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TRANSFORMASI MANAJEMEN PROGRAM PENGABDIAN MASYARAKAT MELALUI INTEGRASI TEKNOLOGI INFORMASI UNTUK PENINGKATAN KUALITAS PEMBELAJARAN BERBASIS KOMUNITAS Terminanto, Ade Ananto; Haryanti, Enny; Siahaan, Trioksa; Arifannisa, Arifannisa; Khakim, Nor
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 6 No. 2 (2025): Volume 6 No. 2 Tahun 2025
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v6i2.44504

Abstract

Penelitian ini bertujuan untuk mengkaji transformasi manajemen program pengabdian masyarakat melalui integrasi teknologi informasi, serta dampaknya terhadap peningkatan kualitas pembelajaran berbasis komunitas. Dengan menggunakan pendekatan kualitatif melalui tinjauan pustaka, penelitian ini mengumpulkan data dari artikel ilmiah yang dipublikasikan antara tahun 1984 hingga 2025, yang diambil dari sumber kredibel seperti Google Scholar dan website terakreditasi. Melalui analisis deskriptif, penelitian ini menemukan bahwa teknologi informasi berperan penting dalam meningkatkan efisiensi pengelolaan program, mempercepat komunikasi antar stakeholder, serta memfasilitasi pembelajaran berbasis pengalaman yang lebih interaktif dan partisipatif. Studi kasus yang relevan, seperti program Desa Digital di berbagai daerah dan penelitian terdahulu, menunjukkan bahwa penggunaan teknologi digital dalam pengabdian masyarakat dapat meningkatkan partisipasi masyarakat dan memperkuat kualitas program. Hasil penelitian ini memberikan implikasi praktis bagi perguruan tinggi dan pemerintah dalam merancang dan mengimplementasikan program pengabdian masyarakat berbasis teknologi untuk menciptakan dampak sosial yang lebih luas dan berkelanjutan.
Pengaruh Potongan Harga, Promo Gratis Ongkos Kirim, Kualitas Produk Dan Harga Terhadap Keputusan Pembelian Pada Shopee Live Fauzi, Tony Dimarta; Budhijana, Bambang; Simatupang, Batara Maju; Haryanti, Enny
J-CEKI : Jurnal Cendekia Ilmiah Vol. 5 No. 1: Desember 2025
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v5i1.12863

Abstract

Perkembangan e-commerce mengubah pola konsumsi masyarakat, dengan fitur live streaming seperti Shopee Live menjadi strategi pemasaran yang populer. Penelitian ini menganalisis pengaruh diskon, gratis ongkir, harga, dan kualitas produk terhadap keputusan pembelian pengguna Shopee Live menggunakan metode kuantitatif dan analisis SMART PLS. Hasil penelitian menunjukkan bahwa keempat variabel berpengaruh signifikan. Diskon dan gratis ongkir meningkatkan keputusan pembelian, terutama jika syaratnya wajar. Harga kompetitif mendorong pembelian, sedangkan kualitas produk menjadi faktor utama yang mempengaruhi keputusan konsumen. Penelitian ini mendukung studi sebelumnya tentang peran harga dan promosi dalam e-commerce, serta menyoroti pentingnya kualitas produk dalam keputusan pembelian di Shopee Live. Implikasinya, pelaku bisnis perlu menyeimbangkan promosi dan kualitas produk untuk meningkatkan pembelian dan loyalitas konsumen.
The Effect of Organizational Culture, Work Motivation, Job Satisfaction, and Career Development on The Performance of Employees at Institution “X” Building A Dwi Kuntari, Arni; Pracoyo, Antyo; Haryanti, Enny; Joyosumarto, Subarjo
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 12 No. 3 (2025): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/exqdkx86

Abstract

This research aims to analyse the performance of employees at Institution "X" Office A by considering factors such as organizational culture, work motivation, job satisfaction and career development. These factors were chosen as independent variables due their potential impact on employee performance, which is a dependent variable. The researcher used the Statistical Structural Equation Modelling (SEM) method especially the Partial Least Square (PLS) approach supported by SmartPLS, to process data obtained from a questionnaire survey conducted online using Google Form. The results of this research show that Organizational Culture and Work Motivation have a positive and significant effect on Employee Performance, whereas Job Satisfaction and Career Development have no effect on Employee Performance.
Offline Store China "Oh! Some" in Jabodetabek: Brand Image, Price, Product Quality and Service to Purchase Decisions Ari Nugroho, Surya; Wulandari, Nuri; Maju Simatupang, Batara; Haryanti, Enny
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 6 (2026): Dinasti International Journal of Economics, Finance & Accounting (January - Feb
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i6.5769

