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All Journal Indonesian Journal of Business and Entrepreneurship (IJBE) Laa Maisyir Jurnal Ekonomi Islam JSEH (Jurnal Sosial Ekonomi dan Humaniora) Falah : Jurnal Ekonomi Syariah Tansiq: Jurnal Manajemen dan Bisnis Islam KEUNIS Al-Mustashfa Law and Justice Jurnal Ilmiah Ekonomi Islam Economica: Jurnal Ekonomi Islam al-Uqud : Journal of Islamic Economics al-Afkar, Journal For Islamic Studies QARDHUL HASAN: MEDIA PENGABDIAN KEPADA MASYARAKAT JMM UNRAM (Jurnal Magister Manajemen Universitas Mataram) PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat JESI (Jurnal Ekonomi Syariah Indonesia) JCRS (Journal of Community Research and Service) Amwaluna Jurnal Ekonomi dan Keuangan Syariah Jurnal Ecoment Global: Kajian Bisnis dan Manajemen LAN TABUR: Jurnal Ekonomi Syari’ah Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah SOSIOEDUKASI : JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL Journal of Sustainable Community Development (JSCD) Jurnal Iqtisaduna Talaa : Journal of Islamic Finance el-Jizya: Jurnal Ekonomi Islam Jurnal Riset Ekonomi Syariah Bandung Conference Series : Sharia Economic Law Bandung Conference Series : Syariah Banking Journal of Islamic Economics and Business Jurnal Ekonomi Syariah Indonesia Jurnal Riset Perbankan Syariah Amwaluna: Jurnal Ekonomi dan Keuangan Syariah Tasharruf : Journal of Islamic Economics and Business LAN TABUR: JURNAL EKONOMI SYARIAH Al-Mustashfa: Jurnal Penelitian Hukum Ekonomi Syariah Economics and Digital Business Review
Popon Srisusilawati
Universitas Islam Badung
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Analisis Potensi Pengembangan Pariwisata Syariah Berdasarkan Fatwa DSN-MUI No 108/DSN-MUI/X/2016 di Gunung Puntang Kabupaten Bandung Diana Rusdianawati; Sandy Rizki Febriadi; Popon Srisusilawati
Bandung Conference Series: Sharia Economic Law Vol. 4 No. 1 (2024): Bandung Conference Series: Sharia Economic Law
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcssel.v4i1.10853

Abstract

Abstract. The aim of this research is to analyze the potential for sharia tourism development in Mount Puntang tourism based on DSN-MUI Fatwa No.108/DSN-MUI/X/2016. Mount Puntang is located in Bandung Regency, this tourist attraction has the potential to support sharia tourism, namely in terms of facilities for places of worship for Muslim tourists, tourism managers and the community towards tourists, as well as supporting facilities such as halal food and drinks, security facilities, toilets, camping. adequate land and accommodation. The method used in this research uses a normative descriptive research method using a qualitative approach. Data collection techniques in this research used interview techniques, literature study and field observation. The results of the research show that the implementation of the potential tourist destination of Mount Puntang has fulfilled the provisions of the sharia tourism concept based on the DSN-MUI Fatwa No. 108/DSN-MUI/X/2016 but has not yet been certified as sharia tourism. Abstrak. Tujuan penelitian ini untuk menganalisis potensi pengembangan pariwisata syariah pada wisata Gunung Puntang berdasarkan Fatwa DSN-MUI No.108/DSN-MUI/X/2016. Gunung Puntang terletak di Kabupaten Bandung, wisata ini memiliki potensi yang mendukung untuk dijadikan pariwisata syariah, yaitu dari segi fasilitas tempat beribadah bagi wisatawan muslim, pengelola wisata dan masyarakatnya terhadap wisatawan, serta fasilitas penunjang seperti makanan dan minuman halal, fasilitas keamanan, toilet, camping ground serta penginapan yang memadai. Metode yang digunakan dalam penelitian ini menggunakan metode penelitian deskriptif normatif dengan menggunakan pendekatan kualitatif. Teknik pengumpulan data pada penelitian ini dengan menggunakan teknik wawancara, studi pustaka serta observasi lapangan. Hasil dari penelitian menunjukkan bahwa penerapan potensi destinasi wisata Gunung Puntang sudah memenuhi ketentuan konsep pariwisata syariah berdasarkan pendekatan Fatwa DSN-MUI No. 108/DSN-MUI/X/2016 akan tetapi belum tersertifikasi pariwisata syariah.
Implementasi Destinasi Wisata Kuliner Berdasarkan Fatwa DSN MUI Nomor 108/DAN-MUI/X/2016 di Kota Bandung Ghina Syifa Agustina; N. Eva Fauziah; Popon Srisusilawati
Bandung Conference Series: Sharia Economic Law Vol. 4 No. 1 (2024): Bandung Conference Series: Sharia Economic Law
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcssel.v4i1.11720

