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All Journal JURNAL ECONOMIA MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Jurnal Pendidikan Ekonomi Undiksha Jurnal Penelitian dan Pengembangan Sains dan Humaniora (JPPSH) Jurnal Ekonomi dan Bisnis Jagaditha JUIMA : Jurnal Ilmu Manajemen Juara: Jurnal Riset Akuntansi TEKMAPRO Journal of Industrial Engineering and Management Journal of Business & Banking JAM : Jurnal Aplikasi Manajemen Jurnal Kebijakan dan Administrasi Publik Panrita Abdi - Jurnal Pengabdian pada Masyarakat Jurnal Penelitian Pendidikan IPA (JPPIPA) Kinerja: Jurnal Ekonomi dan Manajemen JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Martabe : Jurnal Pengabdian Kepada Masyarakat International Journal of Social Science and Business JMM UNRAM (Jurnal Magister Manajemen Universitas Mataram) Jurnal Pengabdian Dharma Laksana JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Jurnal Ekonomi dan Bisnis Dharma Andalas Jurnal Manajemen Bisnis Jurnal Ilmiah Manajemen dan Bisnis International Journal of Financial, Accounting, and Management Jurnal Ilmiah PANNMED (Pharmacist, Analyst, Nurse, Nutrition, Midwivery, Environment, Dentist) JASF (Journal of Accounting and Strategic Finance) Dinasti International Journal of Education Management and Social Science Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Jurnal Ilmiah Edunomika (JIE) KAIBON ABHINAYA : JURNAL PENGABDIAN MASYARAKAT International Journal of Economics Development Research (IJEDR) Jurnal Riset Bisnis dan Manajemen Jurnal Ilmiah Manajemen Kesatuan Jurnal Riset Entrepreneurship Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Indonesian Journal of Global Health research Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Quantitative Economics and Management Studies Jurnal Visi Pengabdian Kepada Masyarakat JURNAL ILMIAH GLOBAL EDUCATION Bima Journal : Business, Management and Accounting Journal Journal of Tourism Economics and Policy Jurnal Abdi Masyarakat Indonesia Kontribusi: Jurnal Penelitian dan Pengabdian Kepada Masyarakat Wiga : Jurnal Penelitian Ilmu Ekonomi Parta: Jurnal Pengabdian Kepada Masyarakat Formosa Journal of Applied Sciences (FJAS) Economic Reviews Journal Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat Jurnal Teknologi dan Manajemen Industri Terapan Law Doctoral Community Service Journal SENTRI: Jurnal Riset Ilmiah Media Bina Ilmiah Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Mamangan Social Science Journal J-ABDIPAMAS (Jurnal Pengabdian Kepada Masyarakat) INJURITY: Journal of Interdisciplinary Studies Journal of Artificial Intelligence and Digital Business Eduvest - Journal of Universal Studies Jurnal Pengabdian Pada Masyarakat Amkop Management Accounting Review (AMAR) Al-Zayn: Jurnal Ilmu Sosial & Hukum IQTISHADUNA: Jurnal Ilmiah Ekonomi Kita Strada Jurnal Ilmiah Kesehatan (SJIK) Journal Research of Management Matrik: Jurnal Manajemen, Strategi Bisnis, Dan Kewirausahaan
Ida Ayu Oka Martini
Universitas Pendidikan Nasional
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Fenomena K-Pop Sebagai Strategi Pemasaran dan Membangun Citra Perusahaan Yudiari, Luh Gede Ervina Asri; Sanica, I Gede; Martini, Ida Ayu Oka
Jurnal Penelitian dan Pengembangan Sains dan Humaniora Vol. 7 No. 1 (2023): April
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jppsh.v7i1.59444

