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All Journal Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri Jurnal Ekonomi Pembangunan STIE Muhammadiyah Palopo Journal of Research and Technology Jurnal SOLMA Journal of Economic, Bussines and Accounting (COSTING) JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen SENTRALISASI EQIEN - JURNAL EKONOMI DAN BISNIS Referensi : Jurnal Ilmu Manajemen dan Akuntansi Accounting and Management Journal JURNAL LENTERA BISNIS JURNAL EKOBIS DEWANTARA Jurnal Informatika Ekonomi Bisnis International Journal of Economics Development Research (IJEDR) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Manajemen Kewirausahaan Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Jurnal Darma Agung Airlangga Journal of Innovation Management International Journal on Social Science, Economics and Art GREENOMIKA Mafaza : Jurnal Pengabdian Masyarakat Dharma Pengabdian Perguruan Tinggi (DEPATI) Paradoks : Jurnal Ilmu Ekonomi Jurnal Informatika Ekonomi Bisnis Nusantara Community Empowerment Review Riwayat: Educational Journal of History and Humanities Islamic Business and Management Journal (IBMJ) RESLAJ: Religion Education Social Laa Roiba Journal Journal of Science and Social Development JURNAL RUMPUN MANAJEMEN DAN EKONOMI Nusantara Entrepreneurship and Management Review Praktek Kerja Lapang Manajemen
Muhafidhah Novie
Universitas Nahdlatul Ulama Sidoarjo
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Nursing Public Health Social Sciences Other

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Journal : JURNAL LENTERA BISNIS

 1 
PENGARUH LIVE STREAMING DAN DISKON MELALUI EMOSI POSITIF TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN BRAND ERIGO DI TIKTOK SHOP Muhammad Rizky Maulana; Muhafidhah Novie; Laily Muzdalifah; Edita Rachma Kamila
JURNAL LENTERA BISNIS Vol. 14 No. 2 (2025): JURNAL LENTERA BISNIS, MEI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i2.1445

Abstract

This study aims to analyze the effect of live streaming and discounts on consumer purchasing decisions, with positive emotions as a mediating variable, in the context of purchasing Erigo products at TikTok Shop. The research method used is quantitative with a Partial Least Square (PLS) approach. Data were collected through an online questionnaire with a Likert scale and analyzed using a structural model. The results showed that live streaming and discounts had a significant effect on purchasing decisions. In addition, positive emotions are shown to mediate the relationship between the two independent variables and purchasing decisions, which means that a positive experience when watching live streaming or getting a discount increases the likelihood of consumers making a purchase. These findings provide insights for businesses in designing more effective digital marketing strategies.
THE BIG FIVE PERSONALITY: AGREEABLENESS, CONSCIENTIOUSNESS, EXTROVERSION, NEUROTICISM, OPENNESS TO EXPERIENCE TERHADAP IMPULSIVE BUYING BEHAVIOR PADA E-COMMERCE GEN Z SURABAYA Esti Purwaningtyas; Laily Muzdalifah; Muhafidhah Novie; Afifatus Sholikhah
JURNAL LENTERA BISNIS Vol. 14 No. 2 (2025): JURNAL LENTERA BISNIS, MEI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i2.1454

Abstract

Impulsive buying behavior in e-commerce is increasing among Generation Z, especially in Surabaya. This study aims to analyze the influence of Big Five Personality : Agreeableness, conscientiousness, extroversion, neuroticism, and openness to experience on impulsive behavior in online shopping. This study involved 170 Generation Z e-commerce users from Surabaya, using a quantitative purposive sampling approach. The study shows that agreeableness and neuroticism have a significant positive effect on impulsive buying, while conscientiousness has a negative impact. Meanwhile, extroversion and openness to experience do not show a significant effect on impulsive buying behavior. The results indicate that personality plays an important role in determining the tendency to make impulsive purchases in e-commerce.
Co-Authors Achmad Chakim Achmad Wicaksono Achmad Zaki Afifatus Sholikhah Afni Melati Safira Aisya Amalia Akbar, Muhammad Lutfi Fadilul Amalia, Aisya Arrohman, Mukamad Rifqi Afianto Asari, Muhamad Ayu Lucy Larassaty Azzahra, Tutie Cecharia, Nanda Cynthia Eka Violita Cynthia Eka Violita Dea Ismani Yuliarti Deny Ardiansyah, Deny Ardiansyah Dian Fahriani Dini Safia, Alin Riqqoh Edita Rachma Kamila Edita Rachma Kamila Erwinda Eka Prastyawati Erwinda Eka Prastyawati Esti Maulida Apriliana Esti Purwaningtyas Farah Husniar Faustina, Thalita Al Hanif Rizkia Wafa Hikmah, Natasya Ainul Irsyadia, Latifah Isnaini, Faizatul Kafidin Muzakki Kamila, Edita Rachma Khafid Khoirul Hanafi Khafidah, Farichatul Kholifatur Rosyidah Laily Muzdalifah Lily Oktavia M. Ashiful Ardan Machfudzil Asror Mufidah, Rofiatul Adwiyah Muhammad Burhanudin, Muhammad Muhammad Rizky Maulana Mukhammad Nadhif Fuad Nafi Mardiansyah Najma Zahiroh hiro Nugrahanti, Ratri Buda Nur Asitah Nuriya Sinta Dewi Nu’man Robbani Prastyawati, Erwinda Eka Qurratu'aini, Nafia Ilhama Rachma Kamila, Edita Rizkita Boyas, Jeziano Safira, Afni Melati Shofiyatus Zaqiyah Sholichah, Ummi Lathifatus Sholikhah, Afifatus Siti Mahmuda SITI MAHMUDAH Supriyadi Supriyadi Syaifudin Maarif Syarif Hidayatullah Syehfuddin, Moch. Fahmi Taqwanur Untung Usada Virawati Tanaya Wahyu Eko Pujianto Yuliarti, Dea Ismani Yuni Purnama Sari Zahra Adinda Yahya Zainiyah, Alfidhotul Zakiyah, Imamatuz Zidny Camelia Zunita, Yolanda Irma