Abstract

Abstract. One of the MUI fatwas regarding tourism is contained in the Fatwa of the National Sharia Council of the Indonesian Ulema Council No. 108/DSN- MUI/X/2016. According to an article from Trip-Advisor, Indonesia's largest tourist reference social networking site also recommends "Hummingbird Eatery and Space" as one of the halal tourist attractions. Considering the misconception that claims about "Halal Tourism" are in accordance with sharia, it is important to carry out more in-depth research and study the implementation of culinary tourism destinations based on MUI fatwa Number 108/DSN-MUI/X/2016 in tourist destinations in the city of Bandung. This research aims to analyze the management of culinary tourism destinations at Hummingbird Eatery and Space and the implementation of culinary tourism destinations based on DSN-MUI Fatwa Number 108/DSN-MUI/X/2016 at Hummingbird Eatery and Space. This research uses qualitative methods, with data collection techniques through interviews, documentation, literature study and observation. The results of research at the Hummingbird Eatery and Space Restaurant show that there is a significant discrepancy with the DSN MUI Fatwa Number 108/DSN-MUI/X/2016 regarding the halalness of the food and beverages served. In fact, this restaurant does not hold an MUI halal certificate and there is no explicit clarification regarding the halal status of food ingredients from the manager. Thus, the implementation of the provisions for culinary tourism destinations carried out by Hummingbirds Eatery and Space is deemed not to be in accordance with the MUI DSN Fatwa Number 108/DSN-MUI/X/2016. However, on the one hand, this restaurant has implemented this fatwa in terms of providing facilities for places of worship and a clean environment. Keywords: Halal Tourism, MUI Fatwa, Culinary Tourism. Abstrak. Salah satu fatwa MUI mengenai pariwisata tercantum dalam Fatwa Dewan Syariah Nasional Majelis Ulama Indonesia No. 108/DSN- MUI/X/2016. Menurut artikel dari Trip-Advisor, situs jejaring sosial referensi wisata terbesar Indonesia juga menyarankan “Hummingbird Eatery and Space” sebagai salah satu tempat wisata halal. Mengingat adanya miskonsepsi klaim atas “Wisata Halal” yang sesuai syariah tersebut, penting untuk dilakukan penelitian yang lebih mendalam dan dikaji terkait implementasi destinasi wisata kuliner berdasarkan fatwa MUI Nomor 108/DSN-MUI/X/2016 dalam destinasi wisata di Kota Bandung. Penelitian ini bertujuan untuk menganalisis pengelolaan destinasi wisata kuliner di Hummingbird Eatery and Space dan implementasi destinasi wisata kuliner berdasarkan Fatwa DSN-MUI Nomor 108/DSN-MUI/X/2016 di Hummingbird Eatery and Space. Penelitan ini menggunakan metode kualitatif, dengan teknik pengumpulan data melalui wawancara, dokumenasi, studi pustaka, dan observasi. Hasil penelitian di Restoran Hummingbird Eatery and Space menunjukan bahwa terdapat ketidaksesuaian yang signifikan dengan Fatwa DSN MUI Nomor 108/DSN-MUI/X/2016 terkait dengan kehalalan bahan makanan dan minuman yang disajikan. Bahkan resto ini tidak memegang sertifikat halal MUI dan tidak ada klarifikasi eksplisit mengenai status kehalalan bahan makanan dari managernya. Dengan demikian, implementasi ketentuan destinasi wisata kuliner yang dilakukan oleh Hummingbirds Eatery and Space dianggap belum sesuai dengan Fatwa DSN MUI Nomor 108/DSN-MUI/X/2016. Namun di satu sisi restoran ini telah menerapkan fatwa ini dari sisi penyediaan fasilitas tempat ibadah dan lingkungan yang bersih. Kata Kunci: Pariwisata Halal, Fatwa MUI, Wisata Kuliner.
Tinjauan Maslahah Mursalah terhadap Pencatatan Hibah Aset Berharga Agnia Ruslani Muftin; Nandang Ihwanudin; Popon Srisulawati
Bandung Conference Series: Sharia Economic Law Vol. 4 No. 1 (2024): Bandung Conference Series: Sharia Economic Law
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcssel.v4i1.12153

