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Journal : Journal of Innovation Research and Knowledge

EFFECTIVE COMMUNICATION PRINCIPLES IN THE QURAN: FOSTERING HARMONIOUS INTERPERSONAL RELATIONSHIP Surasman, Otong; Ganiem, Leila Mona
Journal of Innovation Research and Knowledge Vol. 4 No. 2: Juli 2024
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jirk.v4i2.7908

Abstract

This study aims to identify the principles of effective communication found in the Quran and evaluate their application in daily life to build harmonious interpersonal relationships. While extensive research has been conducted on effective communication, studies specifically examining Quranic communication principles and their practical implementation remain limited. The Quran, as the holy book of Islam, not only provides spiritual guidance but also offers communication principles that can address contemporary communication challenges. This study uses a qualitative approach to explore these principles. Primary data is derived from Quranic verses related to communication, while secondary data includes Quranic tafsirs, books on Islamic communication, and academic articles on effective communication theories. Text analysis is conducted to categorize verses based on themes such as honesty (qaulan sadidan), kindness (qaulan ma’rufan), wisdom (qaulan balighan), empathy and compassion (qaulan layyinan), and respect (qaulan kariman). The findings reveal that Quranic communication forms align closely with the effective communication theories of Stewart L. Tubbs and Sylvia Moss, and the interpersonal communication theories of Muhammad Budyatna and Leila Mona Ganiem. These principles emphasize understanding, honesty, clarity, respect, and gentleness, which collectively enhance communication quality and interpersonal relationships. This study provides practical solutions for improving communication in a complex and diverse society, recommending the adoption of Quranic communication forms in daily practices to foster understanding, build trust, and create a harmonious communication environment.
LEBAK DISTRICT’S STRATEGY FOR PROMOTING BADUY TOURISM DURING THE PANDEMIC Ukke Inggryd Aulia; Leila Mona Ganiem
Journal of Innovation Research and Knowledge Vol. 4 No. 4: September 2024
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jirk.v4i4.8548

Abstract

The Covid-19 pandemic has significantly impacted various sectors, including tourism, which is a vital sector for generating foreign exchange and contributing to economic development. Tourism plays a crucial role in creating and expanding business opportunities, increasing community and government income, and fostering environmental and cultural preservation. This study applies John December's Computer-Mediated Communication (CMC) Theory, focusing on the marketing communication mix. The aim is to evaluate the promotional strategies employed by the Culture and Tourism Office of Lebak Regency for tourist destinations and the creative economy during the pandemic. This qualitative research utilizes data obtained through observation, interviews, literature reviews, and documentation. The findings indicate that the Culture and Tourism Office of Lebak Regency has not fully optimized the use of digital media in promoting Baduy cultural tourism and its creative economic impacts
STRATEGIC PERSUASION: SECURING COMMUNITY SUPPORT FOR INTERNET INFRASTRUCTURE DEVELOPMENT Putra, Gede Aldi Legawa; Leila Mona Ganiem
Journal of Innovation Research and Knowledge Vol. 4 No. 5: Oktober 2024
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jirk.v4i5.8707

Abstract

The development of internet infrastructure is crucial for fostering economic and social progress in the digital age. However, obtaining approval from local communities for such projects can be challenging due to concerns about environmental impact and disruptions. This study analyzes the persuasive communication strategies employed by PT Linknet Tbk (First Media), an Internet Service Provider (ISP), to secure permits for infrastructure development. Using a qualitative case study approach, the research explores how different persuasive techniques were applied to engage communities and reduce resistance. Key strategies include the association technique, where the project is linked to long-term community benefits such as enhanced internet access; the integration technique, involving community participation and addressing concerns; the reward/pay-off technique, offering incentives; and the red herring technique, shifting focus from temporary disruptions to long-term gains. The findings show that these strategies effectively increased community support, streamlined the permit process, and minimized potential conflicts. The study concludes that persuasive communication is vital in building positive community relations and ensuring the successful implementation of infrastructure projects, particularly in regions where community approval is essential.