Abstract

Adanya pandemi Covid 19 telah membuat usaha kuliner terjatuh, tak terkecuali McDonalds. Untuk itu, perusahaan mulai menerapkan strategi pemasaran baru dengan menggandeng BTS. Penelitian ini bertujuan untuk menganalisis a) dampak fenomena K-Pop terhadap pemasaran McDonald’s, b) strategi pemasaran McDonald’s dalam berkolaborasi dengan BTS dan c) upaya McDonald’s membangun minat merek dan citra perusahaan melalui kolaborasi dengan BTS. Penelitian ini merupakan penelitian kualitatif dengan pendekatan deskriptif. Penelitian ini dilakukan di salah satu gerai Mc Donald. Subjek penelitian ini berjumlah 5 orang, yang terdiri 1 operation consultant Mc Donald’s, 2 pegawai Mc Donald’s dan 2 konsumen Mc Donald’s. Data dikumpulkan dengan teknik wawancara mendalam. Instrumen yang digunakan adalah lembar wawancara dan perekam. Data selanjutnya dianalisis dengan teknik analisis data model Miles dan Hubberman. Hasil penelitian menunjukan bahwa terdapat a)  5 dampak fenomena K-Pop terhadap pemasaran McDonald’s, b) 5 strategi pemasaran McDonald’s dalam berkolaborasi dengan BTS dan c) 5 upaya McDonald’s membangun minat merek dan citra perusahaan melalui kolaborasi dengan BTS. Ini berimplikasi pada perlunya memanfaatkan artis dengan fans fanatik untuk diajak berkolaborasi.
EXPLORING CO - CREATION IN SMALL MEDIUM ENTERPRISES (SMes): STRATEGY, IMPLEMENTATION AND CHALLENGES Handayani, Made; Sri Darma, Gede; Oka Martini, Ida Ayu
Jurnal Riset Bisnis dan Manajemen Vol. 18 No. 1 (2025): February Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v18i1.18828

Abstract

This study aims to explore co-creation applied by small and medium enterprises. Various studies on co-creation have been conducted,but there are still few that specifically explain the implementation strategy and challenges of SMEs in implementing co-creation, most suggest the application of innovation in the implementation of SME strategy. This review uses 53 literatures over the past 10 years from 2015 to 2024. This review found that the co-creation strategies used by SMEs are customer segmentation, use of digital platforms, building customer communities. The implementation of co-creation in SMEs is in the form of platform-based collaboration, collaboration with suppliers and partners, and providing a fast feedback mechanism. The challenges faced by SMEs in implementing co-creation are limited resources, customer expectation management, lack of expertise in digital technology, and intellectual property risks.
Mediating Role of Advertisement Credibility in Beauty Influencer Trust and Local Balinese Skincare Purchases Desak Made Febri Purnama Sari; Ida Ayu Oka Martini; Ida Nyoman Basmantra; Anak Agung Sagung Dinda Savitri Devi
Matrik : Jurnal Manajemen, Strategi Bisnis, dan Kewirausahaan Volume 19 Nomor 1 Tahun 2025
Publisher : Faculty of Economics and Business Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/MATRIK:JMBK.2025.v19.i01.p05

Abstract

Competition in the beauty sector is very competitive, because this industry has many enthusiasts. However, people do not have much knowledge about local skincare products. This study explores the relationship between trust in beauty influencers, advertisement credibility, brand credibility, and the purchase intention of local skincare products. The sample used is 100 Generation Z , the test was conducted with PLS – SEM. The research findings support six hypotheses. The results indicate that trust in beauty influencers enhances brand trust in skincare products. Generation Z consumers trust advertisements because they offer accurate, comprehensive, and appealing product information, thereby eliciting a purchase intention. Additionally, beauty influencers are perceived as capable of providing honest information, which further influences purchase intention. The implications of this study suggest that effective advertisement credibility can increase consumer intention to purchase local skincare products in Bali. Keywords: advertisement credibility; beauty influencer trust; brand credibility; purchase intention
Organizational Commitment as an Intervening Variable in the Effect of Empowerment, Incentives and Self Efficacy on Employee Performance Dewi, Ni Luh Ayu Trisna; Martini, Ida Ayu Oka
Interdiciplinary Journal and Hummanity (INJURITY) Vol. 3 No. 9 (2024): INJURITY: Journal of Interdisciplinary Studies.
Publisher : Pusat Publikasi Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58631/injurity.v3i9.297

Abstract

Badan Kepegawaian Negara (BKN) are an organization of government agencies operating in the field of public service with a unique context as well as regulations and policies on public service management. The high performance of officials is crucial to government agencies. Staff performance is a qualitative and quantitative measure of work performance and work outcomes based on the standard of work achieved by employees per unit of time in performing work in accordance with the assigned responsibilities. The study aims to look at the impact of empowerment, incentives, self-effectiveness, and organizational commitments on staff performance, the influence of empowering, incentive, and self effectiveness in relation to organization commitments, as well as the effect of empoverment, motivation, and Self-effictiveness on employee performance with the intervening variable of organizational engagement. This is a quantitative descriptive study, with respondents of 90 BKN employees, using questionnaires as a basis for data assumption as well as data analysis using SmartPLS software. The results of the analysis show that empowerment, incentives, self efficacy, and commitment of the organization have a positive and significant impact on the performance of the staff, the influence of empowering, incentive, and self effecacy have a significant and positive effect on the organization's commitment, and empowerement, the incentive has an impact on staff's performance with the commitment organiassi as a variable part mediation,  and the self efficiency on staff performance with organizational commitmentasi as a full mediation variable.
Mediation of Entrepreneurial Motivation: The Role of Entrepreneur Learning, Self-Efficacy and Family Environment in Increasing Interest in Entrepreneurship Martini, Ida Ayu Oka; Sari, Desak Made Febri Purnama; Sarmawa, I Wayan Gde; Qomariah, Nurul; Ridwan, Wachid
Jurnal Aplikasi Manajemen Vol. 22 No. 2 (2024)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2024.022.02.02

