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All Journal Among Makarti EQIEN - JURNAL EKONOMI DAN BISNIS JOURNAL OF APPLIED BUSINESS ADMINISTRATION Jurnal Abdimas PHB : Jurnal Pengabdian Masyarakat Progresif Humanis Brainstorming JOBS (Jurnal Of Business Studies) Dinasti International Journal of Education Management and Social Science Jurnal Abdi Insani TECHNO-SOCIO EKONOMIKA Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Yumary: Jurnal Pengabdian kepada Masyarakat Jurnal Bisnis Mahasiswa Journal of Accounting and Finance Management (JAFM) Neo Journal of economy and social humanities Best Journal of Administration and Management Lead Journal of Economy and Administration Journal of Artificial Intelligence and Digital Business KENDALI: Economics and Social Humanities Eastasouth Journal of Positive Community Services Klabat Journal of Management Mutiara : Jurnal Ilmiah Multidisiplin Indonesia Journal of Innovative and Creativity PEMIMPIN - Pengabdian Masyarakat Ilmu Pendidikan Ekopedia: Jurnal Ilmiah Ekonomi Aksi Kita: Jurnal Pengabdian Kepada Masyarakat
Dwi Rachmawati
Universitas Global Jakarta
Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Public Health Social Sciences Other

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PENDAMPINGAN PENATAAN TATA LETAK FASILITAS PADA UMKM LAUNDRY KINGCLONK Hasna Aina Salsabila; Salma Rahmawati; Siti Patimah; Siti Lutfiah; Syifa Khairunnisa; Indi Puspita; Nada Syifa Tsuraya; Yuni Pambreni; Dwi Rachmawati; Hadi Wijaya
Pengabdian Masyarakat Ilmu Pendidikan Vol. 6 No. 2 (2026): JURNAL PEMIMPIN - PENGABDIAN MASYARAKAT ILMU PENDIDIKAN - Edisi Agustus 2026
Publisher : FKIP Universitas Citra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37792/wghd7t77

Abstract

Kegiatan pengabdian ini bertujuan meningkatkan efektivitas dan efisiensi operasional UMKM Laundry KingClonk melalui penerapan process layout (tata letak proses). Metode yang digunakan meliputi observasi, analisis alur proses layanan, perancangan tata letak fasilitas, dan pendampingan implementasi. Hasil menunjukkan tata letak baru mampu mengoptimalkan pemanfaatan ruang, mengurangi perpindahan yang tidak diperlukan, memperlancar alur kerja, serta meningkatkan produktivitas karyawan dan kualitas layanan. Dengan demikian, penerapan process layout menjadi solusi yang efektif untuk mendukung peningkatan kinerja operasional dan keberlanjutan usaha.
Pengaruh Key Opinion Leader (KOL) dan Content Marketing terhadap Keputusan Pembelian Steak Sultan 99 Mesja Dwika; Dwi Rachmawati; Sri Anawati
MUTIARA: Jurnal Ilmiah Multidisiplin Indonesia Vol. 4 No. 3 (2026): JIMI - JULI
Publisher : PT. PENERBIT TIGA MUTIARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61404/mutiara.v4i3.587

Abstract

Digital marketing increasingly influences how consumers search for information and choose products, particularly in the culinary industry, which faces intense competition. Key Opinion Leaders (KOLs) and Content Marketing are widely utilized to attract attention, provide information, and influence purchasing decisions, although previous research has reported mixed findings. This study aims to examine the partial and simultaneous effects of KOLs and Content Marketing on consumer purchasing decisions at Steak Sultan 99. The study employed an associative quantitative approach involving 100 respondents selected through purposive sampling, namely consumers aged at least 15 years, residing in Depok City, and having previously purchased Steak Sultan 99 products. Data were collected using a Likert-scale questionnaire and analyzed using multiple linear regression, t-test, F-test, and the coefficient of determination through IBM SPSS Statistics 26. The results indicate that KOLs do not have a significant effect, whereas Content Marketing has a positive and significant effect and serves as the dominant predictor. Simultaneously, both variables have a significant effect, with an R Square value of 0.449 in the context of a local steak business.
Pengaruh Promosi Social Media Instagram dan Electronic Word of Mouth terhadap Keputusan Pembelian (Studi pada UMKM Awgorgeousin) Panca Apriliani; Dwi Rachmawati; Suci Ayu Sudari
Lead Journal of Economy and Administration Vol 5 No 1 (2026): Lead Journal of Economy and Administration (LEJEA)
Publisher : International Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/lejea.v5i1.464