Abstract

Abstract. In Cangkuan District, Bandung Regency, the grant process is carried out at the KUA Office, which provides a place only for implementing grant contracts. The legal basis for grants refers to the provisions in KHI and KHES. The practice of giving is often characterized by the withdrawal of gifts by givers for various reasons, such as urgent needs or an increase in the value of the objects donated. The research uses the action case study method to reveal the grant process and practice of recording valuable assets in Cangkuan District. The research results show that lack of recording of grants can lead to disputes, and although there is no text provision, the maslahah murlah method suggests the need for recording to avoid potential conflicts in the future. Abstrak. Di Kecamatan Cangkuan, Kabupaten Bandung, proses hibah dilakukan di Kantor KUA, yang menyediakan tempat hanya untuk pelaksanaan akad hibah. Dasar hukum hibah mengacu pada ketetapan dalam KHI dan KHES. Praktik hibah seringkali diwarnai oleh penarikan kembali hibah oleh para pemberi dengan berbagai alasan, seperti kebutuhan mendesak atau kenaikan nilai benda yang dihibahkan. Penelitian menggunakan metode studi kasus tindakan untuk mengungkapkan proses hibah dan praktik pencatatan aset berharga di Kecamatan Cangkuan. Hasil penelitian menunjukkan bahwa kekurangan pencatatan hibah dapat menyebabkan sengketa, dan meskipun tidak ada ketentuan nash, metode maslahah mursalah menyarankan perlunya pencatatan untuk menghindari potensi konflik di masa depan.
BPRS Performance Evaluation Using Importance-Performance Analysis (IPA) Hidayat, Yayat Rahmat; Ibrahim, Mohammad Andri; Srisusilawati, Popon; Eprianti, Nanik; Wijayanti, Intan manggala
AMWALUNA (Jurnal Ekonomi dan Keuangan Syariah) Vol 7, No 1 (2023)
Publisher : Univeristas Islam Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/amwaluna.v7i1.11232

