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All Journal Jurnal Abdidas Jurnal Ilmiah Manajemen Ubhara JURNAL ILMIAH AKUNTANSI DAN MANAJEMEN East Asian Journal of Multidisciplinary Research (EAJMR) Indonesian Journal of Business Analytics (IJBA) CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis SENTRI: Jurnal Riset Ilmiah International Journal of Advanced Multidisciplinary Profit: Jurnal Manajemen, Bisnis dan Akuntansi Jurnal Manajemen Bisnis, Akuntansi dan Keuangan Jurnal Manajemen, Akuntansi, Ekonomi Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Jurnal Penelitian Ekonomi Manajemen dan Bisnis Trending: Jurnal Manajemen dan Ekonomi Jurnal Riset Manajemen dan Ekonomi HUMANITIS : Jurnal Humaniora, Sosial dan Bisnis Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Jurnal Ilmiah Ekonomi dan Manajemen Neraca Manajemen, Akuntansi, dan Ekonomi Indonesian Journal of Economics and Strategic Management TECHNOVATE
Wijayaningsih, Rini
Universitas Bhayangkara Jakarta Raya
Religion Aerospace Engineering Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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The Influence of Sales Promotion and Product Quality on Purchasing Interest of Local Fashion Brand Andrian, Andrian; Anwar, Misbahul; Wijayaningsih, Rini
East Asian Journal of Multidisciplinary Research Vol. 3 No. 2 (2024): February 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v3i2.7707

Abstract

The purpose of this study was to examine the effect of sales promotion and product quality on buying interest in local fashion brand. The method used in this study is a survey method with data obtained through questionnaires distributed to 155 respondents or samples based on purposive sampling. Then an analysis of the data obtained using quantitative data analysis was carried out. Quantitative analysis includes validity and reliability tests, classical assumption test, multiple linear regression analysis, hypothesis testing through t test and f test, and analysis of the coefficient of determination (R2). The results of this study indicate that the coefficient of determination involved in the adjusted R square value is 0.617, which means that the influence of sales promotion and product quality on buying interest is 61.7% and the remaining 38.3% is influenced by other variables not examined in this study.
PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PADA PRODUK KERUPUK IKAN CV LAKSANA JAYA DI KEBALEN KABUPATEN BEKASI Harfanly Bramley Munte; Widi Winarso; Kardinah Indrianna Meutia; Milda Handayani; Rini Wijayaningsih
Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 2 No. 3 (2024): Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Publisher : Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.572349/neraca.v2i3.1126

Abstract

Penelitian ini bertujuan untuk mengetahui seberapa besar Pengaruh Citra Merek Dan Kualitas Produk Terhadap Keputusan Pembelian Pada Produk Kerupuk Ikan CV Laksana Jaya di Kebalen Kabupaten Bekasi. Populasi dalam penelitian ini adalah seluruh konsumen produk kerupuk ikan CV Laksana Jaya di Kebalen Kabupaten Bekasi. Penelitian ini menggunakan metode kuantitatif. Pengumpulan data melalui penyebaran kuesioner (angket) kepada 110 responden. Teknik pengambilan sampel ini menggunakan metode simple random sampling. Hasil penelitian ini menunjukkan bahwa variabel Citra Merek berpengaruh secara parsial, dengan nilai t-hitung lebih besar dari t-tabel (3.855 > 1,659), variabel kualitas produk berpengaruh secara parsial, dengan nilai t-hitung lebih besar dari t-tabel (4,999 > 1,659). Berdasarkan hasil Uji F simultan telah diperoleh nilai F hitung sebesar 72,394 dengan nilai signifikan 0,000. nilai f-hitung >f-tabel sebesar 3,080 dan nilai sig lebih kecil dari 0,05. Maka dari itu Ho ditolak atau Ha diterima yang berarti bahwa secara simultan Pengaruh Citra Merek Dan Kualitas Produk berpengaruh signifikan Terhadap Keputusan Pembeliafn Pada Produk Kerupuk Ikan CV Laksana Jaya di Kebalen Kabupaten Bekasi.
BISNIS PLAN PENGEMBANGAN USAHA "HEALTHYGLAM" DENGAN BASIS E-BISNIS Wijayaningsih, Rini; Rizqullah, Tamam Zaidan; Putri, Hanifah Adilla; Fatimah, Diani; Sari, Risma Indah; Rizki, Yusron; Khotimah, Siti; Zaen, Muhammad Fauzan
Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 2 No. 6 (2024): Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Publisher : Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