Abstract

Online shopping trends in Indonesia saw rapid growth during the COVID-19 pandemic. However, post-pandemic, interest in offline shopping increased again, especially in modern offline stores that combine modern store with lifestyle. This resurgence is driven by the need for direct product interaction, personalized customer service, and enjoyable shopping experiences that online shopping cannot be fully replaced by online shopping. The emergence of modern offline stores like OH!SOME, Miniso, Niceso, Usupso, Minigood, and Daiso, particularly in the Jabodetabek area, has led to intense competition to attract consumers. OH!SOME, as one of foreign retailer from KK Group China, has rapidly expanded in Indonesia with innovative marketing strategies and attractive store concepts. This research aims to analyze the influence of brand image, price, product quality, and service quality on purchasing decisions at OH!SOME offline stores in the Jabodetabek area. This research uses a quantitative method with Structural Equation Modelling - Partial Least Square (SEM-PLS) analysis technique using Smart PLS 4. The research sample consists of consumers who have made purchases at OH!SOME offline stores and live in the Jabodetabek area. The results show that the four independent variables have a positive and significant influence on purchasing decisions, with p-value < 0.05 and t-value > 1.96. Brand image has the greatest influence with a path coefficient of 0.287, followed by service quality and product quality, both having a path coefficient of 0.252, and price with a path coefficient of 0.171. These findings indicate that to increase purchasing decisions, OH!SOME needs to continue strengthening its brand image, improving service quality, maintaining product quality, and implementing competitive pricing strategies.
Pengaruh Kualitas Layanan, Harga Tiket, Kepercayaan, Nilai yang Dirasakan terhadap Loyalitas Pelanggan yang Dimediasi oleh Kepuasan Pelanggan pada Kereta Cepat Jakarta-Bandung Robertus, Valdo; Rofianto, Whony; Hindarto, Chico A.E.; Haryanti, Enny; Simatupang, Batara Maju
Jurnal sosial dan sains Vol. 5 No. 12 (2025): Jurnal Sosial dan Sains
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/jurnalsosains.v5i12.32633

Abstract

Kereta Cepat Jakarta–Bandung (Whoosh) merupakan layanan transportasi modern pertama di Indonesia yang menghadapi tantangan dalam membangun dan mempertahankan loyalitas pelanggan di tengah persaingan moda transportasi yang semakin ketat. Meskipun menawarkan waktu tempuh singkat dan fasilitas modern, belum diketahui secara pasti faktor-faktor yang paling berpengaruh terhadap loyalitas penggunanya. Permasalahan utama yang diidentifikasi adalah inkonsistensi kualitas layanan, persepsi harga tiket yang belum sepenuhnya sebanding dengan manfaat yang diterima, serta tingkat kepuasan yang belum optimal dalam menciptakan loyalitas jangka panjang. Penelitian ini bertujuan untuk menganalisis pengaruh kualitas layanan, harga tiket, kepercayaan, dan nilai yang dirasakan terhadap loyalitas pelanggan dengan kepuasan pelanggan sebagai variabel mediasi. Studi ini menggunakan metode kuantitatif dan survei. Untuk mendapatkan data utama, seratus orang yang aktif menggunakan Kereta Cepat Jakarta–Bandung diberikan kuesioner online. Pengambilan sampel purposive dilakukan. Metode Model Persamaan Struktural (SEM) berbasis Partial Least Squares (PLS-SEM), yang digunakan bersama dengan perangkat lunak SmartPLS 4.0, digunakan untuk menganalisis hubungan antar variabel. Hasil penelitian terdiri dari lima variabel eksogen (kualitas layanan, harga tiket, kepercayaan, nilai yang dirasakan, dan kepuasan pelanggan) dan satu variabel endogen (loyalitas pelanggan). Hasil menunjukkan bahwa kualitas layanan, harga tiket, kepercayaan, dan nilai yang dirasakan memiliki pengaruh yang signifikan dan positif terhadap kepuasan pelanggan. Selain itu, hubungan antara keempat variabel sangat dimediasi. Penemuan ini menunjukkan bahwa kepuasan pelanggan adalah faktor penting dalam membentuk loyalitas, dan menegaskan bahwa layanan berkualitas, penetapan harga yang wajar, rasa percaya terhadap layanan, dan keuntungan yang dirasakan adalah kunci strategis untuk mempertahankan loyalitas pelanggan. Studi ini membantu pengelola Kereta Cepat Jakarta–Bandung membuat rencana untuk memberi pelanggan layanan yang lebih baik. Hasil penelitian ini juga dapat digunakan sebagai sumber akademik untuk membangun model loyalitas pelanggan di industri transportasi publik kontemporer.
The Influence of Social Media Marketing, Performance Expectancy, and Social Influence on Purchase Intention: Evidence from Bibit App Agnany, Mauliddinia Iftikhar; Rofianto, Whony; Haryanti, Enny; Karambut, Fermico
Jurnal Ilmu Manajemen dan Ekonomika Vol. 18 No. 1 (2025): Jurnal Ilmu Manajemen dan Ekonomika, Vol. 18, No.1, December 2025
Publisher : Indonesia Banking School

