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Devangga Putra Adhitya Pratama
Universitas Negeri Surabaya
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Theoretical Perspectives on Goods Market Equilibrium and Market Structure in The Indonesian Economy Alfiyatun Ilmiyah; Devangga Putra Adhitya Pratama; Syamsul Arifin; Novita Aprilia
International Journal of Economics, Science, and Education Vol. 2 No. 3 (2025): International Journal of Economics, Science, and Education (IJESE)
Publisher : CV Pena Jaya Pers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65254/ijese.v2i4.71

Abstract

Purpose: This study examines theoretical perspectives on goods market equilibrium and links them to the heterogeneous market structure of the Indonesian economy to develop an integrated analytical framework. Design/methodology/approach: Hybrid systematic–scoping literature review following PRISMA guidelines and synthesizes macroeconomic and industrial organization theories through thematic coding and narrative analysis. Findings: The Indonesian’s good market equilibrium is structurally mediated by sectoral market concentration, pricing power, and regulatory arrangements, which influence output adjustment and fiscal policy transmission. Research limitations/implications: The study relies on literature synthesis without primary empirical testing, indicating the need for future quantitative research integrating concentration measures into macroeconomic models. Practical implications: The results suggest that policymakers should incorporate market structure considerations into fiscal and competition policies to improve economic stability and policy effectiveness. Originality/value: This study offers an integrative framework that bridges macroeconomic equilibrium theory with industrial organization analysis in the Indonesian context. Paper type: Literature review.
Memaksimalkan Skill Menulis Melalui Pelatihan Menulis Artikel Website “Seo Friendly” Di Polindo Internasional Surabaya Kurniawati Wati; Nuryadi Nuryadi; Nur Aini Anisa; Syamsul Arifin; Devangga Putra Adhitya Pratama
Jurnal Pelita Pengabdian Vol. 2 No. 1 (2024): Januari 2024
Publisher : DPPM Universitas Pelita Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37366/jpp.v2i1.3228

Abstract

Menulis artikel tidak hanya dapat menginformasikan atau menyampaikan pesan namun juga sebagai sarana memasarkan barang dan jasa yang dijual. Polindo Internasional sebagai LKP yang sadar akan pemasaran digital mengadakan pelatihan kepada karyawannya agar produktif dalam menulis Artikel “SEO Friendly” sebagai bentuk pengembangan website dan pemasaran digital. Penggunaan website untuk mempublikasikan artikel bermuatan pemasaran sangat efektif di era digital saat ini. Terlebih dapat memanfaatkan rating dan kunjungan pembaca ke website dengan memaksimalkan konten artikel yang bermuatan SEO pada wordpress. Sebanyak 14 karyawan sebagai peserta pelatihan ini. Pelatihan dimulai dengan apersepsi dan pemahaman pemasaran digital dan dilanjutkan dengan penjelasan komponen SEO On Page untuk dapat menjadi unsur pembentuk artikel yang nantinya dapat memiliki daya tarik dari segi keterbacaan dan kualitas konten. Peserta membuat sebanyak 14 artikel yang nantinya dapat mengisi website Polindo Internasional sebagai sarana pemasaran.
THE INFLUENCE OF PROMOTIONAL STRATEGIES AND CONSUMER BUYING INTEREST ON PURCHASING DECISIONS AT LOTTE MART MARVELL CITY SURABAYA Fitri Ayu Ariyani; Abu Darim; Aisyah Darti Megasari; Siswanto Siswanto; Devangga Putra Adhitya Pratama
WORLDVIEW ( Development economic and sharia studies journal ) Vol 1 No 2 (2022): WORLDVIEW ( Jurnal Ekonomi Bisnis dan Sosial Sains )
Publisher : Fakultas Ekonomi dan Bisnis Universitas Wijaya Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38156/worldview.v1i2.315

Abstract

This study aims to describe the effect of promotion and consumer buying interest on purchasing decisions at Lotte Mart Marvell City Surabaya. The population and sample of this research are HRD and Consumers of Lotte Mart Marvell City. Data collection techniques used are interviews and documentation. The data analysis technique used is descriptive quantitative analysis technique. In quantitative descriptive analysis, instrument test, classical assumption test, and multiple linear regression analysis were carried out. The results of this study are, the f test has a significance value of 0.000. This value is smaller than 0.05 (0.000 <0.05. The f test results are declared feasible because they are less than 0.05 (5%). The results of the t-test value on the promotion variable (X1) are 0.000. This value is smaller than 0.05 (partially influential) and the t-count value proved positive at 3.610. It can be concluded from the two hypotheses, namely H1: "Promotion has a significant effect on purchasing decisions." While the consumer buying interest variable (X2) can be seen the significance value of 0.072 which means more than 0.05 (.0.05), H2 "Consumer buying interest has no significant effect on purchasing decisions".
Co-Authors Abu Darim Agung Listiadi Aisyah Darti Megasari Alfiyatun Ilmiyah Alifiani Hidayatus Sholekhah Almadury, Salita Widya Andre Tandi Bamba Dominggus Anindiyadewi, Nabila Carissa Anisa, Nur Aini Aprilia Asharifah Suprapto Ardhiana Puspitacandri, Ardhiana Ardhita Eko Ginanjar Ayi Ayuni Nurcahyanti Azzara Odilia, Marshanda Darim, Abu Fitri Ayu Ariyani Gastri Widjatmiko, Andrik Harti Hendriawan, Ayi Isna Aulia Nur Habibah Isqak, Krisma Maulana Julio Alfi Kartika Putra, Julio Alfi Kartika Putra Karunia, Intan Dwi Khoirul Anam Komarun Zaman Komarun Zaman Kurniawati Kurniawati Kurniawati Kurniawati Kurniawati Kurniawati Kurniawati Wati Lelli Kisdayanti Lis Setyowati Mahmud Ismail Mahmud Ismail Meyla Winka Putri Moejiono Moejiono Muhlisin Muhlisin Musfidah, Heny Natalia Indrawati Natthaphol Nitichotchaisiri NORIDA CANDA SAKTI Novita Aprilia Novita Aprilia Nur Aini Anisa Nur Farida Nur Hidayah Nur Hidayah Nuryadi Nuryadi Nuryadi Nuryadi Nuryadi Ony Thoyib Hadiwijaya Priyo Utomo Priyo Utomo Restu Eri Adinata Risky Puspitasari, Cindy Roby Prasetyo Rokhmah Nur Jannah Saino Sandyawati, Novi Sri Setiawan, Muchamad Indra Siswanto Siswanto Siswanto Siswohadi Siti Maslakhatus Sa’adah Suprihono, Suprihono Syamsul Arifin Syamsul Arifin Tri Sudarwanto Ulumiyah, Khoiriyatul Waloyo Waloyo, Waloyo Waspodo Tjipto Subroto Widjatmiko, Andrik Gastri Zaman, Komarun