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STRATEGI PEMASARAN UMKM OLEH-OLEH MAKANAN KHAS PONTIANAK Nurdin, Muhammad; Dolorosa, Eva; Oktoriana, Shenny
SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis Vol 20, No 2 (2023): SEPTEMBER
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/sepa.v20i2.59538

Abstract

Pontianak City has typical food souvenirs to support its tourism industry but still has problems in marketing the product. This situation has been getting worse since pandemic covid-19. This research aims to determine a marketing strategy for Pontianak food souvenirs MSMEs to increase their income. The research method uses a descriptive method with a SWOT analysis tool to determine alternative strategies. Samples were 19 informants consisting of 4 key informants and 15 regular informants. The SWOT analysis results led to a WO (Weakness - Opportunity) Strategy with five alternative strategies. 1) Promoting products through Facebook Ads. 2) Expand the marketing area by selling in supermarkets and e-commerces. 3) Utilize the government grants for MSMEs that Covid-19 hurt to promote and keep product availability. 4) Registering and displaying products at the Pontianak UMKM Center also has to participate in the business skills improvement program. 5) Participate in exporting programs and increasing product quality according to foreign market standards.
FAKTOR-FAKTOR YANG MEMPENGARUHI PRODUKSI USAHATANI CABAI RAWIT DI KECAMATAN MATAN HILIR SELATAN KABUPATEN KETAPANG Fitri, Annisa; Komariyati, Komariyati; Oktoriana, Shenny
Agricore Vol 11, No 1 (2026): Agribisnis dan Sosial Ekonomi Pertanian
Publisher : Departemen Sosial Ekonomi Faperta Unpad dan Perhepi Komisariat Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/agricore.v11i1.66722

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AbstrakCabai rawit (Capcisium frutescens L) merupakan tanaman semusim yang termasuk salah satu komoditas unggulan hortikultura yang memiliki nilai ekonomi sangat tinggi. Produksi cabai rawit di Kecamatan Matan Hilir Selatan mengalami penurunan pada tahun 2020 hingga 2022. Hal tersebut terjadi karena kepemilikan luas lahan menurun, dampak perubahan cuaca serta pengaruh faktor produksi yang digunakan pada usahatani. Oleh karena itu, diperlukan penelitian mengenai faktor-faktor yang mempengaruhi usahatani cabai rawit di Kecamatan Matan Hilir Selatan kabupaten Ketapang. Penelitian ini bertujuan untuk mengetahui faktor-faktor yang mempengaruhi produksi usahatani cabai rawit di Kecamatan Matan Hilir Selatan Kabupaten Ketapang. Analisis data menggunakan metode analisis regresi fungsi Coob Douglas dengan alat analisis SPSS. Hasil penelitian menunjukkan bahwa Faktor-faktor yang mempengaruhi produksi cabai rawit di Kecamatan Matan Hilir Selatan Kabupaten Ketapang yaitu faktor produksi benih, pupuk organik, pupuk npk, pupuk urea dan insektisida. Faktor-faktor tersebut secara bersama-sama memiliki pengaruh yang signifikan. Sedangkan faktor produksi luas lahan, herbisida dan tenaga kerja tidak memiliki pengaruh signifikan terhadap produksi cabai rawit.Kata kunci: Produksi, Faktor produksi, Cabai rawit.AbstractCayenne pepper (Capsicum frutescens L) is an annual plant that is one of the leading horticultural commodities with very high economic value. Cayenne pepper production in Matan Hilir Selatan experienced a decline from 2020 to 2022. This is due to a decrease in land ownership, the impact of weather changes, and the influence of production factors used in farming. Therefore, research is needed on the factors that influence cayenne pepper farming in South Matan Hilir District. This study aims to determine the factors that influence the production of ca yenne pepper in South Matan Hilir District, Ketapang Regency. Data analysis uses the Coob Douglas function regression analysis method with SPSS analysis tools. The results showed that the factors that influence the production of cayenne pepper in South Matan Hilir District, Ketapang Regency are the production factors of seeds, organic fertilizers, npk fertilizers, urea fertilizers and insecticides. These factors together have a significant influence. While the production factors of land area, herbicides and labor do not have a significant influence on the production of cayenne pepper. Keywords: Production, Production factors, Cayenne pepper.
TINGKAT PENGETAHUAN BUDIDAYA PADI OLEH PETANI MELALUI SEKOLAH LAPANG Sari, Putri Purnama; Dolorosa, Eva; Oktoriana, Shenny
Agricore Vol 11, No 1 (2026): Agribisnis dan Sosial Ekonomi Pertanian
Publisher : Departemen Sosial Ekonomi Faperta Unpad dan Perhepi Komisariat Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/agricore.v11i1.68888

