jurnal Riset Akuntansi Dan Bisnis Airlangga Jurnal Preventia Jurnal SainHealth Al-sihah: The Public Health Science Journal Ekuilibrium : Jurnal Ilmiah Bidang Ilmu Ekonomi PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Poltekita : Jurnal Ilmu Kesehatan Darmabakti Cendekia: Journal of Community Service and Engagements Jurnal Kesmas Prima Indonesia Abdimas Universal Jurnal Ilmiah Permas: Jurnal Ilmiah STIKES Kendal PREPOTIF : Jurnal Kesehatan Masyarakat JIIP (Jurnal Ilmiah Ilmu Pendidikan) Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Layanan Masyarakat (Journal of Public Service) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Media Gizi Kesmas Jurnal Promotif Preventif Jurnal Kesehatan Tambusai Jurnal Pengabdian kepada Masyarakat Media Publikasi Promosi Kesehatan Indonesia (MPPKI) Journal Of Human And Education (JAHE) JRABA Journal of Community Empowerment and Innovation Hang Tuah Medical Journal Socius: Social Sciences Research Journal BERBAKTI: Jurnal Pengabdian Kepada Masyarakat Medic Nutricia : Jurnal Ilmu Kesehatan Health Dynamics Preventif : Jurnal Kesehatan Masyarakat
Diansanto Prayoga
Departemen Administrasi Dan Kebijakan Kesehatan, FKM Universitas Airlangga, PSDKU Universitas Airlangga Di Banyuwangi
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Literatur review: Implementasi Marketing Mix 7P Terhadap Tingkat Kepuasan Pasien Di Rumah Sakit Desi Natalia Marpaung; Ernawaty - Ernawaty; Diansanto - Prayoga; Syifa’ul - Lailiyah
VISIKES: Jurnal Kesehatan Masyarakat Vol 20, No 1 (2021): VISIKES
Publisher : Dian Nuswantoro Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/visikes.v20i1.4331

Abstract

The marketing mix is a marketing strategy used by hospitals to maximize service delivery to patients. The purpose of  study was to analyze the effect of the 7P marketing mix (product, price, place, promotion, process, people, physical building) on patient satisfaction in the hospital. The method of writing literature review begins with selecting topics, determining keywords to find journal references. The databases used include Google Scholar, Elsevier, Portal Garuda, Shinta. Reference searches are limited from 2016 to 2020. The keywords used are "Marketing mix, 7p Marketing mix, Hospital, Patient Satisfaction". This study sought a reference list of studies, which included 85 studies taken from the search. A total of 25 articles in cleaning and there are 7 articles included in the discussion. Selection of journals selected based on inclusion criteria. The inclusion criteria in this research  is an analysis of the effect of 7P Marketing Mix on Patient Satisfaction  in the Hospital. Of the 7 studies reviewed, one study explained that the 7P marketing mix had a significant effect on patient satisfaction as evidenced by statistical tests with p value = 0.00 <? = 0.05. Through 7P marketing optimization in the hospital, it will have a positive impact on increasing patient satisfaction  Keywords :  Hospital, Marketing Mix, Marketing Mix 7P, Patient Satisfaction
Literatur review: Analisis Customer Relationship Marketing Dan Strategi Pendukung Dalam Meningkatkan Loyalitas Pasien RS Serta Kaitannya Dengan Pandemi Covid-19 Athiya Adibatul Wasi; Diansanto Prayoga
VISIKES: Jurnal Kesehatan Masyarakat Vol 21, No 2 (2022): VISIKES
Publisher : Dian Nuswantoro Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/visikes.v21i2Supp.5226