Abstract

BPRS (Bank Pembiayaan Rakyat Syariah) is a bank that conducts its business activities based on Sharia procedures. However, its assets and financing are still relatively small compared to commercial banks. One of the reasons for this is that BPRS is limited in providing services for payment transactions. Therefore, it is important to evaluate the performance and customer satisfaction levels of BPRS. This study aims to measure the efficiency of BPRS performance using the Importance Performance Analysis (IPA) method. The research was conducted at PT. BPRS Bhakti Sumekar, a BPRS owned by the Regency Government of Sumenep. The results of this measurement can be used to evaluate the performance of BPRS Bhakti Sumekar in facing challenges and opportunities as well as for policy making considering its huge impact on the community. The results showed an average Conformity Level (TKi) of 99.57%, indicating that the performance of each attribute has met customer expectations but still requires improvement. The Customer Satisfaction Index (CSI) value resulting from this study was 75.45%, indicating that customer satisfaction with BPRS Bhakti Sumekar as a whole can be considered as satisfied. This customer satisfaction is based on the CSI interpretation table, which shows that the value obtained in this study falls in the range of 66% - 80.99%. This suggests that the performance of BPRS Bhakti Sumekar has almost reached customer expectations, leading to a high level of customer satisfaction.
REHABILITASI SOSIAL EKONOMI BERBASIS SYARIAH BAGI KORBAN NAPZA DI YAYASAN GRAPIKS KABUPATEN BANDUNG Srisusilawati, Popon; Putra, Panji Adam Agus; Utami, Ayu Tuty; Siregar, Ariani; Rois, Yovanka Graciela; Tahany, Tahany; Rosyidah, Fairuz Syifa
Qardhul Hasan: Media Pengabdian kepada Masyarakat Vol. 6 No. 1 (2020): APRIL
Publisher : Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (695.785 KB) | DOI: 10.30997/qh.v6i1.1987

Abstract

The purpose of the implementation of sharia-based social economic rehabilitation PKM activities for drug victims in the Grapiks foundation in the village of Cimekar, Cileunyi, Bandung, Bandung, is to provide solutions to the problems that have been faced, namely the tendency of former drug users to re-use very large. Rejection from families and the environment against drug victims, this rejection is related to their survival in economic terms, so they need skills development and how to socialize again with the surrounding community. Therefore the application of the sharia system in socio-economic rehabilitation is very important for drug victims who have an impact on the level of the economy and the welfare of former drug victims. It is clear that the psychic and economic condition of the former victim of this drug needs to be developed with sharia-based social economic rehabilitation. The specific target to be achieved is the change in behavior of former victims of drugs. Increasing the quality of SDI victims of drugs. The method used is the first approach to assisting behavioral change carried out continuously by involving family or spouse. Second, business / skill assistance is by exploring the potential of a former drug victim. The activities carried out are assisting with behavioral change by instilling Islamic principles so that they can go back to the community, explore the potential of drug victims by providing entrepreneurial training in accordance with Islamic law. Assistance is carried out until the end of the PKM program and after the PKM program ends. As a result of the PKM there was an increase in understanding of diversity regarding drugs and increasing the skills of drug victims.
Crowfunding Financing in the View of Islam Nanik Eprianti; Mohammad Andri Ibrahim; Popon Srisusilawati
al-Afkar, Journal For Islamic Studies Vol. 7 No. 3 (2024)
Publisher : Perkumpulan Dosen Fakultas Agama Islam Indramayu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31943/afkarjournal.v7i3.1005

Abstract

The presence of financial technology in the financial institution industry is growing very rapidly. Crowdfunding is one of the ways for Muslims to plant kindness in the form of helping each other by means of charity jariyah for the needs of social charity which will be a charity of goodness for the afterlife. The purpose of the analysis is to see the suitability of Islamic crowdfunding financing, and what is the Islamic view of crowdfunding financing. This research uses qualitative methods using a descriptive analysis approach. The types of data used in this study are secondary data and literature research. The result of this research is that sharia crowdfunding financing is one of the innovations of financial institutions in improving financial services for the community. The concept of sharia crowdfunding applied in Indonesia is already guided by the Qur'an and Sunnah, this can be seen in the existence of a sharia supervisory board that oversees the financing process, in accordance with the Fatwa of the National Sharia Council-Indonesian Ulema Council (DSN-MUI) Number 117 / DSN-MUI / II / 2018.
Pendampingan Literasi Akad dan Produk Pembiayaan Financial Teknologi Berbasis Syariah Bagi Ibu PKK Kelurahan Kadungora Eprianti, Nanik; Srisusilawati, Popon; Ibrahim, Mohamad Andri; Wijayanti, Intan Manggala; Rahmah, Luni Nur; Rahmadani, Yunifa
Journal of Community Research and Service Vol 7, No 2: July 2023
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/jcrs.v7i2.49926

