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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis JURNAL AKUNTANSI, EKONOMI dan MANAJEMEN BISNIS SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan JMKSP (Jurnal Manajemen, Kepemimpinan, dan Supervisi Pendidikan) Eksis: Jurnal Ilmiah Ekonomi dan Bisnis EQIEN - JURNAL EKONOMI DAN BISNIS Arthavidya Jurnal Ilmiah Ekonomi Jurnal Menara Ekonomi : Penelitian dan Kajian Ilmiah Bidang Ekonomi Jurnal Ilmiah Poli Bisnis Maker: Jurnal Manajemen International Journal of Financial, Accounting, and Management Jurnal MEBIS (Manajemen dan Bisnis) JSMA (Jurnal Sains Manajemen dan Akuntansi) Management Studies and Entrepreneurship Journal (MSEJ) REMIK : Riset dan E-Jurnal Manajemen Informatika Komputer Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Syntax Imperatif : Jurnal Ilmu Sosial dan Pendidikan Journal of Management - Small and Medium Enterprises (SME's) Nusantara Science and Technology Proceedings Jurnal Pengabdian UNDIKMA Jurnal Nuansa Akademik: Jurnal Pembangunan Masyarakat JEBDEKER: Jurnal Ekonomi, Manajemen, Akuntansi, Bisnis Digital, Ekonomi Kreatif, Entrepreneur Jurnal Pengabdian Kepada Masyarakat Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Islamic Banking : Jurnal Pemikiran dan Pengembangan Perbankan Syariah AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Journal of Economics Development Issues Melati: Jurnal Media Komunikasi Ilmu Ekonomi Abadi: Jurnal Ahmad Dahlan Mengabdi Engagement: Jurnal Pengabdian Kepada Masyarakat Balance: Jurnal Ekonomi Community Development and Empowerment Journal
Badi'ah, Roudlotul
Institut Teknologi Dan Bisnis Ahmad Dahlan Lamongan
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The Role of Digital Marketing in the Development of Salt-Based MSMEs: Implementation at the Fajar Samudra Salt Cooperative Wiwik Handayani; Firra Rosariawari; Roudlotul Badi’ah; Ihya Nidarul Ishthifa’iyah; Mohammad Bintang Wibowo; Rino Damara
Community Development and Empowerment Vol. 1 No. 2 (2026): Mei
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Pembangunan Nasional Veteran Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/code.v1i2.25

Abstract

The development of digital technology has created significant opportunities for Micro, Small, and Medium Enterprises (MSME) to expand market reach and enhance product competitiveness. However, many MSME, including those operating in the salt industry, have not yet fully optimized the potential of digital marketing. Therefore, this article focuses on analyzing the contribution of digital marketing to the development of MSMEs as applied to the Fajar Samudra Salt Farmers’ Cooperative in Blitar Regency. The approach employed in this includes observation, mentoring, and digital marketing training for the partner. The digital marketing strategies implemented consist of establishing social media accounts and marketplace platform, developing promotional content, and providing digital marketing management training for the Cooperative team. The result indicates an improvement in the partner’s understanding of digital marketing strategies and the establishment of sustainable online marketing infrastructure. This program plays a crucial role in preparing Fajar Samudra Salt Cooperative to reach broader markets and support business sustainability in the digital era.
Co-Authors Abdillah, David Fahmi Achmad Fadlan Prima Shoffrianto Achmad Farid Dedyansyah Afifatul Aprilia Yani Solekhah Agustin, Defitri Karunia Ahmad Syauqi Ahmad Syauqi Al-Mashuri, A'lie Ilham Aldiva Syafarinda Aprilia Rahma, Arsa Aranta Prista Dilasari Ardianah, Sefininda Desfia Ariefin, Mesra Surya Ariyanto, Rizqi Armen Zulham ARMEN ZULHAM Arni Putri Awaliyah Umar Arni Putri Awaliyah Umar Atfi Indriany Putri Atfi Indriany Putri Baihaqi, Hafizh Budi Harsanto Dadang Wiratama Danang Vicriawan David Fahmi Abdillah David Fahmi Abdillah Evi Maya Odelia Evi Maya Odelia Fahri Ikhlas Fanani, Fahmi Fanny Lutfiyah Farida Frihatini Fedita, Melinda Sherly Felia Ananda Cahya Firra Rosariawari Hafizh Baihaqi Hendro Widjanarko Hilda Khuzaifah Ihya Nidarul Ishthifaiyah Ihya Nidarul Ishthifa’iyah Imtinan Widhah Kumala Imtinan Widhah Kumala Indah Yaisah Indira, Irma Khusnul Kotima Kotima, Khusnul Lisa Oktavia Anggraini M Adhitya Nugraha Pratama Maghfiroh, Nova Wahyu Maria Arista Ulfa Maria Arista Ulfa Masram Masram Masram, Masram Melinda Sherly Fedita Mesra Surya Ariefin Mesra Surya Ariefin Mochamad Chairul Akbar Mohamad Fahmi Yusuf Mohammad Bintang Wibowo Mohammad Bintang Wibowo Mu'ah Mu'ah Mu'ah Mu'ah, Mu'ah Muhammad Dzikri Abadi Muhammad Husain Muhammad Ikbal Putera Mu’ah Mu’ah Nanda Harlina Safitri Nilam Hemalia Putri Nugroho, Moch. Andre Nurlaili, Rodhotul Evita Odelia, Evi Maya Pratama, M. Adhitya Nugraha Pujiwahyono, Didik Purwanti, Ika Reiga Ritomiea Ariescy Rino Damara Rino Damara Rizna Ramadhani Winanda Rizqi Ariyanto Romadhani, Ocarullyta Rusfian Effendi Salsabila Islami Yusnindi Sandy Tri Prasetya Sinta Dewi Sinta Dewi Anggraini Siti Musarofah Siti Musarofah Sri Suryani Yuprapti Winasih Sulaeman Rahman Nidar Swasti, Ika Korika Umar, Muhammad Ahsanul Umi Kaltum Vernia, Dellia Mila Vicriawan , Danang Wicaksono, Arian Yusuf Wiratama, Dadang Wiwik Handayani Yoga Dwi Anugrahadi Yoga Dwi Anugrahadi