HealthyGlam adalah usaha yang memproduksi dan menjual makanan sehat, menargetkan generasi Milenial dan Gen Z yang menjalani gaya hidup sehat. Usaha ini menggunakan sistem pre-order dan dipromosikan melalui media sosial untuk memastikan kualitas dan kebersihan produk. Analisis SWOT mengidentifikasi kekuatan HealthyGlam dalam menawarkan makanan rendah kalori dengan harga terjangkau, serta peluang dari meningkatnya kesadaran akan kesehatan. Rencana pengembangan mencakup peningkatan promosi digital, diversifikasi produk, optimalisasi operasional, dan ekspansi pasar melalui kemitraan dan pembukaan outlet fisik. Strategi ini diharapkan dapat menjadikan HealthyGlam pemimpin di industri makanan sehat.
PENGARUH KOMUNIKASI, MOTIVASI, DAN LINGKUNGAN KERJA TERHADAP KINERJA PEGAWAI PADA DINAS TATA RUANG KOTA BEKASI Tamiya, Safira; Handayani, Milda; Wijayaningsih, Rini
SENTRI: Jurnal Riset Ilmiah Vol. 3 No. 3 (2024): SENTRI : Jurnal Riset Ilmiah, Maret 2024
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/sentri.v3i3.2437

Abstract

Penelitian ini bertujuan untuk menguji Pengaruh Komunikasi, Motivasi, dan Lingkungan Kerja Terhadap Kinerja Pegawai. Populasi dalam penelitian ini adalah pegawai Dinas Tata Ruang Kota Bekasi. Metode dalam penelitian ini adalah metode kuantitatif dengan populasi seluruh pegawai Dinas Tata Ruang Kota Bekasi dengan sampel sebanyak 122 responden. Berdasarkan hasil penelitian dalam Uji Parsial (uji t) Variabel Komunikasi (X1) memiliki pengaruh positif dan signifikan terhadap Kinerja Pegawai dengan nilai thitung 4,788 > 0,1515 (ttabel) dengan signifikansi 0,001 < 0,05. Variabel Motivasi (X2) memiliki pengaruh positif dan signifikan terhadap Kinerja Pegawai dengan nilai thitung sebesar 1,962 > 0,1515 (ttabel) dengan signifikansi 0,052 < 0,05. Variabel Lingkungan Kerja (X3) memiliki pengaruh positif dan signifikan terhadap Kinerja Pegawai dengan nilai thitung 4,252 > 0,1515 (ttabel) dengan signifikansi 0,001 < 0,05. Selanjutnya dalam uji simultan (uji f) variabel Komunikasi, Motivasi, dan Lingkungan Kerja secara simultan berpengaruh positif serta signifikan terhadap variabel Kinerja Pegawai dengan nilai fhitung sebesar 70,277 > 2,68 (ftabel) dengan nilai signifikansi 0,001 < 0,05. Kemudian Uji Koefisien Determinasi (Adjust R2) dihasilkan bahwa korelasi antara ketiga varabel Komunikasi (X1), Motivasi (X2), dan Lingkungan Kerja (X3) terhadap Kinerja Pegawai (Y) sebesar 63,2%.
The Influence of Personal Branding, Brand Image, and Price on Purchase Decisions on Mother of Pearl Cosmetics Brand Vashelda, Ardhelia Denis; Wijayaningsih, Rini; Handayani, Milda
TECHNOVATE: Journal of Information Technology and Strategic Innovation Management Vol. 2 No. 3 (2025): July 2025
Publisher : PT.KARYA GEMAH RIPAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52432/technovate.2.3.2025.148-155

