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All Journal JURNAL ECONOMIA MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Jurnal Pendidikan Ekonomi Undiksha Jurnal Penelitian dan Pengembangan Sains dan Humaniora (JPPSH) Jurnal Ekonomi dan Bisnis Jagaditha JUIMA : Jurnal Ilmu Manajemen Juara: Jurnal Riset Akuntansi TEKMAPRO Journal of Industrial Engineering and Management Journal of Business & Banking JAM : Jurnal Aplikasi Manajemen Panrita Abdi - Jurnal Pengabdian pada Masyarakat Jurnal Penelitian Pendidikan IPA (JPPIPA) Kinerja: Jurnal Ekonomi dan Manajemen JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Martabe : Jurnal Pengabdian Kepada Masyarakat International Journal of Social Science and Business JMM UNRAM (Jurnal Magister Manajemen Universitas Mataram) Jurnal Pengabdian Dharma Laksana JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Jurnal Ekonomi dan Bisnis Dharma Andalas Jurnal Manajemen Bisnis Jurnal Ilmiah Manajemen dan Bisnis International Journal of Financial, Accounting, and Management Jurnal Ilmiah PANNMED (Pharmacist, Analyst, Nurse, Nutrition, Midwivery, Environment, Dentist) JASF (Journal of Accounting and Strategic Finance) Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Jurnal Ilmiah Edunomika (JIE) KAIBON ABHINAYA : JURNAL PENGABDIAN MASYARAKAT International Journal of Economics Development Research (IJEDR) Jurnal Riset Bisnis dan Manajemen Jurnal Ilmiah Manajemen Kesatuan Jurnal Riset Entrepreneurship Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Indonesian Journal of Global Health research Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Quantitative Economics and Management Studies Jurnal Visi Pengabdian Kepada Masyarakat JURNAL ILMIAH GLOBAL EDUCATION Bima Journal : Business, Management and Accounting Journal Jurnal Abdi Masyarakat Indonesia Kontribusi: Jurnal Penelitian dan Pengabdian Kepada Masyarakat Wiga : Jurnal Penelitian Ilmu Ekonomi Parta: Jurnal Pengabdian Kepada Masyarakat Formosa Journal of Applied Sciences (FJAS) Economic Reviews Journal Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat Jurnal Teknologi dan Manajemen Industri Terapan Law Doctoral Community Service Journal SENTRI: Jurnal Riset Ilmiah Media Bina Ilmiah Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Mamangan Social Science Journal J-ABDIPAMAS (Jurnal Pengabdian Kepada Masyarakat) INJURITY: Journal of Interdisciplinary Studies Journal of Artificial Intelligence and Digital Business Eduvest - Journal of Universal Studies Jurnal Pengabdian Pada Masyarakat Amkop Management Accounting Review (AMAR) Al-Zayn: Jurnal Ilmu Sosial & Hukum IQTISHADUNA: Jurnal Ilmiah Ekonomi Kita Strada Jurnal Ilmiah Kesehatan (SJIK) Journal Research of Management Matrik: Jurnal Manajemen, Strategi Bisnis, Dan Kewirausahaan
Ida Ayu Oka Martini
Universitas Pendidikan Nasional
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Peran Kepercayaan Memediasi Pengaruh Kemudahan dan Keamanan Terhadap Keputusan Penggunaan QRIS di Kalangan UMKM Kota Denpasar Martini, Ida Ayu Oka; Jaya, I Ketut Wira Dharma
Economic Reviews Journal Vol. 4 No. 4 (2025): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v4i4.1006

Abstract

This phenomenon indicates that QRIS adoption among MSMEs in Denpasar City is not yet fully equitable. The persistence of business actors who have not actively used QRIS illustrates the gap between the availability of technology and the ability of MSMEs to utilize it optimally. The decision to use a digital payment system is influenced by various variables, including convenience and security. Trust plays a crucial role in bridging the relationship between convenience and security on the decision to use QRIS. High trust makes MSMEs feel confident that QRIS services are reliable, thus encouraging them to continue using it. Conversely, when trust decreases, either due to security factors or suboptimal convenience, the decision will be affected. This study used a purposive sampling method with 105 selected respondents. Data collection was conducted through a 5-point Likert scale questionnaire and analyzed using the Partial Least Squares Structural Equation Modeling (PLS-SEM) method. The results showed that convenience significantly influences the decision to use. Convenience significantly influences trust. Security significantly influences the decision to use. Security significantly influences trust. Trust significantly influences the decision to use. Convenience does not significantly influence the decision to use through trust. Security does not significantly influence usage decisions through trust.
Analisis Transformasi Digital Terhadap Efektivitas Pengawasan Koperasi dan Implikasinya Terhadap Perilaku Karyawan Pada Koperasi Sedana Ibu Wahini Tabanan Jaya, I Ketut Aditya; Adriati, I Gusti. Ayu Wirati; Sari, Desak Made Febri Purnama; Martini, Ida Ayu Oka
Economic Reviews Journal Vol. 4 No. 4 (2025): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v4i4.1012

