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Wijayaningsih, Rini
Universitas Bhayangkara Jakarta Raya
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Pengaruh Budaya Organisasi, Komunikasi Organisasi, Lingkungan dan Kepuasan Kerja Terhadap Kinerja Pegawai di Kelurahan Jatimulya (Studi Kasus Kelurahan Jatimulya di Kabupaten Bekasi Jawa Barat) Alfian Saputra; Milda Handayani; Rini Wijayaningsih
Trending: Jurnal Manajemen dan Ekonomi Vol. 3 No. 2 (2025): Trending: Jurnal Manajemen dan Ekonomi
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/trending.v3i2.3922

Abstract

The Influence of Organizational Culture, Organizational Communication, Environment, and Job Satisfaction on Employee Performance in Jatimulya Urban Village This study aims to analyze the influence of organizational culture, organizational communication, work environment, and job satisfaction on employee performance in Jatimulya Urban Village. A quantitative method with multiple linear regression analysis was employed. The sample consisted of 40 employees selected using a saturated sampling method. Data were collected through questionnaires and analyzed using statistical software. The findings reveal that each independent variable has a positive and significant influence on employee performance. Collectively, the four variables contribute significantly to improving performance.
PENGARUH BRAND IMAGE, STATUS SOSIAL, DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE APPLE DI BEKASI UTARA (STUDI KOMPARASI GENDER) Sabrina Setyakinasti; Milda Handayani; Rini Wijayaningsih
IJESM Indonesian Journal of Economics and Strategic Management Vol. 3 No. 1 (2025): March
Publisher : Draf Solusi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69718/ijesm.v3i1.413

Abstract

Penelitian ini menggunakan pendekatan kuantitatifdengan metode Partial Least Square (PLS) danmelibatkan 130 responden yang dipilih secaraaccidental sampling. Hasil analisis menunjukkan bahwaketiga variabel memiliki pengaruh signifikan terhadapkeputusan pembelian. Brand image menjadi faktorpaling dominan, diikuti oleh status sosial dan harga,yang mencerminkan daya tarik iPhone sebagai simbolstatus dan kualitas. Studi juga menemukan bahwaperbedaan pengaruh berdasarkan gender tidaksignifikan secara statistik. Kesimpulannya, keputusanpembelian iPhone didorong oleh kombinasi brandimage, status sosial, dan harga, dengan brand imagesebagai faktor utama. Temuan ini memberikanrekomendasi bagi Apple untuk terus memperkuat citramerek dan daya saing produk di pasar premium
Pengaruh Self Efficacy, Entrepreneur Orientation, Transformasional Leadership Terhadap Kinerja Nasi Padang Laurence, Michael; Handayani, Milda; Wijayaningsih, Rini
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 3 No. 8 (2025): JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM)
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v3i8.6158

Abstract

This study aims to analyze the influence of self-efficacy, entrepreneurial orientation, and transformational leadership on the performance of Micro, Small, and Medium Enterprises (MSMEs), particularly Padang rice restaurants in Bekasi City. MSMEs play an important role in the national economy, but they still face challenges in improving their performance sustainably. This study employs a quantitative method, distributing questionnaires to 102 respondents who are operators of Padang rice restaurants, selected through purposive sampling. Data analysis was conducted using multiple linear regression to test the influence of each variable. The results of the study indicate that self-efficacy, entrepreneurial orientation, and transformational leadership have a positive and significant influence on MSME performance, both partially and simultaneously. These findings contribute theoretically and practically to efforts to enhance the competitiveness of traditional culinary-based MSMEs in the era of global competition.
PERAN KEPEMIMPINAN DALAM PENGAMBILAN KEPUTUSAN Rini Wijayaningsih; Arini Endrawati; Bagas Mulyadi; Cahyani Nurwa Putri; Diah Ayu Sefianggraini; Dina Fitria Annuri; Hazza Hibatullah
IJESM Indonesian Journal of Economics and Strategic Management Vol. 2 No. 1 (2024): Vol.2.,No.1.,2024 : March
Publisher : Draf Solusi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk melihat peranan pemimpin dalam pengambilan keputusan. Penelitian ini di design secara kualitatif dengan pendekatan study literatur. Study literatur yang digunakan mengacu kepada data data yang relevan yang bersumber pada buku, jurnal, hasil penelitian dan website yang sesuai dengan masalah yang diselesaikan dalam penelitian ini. Hasil penelitian menemukan bahwa terdapat 3 aspek pengambilan keputusan, 3 gaya pengambilan keputusan dan 16 karakteristik pemimpin dalam pengambilan keputusan.
PENGARUH KUALITAS PRODUK, GAYA HIDUP DAN WORD OF MOUTH PADA KEPUTUSAN PEMBELIAN IPHONE DI BEKASI TIMUR Ashraff Rizky Setyawan; Milda Handayani; Rini Wijayaningsih
IJESM Indonesian Journal of Economics and Strategic Management Vol. 3 No. 3 (2025): September
Publisher : Draf Solusi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69718/ijesm.v3i3.464

