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THE EFFECT OF ATTITUDE, SUBJECTIVE NORMS, AND PERCEIVED BEHAVIOR CONTROL ON THE INTENTION OF BUYING HANNOCHS LED LIGHTING PRODUCTS Najlir Rahmat; Halida; Khairina; Nurainun
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 5 (2024): APRIL
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i5.424

Abstract

This research aims to analyze the influence of attitude, subjective norms and perceived behavior control on purchase intentions for Hannochs LED lighting products. Data for this research was collected through a survey method using a questionnaire as a data collection instrument. The respondents in this research were 140 respondents in the form of lecturers and employees at Malikussaleh University. This research uses a quantitative approach with multiple linear regression analysis using SPSS (Statistical Package for the Social Sciences) software. The research results show that partially Attitude has a positive and significant effect on Intention to Purchase Hannochs LED Lighting Products. Partially Subjective Norms have a positive and significant effect on Intention to Purchase Hannochs LED Lighting Products. Partially Perceived Behavior Control has a positive and significant effect on Intention to Purchase Hannochs LED Lighting Products. Simultaneously shows that Attitude, Subjective Norms, and Perceived Behavior Control Influence Intention to Purchase Hannochs LED Lighting Products
Co-Authors Alfandi Amalia Amallia Putri Amallia Putri Apriani, Dinda Ari Kriswinarti Aswat, Bujang Asy Sifa Safarina Aunurrahman Dwi Suryani Alfa, Dwi Suryani Alfa Eny Enawaty Hunowu, Momy A ILHAM Inviolata Rogo Inviolata, Inviolata Jamilus Julia Larasanti Khairina Lukmanulhakim M. Lutfi Mustofa M. Samsul Hady MARIA ULFAH Marinu Waruwu Maruwu, Marinu Mery Monalisa Mustofa, Zaidul Najlir Rahmat Novia Novia Nurainun Pu'at, Siti Natijatul Putri, Ayu Aprilia Pangestu Ririanti Rachmayanie Jamain Rusydiana, Marwah S.Pd. ., Putu Ari Dharmayanti, S.Pd. Sabila, Dias Khairina Siti Aisyah Sulaiman Ibrahim Susana, Erika Triwanti Usman Radiana Yovi Yanti Yuliana Emi Yuline Yuzi Hana Christiani