Abstract

Fintech syariah merupakan layanan atau produk keuangan yang menggunakan teknologi dengan basis skema syariah, kemunculan Fintech syariah di Indonesia merupakan respon terhadap perkembangan perusahaan Fintech konvensional yang menggunakan instrumen bunga dalam operasionalnya. Berbagai produk dari financial technology didesain untuk mempermudah masyarakat dalam mengakses produk dari Fintech tersebut baik berupa pinjaman, penghimpunan dana secara kolektif, pembayaran online, permodalan, investasi dan produk fintech lainnya. Di keluarahan kadungora kecamatan kadungora, masih banyak yang mengunakan bank emok, dimana Ketika meminjam pada bank emok admintrasi cukup mudah hanya aja jika masyarakat telat membayar angsuran akan dikenakan denda cukup besar dan ada tekanan dari pihak bank. Kurangnya pemahaman masyarakat tentang financial technology yang berdampak pada lambatnya perkembangan financial teknologi berbasis syariah di Indoneisa. Tujuan penelitian ini yaitu; Untuk memberikan pengetahuan kepada masyarakat melalui ibu PKK tentang literasi akad dan produk pembiayaan financial teknologi berbasis syariah di Desa kadungora. Dari pengabdian ini tujuan jangka panjangnya adalah meningkatkan pengguna jasa keuangan secara online (fintech) dengan suatu pembelajaran yang inovatif berbasis pendampingan untuk menambah ilmu pengetahuan dan meningkatkan usaha bagi usaha kecil menengah serta berkontribusi dalam perkembangan financial teknologi. Metode dalam pendampingan ibu PKK ini dengan cara menghubungi dan menjalin kerjasama dengan ibu lurah di desa kadungora, kemudian melakukan pendekatan dengan survey ke desa kadungora, selanjutnya mengumpulkan ibu pkk dan memberikan gambaran umum mengenai kegiatan pendampingan, serta dilakukan pendampingan kepada ibu pkk tentang financial technology mulai dari produk, akad dan manfaat yang ada di jasa keuangan financial technology.
Analisis Penyaluran Dana ZIS di BAZNAS terhadap Penurunan Tingkat Kemiskinan Mutiara Olencia Indra; Popon Srisusilawati; Redi Hadiyanto
Jurnal Riset Ekonomi Syariah Volume 4, No. 1, Juli 2024 Jurnal Riset Ekonomi Syariah (JRES)
Publisher : UPT Publikasi Ilmiah Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/jres.v4i1.3651

Abstract

Abstract. One of the problems faced by many countries is poverty. The poverty rate of a country is one of the benchmarks that can be used to measure the good and bad of the country’s economy. Zakat is one of the concepts offered by religion to help overcome poverty. This research aims to find out how the distribution of ZIS funds is implemented in BAZNAS Cianjur Regency and to analyze the distribution of ZIS funds in BAZNAS towards reducing poverty levels in Cianjur Regency. This study uses a quantitative approach. Sources of research data from primary data and secondary data. Data collection techniques are interviews, questionnaires and literature review. The analysis method uses simple linear regression analysis with validity and reliability tests, classical assumption test, and hypothesis tests. The results of this research are the implementation of ZIS fund distribution in BAZNAS Cianjur Regency including distribution of traditional consumptive, creative consumptive and creative productive. The results of the analysis are that the distribution of ZIS funds in BAZNAS Cianjur Regency has a significant positive influence on reducing poverty levels in Cianjur Regency. Abstrak. Salah satu masalah yang dihadapi banyak negara adalah kemiskinan. Tingkat kemiskinan suatu negara merupakan salah satu tolak ukur yang dapat digunakan untuk mengukur baik buruknya perekonomian negara tersebut. Zakat adalah salah satu konsep yang ditawarkan oleh agama untuk membantu mengatasi kemiskinan. Penelitian ini bertujuan untuk mengetahui bagaimana implementasi penyaluran dana ZIS di BAZNAS Kabupaten Cianjur dan untuk menganalisis penyaluran dana ZIS di BAZNAS terhadap penurunan tingkat kemiskinan di Kabupaten Cianjur. Penelitian ini menggunakan pendekatan kuantitatif. Sumber data penelitian dari data primer dan data sekunder. Teknik pengumpulan data yaitu dengan wawancara, kuesioner dan studi pustaka. Adapun metode analisis menggunakan analisis regresi linear sederhana dengan uji validitas dan reliabilitas, uji asumsi klasik, dan uji hipotesis. Hasil dari penelitian ini yaitu implementasi penyaluran dana ZIS di BAZNAS Kabupaten Cianjur meliputi penyaluran konsumtif tradisional, konsumtif kreatif dan produktif kreatif. Hasil analisis adalah penyaluran dana ZIS di BAZNAS Kabupaten Cianjur memiliki pengaruh positif signifikan terhadap penurunan tingkat kemiskinan di Kabupaten Cianjur.
Pengaruh Literasi, Minat, dan Demografi terhadap Keputusan Memilih Menjadi Nasabah Perbankan Syariah Muchammad Oki Sudarman; Popon Srisusilawati
Jurnal Riset Perbankan Syariah Volume 3, No. 1, Juli 2024, Jurnal Riset Perbankan Syariah (JRPS)
Publisher : UPT Publikasi Ilmiah Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/jrps.v3i1.3718