Abstract

The COVID-19 pandemic has changed people's behavior to be reluctant to visit health facilities, especially hospitals. This has an impact on cash flow and makes hospital business competition more stringent, so it's necessary to determine a strategy to maintain patient loyalty. The purpose of this study to analyze the effect of customer relationship marketing on patient loyalty in hospital and identify supporting strategies that the hospital use as competitiveness with other hospitals. This research method is a literature study with inclusion criteria are journal discussing the topic of customer relationship marketing to patient loyalty in hospitals, and published between 2014-2020. The independent variable in this study is customer relationship marketing, and the dependent variable is patient loyalty. The database used are Google Scholar, Science Direct, and El Sevier. From database, 5 journals were obtained that were per the research objectives. Besides that, searching for news articles as supporting information. The results show a positive effect of customer relationship marketing on patient loyalty. Conclusion application of CRM still needs to be balanced with several indicators in developing a strategy, including infrastructure, management of product quality, service innovation, service quality, human resource management, ability to handle patient conflicts, and customer relationship management. Keywords    : Customer Relationship Marketing, Patient loyalty, Pandemic Covid-19, Hospital, Strategies.
Co-Authors -, Nanda Almas Norberta Abdillah Maulana Satrioaji Abdul Fattah Farid Abilia, Avila Adji, Arga Setyo Agustin, Fitria Nina Ahmad Ahmad Aini, Erlin Qur'atul Aisyah Dewi Muthi’ah Aisyah Maldha Aprezona Ajeng Febrianti Rahayu Al Mamun, Abdullah Aliwu, Putri Liani Anggi Margareta Anjani, Salsabilla Aqmar, Huuriyah Naziiha Zaatil Ardiyanti, Anggi Margareta Arini Khoirunnisa Astutik, Erni Athiya Adibatul Wasi Atika Dian Ariana Avila Abilia Azhary, Muhammad Budi Sulistiyo Nugroho Carmelian, Laksita Chairun Nasirin Damayanti, Imelda Desi Natalia Marpaung Dewi, Desak Made Sintha Kurnia Dhamanti, Inge Diana Agustina Dinansa, Oktario Dita Aulia Rahma Dyanasari Dyanasari Eksa, Firrial Elida Zairina Endy Bebasari Ardhana Putri Faisal Fikri Fatah, Mohammad Zainal Febriati Astuti Fertika Nanda Firrial Eksa GUNTUR A. GAMA MUHAMMAD Hariyani, Rizki Putri Hilmin, Siti Nur I Gusti Bagus Wiksuana Ida Ayu Putu Sri Widnyani Imelda Damayanti Ira Nurmala Iriyanti, Yudha Nur Isa, Muhamad Izzato Millati Jayanti Dian Eka Sari, Jayanti Dian Jessika Pramudya Wardani Juliana, Juliana Khilma Rintan Khurya Kok Shiong Pong Lailatu Rohmah Lailatu Rohmah, Lailatu Lailatul Hasanah Lailiyah , Syifa'ul Lailiyah, Syifa'ul Lailiyah, Syifa’ul Loveni Parenti, Uyun Loveni, Uyun Lusno, M. Farid Dimjati Luthfiyah Putri Sahara M. Farid Dimjati Lusno M. Farid Dimjati Lusno M. Rifqo H. Farid M. Rifqo Hafidzudin Farid Mabub Junaidi Maghfirah, Najwa Shuma Malvania, Arkaine Mandagi, Ayik Mirayanti Marpaung, Desi Natalia Melati Octavia Melati Octavia Febriana Misrofingah Misrofingah Mochamad Gerry Dika Mahendra Muhamad Isa Muhammad Farid Dimjati Lusno Muhammad Harisul Ilmi Muhammad Nashrullah Nabila Khusna Amalia Nadhifah, Ika Rodhifatun Nadia, Nurazizzi Setya Nafkha Nisa Nafkha Nisa Nabila Nanda Laula Lailatul Fauziyah Nanda, Fertika Ni Nyoman Santi Tri Ulandari, Ni Nyoman Santi Nisa, Nafkha Nur, Putri Nurseha, Nindya Arifani Nurul Fitriyah Nuzulul Kusuma Putri Nyoman Anita Damayanti Octavi, Melati Oktaretha Veleneka Binendra Oktario Dinansa Oktario Dinansa Khoir Paramesthi, Shanti Pawitra Perdaa, amalia Safira Praja, Ratih Novita Puspikawati, Septa Indra Puspikawati, Septa Indra Putri Nur Putri, Andhini Aurelia Putri, Novela Dwi Cahyani Rachmat Hargono Rahayu, Ajeng Febrianti Rahmani Ramli Rahmarista, Ditami Rahmawati, Kavia Rina Pratiwi Pudja I. A Rosalia Nindy Prastika Sari Rosyida, Aulia Rudianto Rudianto Saipul Al Sukri Salman Amru Rabrinan Salsabila Nidya Oktavia Sanda, Cansy Gesi Sebayang, Susy Katikana Setya Haksama Shedyta, Syadza Zahrah Shella Putri Ferari Shinta Feby Ningtiyas Siregar, Sabina Azira Balqis Siti Nur Ainun Nadiyah Siti Nuraini Siti Rahayu Nadhiroh Sri Wiwoho Mudjanarko, Sri Wiwoho Sriram, Shyamkumar Sukamawandira, Lidya Ayu Syadza Syahrah Shedyta Syadza Zahrah Shedyta Syahprevi Rayyan Zeinsar Syahprevi Rayyan Zeinsar Prawirosoedirdjo Syahrania Naura Shedysni Syifa'ul Lailiyah Syifaul Lailiyah, Syifaul Syifa’ul - Lailiyah Syifa’ul Lailiyah Syifa’ul Lailiyah Syifa’ul Lailiyah Syifa’ul Lailiyah Syifa’ul Lailiyah Trisna Nurya Majid Utami, Indah Tri Uyun Loveni Vidia Nuria Rahman Vionita, Luthfia Wadi’ah Hasna Nurramadhani Wahyul Anis Wardani, Arista Kusuma Wardani, JESSIKA PRAMUDYA Wasi, Athiya Adibatul Widodo, Muhammad Rizky Wulan Syarani Asdam Yufa, Shafira Putri Yulianti, Yunika Tri Yuly Sulistyorini Zahiroh Amani Zeinsar, Syahprevi Rayyan