Abstract

This study aims to analyze the influence of product quality, lifestyle and word of mouth on iPhone Purchasing Decisions. This study uses a quantitative method with an explanatory approach and a cross-sectional research design. The research sample consists of the number of respondents selected using the Accidental sampling technique. The research instrument is a questionnaire that has been tested for validity and reliability. Data analysis was carried out using the Partial Least Squares (PLS) method with the help of SmartPLS 3 software. The results of the study show that: 1) product quality has a significant effect on purchasing decisions, 2) lifestyle has a significant effect on purchasing decisions, 3) word of mouth has a significant effect on purchasing decisions
Analysis of Marketing Strategy, Purchasing Interest and Loyalty Towards Retail Stores’ Profitability in Bekasi Area Andrian, Andrian; Nila Sari, Pratiwi; Anwar, Misbahul; Wijayaningsih, Rini; Wahyu Putra, Ch. Indra
Jurnal Manajemen, Akuntansi, Ekonomi Vol. 4 No. 2 (2025): Jurnal Manajemen, Akuntansi, Ekonomi (September)
Publisher : CV. Era Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59066/jmae.v4i2.1629

Abstract

This study investigates the influence of marketing strategy, purchasing interest, and consumer loyalty on the profitability of retail stores in Bekasi Area. In a highly competitive market, retail businesses must implement effective marketing strategies to attract consumers and foster long-term loyalty. There are 178 customers who frequently shop at retail stores, including retail business managers. By using a quantitative approach, the research employs survey data collected from retail consumers and analyzes the relationships between variables through path analysis. The findings reveal that marketing strategies—particularly those involving pricing, promotion, store location, and customer service—significantly affect both purchasing interest and consumer loyalty. Furthermore, consumer loyalty plays a crucial role in enhancing profitability through repeat purchases and positive word-of-mouth. This study shows that 36.4% of purchasing decisions can be explained by the independent variables of Marketing Strategy, Purchasing Interest and Consumer Loyalty, while the remaining 63.6% is explained by other causes outside the variables in this study, like Consumers’ Satisfaction, Repurchase Intention and so on. The study concludes that integrated marketing efforts and loyalty-building initiatives are essential for sustaining profitability in the Indonesian retail sector.
The Influence of Sales Promotion and Product Quality on Purchasing Interest of Local Fashion Brand Andrian, Andrian; Anwar, Misbahul; Wijayaningsih, Rini
East Asian Journal of Multidisciplinary Research Vol. 3 No. 2 (2024): February 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v3i2.7707