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Promosi Social Media Instagram dan Electronic Word of Mouth (e-WOM) terhadap Keputusan Pembelian (Studi Pada UMKM Awgorgeousin). Variabel independen dalam penelitian ini adalah Promosi Social Media Instagram (X1) dan Electronic Word of Mouth (X2), sedangkan variabel dependen adalah Keputusan Pembelian (Y). Penelitian ini menggunakan metode kuantitatif pendekatan deduktif. Pengumpulan data dilakukan melalui penyebaran kuesioner kepada konsumen Awgorgeousin dan dianalisis menggunakan uji validitas, uji reliabilitas, uji hipotesis, analisis regresi linear berganda, dan koefisien determinasi melalui perangkat lunak SPSS. Hasil penelitian menunjukkan bahwa Promosi Social Media Instagram berpengaruh secara signifikan terhadap Keputusan Pembelian. Sementara itu, Electronic Word of Mouth tidak berpengaruh signifikan terhadap Keputusan Pembelian. Namun secara simultan, Promosi Social Media Instagram dan Electronic Word of Mouth berpengaruh signifikan terhadap Keputusan Pembelian. Hasil penelitian menunjukkan bahwa perusahaan perlu meningkatkan promosi social media instagram terutama pada komunikasi dengan konsumen melalui Instagram, mengelola ulasan dan komentar negatif secara lebih efektif, serta memperkuat informasi mengenai keunggulan produk agar konsumen lebih yakin dalam mengevaluasi dan memilih produk Awgorgeousin sehingga terjadi keputusan pembelian.
Co-Authors Afifah Latifah Turahma Agnemas Yusoep Islami Agung Pramono, Agung Alfi Maghfuriyah Alfi Maghfuriyah Ali Ridho Ali Ridho Anindya Hapsari Antono, Zakia Maulida Ayu Nurul Haryudiniarti Canthika Aulia Varsha P. K Cyka Oktaviani Daiva Juventino Irwansyah Desi Hertin, Revita Dianawali Cahyaningrum Djoko Setyo Widodo Djoko Setyo Widodo Fahri Faturahman Febria Anjara Feri Nugroho Gelaria Yaumal Akbar Hadi Firmansyah, Hadi Hadi Wijaya Halimatuz Zuhriyah Hasbi Arisky Widyanarko Hasna Aina Salsabila Hazael Hazael Hazel Lizantha Fatihah Hertin, Revita Desi Indi Puspita Intan Rahmah Puspita Intan, Dewi Isyana Pramesti Jessica Adelia Joko Widodo M Nahar Meliana Framsiska Mesja Dwika Muhammad Fadilah Muhammad Qisthi Yovari Muhammad Raihan. A Mumtaz, Nabila Asdianti Nada Syifa Tsuraya Nadia Syahidah Jahrah Nadya Nasywa Hanifah Najwa Sabrina Nakeisya Puteri Hidayat Nora Listiana Nova Eliza Novi Yulianti Amilie Novitasari Novitasari Noviyanti Noviyanti Nur Fitri Dewi Nur Fujianti Nur Indah Eka Andayani Nuralisa Nuralisa Nurfitridewi Oktaviati, Risna Onki Alexander Panca Apriliani Priska Tobing Putra Tangguh Wisnuaji Putri Amelia R.M. Chairil Andri Rahmawati Ulfah Rahmawati Ulfah Rahmawati Ulfah Ramzaqy Fadlililah Ribut Nawang Sari Risma Ekawati Rohmat Hidayat Salaisah Almani Fatiha Salamah, Ummy Gusti Salma Dwi Rachmawati Salma Rahmawati Salsabila Ramadhani Sani Salsabil Sekar Ayu Widodari Siti Lutfiah Siti Mutiara Husna Siti Nur Barokah Siti Patimah Sri Anawati Suci Ayu Sudari Syifa Khairunnisa Tegar Firmansyah Udriya Udriya Udriya, Udriya Udriyah Ummy Gusti Salamah Untung Suprihadi Untung Suprihadi, Untung Widodo Putra Manahuang Winona Arasely. R. A Yerikho Amoz Hazael Yuni Pambreni Yuni Pammbreni Yupiter Yancik Zakia Maulida Antono Zalena Mohd