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Devangga Putra Adhitya Pratama
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BRANDING BASED ON DIGITAL MARKETING FOR SURABAYA STUDENTS: HIGH PURCHASE DECISION? Devangga Putra Adhitya Pratama; Muhlisin
International Journal of Economics, Science, and Education Vol. 1 No. 1 (2024): International Journal of Economics, Science, and Education (IJESE)
Publisher : CV Pena Jaya Pers

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Abstract

The trend of the last few years shows a significant amount and uses it mostly for social media, especially for students. The gap between the limited purchasing power due to the lack of individual income makes students not have enough purchasing power to make transactions. On the other hand, students easily have a desire because of digital marketing on their social media. Based on this background, this research was conducted to analyze the effect of digital marketing-based branding on purchasing decisions in the marketplace. This is done to get an idea of how much the impact of product branding using digital marketing can change a person's purchasing decision. The method that researchers use is the descriptive causality quantitative method with data collection using an online form. To determine the sample, the author uses probability sampling with a Purposive Sampling approach. The respondents were 90 people who met the previously established answer criteria. The analysis techniques used are data quality test, the classical assumption test, and multiple linear regression. Based on this research, it shows that product branding and social media variables partially do not have a positive and significant effect on purchasing decisions. The magnitude of the influence of product branding and social media tiktok on purchasing decisions is 11.2%. Then the remaining 88.8% is influenced by other variables not examined in this study.
UTILIZATION OF FLIPBOOK AUDIO-VISUAL IN EBOOK INNOVATION TO IMPROVE STUDENT UNDERSTANDING FOR ACCOUNTING SUBJECTS IN SMK ARIF RAHMAN HAKIM SURABAYA Komarun Zaman; Lis Setyowati; Devangga Putra Adhitya Pratama
International Journal of Economics, Science, and Education Vol. 1 No. 2 (2024): International Journal of Economics, Science, and Education (IJESE)
Publisher : CV Pena Jaya Pers

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Abstract

In this study, an audio-visual flipbook-based e-module product was developed for the ledger material of accounting subjects studied by students at SMK Arif Rahman Hakim Surabaya. The Borg & Gall model was used in this development research. Furthermore, quantitative and qualitative data types were used with a Likert scale, and the data collection tool was a validation sheet. The data were analyzed by descriptive data analysis technique. Furthermore, three validators-material expert, media design expert, and language expert-tested the developed module according to their expertise. To ensure that the learning E-module was feasible, a validation test was conducted. An innovative and creative audio-visual flipbook-based E-module should be developed based on the problem. Further in this article, researchers will discuss the product validity of their audio visual flipbook-based e-modules. The validation test results are as follows: material expert validation results of 84 percent, media design experts of 83 percent, language experts of 81.5 percent, and the average validation results from student responses of 76.9 percent. By considering the criteria for the level of validity of the product, it can be concluded that the e-module product based on audio-visual flipbooks in general ledger accounting lessons is feasible to be widely tested at a later stage
PERILAKU WIRAUSAHA DITINJAU DARI PENGGUNAAN MEDIA SOSIAL DENGAN EFIKASI DIRI SEBAGAI VARIABEL MODERASI Aprilia, Novita; Pratama, Devangga Putra Adhitya; Adinata, Restu Eri
Journal of Education and Research Vol. 4 No. 2 (2025): DESEMBER 2025
Publisher : IKIP Widya Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56707/jedarr.v4i2.294