Abstract

Abstrak. Berdasarkan uji parsial pada tabel dapat disimpulkan bahwa t hitung lebih besar daripada t tabel (2,888 >1,984), sehingga disimpulkan bahwa H0 ditolak dan Ha diterima, yang artinya terdapat pengaruh yang signifikan antara literasi terhadap keputusan menjadi nasabah, lalu t hitung lebih besar daripada t tabel (2,291 >1,984), sehingga disimpulkan bahwa H0 ditolak dan Ha diterima, yang artinya terdapat pengaruh yang signifikan antara minat terhadap keputusan menjadi nasabah, dan t hitung lebih kecil daripada t tabel (1,661<1,984), sehingga disimpulkan bahwa Ha ditolak dan H0 diterima, yang artinya tidak terdapat pengaruh yang signifikan antara demografi terhadap keputusan menjadi nasabah. Berdasarkan hasil pengujian secara bersama-sama menunjukan variabel literasi, minat, dan demografi berpengaruh terhadap variabel Y yaitu keputusan menjadi nasabah. Hal ini ditunjukan dengan tabel F hitung adalah 20,741 dengan tingkat signifikansi 0,000. Karena probabilitas 0,000 jauh lebih kecil dari 0,05, maka terdapat pengaruh yang signifikan antara literasi, minat, dan demografi terhadap keputusan menjadi nasabah. Abstract. Based on the partial test in the table, it can be concluded that the t count is greater than the t table (2.888 > 1.984), so it can be concluded that H0 is rejected and Ha is accepted, which means that there is a significant influence between literacy on the decision to become a customer, so the t count is greater than the t table (2.291 > 1.984), so it can be concluded that H0 is rejected and Ha is accepted, which means there is a significant influence between interest and the decision to become a customer. a customer, and the calculated t is smaller than the t table (1.661 < 1.984), so it can be concluded that Ha is rejected and H0 is accepted, which means there is no significant influence between demographics on the decision to become a customer. Based on the test results together, it shows that literacy, interest and demographic variables have an influence on variable Y, namely the decision to become a customer. This is shown in table F count is 20.741 with a significance level of 0.000. Because the probability of 0.000 is much smaller than 0.05, there is a significant influence between literacy, interest and demographics on the decision to become a customer.
Implementasi Strategi Pemasaran pada Produk Hasanah Hard di BSI KCP Amir Machmud Menurut Hukum Ekonomi Syariah Ghefira Faiza Azzahra; Malik, Zaini; Srisusilawati, Popon
Bandung Conference Series: Sharia Economic Law Vol. 4 No. 2 (2024): Bandung Conference Series: Sharia Economic Law
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcssel.v4i2.13526