Abstract

This study aims to analyze the impact of digital transformation on the effectiveness of cooperative supervision and its implications for employee behavior at Koperasi Sedana Ibu Wahini Tabanan. The background of this study lies in the weakness of the cooperative’s internal supervision system, which is still conducted manually through conventional record-keeping and monitoring using CCTV, making it less effective in supporting organizational transparency and accountability. Digital transformation is viewed as a strategic effort to strengthen the supervisory function while fostering more disciplined, responsible, and adaptive employee behavior in response to technological developments. This research employs a descriptive qualitative approach, with data collected through semi-structured interviews, participatory observation, and documentation. Data analysis is carried out using an interactive model consisting of data reduction, data display, and conclusion drawing and verification. The findings indicate that the supervision system at Koperasi Sedana Ibu Wahini Tabanan remains manual through attendance recording and direct monitoring by management, resulting in supervision that is not yet optimal and difficult to measure objectively. Furthermore, the interview results show that employees and cooperative members demonstrate readiness and openness to adapting to the implementation of digital systems; however, support in the form of training is still needed to enhance their understanding of digital system usage. This study is expected to provide insights into the influence of digital transformation on supervision and employee behavior, as well as practical recommendations for cooperatives in designing appropriate digitalization strategies.
Revealing Purchase Intention as a Mediator Between Influencers and Gen Z Purchase Decisions Martini, Ida Ayu Oka; Wijayanti, Ni Kadek Wiwin Asrya; Antara, Made Ermawan Yoga
BIMA Journal (Business, Management, & Accounting Journal) Vol. 6 No. 2 (2025)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.6.2.1479-1490

Abstract

Purpose: This study will focus on the consumer behavior of generation Z in purchasing makeup products, namely by exploring makeup brand preferences among generation Z. For the wider community, this study can increase understanding of how purchasing decisions are influenced by social and digital factors, as well as the importance of digital literacy in dealing with the rapid flow of information. Methodology: This study aims to examine the influence of influencers on interest and purchasing decisions for Maybelline makeup products on Generation Z in Denpasar City, using the Structural Equation Modeling-Partial Least Square (SEM-PLS) approach. Generation Z was chosen because it is a digital-native generation with a high dependence on social media and the dominant population in Indonesia. The research sample consisted of 130 respondents selected using the purposive sampling method. Results: The results of the study show that influencers have a positive and significant effect on purchase intention, which means that choosing the right influencer can increase consumer interest. Purchase intention also has a positive and significant effect on purchase decisions, indicating that the higher the consumer interest, the more likely they are to buy the product. In addition, influencers also have a positive and significant direct effect on purchase decisions, confirming their important role in shaping consumer behavior. Findings: This study found that purchase intention mediates the relationship between influencers and purchase decisions. This means that purchase intention plays an important role in strengthening the influence of influencers on consumer decisions. Novelty: the results of this study strengthen the literature on the relationship between influencers, purchase intention, and purchase decisions in the digital era.Originality: This study provides practical implications for companies in selecting relevant influencers and designing appropriate marketing content for Generation Z. Conclusion: This study highlight the importance of influencer-based marketing strategies in increasing product appeal and conversion among Generation Z. Type of Paper: Research article.
Explaining Local Tax Compliance through Behavioral and Institutional Perspectives: The Role of Quality Interaction and Adaptive Governance Yuliaratih, Kadek Ayu Silvia; Martini, Ida Ayu Oka; Maradona, Agus Fredy
Jurnal Ilmiah Manajemen Kesatuan Vol. 14 No. 1 (2026): JIMKES Edisi January 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v14i1.4539