Abstract

Penelitian ini bertujuan menganalisis pengaruh penggunaan media sosial terhadap perilaku berwirausaha mahasiswa dengan self-efficacy sebagai variabel moderasi, dalam konteks transformasi digital yang mengubah pola bisnis generasi muda. Penggunaan media sosial dioperasionalkan melalui indikator intensitas penggunaan dan manfaat yang dirasakan, sedangkan perilaku berwirausaha diukur melalui indikator tindakan menjalankan usaha, pengambilan keputusan wirausaha, dan perencanaan pengembangan usaha. Self-efficacy diukur berdasarkan tingkat keyakinan individu terhadap kemampuan dirinya dalam menjalankan aktivitas kewirausahaan. Penelitian ini menggunakan pendekatan kuantitatif dengan metode purposive sampling terhadap 44 mahasiswa Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya yang telah menjalankan usaha minimal satu tahun. Analisis data dilakukan menggunakan Partial Least Squares–Structural Equation Modeling (PLS-SEM) dengan bantuan SmartPLS, yang dipilih karena sesuai untuk ukuran sampel kecil, tidak menuntut asumsi normalitas multivariat, serta berorientasi pada pengujian model prediktif. Hasil analisis menunjukkan bahwa penggunaan media sosial berpengaruh positif dan signifikan terhadap perilaku berwirausaha (β = 0,838; t = 4,059; p < 0,05), sementara self-efficacy tidak terbukti memoderasi hubungan tersebut (β = 0,054; t = 0,709; p > 0,05). Temuan ini menegaskan bahwa optimalisasi media sosial menjadi faktor strategis dalam membentuk perilaku wirausaha mahasiswa di era digital, meskipun tingkat kepercayaan diri individu belum tentu memperkuat pengaruh tersebut
Examining Green Product Attributes and Healthy Lifestyle Orientation in Shaping Consumer Trust Toward Healthy Instant Food Brands Pratama, Devangga Putra Adhitya; Hidayah, Nur; Musfidah, Heny; Ginanjar, Ardhita Eko
International Journal of Economics, Science, and Education Vol. 2 No. 5 (2025): International Journal of Economics, Science, and Education (IJESE)
Publisher : CV Pena Jaya Pers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65254/ijese.v2i5.57

Abstract

Purpose: This study examines the role of green product attributes and healthy lifestyle orientation in shaping consumer trust toward healthy instant food brands in East Java and Bali. Design/methodology/approach: A quantitative research design was employed using a survey method. Data were collected from 193 consumers in East Java and Bali and analyzed using validity tests, reliability tests, and multiple linear regression analysis with a five-point Likert scale. Findings: The results indicate that green product attributes and healthy lifestyle orientation have positive and significant effects on consumer trust, both partially and simultaneously. Research limitations/implications: This study is limited by its sample size and geographical focus on Java–Bali, which may restrict generalizability. Practical implications: The findings suggest that healthy instant food brands should emphasize credible green product attributes and align brand values with consumers’ healthy lifestyles to strengthen trust. Originality/value: This study positions consumer trust as a central outcome by integrating signaling theory, trust theory, and value congruence theory in the context of healthy instant food brands.
Cognitive and Emotional Drivers of Online Purchase Decisions in Live-Streaming Social Commerce Pratama, Devangga Putra Adhitya; Arifin, Syamsul; Ginanjar, Ardhita Eko; Kurniawati, Kurniawati
International Journal of Economics, Science, and Education Vol. 2 No. 4 (2025): International Journal of Economics, Science, and Education (IJESE)
Publisher : CV Pena Jaya Pers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65254/ijese.v2i4.58

Abstract

Purpose: This study examines how cognitive and emotional drivers jointly shape online purchase decisions in live-streaming social commerce, focusing on consumers’ real-time decision-making experiences. Design/methodology/approach: A qualitative descriptive–interpretive approach was employed using in-depth semi-structured interviews with consumers who had made purchases through live-streaming sessions. Data were analyzed thematically using NVivo to identify dominant cognitive and emotional patterns. Findings: The findings reveal that purchase decisions are formed through the simultaneous interaction of rapid cognitive evaluations (information clarity, perceived value, trust) and emotional triggers (FOMO and parasocial interaction), with platform affordances accelerating this process. Research limitations/implications: This study is limited by a small sample size and a single-country context, which may restrict generalizability. Practical implications: The results suggest that live-streaming strategies should balance emotional engagement with credible information to sustain trust and satisfaction. Originality/value: This study offers an integrated cognitive–emotional perspective on live-streaming purchase decisions.
Literature Review on Key Macroeconomic Issues 2018 to 2025 Anam, Khoirul; Arifin, Syamsul; Adhitya Pratama, Devangga Putra; Ismail, Mahmud
International Journal of Economics, Science, and Education Vol. 2 No. 1 (2025): International Journal of Economics, Science, and Education (IJESE)
Publisher : CV Pena Jaya Pers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65254/ijese.v2i1.63

