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All Journal Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri Jurnal Ekonomi Pembangunan STIE Muhammadiyah Palopo Journal of Research and Technology Jurnal SOLMA Journal of Economic, Bussines and Accounting (COSTING) JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen SENTRALISASI EQIEN - JURNAL EKONOMI DAN BISNIS Referensi : Jurnal Ilmu Manajemen dan Akuntansi Accounting and Management Journal JURNAL LENTERA BISNIS JURNAL EKOBIS DEWANTARA Jurnal Informatika Ekonomi Bisnis International Journal of Economics Development Research (IJEDR) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Manajemen Kewirausahaan Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Jurnal Darma Agung Airlangga Journal of Innovation Management International Journal on Social Science, Economics and Art GREENOMIKA Mafaza : Jurnal Pengabdian Masyarakat Dharma Pengabdian Perguruan Tinggi (DEPATI) Paradoks : Jurnal Ilmu Ekonomi Jurnal Informatika Ekonomi Bisnis Nusantara Community Empowerment Review Riwayat: Educational Journal of History and Humanities Islamic Business and Management Journal (IBMJ) RESLAJ: Religion Education Social Laa Roiba Journal Journal of Science and Social Development JURNAL RUMPUN MANAJEMEN DAN EKONOMI Nusantara Entrepreneurship and Management Review Praktek Kerja Lapang Manajemen

Muhafidhah Novie

Universitas Nahdlatul Ulama Sidoarjo

Author-ID : 789755

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Nursing Public Health Social Sciences Other

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Muhafidhah Novie* dan Zulifah Ch PENGARUH MEREK DAN STANDARDISASI MUTU TERHADAP DAYA SAING PRODUK MAKANAN BERBASIS UMKM DI SIDOARJO : Program Studi Manajemen, Universitas Nahdlatul Ulama Sidoarjo *e-mail: muhafidhahnovie.unusida@gmail.com Muhafidhah Novie* dan Zulifah Chikmawati
GREENOMIKA Vol. 1 No. 1 (2019): GREENOMIKA
Publisher : Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (222.066 KB)

The purpose of the study are to know Brand and Quality Standardization simulteanously and partiality to the Competitiveness of foods product base on UMKM. The reaserch method used quantitative methode, instrument testing with validity, reliability, normality, homoscedasticity and multicolinierity test. Incidental sampling with 50 food entrepreneur based on UMKM in Sidoarjo. Data analysis using SPSS program (Statistic Package for Social Science). The analysis result shows that there is a significant positive influence of variable X1 (Brand) and variable X2 (Quality Standardization) to variabel Y ( Competitiveness). Multiple linier equalition Y = 0,344 + 0,319X1 + 0,604X2. The result of regression test with F test that influence variable X1 and variable X2 simultaneous to variable Y is significant where the value of F arithmetic equal to 109.530 > Ftabel value that is 2.13. The effect of Quality Standardization is greater than Brand. This is need to be further reaserch on other factor that influence competitiveness such as innovation, technology and human resources.

Muhafidhah Novie* dan Edi Rustia PENGARUH MOTIVASI DAN LINGKUNGAN KELUARGA TERHADAP MINAT BERWIRAUSAHA PADA PENYANDANG HIV DIYAYASAN DELTA CRISIS CENTER SIDOARJO : Program Studi Manajemen, Universitas Nahdlatul Ulama Sidoarjo *e-mail: muhafidhahnovie.unusida@gmail.com Muhafidhah Novie* dan Edi Rustiawan
GREENOMIKA Vol. 1 No. 2 (2019): GREENOMIKA
Publisher : Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (447.689 KB)

Penelitian This study aims to determine the effect of family motivation and environment on the interest in entrepreneurship in people with HIV in the Sidoarjo Delta Crisis Center. The analysis tool used is SPSS. This study uses multiple linear regression analysis with 30 respondents. The results of data processing obtained the value of beta X1 (motivation) of 0.455 with the value of sig. equal to 0,000 or 0%. Sig value 0,000 <0,05 shows that motivation has a significant positive effect on interest in entrepreneurship and the regression results obtained beta X2 (family environment) of 0,233 with a sig value. amounting to 0.048 or 0.4%. Sig value 0.048 <0.05 indicates that the family environment has a significant positive effect on the interest in entrepreneurship. These results indicate that motivation and family environment are very influential simultaneously on the interests of entrepreneurship. Partially the motivation and family environment have a positive effect on the interest in entrepreneurship.