Abstract

Taxpayer compliance continues to pose a significant challenge in local tax administration globally, including in Indonesia. This review seeks to redefine local tax administration by incorporating three perspectives: social psychology, organizational design, and strategic governance. This study aims to explain the dynamics of local tax compliance through behavioral and institutional approaches and to identify ways to make local tax administration more effective through quality interactions and adaptive governance systems. The study employs a systematic literature review with a conceptual and thematic synthesis approach to examine relevant studies on local tax compliance and administration. The findings indicate that taxpayer compliance is influenced not only by legal and economic factors but also by social-psychological behavior, institutional capacity, and governance legitimacy. Compliance is particularly shaped by interaction quality between taxpayers and tax officers, administrative modernization, and collaborative, transparent governance. This study proposes an Adaptive Local Tax Compliance Framework that balances behavioral legitimacy, institutional capacity, and governance accountability. The findings suggest that local governments should shift from control-centric models toward collaborative, trust-based approaches to enhance compliance and administrative effectiveness, contributing to the literature by integrating behavioral, institutional, and governance perspectives in local tax administration.
Co-Authors A.A.N. Oka Suryadinatha Gorda Adnyana, I Gede Suka Adriati, I Gusti. Ayu Wirati Agus Fredy Maradona AMARTHA, Made Putra Jaya Anak Agung Dwi Widyani Anak Agung Ngurah Eddy Supriyadinata Gorda Anak Agung Putu Suryandari Anak Agung Sagung Dinda Savitri Devi Ananta Wijaya, Gede Tika Antara, Made Ermawan Yoga Apriliathi, Ni Putu Siska Ari, Gede Yona Krisna Armita, I Nyoman Bellinda Octavia, Vania Cintya Dewi, Putu Cremadin, Putu Shata Deby Angraini, Ni Putu Desak Febri Purnama Sari Desak Made Febri Purnama Sari Dewi, Luh Gede Rusmaya Dewi, Ni Luh Ayu Trisna DHARMA, I Nyoman Setia Dimastari, Ni Nyoman Diwya, Ketut Gede Sri Dwinata G, I Made Adhitya Eka Pratama, I Gusti Bagus Agung Cahya Diatmika Elly Sutrisni Fadlilah, Muhammad Arif Galang Aristha, I Dewa Made Gede Sri Darma Gorda, A.A Ngr Oka Suryadinatha Gorda, A.A.A. Ngr Sri Rahayu Gorda, Anak Agung Ngurah Oka Suryadinatha Gusi Putu Lestara Permana Gusti Alit Suputra Handayani, Kadek Handayani, Made I Gede Sanica I Gede Suka Adnyana I Gusti Bagus Udayana I Made Darma Prasada I Made Suidarma I Wayan Artha Pradana I Wayan Septa Wijaya Ida Ayu Intan Swandewi Ida Ayu Iswari Pidada Ida Ayu Parwati Ida Ayu Putu Widani Sugianingrat Ida Ayu Putu Widani Sugianingrat Ida Nyoman Basmantara Ida Nyoman Basmantra Indriastuti, Ratih Jaya, I Ketut Aditya Jaya, I Ketut Wira Dharma Jaya, Putu Primayana Surya Kadek Ayu Maysia Danalia Mas Kadek Pande Widana Putra Kadek Paramitha Mega Widya Dewi Kirana, Ayu Mas Yindu Komang Sri Rahayu Komang Sri Widiantari Krismajayanti, Ni Putu Ari Lestari Widya Lim, Rebecca Kristanti Lingga Aqila Maharani Made Egie Tresna Wismawan Made Pradnya Wulandari Mahyuni, Luh Putu Manik Parasari, Nyoman Sri Manuaba, Ida Bagus Purwa Arsha Mirah, Gusti Ayu Mirandasari, Ni Made Indah Mulyawan, I Putu Agoes Hendriki Ngakan Bagus Prasasta Sudiatmika Ni Ketut Elly Sutrisni, Ni Ketut Elly Ni Ketut Karwini Ni Luh Bintang Maha Putri Ni Luh Nadia Eka Yanthi Ni Luh Yogiswari Ananda Laksmi Ni Putu Sintya Paramita Ni Wayan Lasmi NK Jaya NK Jaya, NK Nurul Qomariah Oktavenia, Kadek Ayuk Riska Pandiangan, Predik Parasari, Nyoman Sri Manik Pradipta Arba, Ida Bagus Agung Rama Putra, Kadek Pande Widana Putri, Ni Luh Putu Mahasuri Harnelia Putu Aryantini Sangging Putu Cintya Dewi Raka, Anak Agung Gede Resmini, Komang Tri Resubun, Richard Irianto Ridwan, Wachid Rosmiati, Kadek Ayu Anjani Sagitarini, Ni Km Tri Sukma Sari, Eulis Intan Sari, Putu Ratna Juwita Sarmawa, I Wayan Gde Satria, I Kadek Eko Bayu Sufridayani, Kadek Sukmana, Oktiana Triperani Suputra , Gusti Alit Susanti, Gusti Ayu Komang Viona Ary Suwira, I Wayan Tantra, I Gusti Lanang Putu Tiara Dewi, Ni Kadek Ajus Vinco, Yeo Wijayanti, Ni Kadek Wiwin Asrya Wirajaya, Anak Agung Ngurah Mayun Wirsa, I Nengah Wulansari, Ida Ayu Komang Yudiari, Luh Gede Ervina Asri yuliaratih, kadek ayu silvia