Abstract

This research aims to examine the influence of personal branding, brand image and price on purchasing decisions for the mother of Pearl cosmetic brand. The population in this study were all consumers who had purchased Mother of Pearl cosmetic products at the Sociolla outlet, Summarecon Mall Bekasi. The variables used in this research are Personal Branding, Brand Image, and Price as independent variables; and Purchasing Decisions as the dependent variable. The sampling technique used is the survey method and uses a questionnaire instrument. The analytical methods used are Descriptive Statistical Analysis, Data Quality Test, Classical Assumption Test, Multiple Linear Regression Analysis, and Hypothesis Testing. The results of this research show that partially the variables Personal Branding, Brand Image and Price have a significant and positive influence on purchasing decisions for Mother of Pearl cosmetic products at Sociolla Summarecon Mall Bekasi. The research results from 100 respondents also indicate that, simultaneously, the variables Personal Branding, Brand Image, and Price collectively have a significant and positive influence on Purchase Decision for Mother of Pearl cosmetic products at Sociolla Summarecon Mall Bekasi. This is evidenced by the F-test results, which show a significant value of 0.000 < 0.05 and an F-value of 14.871 > 2.70, meaning that H4 is accepted and H04 is rejected. The conclusion is that Price, Brand Image, and Personal Branding simultaneously influence the purchase decision of Mother of Pearl cosmetic products.
The Influence of Product Quality, Brand Image and E-Wom on Makeup Product Purchase Decisions By Lizzie Parra (BLP) Fadilah, Nayla Nur; Wijayaningsih, Rini; Handayani, Milda
TECHNOVATE: Journal of Information Technology and Strategic Innovation Management Vol. 2 No. 3 (2025): July 2025
Publisher : PT.KARYA GEMAH RIPAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52432/technovate.2.3.2025.156-162

Abstract

This study aims to determine the influence of product quality, brand image, and e-WOM on purchase decisions of makeup By Lizzie Parra (BLP) products (case study of BLP customers at Summarecon Mall Bekasi). This research is a quantitative study using primary data collected through questionnaires distributed directly to customers who have purchased and experienced BLP products at Summarecon Mall Bekasi. A total of 100 questionnaires were distributed. Based on statistical tests, the results show that Product Quality has a significant value (sig.) of 0.000, which is less than 0.05, and a t-count value of 4.231, which is greater than the t-table value of 1.98498, with a positive sign. Thus, hypothesis H1 is accepted, indicating that Product Quality has a positive influence on Purchase Decisions. Brand image has a significance value (sig.) of 0.010, which is less than 0.05, and a t-count value of 2.615, which is greater than the t-table value of 1.98498, with a positive sign. Thus, hypothesis H2 is accepted, indicating that Brand image has a positive influence on Purchase Decisions. e-WOM has a significant value (sig.) of 0.039, which is less than 0.05, and a t-count value of 2.097, which is greater than the t-table value of 1.98498, with a positive sign. Thus, hypothesis H3 is accepted, indicating that e-WOM has a positive influence on Purchase Decisions. For the simultaneous test, Product Quality, Brand image, and e-WOM have a significant value (sig.) of 0.000, which is less than 0.05. Therefore, hypothesis H4 is accepted, indicating that these three variables simultaneously have a significant influence on Purchase Decisions.
Pengambilan Keputusan Seorang Manager Terhadap Perilaku Karyawan Rini Wijayaningsih; Kanizah Kanizah; Mutiara Salsabila; Nabila Zahra Octaviany; Sabrina Fitria; Putri Salsabilla R
Profit: Jurnal Manajemen, Bisnis dan Akuntansi Vol. 3 No. 3 (2024): Agustus : Profit: Jurnal Manajemen, Bisnis dan Akuntansi
Publisher : UNIVERSITAS MARITIM AMNI SEMARANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/profit.v3i3.2285

