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THE INFLUENCE OF COMMUNICATION STRATEGIES AND EDUCATIONAL PROGRAMS ON COMMUNITY PARTICIPATION AT LAZNAS YATIM MANDIRI MAKASSAR Hidir, Amrullah; Hasbiah, Siti; Ruma, Zainal; Burhanuddin; Aswar, Nurul Fadilah; Muhammad, A Fadel
Journal Management & Economics Review (JUMPER) Vol. 1 No. 4 (2023): October
Publisher : Malaqbi Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jumper.v1i4.87

Abstract

There are many factors that become obstacles for zakat institutions in their development, one of these factors is the lack of public understanding of the concept of zakat, the evaluation of strategies that are not optimal and the effectiveness of the program, so that communication strategies and educational programs are needed which will generate knowledge related to the institution to increase community participation. This research is an explanatory quantitative study that aims to analyze the factors that influence how community participation in LAZNAS Yatim Mandiri Makassar City, using a population of people who have lived and had direct contact with LAZNAS Yatim Mandiri Makassar City, with a sample size of 96 respondents. The data used was obtained by distributing questionnaires via google form. The results of this study indicate that the communication strategy partially has no significant effect on community participation with a significant value of 0.258> 0.05 and the education program has a positive and significant effect with a value of 0.000 <0.05 on community participation. This shows the importance of improving educational programs to increase public understanding of the concept of zakat and the activities of zakat institutions, this can be a reference for other zakat institutions in increasing community participation and the effectiveness of the programs carried out.
Co-Authors Abadi , Rahmat Riwayat Abadi, Rahmat Riwayat Abdi Akbar Idris Afriansyah Afriza, Fahril Agung Widhi Kurniawan AGUS AGUS Ahmad Ali Akbar, Wahyullah Alda, Natasya Alhayra, Abdul Rauf Amalia, Hilda Nur Amaliyah, Hasni Ananda, Muhammad Fadly Andi Mustika Amin Angreyani, Andi Dewi Anwar Anwar Anwar Anwar Anwar Ramli Aprilia, Nur Amanda Aprilia, Widya Aqilah, Iqian Fauziah Astuti, Andi Ria Azis, Muh Ilham Burhanuddin Burhanuddin Burhanuddin Burhanuddin, Umar Khalid Chalid Imran Musa Dahlan, Abd Halim Dangnga, M. Taslim Darmawinata, Widhi Nugraha Sumiharja Dipoatmodjo, Tenri S. P. Dipoatmodjo, Tenri S.P. Dipoatmodjo, Tenri Sayu Pupitaningsih Dwi Wulandari Edwin, Muhammad Farid Saputra Efendy, Kayla Putri Zalsabila Eli Rahmawati, Eli Enrico Sasiang, Hizkia Faisal, Fanny Indrayanti Fauzan, Muh Aghil Fazira, Erra Febinda Fiqram, Muh Haikal Friska, Silvi Haeruddin, Ilham Wardhana Haeruddin, M. Ilham Wardhana Hasbiah, Siti Hasbiah, Sitti Haslip, M. Azwar Hayati, A. Zahratul Hery Maulana Arif Hety Budiyanti, Hety Hidir, Amrullah Ichwan Musa, Muh Ichwan Musa, Muhammad Ilham Wardhana Haeruddin, Muhammad Ilma Wulansari Hasdiansa imam, imamsatriaalam Iriani, Halizah Putri Irsad Mursalaat, A. Muh. Cakra Irwan, Shabrina Nurfadhilah Isman, Nurhasia Israf Pangeran, M Aco Jamnur, Adrian Maulana Jaya, Ikhlazul Amal Johnson, Nur Atifah Septira Kasibit, Fitriyani Khairinnisai K, Syarifah M. Ikhwan Maulana Haeruddin Mahiruddin, Rizky Amalia Manilet, Fadhil Mujahid Muhammad Fadli Muhammad, A Fadel Mukammil, Ahmad Musa, Muhammad Ichwan Natsir, Uhud Darmawan Nur Hidayah NurAfni NurAfni Nurdin, Ariza Zalzah Nurfadillah T, Rezki Nurjihanar, Nurul Mutmainnah Nurman Nurman Nurman Nurul Fadilah Aswar Nurwinda Paramaswary, Annisa Parawansa, Dian Anggraece Sigit Pasryb, A. Syahida Ulhaq Pradani Muhiding, A. Ifta Audia Putri Pratama A, Irfan Wahyudi Pualillin, Ermiaty Febrini Elviona Purwanto, Ananta Ade Putra, Ryan Pramana Rahayu, Riski Rahman, Fatmawati A. Rasyid, Muh. Futhail Rezky Amalia Hamka Ridwan, Rini Rizky Amelia Risno, Trisnojaya Romansyah Sahabuddin Roshinta, Maudy Rusadi, Rahmayani Adela Cesyta Rusly, Muh. Ammar Haitsam S, Aan Arivaldi Safitri, Nuravini Sapri, Ardiansyah Sari, Fitria Nirmala Sartika Sartika Sayba, Sayba Siti Hasbiah Sri Wulandari Suaib, Aulia Kasmawati Sukma, Sukma Sunanda, Ratu Multi Syahrul, Khaidir Tajuddin, Indriani Maulida Tawe, Amiruddin Tenri Sayu Puspitaningsih Dipoatmodjo Unde, Juliet Triani Wahyudi, Andi Muh. Reza Wardhana Haeruddin, Muh. Ilham Widiati, Ratna Trieka Wulandari, Friska Zahran, Muhammad Zulkarnaen, Muh. Faiq ] Idris, Abdi Akbar