Abstract

The recovery period from the COVID-19 pandemic has stimulated the acceleration of economic recovery in Indonesia, but the availability of job opportunities is still not optimal. In response, students' entrepreneurial interests must always be improved. The aim of this research is to analyze the influence of entrepreneurial learning, self-efficacy, and family environment, motivation and entrepreneurial interest. This research was designed as quantitative research with a causal type of research. The population in this research was all Denpasar Bali Private University students, with a sample of 250 students. The sampling technique uses purposive random sampling. The data in this research was obtained through a survey method using a questionnaire. The data analysis technique uses partial least squares. The research results show that entrepreneurial learning, self-efficacy, and family environment have a significant effect on entrepreneurial motivation. Likewise, self-efficacy, family environment, and entrepreneurial motivation also have a significant influence on entrepreneurial interest. However, entrepreneurial learning does not have a significant influence. Entrepreneurial motivation can act as a mediator in the influence of family environment on entrepreneurial interest but not on entrepreneurial learning and self-efficacy. It is hoped that this research can become a reference for the Government to develop strategies to fulfill the target of an entrepreneurial ratio of at least 4% of the population in order to accelerate Indonesia to become a developed country by 2045.
Important Indicators in Increasing Nurse Loyalty in The Covid-19 Pandemic Time I Wayan Septa Wijaya; Ida Ayu Oka Martini
STRADA : Jurnal Ilmiah Kesehatan Vol. 9 No. 2 (2020): November
Publisher : Universitas STRADA Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30994/sjik.v9i2.531

Abstract

Hospital is a means of health efforts that carry out health service activities and is a service provider institution. Health services in a hospital have an important role in achieving success in hospital services. This study aims to determine the effect of intrinsic motivation, leadership, supervision, intrinsic motivation on the satisfaction and loyalty of nurses in Ganesha General Hospital. The number of samples involved was 84 people using random sampling. Data collection was carried out using a questionnaire. Data analysis techniques using smartPLS. The results showed that intrinsic motivation has a positive effect on job satisfaction. Leadership has a positive effect on job satisfaction. Supervision has a positive effect on job satisfaction in nurses. Intrinsic motivation has a positive effect on job loyalty. Supervision has a positive effect on job loyalty. Job satisfaction has a positive effect on job loyalty to nurses at Ganesha General Hospital.
The Perception of BPJS Users on The Hospitality Services of a Private Hospital in Denpasar Putu Aryantini Sangging; Ida Ayu Oka Martini
STRADA : Jurnal Ilmiah Kesehatan Vol. 10 No. 1 (2021): May
Publisher : Universitas STRADA Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30994/sjik.v10i1.624

Abstract

The government through the Ministry of Health (Kemenkes) issued a new program to provide health social security for the community through Badan Penyelenggara Jaminan Sosial Kesehatan (BPJS) or Social Insurance Administration Organization. This study aims to describe and analyze the perceptions of BPJS users on the hospitality service of a private hospital in Denpasar. The qualitative descriptive research method involved ten respondents consisting of five patients and five families of patients using BPJS Kesehatan. The data analysis technique used interactive analysis. The conclusion from the research on the perception of BPJS users on the hospitality service of a private hospital in Denpasar shows that the BPJS services at RSPR Denpasar are categorized as good; the services include administrative, nursing, medical, and pharmaceutical services. However, there are some complaints from BJPS users regarding the existing facilities at the RSPR.
Upaya Peningkatan Daya Jual Produk UMKM Desa Kusamba Bali Melalui Strategi Branding Desak Made Febri Purnama Sari; Putu Cintya Dewi; Ida Ayu Oka Martini
J-ABDIPAMAS (Jurnal Pengabdian Kepada Masyarakat) Vol 8, No 2 (2024): Oktober 2024
Publisher : IKIP PGRI Bojonegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30734/j-abdipamas.v8i2.3089