Abstract

The period from 2018 to 2025 has been marked by profound macroeconomic turbulence and transformation, shaped by the COVID-19 pandemic, geopolitical tensions, climate shocks, and rapid technological change. This literature review synthesizes scholarly and institutional research on the evolution of key macroeconomic indicators, such as inflation, unemployment, GDP growth, fiscal and monetary policy, global trade, and post-pandemic recovery, while integrating cross-cutting themes of compensation, environmental factors, and job satisfaction. Drawing on data from the World Bank, IMF, UNCTAD, ILO, and recent peer-reviewed studies, the review highlights the interplay between policy responses and macroeconomic outcomes, the shifting dynamics of global trade and finance, and the persistent challenges of inequality, debt, and climate risk. Special attention is given to country case studies (United States, Euro Area, China, Indonesia) and to the methodological advances in macroeconomic research during this period. The findings reveal that while the global economy demonstrated resilience in the face of unprecedented shocks, recovery has been uneven and fragile, with developing economies bearing disproportionate burdens. Inflation surged to multi-decade highs before moderating, labor markets experienced both acute disruptions and rapid rebounds, and fiscal and monetary authorities deployed extraordinary measures, often in coordination, to stabilize economies. Yet, the legacy of heightened debt, persistent inequality, and climate vulnerability underscores the need for integrated, forward-looking policy frameworks. The review concludes by identifying gaps in the literature and proposing avenues for future research, particularly in the integration of environmental and social dimensions into macroeconomic analysis.
The Impact of Indonesia’s Economic Growth on Olicy and Global Economic Influence Indrawati, Natalia; Arifin, syamsul; Adhitya Pratama, Devangga Putra
International Journal of Economics, Science, and Education Vol. 2 No. 2 (2025): International Journal of Economics, Science, and Education (IJESE)
Publisher : CV Pena Jaya Pers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65254/ijese.v2i2.65

Abstract

Indonesia’s economic growth has played a significant role in shaping national policy frameworks and strengthening the country’s position within the global economic system. As the largest economy in Southeast Asia and an emerging middle-income country, Indonesia’s sustained economic expansion has influenced fiscal and monetary policy formulation, trade strategies, investment regulations, and international economic diplomacy. This literature review aims to examine existing academic studies, policy reports, and empirical research related to the impact of Indonesia’s economic growth on domestic policy development and its global economic influence. The review synthesizes findings from various sources to highlight the relationship between economic growth and government policy responses, including macroeconomic stability, foreign direct investment, globalization, and trade integration. Furthermore, the literature indicates that Indonesia’s economic growth has enhanced its participation in regional and global economic forums, increased its attractiveness to international investors, and strengthened its bargaining power in global economic governance. However, several challenges remain, such as income inequality, structural dependency, and vulnerability to global economic shocks. This study contributes to a comprehensive understanding of how economic growth not only drives domestic policy direction but also shapes Indonesia’s evolving role in the global economy.
Literature Review on The Impact of Monetary Policy on Economic Growth And Inflation Prasetyo, Roby; Arifin, Syamsul; Adhitya Pratama, Devangga Putra
International Journal of Economics, Science, and Education Vol. 2 No. 3 (2025): International Journal of Economics, Science, and Education (IJESE)
Publisher : CV Pena Jaya Pers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65254/ijese.v2i3.67