OPTIMALISASI CITRA MEREK DAN DIFERENSIASI PRODUK DALAM MENUMBUHKAN LOYALITAS KONSUMEN (PRODUK MAKANAN KECIL TUM TIM DI SIDOARJO) Muhafidhah Novie
GREENOMIKA Vol. 2 No. 2 (2020): GREENOMIKA
Publisher : Universitas Nahdlatul Ulama Sidoarjo

The purpose of this study is to calculate the magnitude of (1) the impact of brand image in fostering consumer loyalty, a study on the Tum Team cake (2) the impact of product differentiation in fostering consumer loyalty. big on consumer loyalty. This study determined a sample of 33 customers of the Tum Tim cake. The quantitative approach research method is used in this study, using statistical tools using the SPSS 22 application, as an analysis tool. On the basis of the analysis suggests that (1) brand image is able to improve the performance of new products (2) product differentiation has an effect on increasing the level of consumer loyalty (3) Analysis of the multiple linear regression equation implies that brand image fosters a stronger impact than product differentiation to grow the level of consumer loyalty Tum Tim.

PENGARUH CELEBRITY ENDORSE DAN PERSEPSI KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN PADA PRODUK SKINCARE MS GLOW: STUDI KASUS PADA MASYARAKAT WILAYAH SIDOARJO Shofiyatus Zaqiyah; Najma Zahiroh hiro; muhafidhah novie muhafidhah novie
GREENOMIKA Vol. 3 No. 2 (2021): GREENOMIKA
Publisher : Universitas Nahdlatul Ulama Sidoarjo

Tujuan penelitian ini adalah (1) untuk mengetahui pengaruh celebrity endorse terhadap keputusan pembelian produk skincare MS. Glow, (2) untuk mengetahui pengaruh persepsi konsumen terhadap pembelian produk skincare MS. Glow. Jenis penelitian kuantitatif dengan pendekatan deskriptif. Tempat penelitian ini dilakukan di kabupaten Sidoarjo dengan menggunakan metode Random Sampling dengan jumlah 97 responden. Teknik analisis data menggunakan Path Analysis. Berdasarkan hasil analisis dapat disimpulkan celebrity endorse dan persepsi konsumen berpengaruh terhadap keputusan pembelian produk skincare MS. Glow pada wilayah kabupaten Sidoarjo. Hal ini menunjukkan bahwa celebrity endorse dan persepsi konsumen dapat meningkatkan keputusan pembelian produk skincare MS. Glow di wilayah kabupaten Sidoarjo.

PENGARUH SINERGI PEMASARAN DAN SINERGI TEKNOLOGI TERHADAP KINERJA PRODUK BARU PADA ERA DAN POST PANDEMI Muhafidhah Novie
GREENOMIKA Vol. 2 No. 1 (2020): GREENOMIKA
Publisher : Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (564.273 KB)

This study aims to determine (1) the effect of marketing synergy and technology synergy on the performance of new products during the pandemic (2) the influence of technology synergy on the performance of new products during the pandemic (3) between marketing synergy and which technology synergy suggests a greater influence on new product performance. The sample in this study were MSME-based food and beverage businesses that are members of the Sidoarjo Food and Beverage Association. The research method used is quantitative research methods using SPSS 22 tools, as an analysis tool. The results of the analysis suggest that (1) marketing synergy can improve the performance of new products (2) technology synergy has a positive effect on the performance of new products (3) the results of the regression equation suggest that technology synergy has a greater influence than marketing synergy on the performance of new products.

