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Journal : JURNAL AGRIBISAINS

Strategy for Developing Vegetable Commoditiies Based on Urban Farming Fahmi, Ainul Wahdania; Dwi Hastuti, Diah Retno; Kamaruddin, Citra Ayni; Abd. Rahim; Sri Astuty
JURNAL AGRIBISAINS Vol. 11 No. 2 (2025): Jurnal AgribiSains
Publisher : Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/jagi.v11i2.21728

Abstract

The rapid growth of urban populations in Makassar City poses significant challenges to agricultural land availability and food security. Urban farming offers an innovative solution by utilizing limited spaces for vegetable cultivation. This study aims to formulate strategies for developing vegetable commodities based on urban farming by identifying internal and external factors and determining strategic priorities. A quantitative approach was employed, with data collected through questionnaires, interviews, observations, and documentation. SWOT analysis was applied to map strengths, weaknesses, opportunities, and threats, while the Analytical Hierarchy Process (AHP) was used to determine the main strategies. The findings reveal that urban farming development is positioned in an aggressive quadrant (quadrant I), indicating that internal strengths can be optimized to seize external opportunities. The priority strategies include leveraging the strategic locations of women farmer groups (KWT) to enhance distribution and marketing of harvests, both directly and through digital platforms, and optimizing production facilities and government support to improve vegetable quality and quantity. This study concludes that developing vegetable commodities through urban farming in Makassar City has high potential to strengthen food security and improve community welfare.
Agribusiness Development Strategy for Herbal Medicine Products in Makassar City (Case Study of Ash Store) Ananda Putri; Basri Bado; Abd Rahim; Diah Retno Dwi Hastuti; Citra Ayni Kamaruddin
JURNAL AGRIBISAINS Vol. 12 No. 1 (2026): Jurnal AgribiSains
Publisher : Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/jagi.v12i1.22286

Abstract

The herbal medicine agribusiness plays an important role in supporting public health through the use of bioactive plants. In Makassar City, Ash Store is one of the herbal medicine businesses that utilizes local raw materials and digital-based marketing. This study aims to identify internal and external conditions and formulate a development strategy for Ash Store's herbal medicine agribusiness in Makassar City. This study uses a qualitative approach with data collection techniques through questionnaires, interviews, observations, and documentation. The SWOT analysis results show that the Ash Store herbal medicine business is in Quadrant I (Growth Oriented Strategy), which indicates that the business conditions are very supportive for development. The recommended development strategy is to maximize internal strengths in the form of unique herbal medicine recipes, guaranteed raw material quality, strong branding, and halal certification to take advantage of digital marketing opportunities, market distribution expansion, and government support for herbal MSMEs to increase business competitiveness and sustainability.
Co-Authors Abd. Rahman Abd. Rajab Abdul Jalil Rasyid Abdul Malik Abdul Malik Abdul Mannan Abdul Rajab Abdul Rajab Abdul Rajab Adela Pradinianti Haris Adelin Adelin Alfiani Muhaer Alimudin Laapo Amalia, Eka Resky Amalia, Sabina Raih Amaliah, Syarifah Afifah Rezki Anak Agung Gede Sugianthara Ananda Putri Andi Fatimah Andi Nursakina Andi Samsir Andi Sitti Asmah Angreini, Angreini Anwar Anwar Arifuddin, Nurazizah Asia M Asmita Syahma Asri Ismail Asriati Asriyani Astury, Sri Astuty, Sri Aulia, A. Rizqa Nurul Bahri, Sarmila Bara' Tiku, Intan Basri Bado Basri Bado Basri Bado, Basri Bato, Aulia Rahman Chalid Imran Musa Citra Ayni Kamaruddin Dafina Howara Dary Setiawan Arif Diah Retno Dwi Hastuti Diah Retno Dwi Hastuti Dita Pradipta Dwi Melda Teresia Erwin Erwin Fahmi, Ainul Wahdania Fardin Firmansyah Firmansyah Firmansyah Firmansyah Fitri Suci Ramadhani Fitriansal Haedar Akib Hardianti Sultan I Made Jyotisa Adi Dwipatna Ika Sulistyawaty Fitria Irvan Mustafa Irwandi Irwandi Irwandi Irwandi Irwandi Irwandi Joan Gabriella Palebangan Jumardi Jumardi Kasma F. Amin Maranti Maranti Marhawati Maulidya, Alifa Nurma Meltyn, Maria Mediatrix Masny Mirani, Anis Muh. Jamil Muh. Rafly Rahmaluddin Muhammad Imam Ma'ruf Muhammad Syafri Muhammad Syafri Muhammad Syafri, Muhammad Nabila, Nur Isri Afra Najamuddin Najamuddin, Najamuddin Ningrum, Wandani Sri Nugraha, Putu Ananda Devi Nur Aliyah Nur Azizah Nur Hamdi Nur Samsi, Nur Nurasri Mulyani Nurbaya Bustanul Nurhamdi Nurhamdi Nurindah Purnama Sari Nurmi Nurmi, Nurmi Nursalam Nursalam Nurulita, Aliyah Patima, Nur Rahmasari, Astrid Rahmat Hidayat Ramadani, Fadila Ramadhani, Fiska Regina Regina Regina Riadi, Arif Ridha Nur Suci Rini Anggraini Risma Risma Romansyah Sahabuddin Ronald Ronald Rusman, Aldha Saharia Kassa Samsir, Andi Satmawati Satmawati Selma, Laurensia Septaty Rahayu Ningsih Sri Astuty Sri Astuty Sri Astuty Suryani, A. Irma Syarifuddin, A.Jisdam Tania Tri Wahyuni Taha Thamrin Tahir Ulfa Syam Ulfah Syam Usman Wahyudi Gani, Andika Wardihan Sabar Widya Lestari Yusuf, La Ode Muhammad Iksan Zaenal, Andi Haidir