Abstract

This literature review synthesizes recent empirical and theoretical research examining the multifaceted relationship between monetary policy, economic growth, and inflation, with particular emphasis on emerging market economies, notably Indonesia. Drawing from 15 peer-reviewed articles indexed in Scopus and SINTA databases published between 2019 and 2024, this review elucidates the theoretical foundations and practical mechanisms through which central banks influence macroeconomic outcomes. The analysis reveals that monetary policy operates through multiple transmission channels, including interest rate adjustments, credit expansion, asset price effects, and exchange rate movements. The evidence demonstrates that moderate inflation accommodates economic growth through reduced real borrowing costs and investment incentives; however, inflation exceeding critical thresholdsidentified empirically at approximately 5-9.5 percent for Indonesiagenerates substantial economic costs through uncertainty and reduced purchasing power. The research underscores the essential role of fiscal-monetary policy coordination in achieving dual stability and growth objectives. Furthermore, findings indicate that monetary policy effectiveness varies substantially based on financial system development, inflation expectations anchoring, and global spillover effects. The review identifies that during crisis periods, including the COVID-19 pandemic, monetary policy transmission weakens considerably despite accommodative stances. Contemporary evidence supports data-dependent, forward-looking monetary policy frameworks combined with transparent communication regarding inflation targets. The synthesis concludes that optimal monetary policymaking in emerging markets requires integrated approaches incorporating macroprudential measures, credible inflation targeting regimes, and coordinated fiscal-monetary responses to structural shocks.
Theoretical Perspectives on Goods Market Equilibrium and Market Structure in The Indonesian Economy Ilmiyah, Alfiyatun; Pratama, Devangga Putra Adhitya; Arifin, Syamsul; Aprilia, Novita
International Journal of Economics, Science, and Education Vol. 2 No. 3 (2025): International Journal of Economics, Science, and Education (IJESE)
Publisher : CV Pena Jaya Pers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65254/ijese.v2i4.71

Abstract

Purpose: This study examines theoretical perspectives on goods market equilibrium and links them to the heterogeneous market structure of the Indonesian economy to develop an integrated analytical framework. Design/methodology/approach: Hybrid systematic–scoping literature review following PRISMA guidelines and synthesizes macroeconomic and industrial organization theories through thematic coding and narrative analysis. Findings: The Indonesian’s good market equilibrium is structurally mediated by sectoral market concentration, pricing power, and regulatory arrangements, which influence output adjustment and fiscal policy transmission. Research limitations/implications: The study relies on literature synthesis without primary empirical testing, indicating the need for future quantitative research integrating concentration measures into macroeconomic models. Practical implications: The results suggest that policymakers should incorporate market structure considerations into fiscal and competition policies to improve economic stability and policy effectiveness. Originality/value: This study offers an integrative framework that bridges macroeconomic equilibrium theory with industrial organization analysis in the Indonesian context. Paper type: Literature review.
Pemberdayaan kearifan lokal melalui transformasi eduwisata mangrove Kalisodo berbasis pembangunan pesisir berkelanjutan (SDGs) Puspitacandri, Ardhiana; Moejiono, Moejiono; Pratama, Devangga Putra Adhitya
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 10, No 1 (2026): February
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v10i1.37487