Abstract

This research aims to analyze how a manager makes decisions regarding employee behavior in a company. This research uses a qualitative approach with library research methods. The data used is secondary data using sources from books, journal articles, websites and other trusted sources. The data analysis technique used is qualitative data analysis. The research results show that managers and employees must always work together to achieve new goals and contribute to the company. A professional manager will bring success to a company. conversely, if a manager does not understand his job duties and requirements and is unable to complete them, the company will suffer and may experience failure, which will be detrimental to employees or subordinates.
The Role of Social Media, the Attractiveness of Advertising, Prices and its Implications on Purchasing Decisions at Café Business in Polewali Mandar, Western Sulawesi Andrian, Andrian; Wijayaningsih, Rini; Hasanuddin, Hasanuddin; Tutiek Yoganingsih
Jurnal Manajemen Bisnis, Akuntansi dan Keuangan Vol. 3 No. 1 (2024): May 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jambak.v3i1.9022

Abstract

This study aims to determine how prices, the allure of advertising, and the role of social media influence decisions about what to buy at a café in Polewali Mandar, Western Sulawesi. This study will employ a survey and quantitative method with a descriptive research approach and verification analysis because the goal is to provide an organized, factual account of the facts regarding the relationships between the variables under investigation. Survey research is the use of questionnaires as a tool for research in both small and large populations. SPSS 23 was used to analyze the data. According to the findings of this study, 86% of the Purchase Decision factors can be explained significantly by fluctuations in three independent variables: Social Media, Advertising Attractiveness, and Price. In contrast, 14% of the explanations came from sources other than the study's variables.
The Implementation of Service Quality, Perception of Price, Location Towards Purchasing Decisions (Case Study of Coffee Shops in North Bekasi) Rini Wijayaningsih; Andrian
Indonesian Journal of Business Analytics Vol. 4 No. 5 (2024): October 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v4i5.11655

