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All Journal Dialektika: Jurnal Ekonomi dan Ilmu Sosial Transekonomika : Akuntansi, Bisnis dan Keuangan Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) AJAD : Jurnal Pengabdian kepada Masyarakat JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) JURNAL PABEAN : PERPAJAKAN BISNIS EKONOMI AKUNTANSI MANAJEMEN Seminar Nasional Pengabdian Kepada Masyarakat Journal Online Manajemen ELPEI (JOMEL) Abdi Cendekia: Jurnal Pengabdian Masyarakat Business Management Economics and Business Journal Journal of Business Issues Journal of Economic Education and Entrepreneurship Studies Benefit : Journal of Bussiness, Economics, and Finance Kreativitas Pada Pengabdian Masyarakat (Krepa) Jurnal Ekonomi, Akutansi dan Manajemen Nusantara Jurnal Administrasi Profesional Sabangka Abdimas Jurnal Pengabdian Masyarakat Sabangka Neraca Manajemen, Akuntansi, dan Ekonomi Journal of Business Management and Islamic Banking AKSELERASI: Jurnal Pengabdian Masyarakat Jurnal Ilmiah Manajemen dan Akuntansi Manfaat: Jurnal Pengabdian Pada Masyarakat Indonesia Analisa: Jurnal Manajemen dan Akuntansi Pelayanan Unggulan: Jurnal Pengabdian Masyarakat Terapan Journal of Studies in Academic, Humanities, Research, and Innovation Aksi Kita: Jurnal Pengabdian Kepada Masyarakat International Journal of Education Management and Religion Jurnal Ilmiah Manajemen Dan Kewirausahaan Journal of Economics and Management Technologies Jurnal Ilmiah Akuntansi dan Keuangan (JIAN)
Nur Fadilah Ayu Sandira
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Pemberdayaan Desa Wisata Kahayya melalui Implementasi Sistem Digital Signage untuk Meningkatkan Pemasaran Digital dan Customer Experience Indri Iswardhani; Nulthazam Sarah; Nur Fadilah Ayu Sandira; Sri Astuti Nasir; M. Yunasri Ridhoh
AJAD : Jurnal Pengabdian kepada Masyarakat Vol. 6 No. 2 (2026): AUGUST 2026
Publisher : Divisi Riset, Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/ajad.v6i2.908

Abstract

This community service program aims to empower Kahayya Tourism Village through the implementation of a digital signage system to enhance digital marketing and customer experience. The partners involved are the Kahayya Hills Tourism Awareness Group (Pokdarwis) and the Kahayya Village Government in Bulukumba, South Sulawesi, targeting two pilot shops: Lego-lego Sarrea and Cafe Sawah. The methodology includes five stages: socialization, literacy training, content creation based on local storytelling, installation of integrated digital signage linked to Google Business Profile and social media, mentoring, and sustainability through practical modules and digital learning groups. Results show both shops successfully operated digital signage displaying menus, promotional content, and SOPs connected online. Managers improved their ability to produce promotional content and manage digital platforms, with training scores rising from 58 to 78. The program strengthened business identity and enhanced tourist experiences through modern, interactive services.
Optimalisasi Integrated Digital Marketing Untuk Meningkatkan Daya Saing Umkm Desa Balleanging Nur Fadilah Ayu Sandira; Chalid Imran Musa; Azlan Azhari; Nulthazam Sarah; Kristina Parinsi
Jurnal Pengabdian Masyarakat Sabangka Vol 5 No 04 (2026): Jurnal Pengabdian Masyarakat Sabangka
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/sabangka.v5i04.2751

Abstract

This community service activity aimed to strengthen the competitiveness of micro, small, and medium enterprises in Balleanging Village, Bulukumba Regency, through the optimization of integrated digital marketing. Using a participatory educational approach, the program combined an opening session, a Focus Group Discussion to map partners' needs, presentation of material on integrated digital marketing strategy, and a mentoring session addressing participants' specific concerns. Materials covered market segmentation and customer persona development, integration of digital channels such as Instagram, TikTok, marketplace, and WhatsApp Business, marketplace optimization, engagement-based content strategy, and basic data analytics literacy. The results show that participants gained a clearer understanding of structured digital marketing planning and greater enthusiasm to integrate their promotional channels. This activity demonstrates that participatory mentoring can help rural MSMEs shift from fragmented digital promotion toward a more integrated marketing system that supports sustainable local economic competitiveness
TRANSFORMASI DIGITAL DAN KEMANDIRIAN WIRAUSAHA UMKM: PERAN LITERASI DIGITAL DALAM PENGUATAN DAYA SAING USAHA Muh Irshan Sachrir; Muh Rijal Shafar; Nur Fadilah Ayu Sandira
ANALISA : JURNAL MANAJEMEN DAN AKUNTANSI Vol 14 No 2 (2026): Agustus 2026
Publisher : Fakultas Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62734/analisa.v14i2.1284