Abstract

AbstrakPenelitian ini bertujuan untuk mengetahui tingkat pengetahuan petani padi peserta program Sekolah Lapang di Kabupaten Kubu Raya serta menganalisis faktor-faktor yang memengaruhinya. Penelitian dilakukan di tiga desa, yaitu Sungai Itik, Parit Baru, dan Kuala Dua, yang merupakan lokasi pelaksanaan Sekolah Lapang tahun 2024. Sampel penelitian berjumlah 58 responden yang dipilih secara acak sederhana dari 130 peserta. Data primer diperoleh melalui wawancara dan observasi, sedangkan data sekunder dikumpulkan dari Dinas Ketahanan Pangan dan Pertanian Kabupaten Kubu Raya. Tingkat pengetahuan diukur berdasarkan delapan materi pelatihan menggunakan kerangka Taksonomi Bloom, kemudian dianalisis dengan regresi logistik ordinal. Hasil penelitian menunjukkan bahwa sebagian besar petani memiliki tingkat pengetahuan tinggi. Terdapat empat variabel yang berpengaruh signifikan, yaitu umur, pendidikan, pengalaman bertani, dan jumlah kehadiran. Umur berpengaruh negatif, menunjukkan bahwa petani yang lebih muda lebih cepat menyerap pengetahuan dibandingkan petani yang lebih tua. Pendidikan dan pengalaman bertani berpengaruh positif terhadap tingkat pengetahuan. Sebaliknya, jumlah kehadiran berpengaruh negatif, yang mengindikasikan bahwa sering hadir tidak selalu meningkatkan pengetahuan. Kesimpulannya, peningkatan pengetahuan petani dipengaruhi oleh karakteristik individu serta pola keikutsertaan dalam pelatihan, sehingga program Sekolah Lapang perlu dirancang lebih adaptif sesuai kebutuhan peserta.Kata kunci: Sekolah Lapang, Tingkat Pengetahuan, Petani Padi.Abstract This study aimed to determine the level of knowledge of rice farmers participating in the Farmer Field School program in Kubu Raya Regency and to analyze the factors influencing it. The research was conducted in three villages—Sungai Itik, Parit Baru, and Kuala Dua—which served as the locations for the Farmer Field School implementation in 2024. The research sample consisted of 58 respondents selected through simple random sampling from a total of 130 participants. Primary data were collected through interviews and observations, while secondary data were obtained from the Food Security and Agriculture Office of Kubu Raya Regency. The level of knowledge was measured based on eight training materials using the Bloom’s Taxonomy framework and analyzed using ordinal logistic regression. The results showed that most farmers had a high level of knowledge. Four variables significantly influenced knowledge level, namely age, education, farming experience, and attendance frequency. Age had a negative effect, indicating that younger farmers absorbed knowledge more quickly than older farmers. Education and farming experience had positive effects on knowledge level. In contrast, attendance frequency had a negative effect, indicating that frequent attendance does not necessarily increase knowledge. In conclusion, farmers’ knowledge improvement is influenced by individual characteristics and participation patterns in training programs; therefore, the Farmer Field School program needs to be designed more adaptively to meet participants’ needs.Keywords: Farmer Field School, Knowledge Level, Rice Farmers.
Peningkatan Keterampilan Praktik Pertanian yang Baik Petani Sawit Swadaya di Kabupaten Sambas Herades Difa Lestari; Nurliza Nurliza; Shenny Oktoriana
Jurnal Ilmu Pertanian Indonesia Vol. 29 No. 2 (2024): Jurnal Ilmu Pertanian Indonesia
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18343/jipi.29.2.244