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35384/jime.v18i1.874

Abstract

This study analyzes the influence of Social Media Marketing Activities (SMMA) on Brand Equity and Purchase Intention, as well as the impact of Brand Equity on Electronic Word of Mouth (E-WOM). Additionally, it examines the roles of E-WOM, Performance Expectancy (PE), and Social Influence (SI) in shaping Purchase Intention among Instagram followers of the Bibit investment application. Using a quantitative approach, data were collected from 100 respondents via convenience sampling. Data analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4. The results indicate that SMMA significantly affects Brand Equity, and Brand Equity strongly influences E-WOM. However, SMMA and E-WOM were found to have no significant impact on Purchase Intention. In contrast, PE and SI proved to have a positive and significant influence on Purchase Intention. These findings suggest that for high-involvement products such as digital investment applications, functional value and social influence are more decisive in shaping purchase decisions than promotional activities or online recommendations.
SOCIALIZATION AND PSYCHOLOGICAL DETERMINANTS OF FINANCIAL CONFIDENCE AMONG JAKARTA STOCK INVESTORS Nugroho, Aditya Tri; Wulandari, Nuri; Prabantarikso, Mahelan; Haryanti, Enny
UTSAHA: Journal of Entrepreneurship [IN PRESS] Vol. 5 Issue 1 (2026)
Publisher : jfpublisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56943/joe.v5i1.915

Abstract

Financial confidence represents a critical determinant in investment decision-making among stock market participants. This study examines the influence of financial socialization and psychological characteristics on financial confidence among stock investors in Jakarta, mediated by digital financial literacy and financial behavior. A quantitative research approach was employed, utilizing SmartPLS 3 software for data analysis through Partial Least Squares Structural Equation Modeling. The sample comprised 50 active stock investors residing in Jakarta, with data collected through structured questionnaires using five-point Likert scales. The analysis revealed four principal findings. First, financial socialization does not significantly influence digital financial literacy (p = 0.200), contradicting conventional socialization theory expectations. Second, psychological characteristics exert a strong positive influence on digital financial literacy (β = 0.902, p < 0.001). Third, digital financial literacy significantly affects financial behavior (β = 0.732, p < 0.001). Fourth, financial behavior strongly influences financial confidence (β = 0.799, p < 0.001). These findings suggest that intrinsic psychological factors serve as more powerful drivers of financial confidence development than external social learning processes among equity investors. The research contributes theoretical insights regarding financial confidence formation in emerging markets and provides practical implications for financial institutions, regulators, and investors. The study recommends that investor education programs prioritize psychological skill development and experiential learning rather than conventional information dissemination approaches.
Complaint Handling Management System (CHMS) Application in Increasing Customer Satisfaction at PT Bank Syariah Indonesia TBK Mulida, Mulida; A Sabil, Rozi; Maju Simatupang, Batara; Haryanti, Enny
Dinasti International Journal of Education Management and Social Science Vol. 7 No. 3 (2025): Dinasti International Journal of Education Management and Social Science (Febru
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i3.6069

