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All Journal Jurnal Mirai Management JBMP (Jurnal Bisnis, Manajemen dan Perbankan) JMM (Jurnal Masyarakat Mandiri) SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat JURNAL PENELITIAN EKONOMI DAN AKUNTANSI (JPENSI) Kumawula: Jurnal Pengabdian Kepada Masyarakat eCo-Buss Jurnal Informatika Ekonomi Bisnis Jurnal Riset Akuntansi Politala Bisman (Bisnis dan Manajemen): The Journal of Business and Management Jurnal Pengabdian kepada Masyarakat Nusantara Journal of Tourism Economics and Policy Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Annals of Human Resource Management Research Jurnal Manajemen dan Bisnis Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) International Journal of Asian Business and Management (IJABM) GLORY Jurnal Ekonomi dan Ilmu Sosial Indo-Fintech Intellectuals: Journal of Economics and Business Jurnal Informatika Ekonomi Bisnis Journal of Mandalika Literature Jurnal Lembaga Pengabdian Kepada Masyarakat Undana Abdimas Mandalika
Yonas F Riwu
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Journal : Jurnal Informatika Ekonomi Bisnis

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Building Customer Trust: An Empirical Study in Marketplace Riwu, Yonas Ferdinand; Natonis, Sari Angriany; Arthana, I Komang; Anabuni, Anderias U. T.; Aman, Dominikus K.T
Jurnal Informatika Ekonomi Bisnis Vol. 6, No. 4 (December 2024)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v6i4.1002

Abstract

This study aims to analyze how online customer trust is affected by online customer ratings and online customer reviews on the Tokopedia marketplace. This study used quantitative data and was analyzed with the help of SEM-Partial Least Squares (PLS). Data in this study as many as 96 respondents were obtained through online questionnaires with purposive sampling techniques. Results show that online customer reviews have an influence and significance on customer trust, this shows that others have had experience with the product or service. When potential customers see positive reviews from fellow customers, it validates the credibility and quality of the offer, thus building trust. Honest reviews from real customers carry more weight than promotional content from brands. Customers tend to trust their colleagues' opinions more than marketing messages because they perceive them as untendentious and reliable. When individuals feel associated with positive experiences shared by others, they feel more emotionally connected to the brand, which reinforces trust and drives purchase decisions. Then online customer rating has a significant effect on customer trust, it shows that when a product or service gets a high rating from a large number of customers, it signals to potential customers that the item is considered good by those who have used it before. People tend to believe in the majority. If most customers give a high rating to a product or service, potential buyers will tend to go with the flow and also have high trust in the item Customer ratings give a perception of the credibility of a brand or company. When a brand has consistently high rankings, it shows that the brand is considered reliable by customers, which in turn builds trust.
Co-Authors Aman, Dominikus K. T Aman, Dominikus K.T Amtiran, Paulina Y Amtiran, Paulina Y. Anderias U. T. Anabuni Antin Yeftanti Nugrahening Widi Arjuna Purba Arthana, I Komang Beka, Amrina Lopes Bere, Meilinda Cristianti Carolyne Bon, Sergius Fribontius Bora'a, George R.C.L Bria, Eleonora Fransiska Bukka, Maria Florensia Yosefin Bunga, Markus Chindri, Yassensia Debeata Da Lopez, Viktorianus Mahenda Da Lopez, Viktorianus Mahendra Dhae, Yosefina K I D D Djo, Rini Aryani Dominikus K.T.Aman Dominikus Kopong T. Aman Ekasari, Juendiny Chrisna Elisabet Tangkonda Fadhy Risckhy Loe Fadhy Risckhy Loe Fahik, Maria Efanggelina Fanggidae, Apriana H. J Fanggidae, Apriana H.J. Fanggidae, Ronald P. C Fanggidae, Ronald P. C. Fanggidae, Ronald Patrick Costantin Fedho, Grardiana Claudia Fia, Faya Koriana Filphin Adolfin Amalo Foenay, Christien C. Fransiska Mariana Unenor Ga Mage, Indah Lestari Gaina, Cynthia Dewi Hallan, Markus A. K. B Hartaman, Hidayat Hastuti, Krisdayanti Hida, Valen Yehezkiel Hurit, Maria Brialin Husein, Febriani J. C. I Nyoman Arya Wiguna Irience R.A. Manongga Itu, Maria Aryani Jachielin Helvinda Lada Jegaut, Patrisia Astuti Jehezkielomi Kamuri, Klaasvakumok Junita Cestilia Nenabu Klau, Herlina Helmy Klau, Theresia Adisanti H. Korenguru, Izzat D J Kuta, Maria Claudia Beka Lau, Rosalinda Tantris Maak, Clarce Sarliana Manongga, Irience R Agatha Marianus S. Neno Marianus S.Neno Merlyn Kurniawati Meyok, Mysheilla Moensaku, Familya Maria D.L. Musdalifa Musdalifa Nadia Sasmita Wijayanti Nahak, Roswita Nalle, Karni Jublina Nastiti, Dyah Wahyu Natonis, Sari Angriany Nenabu, Junita Cestilia Neno, Marianus S Ni Putu Nursiani Ningrum, Martiana Ratri Nursiani , Ni Putu Pandi Resi, Angel Naysila Penu Dima, Dicky Pratama Rati, Dyah Anggita Rian Ara Mali, Yohanes Don Bosko Rolland E. Fanggidae Ruhu, Yholand F Sabha, Adrianus Salean, Debryana Y Simanjuntak, Olaf Tri Wilopo Sinlae, Yoan Tania Suki, Priska Henderina Taebenu, Melinda Talo, Destiana Olok Thonak, Dian C. Timuneno, Tarsisius Ulin, Bhara A D Utoyo, Hipolitus Leonardo Wolo, Adventa Dete Yaris, Benyamin Yulfia Nellymalik Selan Yuri S. Fa’ah Yuri Sandra Faah Yuri Sandra Fa’ah Yuri.S.Fa’ah