The Influence of Market Orientation on Business Performance through Social Media Network Ties Study on Halal Center Unusida MSMEs sholikhah, afifatus; Novie, Muhafidhah; Kamila, Edita Rachma; Nugrahanti, Ratri Buda
GREENOMIKA Vol. 7 No. 2 (2025): GREENOMIKA
Publisher : Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/unu.gnk.2025.07.2.1

This study aims to analyze the effect of Market Orientation on Business Performance through Social Media Network Ties among SMEs affiliated with the Halal Center at Nahdlatul Ulama University of Sidoarjo (UNUSIDA). A quantitative approach was employed using probability sampling with the proportionate cluster simple random sampling method. The study involved 110 SME respondents. Data were collected through a structured questionnaire and documentation, and analyzed using the Partial Least Squares (PLS) method with SmartPLS 3 software. The findings indicate that Market Orientation has a positive and significant effect on Business Performance (β = 0.47, p < 0.01) and on Social Media Network Ties (β = 0.58, p < 0.001). Furthermore, Social Media Network Ties significantly affect Business Performance (β = 0.36, p < 0.01) and partially mediate the relationship between Market Orientation and Business Performance. The coefficient of determination (R²) for Business Performance is 0.62, indicating that 62% of its variance is explained by the variables in the model. These results imply that a strong market orientation, combined with effective utilization of social media networks, enhances competitiveness and business performance among halal SMEs. Policymakers and supporting institutions should promote digital literacy and social media–based marketing strategies to strengthen the growth of Indonesia’s halal economy.

Co-Authors Achmad Chakim Achmad Wicaksono Achmad Zaki Afifatus Sholikhah Afni Melati Safira Aisya Amalia Akbar, Muhammad Lutfi Fadilul Amalia, Aisya Arrohman, Mukamad Rifqi Afianto Asari, Muhamad Ayu Lucy Larassaty Azzahra, Tutie Cecharia, Nanda Cynthia Eka Violita Cynthia Eka Violita Dea Ismani Yuliarti Deny Ardiansyah, Deny Ardiansyah Dian Fahriani Dini Safia, Alin Riqqoh Edita Rachma Kamila Edita Rachma Kamila Erwinda Eka Prastyawati Erwinda Eka Prastyawati Esti Maulida Apriliana Esti Purwaningtyas Farah Husniar Faustina, Thalita Al Hanif Rizkia Wafa Hikmah, Natasya Ainul Irsyadia, Latifah Isnaini, Faizatul Kafidin Muzakki Kamila, Edita Rachma Khafid Khoirul Hanafi Khafidah, Farichatul Kholifatur Rosyidah Laily Muzdalifah Lily Oktavia M. Ashiful Ardan Machfudzil Asror Mufidah, Rofiatul Adwiyah Muhammad Burhanudin, Muhammad Muhammad Rizky Maulana Mukhammad Nadhif Fuad Nafi Mardiansyah Najma Zahiroh hiro Nugrahanti, Ratri Buda Nur Asitah Nuriya Sinta Dewi Nu’man Robbani Prastyawati, Erwinda Eka Qurratu'aini, Nafia Ilhama Rachma Kamila, Edita Rizkita Boyas, Jeziano Safira, Afni Melati Shofiyatus Zaqiyah Sholichah, Ummi Lathifatus Sholikhah, Afifatus Siti Mahmuda SITI MAHMUDAH Supriyadi Supriyadi Syaifudin Maarif Syarif Hidayatullah Syehfuddin, Moch. Fahmi Taqwanur Untung Usada Virawati Tanaya Wahyu Eko Pujianto Yuliarti, Dea Ismani Yuni Purnama Sari Zahra Adinda Yahya Zainiyah, Alfidhotul Zakiyah, Imamatuz Zidny Camelia Zunita, Yolanda Irma

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