Abstract

Abstract. This research was underpinned by the introduction of the sharia currency system with a special focus on the Sharia banking sector. One of the largest sharia banks in Indonesia is the Sharia Bank of Indonesia. However, the introduction of the products of the Bank of Indonesia to the public is still unknown amongst the public.One of the less well-known financing products is Hasanah Card. So, the effectiveness of these products depends heavily on the marketing strategy applied. The aim of this research is to find out the implementation of marketing strategies in Hasanah Card products and the relevance of the Shariah marketing strategy of KCP Amir Machmud according to the law of the shariah economy so that the products of the Bank of Indonesia can thrive and contribute to the national economy. The method used in this research uses qualitative descriptive with a normative approach. The type of research uses field research and the sources used, i.e. primary results obtained from interviews and secondary results from journals, previous research and others. Data analysis methods use data reduction, data presentation, and conclusion or verification withdrawal. Research results show that the strategy used in Hasanah Card products is the bundling method. The bundling strategy implemented by BSI KCP Amir Machmud is in line with the DSN Fatwa and is in accordance with the principles of Sharia Economic Law. Abstrak. Penelitian ini dilatarbelakangi oleh pengenalan sistem kuangan syariah dengan fokus khusus pada sektor perbankan syariah. Salah satu Bank syariah terbesar di Indonesia yaitu Bank Syariah Indonesia. Namun pengenalan produk dari Bank Syariah Indonesia kepada masyarakat masih kurang diketahui di kalangan masyarakat.Salah satu produk pembiayaan yang kurang diketahui yaitu produk Hasanah Card. Sehingga, efektivitas dari produk-produk ini sangat bergantung pada strategi pemasaran yang diterapkan. Tujuan dari penelitian ini untuk mengetahui implementasi strategi pemasaran dalam produk Hasanah Card dan kesesuaian mengenai strategi pemasaran syariah KCP Amir Machmud menurut hukum ekonomi syariah sehingga produk dari Bank Syariah Indonesia dapat berkembang serta memberikan kontribusi terhadap perekonomian nasional. Metode yang digunakan dalam penelitian ini menggunakan Kualitatif deskriptif dengan pendekatan normatif. Jenis penelitian menggunakan penelitian lapangan dan sumber yang digunakan yaitu primer yang diperoleh dari hasil wawancara dan serta sekunder yang diperoleh dari jurnal, penelitian terdahulu dan lainnya. Metode analisis data menggunakan reduksi data, penyajian data, dan penarikan kesimpulan atau verifikasi. Hasil penelitian menunjukkan bahwa Strategi yang digunakan dalam produk Hasanah Card yaitu metode bundling. Strategi bundling yang diterapkan oleh BSI KCP Amir Machmud sudah sesuai dengan Fatwa DSN dan sudah sesuai dengan prinsip Hukum Ekonomi Syariah.