Abstract

Transformasi digital menjadi kebutuhan strategis bagi UMKM, tetapi keberhasilannya tidak cukup dijelaskan melalui kepemilikan perangkat atau penggunaan platform digital. Artikel ini bertujuan menganalisis peran literasi digital dalam membangun kemandirian wirausaha dan memperkuat daya saing UMKM. Penelitian menggunakan kajian literatur konseptual terhadap publikasi ilmiah dan laporan institusional yang relevan mengenai transformasi digital, literasi digital, kemandirian wirausaha, dan daya saing usaha. Hasil kajian menunjukkan bahwa literasi digital berperan sebagai kapasitas dasar yang memungkinkan pelaku UMKM mengakses informasi pasar, mengelola komunikasi digital, memanfaatkan transaksi daring, menjaga keamanan data, dan mengambil keputusan bisnis berbasis informasi. Literasi digital juga memperkuat kemandirian wirausaha melalui peningkatan adaptasi, inovasi, dan kemampuan mengelola sumber daya secara lebih efisien. Artikel ini menawarkan kerangka konseptual bahwa transformasi digital akan lebih berdampak terhadap daya saing apabila didukung oleh literasi digital dan orientasi kemandirian wirausaha
Internalisasi Nilai Antikorupsi dalam Pembentukan Karakter Pelajar Melalui Seminar Generasi Anti Korupsi M. Yunasri Ridhoh; Indri Iswardhani; Sri Astuti Nasir; Nulthazam Sarah; Nur Fadilah Ayu Sandira
Pelayanan Unggulan : Jurnal Pengabdian Masyarakat Terapan Vol. 3 No. 1 (2026): Februari: Pelayanan Unggulan : Jurnal Pengabdian Masyarakat Terapan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/unggulan.v3i1.3045

Abstract

Corruption is a serious problem that leads to declining public trust, weakened governance, and hindered national development. Beyond economic losses, corruption also erodes moral values, ethics, and social justice within society. Therefore, corruption prevention efforts must be carried out systematically and sustainably, one of which is through the internalization of anti-corruption values at an early stage, particularly among students as future generations. This community service activity aimed to instill values of integrity, honesty, responsibility, and public ethics among students through the Anti-Corruption Generation Interactive Seminar, conducted in commemoration of International Anti-Corruption Day 2025. The activity involved approximately 150 junior and senior high school students in Makassar. The method employed was an interactive seminar implemented through material presentations and discussions between speakers and participants. The seminar materials emphasized an understanding of the dangers of corruption, its impacts on national and social life, and the strategic role of students in fostering an anti-corruption culture within schools and the wider community. The evaluation of the activity was conducted through observation of participant engagement and responses during the seminar. The results indicated an increase in students’ understanding and awareness of anti-corruption values, as well as the importance of integrity-oriented behavior in everyday life. This activity demonstrates that interactive seminars can serve as an effective approach to supporting students’ character development and strengthening preventive efforts against corruption.
TikTok Shop Live Streaming and Gen Z’s Repurchase Intention in Fashion Retail: The Mediating Role of Customer Experience Nur Fadilah Ayu Sandira; Nulthazam Sarah; Achmad Ridha; Rostina; Muh. Irshan Sachrir
Economics and Business Journal (ECBIS) Vol. 4 No. 6 (2026)
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v4i6.569

Abstract

Fashion sellers on TikTok Shop increasingly rely on live streaming marketing to engage Generation Z consumers, although how well this approach translates into repeat purchases remains underexplored, particularly the extent to which customer experience functions as a psychological link between the two. This study examines how live streaming marketing influences repurchase intention through customer experience as a mediating variable, focusing on Generation Z fashion consumers who use TikTok Shop in Makassar City. A quantitative design was applied, drawing on a purposive sample of 280 respondents, with data analyzed through SEM-PLS using SmartPLS 4. Findings reveal that live streaming marketing has a positive and significant influence on customer experience, whereas its direct effect on repurchase intention is not significant. Customer experience, in turn, positively and significantly affects repurchase intention and fully mediates the link between live streaming marketing and repurchase intention. These patterns suggest that Generation Z consumers remain skeptical of direct marketing cues and instead give greater weight to personal experience quality when deciding to repurchase. The study extends the Stimulus-Organism-Response framework to the live commerce setting and offers practical guidance for sellers to redirect marketing efforts from promotional intensity toward building immersive, personalized shopping experiences.
MENINGKATKAN KEMANDIRIAN WIRAUSAHA PEMUDA: PERAN LITERASI DIGITAL, INOVASI TEKNOLOGI, DAN MOTIVASI BERWIRAUSAHA Muh Irshan Sachrir; Ulul Azmi Mustari; Nur Fadilah Ayu Sandira; Ade Vidya Eryanti K; Dwiyanti Dwiyanti
Jurnal Administrasi Profesional Vol 6 No 2 (2025): Jurnal Administrasi Profesional
Publisher : Jurusan Administrasi Niaga Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/jap.v6i2.8112