Abstract

The purpose of this study was to examine the effect of sales promotion and product quality on buying interest in local fashion brand. The method used in this study is a survey method with data obtained through questionnaires distributed to 155 respondents or samples based on purposive sampling. Then an analysis of the data obtained using quantitative data analysis was carried out. Quantitative analysis includes validity and reliability tests, classical assumption test, multiple linear regression analysis, hypothesis testing through t test and f test, and analysis of the coefficient of determination (R2). The results of this study indicate that the coefficient of determination involved in the adjusted R square value is 0.617, which means that the influence of sales promotion and product quality on buying interest is 61.7% and the remaining 38.3% is influenced by other variables not examined in this study.
Co-Authors AA Sudharmawan, AA Ade Saputra Agenginardi, Xiane Briaventi ahmad rizal Aisyha Destirani Alen Dwi Setyo Alfian Saputra Amir Nur Hasan Ananda Ummu Thoyibah Andi Icha Halifah Rahma Andrian Andrian Andrian Andrian Angel Maharani Angel Septiani Parhusip Annisa Azahra Aulia Annisa Hediana Anwar, Misbahul Arini Endrawati Ashraff Rizky Setyawan Aurlia Hayatunisa Awalia Romadon Bagas Mulyadi Bintang Narpati Cahyani Nurwa Putri Cinka Amalia Putri Clara Nabila Cristiana Vicensia Aritonang Della Widya Ayu Devina Elga Ranjani Diah Ayu Sefianggraini Diani Fatimah Dika Febriansyah Dina Fitria Annuri Elena Syafa Chamilla Endang Hutabarat Fajar Al Bayhaqi Fajriyati, Yunni Fikri , Adi Wibowo Noor Gita Rezda Andiwa Handayani, Milda Hanifah Adilla Putri Harfanly Bramley Munte Haroen, Zeintya Azra Haryudi Anas Hasanuddin Hasanuddin Hasanuddin Hasanuddin Hazza Hibatullah Hutabarat, Sofia Lorent Hutajulu, Sherly Margaretha Ika Wijayanti Indira Salsabila Jenio Prawirodinata Jumawan, Jumawan Kanizah Kanizah Kardinah Indrianna Meutia Kardinah Indrianna Meutia Kefas Kristian Telaumbanua Lathiffah Alya Fikri Laurence, Michael Lubis, Yuni Ariska Lufiana Anggrainie M Fadhli Nursal Marcellita Capritalim Meri Heni Goretti Sitohang Mohammad Dava Ramdhani Umam Muhammad Fauzan Zaen Muhammad Wallid Alba Muhammad Zidan Berampu Mutiara Salsabila Nabila Zahra Octaviany Nadya Debora Siregar Najwa Andini Nasywa Tazqiya Ramadani Nazwa Dea Devilia Nila Sari, Pratiwi NOVIA RAHMAWATI Nugra Aditiantara Nur Azizah, Intan Pratiwi Nila Sari Prayuda Putra Ariansyah Putri Salsabilla R Rakha Randyka Ramadhani, Zalsya Isma Rani Anggitasari Ratna Indriyani Indriyani Raymond Peres Johannes Loi Refalina Indah Lestary Revilia Nur Vardania Putri Rini Tresnawati Ririn Dwi Astuti Risma Indah Sari Rizqina Aura Sabrina Fitria Sabrina Setyakinasti Safira Tamiya Saibatul Aslamiyah Sherly Margaretha Hutajulu Siti Khotimah Soehardi Soehardi Soehardi Soehardi Sofia Lorent Hutabarat Surachman Surjaatmadja Syifa Wandayu Salsabilla Tamam Zaidan Rizqullah Tegar Bima Rohaedi Tubagus Abel Ibrahim Zhafran Untari, Dhian Tyas Valentino Juliano Jawa Napa Wahyu Putra, Ch. Indra Widi Winarso Widi Winarso Widi Winarso, Widi Widya Rahma Wijayanti, Murti Wisnu Wibisono Xiane Briaventi Agenginardi Yefta Berliana Yoganingsih, Tutiek Yudho Hari Rahmat Yuni Ariska Lubis Yunita, Tyna Yunni Fajriyati Yusron Rizki Yusuf Rahman Maulana Zalsya Isma Ramadhani Zeintya Azra Haroen Zeinyta Azra Haroen Zeinyta Azra Haroen, Zeinyta Azra Zidan Fadliansyah