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Good oil palm cultivation contributes to the progress of the national economy by earning foreign exchange and income, creating jobs, and increasing welfare. However, independent palm oil farming has low productivity and quality due to limited knowledge and skills of GAP (Good Agriculture Practices). The research aims to formulate improvements in GAP skills, including technical skills, human skills, and conceptual skills, using skills theory and the concept of sustainability. The research method was descriptive-quantitative with Multidimensional Scaling using the Rap-Palm Oil program on 100 respondents in Sambas Regency, one of the centers of independent oil palm smallholders in West Kalimantan. The results showed that conceptual skills through extension activities are prioritized in improving GAP skills. Therefore, counseling methods through demonstration plots, comparative studies, and field schools can be an effort to improve GAP skills for sustainable management of oil palm farming. Keywords: good agriculture practices, multidimensional scaling, palm oil, skills
Faktor Penentu Kehilangan Pangan Pada Proses Pengolahan Pasca Panen Usahatani Padi di Tingkat Penggiling Kecamatan Tebas Florentina Inta; Novira Kusrini; Shenny Oktoriana
Journal of Integrated Agricultural Socio-Economics and Entrepreneurial Research (JIASEE) Vol 4, No 2 (2026): Volume. 4 No. 2 Maret 2026
Publisher : Universitas Muhammadiyah Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26714/jiasee.4.2.2026.59-68

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Pengolahan pasca panen padi merupakan subsistem penting dalam sistem agribisnis yang berpengaruh terhadap tingkat kehilangan hasil dan mutu beras yang dihasilkan. Penanganan pasca panen yang kurang optimal, khususnya pada penggilingan padi skala kecil, masih menjadi permasalahan utama yang menyebabkan tingginya kehilangan pangan dan rendahnya kualitas beras. Penelitian ini bertujuan untuk menganalisis tingkat kehilangan pangan pada proses pengolahan pasca panen padi di tingkat penggilingan serta mengidentifikasi faktor-faktor yang memengaruhinya. Penelitian dilakukan pada penggilingan padi di Kecamatan Tebas dengan metode pengamatan langsung terhadap proses penggilingan. Data kehilangan hasil dihitung menggunakan rumus persentase kehilangan standar dan dianalisis secara kuantitatif menggunakan regresi linear berganda. Hasil penelitian menunjukkan bahwa tingkat kehilangan hasil pasca penggilingan bervariasi pada setiap tahapan proses. Kehilangan hasil pada tahap penggilingan sebesar 60,93%, lebih rendah dibandingkan standar kehilangan penggilingan padi skala kecil sebesar 68–73%. Namun, kehilangan hasil pada tahap pengemasan mencapai 23,89%, jauh lebih tinggi dibandingkan standar pengemasan yang umumnya kurang dari 2%, sedangkan pada tahap penyimpanan kehilangan hasil relatif sangat kecil, yaitu 0,15%. Faktor-faktor yang cenderung meningkatkan kehilangan hasil meliputi umur pelaku usaha, kecepatan alat putar mesin, kapasitas mesin, umur mesin, dan lama penyimpanan, sedangkan pengalaman usaha, frekuensi perawatan mesin, tipe konfigurasi mesin, dan bentuk bulir padi berpengaruh dalam menurunkan kehilangan hasil. Temuan ini menunjukkan bahwa peningkatan teknologi dan manajemen penggilingan padi skala kecil menjadi strategi penting untuk menekan kehilangan hasil pasca panen.
Analisis Komparatif Tingkat Kesejahteraan Petani Kelapa Sawit Swadaya Dengan Petani Kelapa Sawit Plasma di Desa Sebatih Kecamatan Sengah Temila Kabupaten Landak Susilo; Erlinda Yurisinthae; Shenny Oktoriana
Daun: Jurnal Ilmiah Pertanian dan Kehutanan Vol. 12 No. 2 (2025): Daun: Jurnal Ilmiah Pertanian dan Kehutanan
Publisher : ​Institute for Researches and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33084/daun.v12i2.10814

