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Jemmy, Jemmy
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Journal : TechTalent

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Strategic Agility in SMES: How Digital Transformation Shapes Competitive Avantage in Emerging Market Jemmy, Jemmy
TechTalent & Business Review Vol. 1 No. 2 (2025): TTBR-July 2025
Publisher : Asosiasi Peneliti dan Inovasi Nusantara (APIN)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63985/ttbr.v1i2.14

Abstract

In the context of emerging markets marked by volatility, uncertainty, and technological disruption, digital transformation has become a crucial enabler of strategic agility for Small and Medium Enterprises (SMEs). This study explores how digital capabilities contribute to strategic agility and, subsequently, to the competitive advantage of SMEs. A mixed-methods approach was employed, combining quantitative data from 300 SMEs across Indonesia, Vietnam, and Ghana with qualitative case studies from five selected firms. Quantitative analysis using Partial Least Squares Structural Equation Modeling (PLS-SEM) confirmed that digital capabilities significantly enhance both strategic agility and competitive advantage. Moreover, innovation culture and external collaboration were found to be significant moderating variables in these relationships. Qualitative findings support these results, revealing that digital maturity reflected in process reorientation, platform integration, and data-driven responsiveness enables SMEs to adapt and innovate under uncertainty. The findings provide actionable insights for policymakers and practitioners seeking to enhance SME resilience through inclusive digital strategies. This study contributes to the extension of dynamic capabilities theory by integrating cross market agility responses into the framework of digital transformation in emerging economies.
Co-Authors Abdul Wahab ADI SAPUTRO Ahyani , Edi Aji , Lexi Jalu Aji, Lexy Jalu Akib Akib, Akib Arifannisa, Arifannisa Batubara, Fitri Amaliyah Effendi, Daniel Tatang Eka Apriyanti Eryco Muhdaliha Faiqoh, Dina Nadiyah Ferry Anggriawan Firdaus, Panca Maulana Haryanto, Sri Hasanah, Nafisatul Helmin Rumbiak, Helmin Hendrilia, Yudi Heru Nugroho Hidayat, Ravindra Safitra Husna Amin ika agustina Isrohmawati, Isrohmawati Joshua, Wang Khasbulloh, Muhammad Wahab Khomeiny Farhan, Asep Komari Komari Kusnawan, Agus Markus Oci Maulidza Nur Fauzi Mia Aina Mokodenseho, Sabil Mu'min, Halek Munif, Emi Bahrul Mursyidah, Azizah Musakirawati , Musakirawati Noviandi Noviandi, Noviandi Nuri Aslami Prasetyo, Stefanus Eko Priyana, Indarta Samud Samud, Samud Santosa, Tomi Apra Selamet Riyadi Sidabutar, Monang P. Sugiarto, Dadet Suharmono , Soni Sutrisno, Sutrisno Syafruddin Syafruddin Syahfira, Putri Tahir, Abdul Triansyah , Fadli Agus Wahdah, Wahdah Wijaya, Gautama Yanti, Dawi