Abstract

ABSTRACTEfforts to increase the selling power of products through a branding strategy can be done by emphasizing the brand in the marketing of the products produced. Branding is a communication activity in creating the character or identity of a product image to customers. One way to promote it is through social media and the marketplace. The activity method uses several stages: permitting the implementation of the program to partners; preparation and preparation of strategies to be used; implementation of program activities; and preparation of reports. The marketing strategy used is making branding videos and promoting using Instagram social media, because social media and sales through marketplaces are said to be the best way to approach yourself with consumers. Because almost all people have social media accounts and people shop more on the marketplace ABSTRAKUpaya meningkatkan daya jual produk melalui strategi brading dapat dilakukan dengan menekankan merek dalam pemasaran produk UMKM yang dihasilkan. Kegiatan branding merupakan aktivitas komunikasi dalam membuat karakter atau identitas suatu produk untuk menciptakan dan memperahankan image produk pada pelanggan. Salah satu cara mempromosikannya yaitu melalui sosial media dan marketplace. Metode kegiatan menggunakan beberapa tahapan: perizinan pelaksanaan program kepada mitra; persiapan dan penyusunan strategi yang akan digunakan; pelaksanaan program kegiatan; dan penyusunan laporan. Strategi pemasaran yang digunakan adalah pembuatan video branding dan melakukan promosi menggunakan media sosial instagram, sebab  media sosial dan penjualan melalui marketplace disebut sebagai cara  terbaik dalam pendekatan diri dengan konsumen. Karena hampir seluruh masyarakat memiliki akun sosial media dan masyarakat lebih sering berbelanja di marketplace.
Pemberdayaan Masyarakat melalui Sosialisasi Pengelolaan Sampah di Pasar Rakyat Pakraman Pohgading Denpasar Bali Resubun, Richard Irianto; Sari, Desak Made Febri Purnama; Martini, Ida Ayu Oka; Widiantari, Komang Sri
Jurnal Abdi Masyarakat Indonesia Vol 5 No 3 (2025): JAMSI - Mei 2025
Publisher : CV Firmos

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54082/jamsi.1804

Abstract

Masalah utama yang dihadapi di Pasar Rakyat Pakraman Pohgading, Desa Ubung Kaja, Denpasar Bali adalah tingginya volume sampah yang dihasilkan setiap hari. Kurangnya kesadaran dan partisipasi para pedagang dalam memilah serta mengelola sampah berdampak negatif terhadap kebersihan dan kesehatan lingkungan sekitar. Oleh karena itu, program pengabdian masyarakat ini bertujuan untuk meningkatkan pemahaman pedagang mengenai pentingnya pengelolaan sampah yang efektif. Pendeka-tan yang digunakan melibatkan sosialisasi langsung dengan metode interaktif dan komunikatif, serta pemanfaatan media poster sebagai alat edukasi. Program ini akan dilaksanakan selama jam operasional pasar, tetapi pada waktu yang lebih lengang agar tidak mengganggu proses jual beli. Hasil dari program ini menunjukkan adanya peningkatan yang signifikan dalam kesadaran dan perilaku pedagang terkait pemilahan serta pengelolaan sampah. Ditemukan bahwa dukungan dari pemerintah daerah dan pihak pengelola pasar sangat dibutuhkan. Dengan adanya program ini memberikan pengetahuan dan mampu mendorong pemberdayaan masyarakat dalam pengelolaan sampah berkontribusi besar dalam mewujudkan lingkungan pasar yang lebih higienis dan sehat serta mendukung kebijakan pemerintah terkait pengelolaan sampah secara berkelanjutan.
Transformational Leadership Strategy in an Effort to Improve Employee Performance Dwinata G, I Made Adhitya; Martini, Ida Ayu Oka
Eduvest - Journal of Universal Studies Vol. 5 No. 5 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i5.50036