Abstract

AbstrakKegiatan pengabdian kepada masyarakat ini bertujuan untuk memberdayakan masyarakat pesisir melalui penguatan kearifan lokal dan transformasi kawasan Mangrove Kalisodo menjadi eduwisata berbasis pembangunan pesisir berkelanjutan (SDGs). Program PKM dilaksanakan di Desa Kalisodo, Kecamatan Grati, Kabupaten Pasuruan, dengan melibatkan total 60 peserta kegiatan pengabdian yang terdiri atas unsur masyarakat, pemerintah desa, dan mahasiswa Politeknik Pelayaran Surabaya. Metode pelaksanaan menggunakan pendekatan partisipatif melalui empat tahapan utama: observasi dan pemetaan sosial-ekologis, perancangan dan pengorganisasian kegiatan, pelaksanaan program pelatihan literasi konservasi dan kapasitas masyarakat, serta evaluasi hasil dan dampak kegiatan. Hasil kegiatan menunjukkan bahwa masyarakat memiliki potensi besar dalam pengelolaan kawasan mangrove, namun sebelumnya belum memahami nilai edukatif dan ekonomi dari sumber daya tersebut. Melalui pelatihan dan pendampingan, masyarakat berhasil meningkatkan pengetahuan konservasi, keterampilan pengelolaan wisata edukatif, serta kemampuan interpretasi lingkungan. Kegiatan ini juga menghasilkan pembentukan Kelompok Sadar Wisata (Pokdarwis) berbasis konservasi yang berperan sebagai penggerak utama dalam pengembangan eduwisata mangrove berkelanjutan. Program pengabdian ini membuktikan bahwa integrasi antara kearifan lokal, pendidikan maritim, dan konservasi lingkungan mampu menciptakan model pemberdayaan masyarakat pesisir yang selaras dengan tujuan SDG 14 dan 8. Kata kunci: eduwisata mangrove; kearifan local; konservasi maritime; pemberdayaan masyarakat pesisir; sustainable development goals. AbstractThis community service activity aims to empower coastal communities by strengthening local wisdom and transforming the Kalisodo Mangrove area into an ecotourism destination based on sustainable coastal development (SDGs). The PKM program was implemented in Kalisodo Village, Grati District, Pasuruan Regency, involving community members, village government, and students of the Surabaya Maritime Polytechnic's Ship. The implementation method used a participatory approach through four main stages: observation and socio-ecological mapping, designing and organizing activities, implementing conservation literacy and community capacity training programs, and evaluating the results and impacts of the activities. The results of the activity showed that the community has great potential in managing mangrove areas, but previously did not understand the educational and economic value of these resources. Through training and mentoring, the community succeeded in improving their conservation knowledge, educational tourism management skills, and environmental interpretation abilities. This activity also resulted in the formation of a conservation-based Tourism Awareness Group (Pokdarwis) which plays a key role in the development of sustainable mangrove ecotourism. This community service program proves that the integration of local wisdom, maritime education, and environmental conservation can create a model of coastal community empowerment that aligns with SDGs 14 and 8. Keywords: mangrove educational tourism; local wisdom; maritime conservation; coastal community empowerment; sustainable development goals.
Co-Authors Abu Darim Adinata, Restu Eri Agung Listiadi Aisyah Darti Megasari Almadury, Salita Widya Anindiyadewi, Nabila Carissa Anisa, Nur Aini Ardhiana Puspitacandri, Ardhiana Ayi Azzara Odilia, Marshanda Darim, Abu Dominggus, Andre Tandi Bamba Fitri Ayu Ariyani Gastri Widjatmiko, Andrik Ginanjar, Ardhita Eko Harti Hendriawan, Ayi Ilmiyah, Alfiyatun Indrawati, Natalia Ismail, Mahmud Isna Aulia Nur Habibah Isqak, Krisma Maulana Jannah, Rokhmah Nur Julio Alfi Kartika Putra, Julio Alfi Kartika Putra Karunia, Intan Dwi KHOIRUL ANAM Komarun Zaman Komarun Zaman Kurniawati Kurniawati Kurniawati Lis Setyowati Moejiono Moejiono Muhlisin Musfidah, Heny NORIDA CANDA SAKTI Novita Aprilia, Novita Nur Farida Nur Hidayah Nurcahyanti, Ayuni Nuryadi Nuryadi Nuryadi Ony Thoyib Hadiwijaya Prasetyo, Roby Priyo Utomo Priyo Utomo Risky Puspitasari, Cindy Saino Sandyawati, Novi Sri Setiawan, Muchamad Indra Sholekhah, Alifiani Hidayatus Siswanto Siswanto Siswanto Siswohadi Suprapto, Aprilia Asharifah Suprihono, Suprihono Syamsul Arifin Tri Sudarwanto Ulumiyah, Khoiriyatul Waloyo Waloyo, Waloyo Waspodo Tjipto Subroto Wati, Kurniawati Widjatmiko, Andrik Gastri Zaman, Komarun