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There are several types of partnerships in the palm oil industry, including swadaya and plasma, each of which generates different incomes and influences the welfare levels of farmers. Therefore, this study aims to explore the differences in welfare levels between swadaya and plasma palm oil farmers in Sebatih Village. This study uses a descriptive quantitative method with snowball sampling technique for random sample selection. The data obtained were analyzed through household income calculation, food expenditure, measurement of farmers' welfare levels, and ttest. The results show that the welfare level of palm oil farmers in Sebatih Village, Sengah Temila District, both swadaya farmers (14.62%) and plasma farmers (28.89%), falls into the high category, with a significant difference between them (t calculated = 22.80 > t table = 2.23).
THE RELATIONSHIP BETWEEN THE ROLE OF FARMER GROUPS AND THE WELFARE OF THEIR MEMBERS IN BANYU ABANG VILLAGE, TELUK BATANG DISTRICT, KAYONG UTARA REGENCY Wiwik Indrayani; Komariyati Komariyati; Shenny Oktoriana
SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis Vol 22, No 2 (2025): SEPTEMBER
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/sepa.v22i2.96136

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Farmer groups act as learning classes, collaboration platform and production units. Welfare is the goal of farming families, where prosperity is the ability to meet the food and non-food needs of farming households and manage expenses. The aim of this research is to determine the level of the role of farmer groups and the welfare of their members, as well as to analyze the relationship between the role of farmer groups and the welfare of farmer group members in Banyu Abang Village, Teluk Batang District, North Kayong Regency. The population in this study was 360 members, with a sample size of 100 farmers. The data collection techniques used were direct observation and interviews with farmers. The data analysis used was Spearman's Rank Correlation analysis using IBM SPSS Statistics 23 software. The results of the study showed that the majority of farmers spent most of their income on food consumption, which reached 55.3% of total income and more than 70% of farmer family expenses were spent on food consumption, especially rice and daily necessities. Based on the results of the Spearman rank statistical test, Poktan's role as a learning class, collaboration vehicle, and production unit has a positive but weak relationship with the level of welfare of members. The correlation value between learning classes (0.307), collaboration platform (0.292), and production units (0.302) shows that although there is a positive relationship, the relationship to member welfare is not very strong. This means that although farmer groups can have a positive impact, their role has not been strong enough to significantly improve welfare.
Analisis Kehilangan Pangan (Food Loss) Beras pada Tahap Penggilingan di Kabupaten Kubu Raya Retnosari Retnosari; Novira Kusrini; Shenny Oktoriana
JURNAL AGRIBISNIS TERPADU Vol 19, No 1 (2026)
Publisher : Jurusan Agribisnis Fakultas Pertanian Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33512/jat.v19i1.38237

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Kabupaten Kubu Raya mengalami defisit beras yang meningkat tajam mencapai -43.446 ton pada tahun 2023. Salah satu strategi krusial untuk menekan defisit tersebut adalah melalui reduksi kehilangan pangan (food loss). Penelitian ini bertujuan untuk menganalisis kehilangan pangan komoditas beras pada tahap penggilingan, pengemasan, dan penyimpanan di Kecamatan Sungai Raya, Kabupaten Kubu Raya. Metode penelitian menggunakan pendekatan deskriptif kuantitatif terhadap 37 responden pelaku usaha penggilingan, dengan analisis hubungan menggunakan uji Chi-Square. Hasil penelitian menunjukkan bahwa rata-rata kehilangan kuantitas tertinggi terjadi pada tahap penggilingan sebesar 37,9 kg/hari, disusul tahap penyimpanan (1,70 kg), dan kehilangan signifikan pada tahap pengemasan. Secara kualitas, penurunan mutu (butir patah dan warna) hanya terjadi pada tahap penggilingan dengan rata-rata penurunan kualitas sebesar 2,99%. Hasil uji Chi-Square mengonfirmasi bahwa kondisi gabah, derajat kematangan, serta tipe/konfigurasi mesin memiliki hubungan signifikan (p < 0,05) terhadap kehilangan kuantitas dan kualitas. Faktor lama penyimpanan juga terbukti secara signifikan memengaruhi kehilangan massa beras. Penelitian ini merekomendasikan perlunya modernisasi teknologi penggilingan dan perbaikan manajemen pascapanen untuk memperkuat ketahanan pangan di Kabupaten Kubu Raya.
KINERJA PENYULUH PERTANIAN LAPANGAN DALAM MENGEMBANGKAN USAHATANI JAGUNG DI KABUPATEN BENGKAYANG Fiki, Fiki; Kusrini, Novira; Oktoriana, Shenny
Jurnal Sains Pertanian Equator Vol. 9 No. 3 (2020)
Publisher : Fakultas Pertanian Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jspe.v9i3.39890