Abstract

This study investigates the impact of transformational leadership on employee performance at PT Bank Rakyat Indonesia (Persero) Tbk Kediri Tabanan Branch Office, particularly in the post-pandemic era. The research aims to explore how leadership strategies have influenced employee motivation, collaboration, and performance. A qualitative approach was adopted, using interviews with employees and management to gather data. The results reveal that transformational leadership, characterized by trust, motivation, clear communication, and support for individual development, has significantly improved employee performance. Leaders who demonstrate empathy and recognize employee contributions foster a motivated, loyal, and high-performing workforce. Additionally, an environment that encourages creativity and innovation, driven by transformational leadership, has facilitated better teamwork and organizational success. The study concludes that transformational leadership is crucial in enhancing employee performance and offers practical implications for organizations that implement effective leadership strategies to overcome post-pandemic challenges. The findings suggest that future leadership development programs should emphasize transformational leadership to sustain long-term improvements in employee performance.
Co-Authors A.A.N. Oka Suryadinatha Gorda Adnyana, I Gede Suka Adriati, I Gusti. Ayu Wirati Agus Fredy Maradona AMARTHA, Made Putra Jaya Anak Agung Dwi Widyani Anak Agung Ngurah Eddy Supriyadinata Gorda Anak Agung Putu Suryandari Anak Agung Sagung Dinda Savitri Devi Anak Agung Sagung Dinda Savitri Devi Ananta Wijaya, Gede Tika Antara, Made Ermawan Yoga Apriliathi, Ni Putu Siska Ari, Gede Yona Krisna Armita, I Nyoman Bellinda Octavia, Vania Cintya Dewi, Putu Cremadin, Putu Shata Deby Angraini, Ni Putu Desak Made Febri Purnama Sari Dewi, Luh Gede Rusmaya Dewi, Ni Luh Ayu Trisna DHARMA, I Nyoman Setia Dimastari, Ni Nyoman Diwya, Ketut Gede Sri Dwinata G, I Made Adhitya Eka Pratama, I Gusti Bagus Agung Cahya Diatmika Elly Sutrisni Fadlilah, Muhammad Arif Febri Purnama Sari, Desak Galang Aristha, I Dewa Made Gede Sri Darma Gorda, A.A Ngr Oka Suryadinatha Gorda, A.A.A. Ngr Sri Rahayu Gorda, Anak Agung Ngurah Oka Suryadinatha Gusi Putu Lestara Permana Gusti Alit Suputra Handayani, Kadek Handayani, Made I Gede Sanica I Gede Suka Adnyana I Gusti Bagus Udayana I Made Darma Prasada I Made Suidarma I Wayan Artha Pradana I Wayan Septa Wijaya Ida Ayu Intan Swandewi Ida Ayu Iswari Pidada Ida Ayu Parwati Ida Ayu Putu Widani Sugianingrat Ida Ayu Putu Widani Sugianingrat Ida Nyoman Basmantara Ida Nyoman Basmantra Indriastuti, Ratih Jaya, I Ketut Aditya Jaya, I Ketut Wira Dharma Jaya, Putu Primayana Surya Kadek Ayu Maysia Danalia Mas Kadek Pande Widana Putra Kadek Paramitha Mega Widya Dewi Kirana, Ayu Mas Yindu Komang Santi Sapitri Komang Sri Rahayu Komang Sri Widiantari Krismajayanti, Ni Putu Ari Lestari Widya Lim, Rebecca Kristanti Lingga Aqila Maharani Made Egie Tresna Wismawan Made Pradnya Wulandari Mahyuni, Luh Putu Manik Parasari, Nyoman Sri Manuaba, Ida Bagus Purwa Arsha Mirah, Gusti Ayu Mirandasari, Ni Made Indah Mulyawan, I Putu Agoes Hendriki Ngakan Bagus Prasasta Sudiatmika Ni Ketut Elly Sutrisni, Ni Ketut Elly Ni Ketut Karwini Ni Luh Bintang Maha Putri Ni Luh Nadia Eka Yanthi Ni Luh Yogiswari Ananda Laksmi Ni Nyoman Sri Wisudawati Ni Putu Sintya Paramita Ni Wayan Lasmi NK Jaya NK Jaya, NK Nurul Qomariah Oktavenia, Kadek Ayuk Riska P.Wiryawan Paritranaya Pandiangan, Predik Parasari, Nyoman Sri Manik Pradipta Arba, Ida Bagus Agung Rama Putra, Kadek Pande Widana Putri, Ni Luh Putu Mahasuri Harnelia Putu Aryantini Sangging Putu Cintya Dewi Raka, Anak Agung Gede Resmini, Komang Tri Resubun, Richard Irianto Ridwan, Wachid Rosmiati, Kadek Ayu Anjani Sagitarini, Ni Km Tri Sukma Sari, Eulis Intan Sari, Putu Ratna Juwita Sarmawa, I Wayan Gde Satria, I Kadek Eko Bayu Sufridayani, Kadek Sukmana, Oktiana Triperani Suputra , Gusti Alit Susanti, Gusti Ayu Komang Viona Ary Suwira, I Wayan Tantra, I Gusti Lanang Putu Tiara Dewi, Ni Kadek Ajus Vinco, Yeo Wijayanti, Ni Kadek Wiwin Asrya Wirajaya, Anak Agung Ngurah Mayun Wirsa, I Nengah Wulansari, Ida Ayu Komang Yudiari, Luh Gede Ervina Asri yuliaratih, kadek ayu silvia