Co-Authors 10010321023, Risma Junita Khaerunnisa A dliya wahyuni Aam Slamet Rusydiana Adieb Hilal Hamdala Adinda Putri Anggareini Agnia Ruslani Muftin Ahmad Ahmad Zaini, Abdul Malik dan Aisyah Shohwatul Islam Aisyah Shohwatul Islam Akbar S, Torik Akhmad Yusup Alfariedza Vania Zhafira Alfariedza Vania Zhafira Alisya Aulia Rusmana Amelia Nurhaliza Amila Vindi Oktaviana Amin Basir Amin Basir Andhiny Avrilia Rachmaningtyas Anggelia Nurfitria Anggelia Nurfitria Anisa Fitria Annisa Indrawati Anya Aurellya Arif Rijal Anshori Asep Ramdan Hidayat Asri Dara Binekas Atih Rohaeti Dariah Attari Najla Aulia Safira Maulida Ayu Tuty Utami Azka Dara Syahrani Cecep Soleh Kurniawan Cecep Soleh Kurniawan Cinta Auly Salzabilla Suherlan D. Gandana Madjakusumah Darman Puja Kurniawan Deden Gandana Madjakusumah Delia Dwiyanti Hasanah Dian Meliza Diana Rusdianawati Diandra Nur Afifah Azzahra Dita Rosyalita Elisa Siti Widyastuti Eva Fauziah Eva Misfah Bayuni Fahmi Fatwa Rosyadi Satria Hamdani Faisa Azmi Firjatullah Fakhri Ahmad Zainunnuri Farha Ratu Sabila Farhan Hilal Fayza Ikhrom Febriadi, Sandy Rizki Fitri Oktaviani Fitriana Wulandari Zulkarnaen Ghefira Faiza Azzahra Ghina Syifa Agustina Gina Nugrahawati Gina Sofia Rahman Habibi Nurul Yaqin Hagi Andhika Hana Khairunnisa Hernawati Hernawati Ibrahim, Mohammad Andri Ifa Hanifa Senjati Iik Juniartinur Ikrima Azkury Nabella Ilham Mujahid Imelda Putri Intan Manggala Wijayanti Intan Nurrachmi Ira Siti Rohmah Maulida Irma Yulita Silviany Irma Yunita Silviany Isfi Rizka Pitsyahara Ivan Wahyudi Iwan Permana Jessinta Shilva Bintan Namita Jiwa Riwayanti Kayla Maritza Hanafi Kurniawan, Cecep Soleh Lia Yulia lia yulia Malik, Zaini Maman Surahman Milka Nurul Fauziah Moh Ramdhan Rizalussani Mohamad Andri Ibrahim Mohammad Andri Ibrahim Muawia Y.I. Alzamli Muchammad Oki Sudarman Muhammad Amidan As Syakir Muhammad Andri Ibarahim Muhammad Arya Naufal Saleh Muhammad Gandhi Darmawan Muhammad Rafli Akbar Muhammad Rifqy Prabowo Mutiara Olencia Indra Nadya Az-Zahra Nadya Az-zahra Nahla Aulia Azzahra Nandang Ihwanudin Nanik Eprianti Neli Erlianti Nendiarti Juniar Neneng Hasanah Neneng Nurhasanah Neng Dewi Himayasari Nur Fadilah Sukmawardani Nur Hamidah, Siti Aulia Nurfitria, Anggelia Nymas Mu’nisah Anggraeni Nymas Mu’nisah Anggraeni OKTAVIA, REZA Panji Adam Agus Putra Permana, Iwan Prasetyo, Salma Nabila Putri Cantika Dewi Putri Diani Hardianti Putri, Imelda R. Ilfan Muhammad Abdurrasyid Raden Rahma Raijani Raditya Gantari Ahmad Riyadi Rahmadani, Yunifa Rahmah, Luni Nur Ramdan Fawzi Randi Ganjar Rani, Asni Mustika Ratih Tresnati Redi Hadiyanto Reyhan Maharis Fadilah Reyhan Maharis Fadilah Reza Fauzia Tarende Reza Naftali Rahmayosa Rihhadatull 'Aisy, Raisa Adila Rima Karnipa Agusti Riska Ariani Siregar Risma Mustika Fajaria Rita Mustika Rois, Yovanka Graciela Rosyidah, Fairuz Syifa Sabarina Irbah Safira Muthia Rosyid Salma Hayfa Victoria Sartika Herawati Selly Eriska Selva Selfia Ginanjar Shafa Luthfiah Nurlaeli Shakila Carisya Tsania Siregar, Ariani Siska Lis Sulistiani Siti Karomah Nuraeni Siti Rosiyana Dewi Siti, Elisa Sri Devi, Sri Sri Dewi Miladiyah Suci Rahmadani Syifa Tahany, Tahany Tiara Deasy Nurfitriani Sumarwan Tiara Marliana Tiara Marliana Tiya Rissa Kamila Tiya Rissa Kamila Torik Akbar S. Tri Ambarwati Vina Fazri Aryani Wahyudi, Ivan Winda Widya Rahma Yayat Rahmat Hidayat Zea Fauziah Zia Firdaus Nuzula