Abstract

The purpose of this study is to ascertain how price perception, location, and service quality affect customers' decisions to buy from Identiq Coffee Shop. This kind of study is quantitative in nature. This study's population is unknown. Purposive sampling combined with non-probability sampling is a sampling strategy. There were 96 responders in the study's sample. methods for gathering data by sending out surveys with Google Form. Multiple Linear Regression analysis was used in this work to test hypotheses. A number of coffee shops in North Bekasi are the topic of the study. The study's findings show that the factors of location, price perception, and service quality all significantly and concurrently positively affect the purchasing decision variable.
TREN YANG MUNCUL DALAM ANALISIS BIG DATA: PELUANG UNTUK INTELIJEN BISNIS Rini Wijayaningsih, Adinda Aisyah, Alghifari Arya Renato, Devina Amelia Putri, Devi Purnilasari, Dit
HUMANITIS: Jurnal Homaniora, Sosial dan Bisnis Vol. 2 No. 5 (2024): Mei
Publisher : ADISAM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Big Data analytics has become a major focus in the business world to uncover valuable patterns, trends, and insights from large and complex amounts of data.This article aims to explore emerging trends in Big Data analytics as well as the opportunities it presents for business intelligence. Qualitative methods are used to analyze and analyze literature studies through library research. The results show that there are several emerging trends in Big Data analytics, including the use of advanced data analysis techniques such as machine learning and data mining, the integration of diverse data sources, and an increased focus on realtime analytics. In addition, this article also identifies various opportunities offered by Big Data analytics in the context of business intelligence, such as the ability to forecast market trends, detect anomalies, and improve data-driven decision making. By leveraging these trends, companies can optimize their business strategies, improve operational efficiency, and create added value for their customers. However, challenges such as data privacy, information security, and technological infrastructure limitations also need to be overcome in order for the implementation of Big Data analysis to be successful.
Co-Authors AA Sudharmawan, AA Ade Saputra Agenginardi, Xiane Briaventi ahmad rizal Aisyha Destirani Alen Dwi Setyo Alfian Saputra Amir Nur Hasan Ananda Ummu Thoyibah Andi Icha Halifah Rahma Andrian Andrian Andrian Andrian Andrian Angel Maharani Angel Septiani Parhusip Annisa Azahra Aulia Annisa Hediana Anwar, Misbahul Arini Endrawati Ashraff Rizky Setyawan Aurlia Hayatunisa Awalia Romadon Bagas Mulyadi Cahyani Nurwa Putri Cinka Amalia Putri Clara Nabila Cristiana Vicensia Aritonang Della Widya Ayu Devina Elga Ranjani Diah Ayu Sefianggraini Dika Febriansyah Dina Fitria Annuri Elena Syafa Chamilla Endang Hutabarat Fadilah, Nayla Nur Fajar Al Bayhaqi Fajriyati, Yunni Fatimah, Diani Fikri , Adi Wibowo Noor Gita Rezda Andiwa Handayani, Milda Harfanly Bramley Munte Haroen, Zeintya Azra Haryudi Anas Hasanuddin Hasanuddin Hasanuddin Hasanuddin Hazza Hibatullah Hutabarat, Sofia Lorent Hutajulu, Sherly Margaretha Ika Wijayanti Indira Salsabila Jenio Prawirodinata Jumawan, Jumawan Kanizah Kanizah Kardinah Indrianna Meutia Kefas Kristian Telaumbanua Lathiffah Alya Fikri Laurence, Michael Lubis, Yuni Ariska Lufiana Anggrainie M Fadhli Nursal Marcellita Capritalim Meri Heni Goretti Sitohang Mohammad Dava Ramdhani Umam Muhammad Wallid Alba Muhammad Zidan Berampu Mutiara Salsabila Nabila Zahra Octaviany Nadya Debora Siregar Najwa Andini Narpati, Bintang Nasywa Tazqiya Ramadani Nazwa Dea Devilia Nila Sari, Pratiwi NOVIA RAHMAWATI Nugra Aditiantara Nur Azizah, Intan Pratiwi Nila Sari Prayuda Putra Ariansyah Putri Salsabilla R Putri, Hanifah Adilla Rakha Randyka Ramadhani, Zalsya Isma Rani Anggitasari Ratna Indriyani Indriyani Raymond Peres Johannes Loi Refalina Indah Lestary Revilia Nur Vardania Putri Rini Tresnawati Ririn Dwi Astuti Rizki, Yusron Rizqina Aura Rizqullah, Tamam Zaidan Sabrina Fitria Sabrina Setyakinasti Safira Tamiya Saibatul Aslamiyah Sari, Risma Indah Sherly Margaretha Hutajulu Siti Khotimah Soehardi Soehardi Soehardi Soehardi Sofia Lorent Hutabarat Surachman Surjaatmadja Syifa Wandayu Salsabilla Tamiya, Safira Tegar Bima Rohaedi Tubagus Abel Ibrahim Zhafran Untari, Dhian Tyas Valentino Juliano Jawa Napa Vashelda, Ardhelia Denis Wahyu Putra, Ch. Indra Widi Winarso Widi Winarso, Widi Widya Rahma Wijayanti, Murti Wisnu Wibisono Xiane Briaventi Agenginardi Yefta Berliana Yoganingsih, Tutiek Yudho Hari Rahmat Yuni Ariska Lubis Yunita, Tyna Yunni Fajriyati Yusuf Rahman Maulana Zaen, Muhammad Fauzan Zalsya Isma Ramadhani Zeintya Azra Haroen Zeinyta Azra Haroen Zeinyta Azra Haroen, Zeinyta Azra Zidan Fadliansyah