Abstract

Indonesia is currently taking steps towards Golden Indonesia 2045, a grand vision that targets achieving developed nation status exactly one century after independence. To realize this vision, the quality of human resources, especially the younger generation, is a key determining factor. However, the challenges faced by Indonesian youth remain quite complex, particularly in the areas of employment and readiness to face the digital era. Therefore, this study aims to analyze the role of digital literacy and technological innovation on the independence of young entrepreneurs, with entrepreneurial motivation as a mediating variable. This topic is important because digital transformation is increasingly influencing the entrepreneurial behavior of the younger generation in the context of economic development towards Golden Indonesia 2045. The study used a descriptive quantitative approach with the Partial Least Squares Structural Equation Modeling (PLS-SEM) method and involved 77 young entrepreneurs aged 18–30 years in South Sulawesi Province. The results show that technological innovation has a positive and significant effect on entrepreneurial motivation and independence of young entrepreneurs, while digital literacy has no significant effect on motivation. In addition, entrepreneurial motivation mediates the relationship between technological innovation and independence, but does not mediate the relationship between digital literacy and independence. These results underscore the importance of technological innovation and intrinsic motivation as key drivers of youth economic independence in the digital era. This research contributes to our understanding of the integration of technological and psychological factors in building sustainable youth entrepreneurship.
AI-BASED AD PERSONALIZATION DAN GREEN ADVERTISING APPEAL: GREEN PURCHASE INTENTION MELALUI PERCEIVED RELEVANCE PADA KONSUMEN FORE COFFEE MAKASSAR Nur Fadilah Ayu Sandira; Nulthazam Sarah; Sri Astuti Nasir; Indri Iswardhani; Muh. Irshan Sachrir
ANALISA : JURNAL MANAJEMEN DAN AKUNTANSI Vol 14 No 2 (2026): Agustus 2026
Publisher : Fakultas Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62734/analisa.v14i2.1377

Abstract

This study analyzes the effect of AI-Based Ad Personalization and Green Advertising Appeal on Green Purchase Intention of Fore Coffee, both directly and through the mediating role of Perceived Relevance, among young workers in Makassar City. A quantitative explanatory approach with a cross-sectional survey design was employed. Data were collected from 160 respondents aged 22–35 who had purchased Fore Coffee products and had been exposed to personalized advertisements or recommendations, selected through purposive sampling, and analyzed using PLS-SEM with SmartPLS 4. The results show that AI-Based Ad Personalization and Green Advertising Appeal each have a significant positive effect on Perceived Relevance, and that Perceived Relevance has a significant positive effect on Green Purchase Intention. However, AI-Based Ad Personalization has no significant direct effect on Green Purchase Intention, its effect is fully mediated by Perceived Relevance. In contrast, Green Advertising Appeal significantly affects Green Purchase Intention both directly and indirectly through Perceived Relevance, indicating partial mediation. These findings indicate that AI-based personalization only drives green purchase intention once it builds perceived relevance, while green advertising appeal exerts a stronger, dual pathway influence. This study contributes to extending ELM in the context of technology based green marketing in emerging markets and offers practical implications for coffee shop businesses designing effective, sustainable advertising strategies for the young worker segment
Co-Authors Achmad Ridha Ade Vidya Eryanti K Agus Syam Alim Rahmat, Muhammad Rijal Andi Rinda Oktariani Anwar Anwar Arifin Bando, Ushwa Dwi Masrurah Azlan Azhari Chalid Imran Musa Dwiyanti Dwiyanti Hasbiah, Sitti Ilma Wulansari Hasdiansa Indri Iswardhani Indri Iswardhani Irwan, Andi Muhammad Isma Azis Riu Josafat Gracia Ginting Kristina Parinsi M. Ihsan Said Ahmad M. Yunasri Ridhoh Mahesh Luthia Marsena Limbong Muh Irshan Sachrir Muh Rijal Shafar Muh. Irshan Sachrir Muh. Irshan Sachrir Muh. Irshan Sachrir MUHAMMAD DINAR Muhammad Rijal Alim Rahmat Muhammad Rijal Alim Rahmat MUSTARI Nulthazam Sarah Nulthazam Sarah Romansyah Sahabuddin Romansyah Sahabuddin Rostina Rostina Rostina Rostina Rostina Rostina Rostina Rostina Sri Astuti Nasir Sri Astuti Nasir Sumiati Ulul Azmi Mustari Ushwa Dwi Masrurah Arifin Bando Windarsari, Wiwin Riski