Abstract

This study is motivated by the increase in customer complaints at BSI from 2021 to 2023, despite a reduction in SLA for complaint resolution. The purpose of this study is to analyze the implementation of the Complaint Handling Management System (CHMS) in handling customer complaints at PT Bank Syariah Indonesia Tbk (BSI) and to identify potential bottlenecks as well as customer satisfaction with the complaints process. This research uses a qualitative method with a descriptive approach. The subjects of this study include BSI employees managing the CHMS and customers who use the complaint service. The results show that the CHMS application successfully reduced the SLA for complaints, from 8.45% to 0.71%, indicating improved speed and efficiency of handling complaints. However, bottlenecks were still identified. Overall, customer satisfaction with the CHMS application is high, with 82.79% of customers expressing satisfaction with the service. The implications of this study suggest the importance of continually enhancing employee training and optimizing the automation features within CHMS to reduce bottlenecks and further improve customer satisfaction.
The Islamic Scaffolding–Based REFLECT Model for Developing Students’ Spiritual Awareness Andhika, M. Rezki; Ridwan, Yusup; Iskandar, Rusdy; Hafinda, Tengku; Makmur, Makmur; Haryanti, Enny
Scaffolding: Jurnal Pendidikan Islam dan Multikulturalisme Vol. 8 No. 1 (2026): Pendidikan Islam dan Multikulturalisme
Publisher : Institut Agama Islam Sunan Giri (INSURI) Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/scaffolding.v8i1.8950

Abstract

This study aims to analyze the implementation of Islamic Scaffolding within the REFLECT model (Review, Engage, Focus, Learn, Evaluate, Construct, and Transfer) in fostering students’ reflective and spiritual understanding in Akidah Akhlak learning. The study adopts a qualitative descriptive–interpretative approach using a case study design conducted in the Madrasah Ibtidaiyah Teacher Education (PGMI) Study Program at STAIN Teungku Dirundeng Meulaboh. Data were collected through classroom observations, in-depth interviews with lecturers and students, and analysis of learning documents. The participants consisted of lecturers teaching Akidah Akhlak courses and PGMI students actively engaged in the learning process. Data were analyzed using thematic analysis through processes of data reduction, categorization, interpretation, and meaning construction. The findings indicate that the integration of Islamic Scaffolding within the REFLECT model facilitates a reflective, collaborative, and transformative learning environment, in which lecturers function as spiritual scaffolders guiding students through processes of muhasabah and tazakkur. This study contributes to the enrichment of scaffolding theory by incorporating the dimensions of ta’dib and tazkiyatun nafs, positioning the model as a holistic Islamic learning paradigm oriented toward the development of spiritually aware, reflective, and morally grounded students.
Pengaruh Tingkat Suku Bunga Kredit, Prosedur Kredit, Kualitas Pelayanan dan Literasi Keuangan Terhadap Keputusan Pengambilan Kredit Konsumtif di PT. Bank Pembangunan Daerah (BPD) Papua Cabang Waisai Kabupaten Raja Ampat Marleyn, Clara Juvita Indri; Wijaya, Erric; Muchlis, Muchlis; Haryanti, Enny
Ekonomis: Journal of Economics and Business Vol 10, No 1 (2026): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v10i1.2754

Abstract

This study aims to analyze the influence of credit interest rates, credit procedures, service quality, and financial literacy on consumer credit decisions at PT. Regional Development Bank Papua, Waisai Branch, Raja Ampat Regency. The study used a quantitative approach with a survey method of customers with Civil Servant and Government Employees with Work Agreements status in Waisai City. Data were collected through an online questionnaire using Google Forms and analyzed using Structural Equation Modeling (SEM) techniques. The results showed that interest rates, credit procedures, service quality, and financial literacy had a significant positive effect on consumer credit decisions. These findings emphasize the importance of setting competitive interest rates, simple credit procedures, quality service, and improving customer financial literacy to encourage credit decisions.