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ABSTRACTThis study aims to determine the performance of agriculture extention officers instructors based on farmers' perceptions and determine the relationship of agriculture extention officers performance with the level of development of corn farming in bange village, Sanggau Ledo District, Bengkayang Regency. The sampling method uses proportional random sampling. Data analysis uses descriptive analysis and Spearman Rank correlation analysis. The results of this study indicate that The relationship between the performance of agriculture extention officers with the level of development of corn farming has a significant relationship and has a positive correlation direction. Level of agriculture extention officers performance in Bange Village is relatively high based on the dominance of respondents who give a high score of 63% of respondents. Based on Spearman Rank correlation analysis, agriculture extention officers performance shows that the higher the farmer's assessment of PPL performance, the higher the level of their farming. Keywords: Agricultuture Extention Officers Performance, Farmers' Perception, Corn Farming, Spearman Rank Correlation.ABSTRAKPenelitian ini bertujuan untuk mengetahui kinerja penyuluh pertanian lapangan (PPL) berdasarkan dari persepsi petani dan mengetahui hubungan kinerja PPL dengan tingkat perkembangan usahatani jagung di Desa bange Kecamatan Sanggau Ledo Kabupaten Bengkayang. Metode Pengambilan sampel menggunakan proportional random sampling. Analisis data menggunakan analisis deskriptif dan analisis korelasi Spearman Rank. Hasil penelitian ini menunjukan bahwa hubungan antara kinerja PPL dengan tingkat perkembangan usahatani jagung memiliki hubungan yang signifikan dan memiliki arah korelasi positif.tingkat kinerja PPL di Desa Bange tergolong tinggi berdasarkan dominasi responden yang memberikan nilai tinggi sebanyak 63% responden. Berdasarkan analisis korelasi Spearman Rank kinerja PPL menunjukan semakin tinggi penilaian petani terhadap kinerja PPL, maka semakin tinggi juga tingkat usahatani mereka.Kata Kunci: Kinerja PPL, Korelasi Spearman Rank, Persepsi Petani, Usahatani Jagung.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PENDAPATAN PETANI KARET DI DESA AIR UPAS KECAMATAN AIR UPAS KABUPATEN KETAPANG Munte, Robin Junaif; Aritonang, Marisi; Oktoriana, Shenny
Jurnal Sains Pertanian Equator Vol. 9 No. 4 (2020)
Publisher : Fakultas Pertanian Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jspe.v9i4.41744

Abstract

ABSTRACTThis research was conducted with the aim to find out what factors influence the income of rubber farms in Air Upas Village, Air Upas District, Ketapang Regency. This research was conducted on 85 rubber farmers which were determined by the Accidental Sampling method. In this study two types of variables are used, namely the dependent variable and the independent variable. The dependent variable is the income of farmers while the independent variable is the area of land, the amount of labor, the age of rubber plants, the age of rubber farmers, the cost of farming and the selling price. Data analysis in this study was carried out using multiple linear regression analysis and statistical t test with associative descriptive methods. The results of this study indicate that the area of land, age of rubber farmers, and selling price significantly influence the income of rubber farmers, while the variable number of workers, age of rubber plants,and farming costs does not significantly influence the income of rubber farmers in Air Upas Village, Air Upas District Ketapang Regency.