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All Journal Kompak : Jurnal Ilmiah Komputerisasi Akuntansi JAM : Jurnal Aplikasi Manajemen Journal of Economic, Bussines and Accounting (COSTING) Jurnal Ilmiah Professional Indonesia EQIEN - JURNAL EKONOMI DAN BISNIS JABE (Journal of Applied Business and Economic) SULTANIST: Jurnal Manajemen dan Keuangan Jurnal Mantik International Journal of Economics, Business and Accounting Research (IJEBAR) Informatika HIRARKI : Jurnal Ilmiah Manajemen Dan Bisnis Jurnal Ilmiah Edunomika (JIE) International Journal of Economics Development Research (IJEDR) Jurnal Ilmiah Manajemen Kesatuan JURNAL ILMIAH SIMANTEK JURNAL PENDIDIKAN, SAINS DAN TEKNOLOGI BUDGETING : Journal of Business, Management and Accounting Economics and Digital Business Review Journal Social Science And Technology For Community Service Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Jurnal Visi Pengabdian Kepada Masyarakat PROFICIO: Jurnal Pengabdian Masyarakat Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmu Ekonomi dan Sosial (JIES) International Journal Of Economics Social And Technology Golden Ratio of Data in Summary International Journal of Economics and Management Research Mount Hope Global Economic Journal Journal Business and Management Dinamika Sosial: Jurnal Pengabdian Masyarakat Dan Transformasi Kesejahteraan
Sunday Ade Sitorus
UNIVERSITAS HKBP NOMMENSEN
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Journal : Jurnal Ilmiah Edunomika (JIE)

 1 
TOURISM PROMOTION STRATEGY, CULTURAL INTRODUCTION, AND MSME DEVELOPMENT IN THE MOTOGP EVENT AT THE MANDALIKA CIRCUIT Zunan Setiawan; Sunday Ade Sitorus; Hayu Lusianawati; Evi Sirait; Indra Iryanto Nur Hidayat
JURNAL ILMIAH EDUNOMIKA Vol 8, No 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.11473

Abstract

Abstract This research aims to determine tourism promotion strategies, cultural introduction, MSMEs in the MotoGP event at the Mandalika Circuit. This research is descriptive qualitative research. This research describes tourism promotion strategies, cultural introduction, MSMEs in the MotoGP event at the Mandalika circuit. The data analysis technique in this research includes data presentation, data reduction, and drawing conclusions. The results of this research show that the tourism promotion strategy in the Moto GP event at the Mandalika Circuit through the Ministry of Tourism and Creative Economy website contains dimensions of entertainment, interaction, trends and customization. In introducing culture at the MotoGP event, it shows the fact that Indonesian artists and local workers have the capacity to design and create world-class works of art directly. In promoting MSMEs at the MotoGP event, the Government provides full support for MSME craft products by providing a promotional platform for MSMEs to enliven the MotoGP event. Keywords: Tourism Promotion, Cultural, MSME, MotoGP, Mandalika
Co-Authors , Neta Nia Br Sembiring Adanan Silaban Adya Hermawati Alfabetian Harjuno Condro Haditomo Aminuyati Amril Amril AMRIL ANAS ANITA TRESIA SAMOSIR Anton Atno Parluhutan Sinaga Asri Ady Bakri Aurelia Tanatha Bahtiar Efendi Bambang Sucipto Didi Suhendi Dini Moniza Djajanto, Ludfi Dompak Napitupulu Edgina Tris Louis Elgine Tris Louis Elvis Fresly Purba Evi Sirait Febrilian, Lamtiar Feroaryati Damanik Fiktor Sihombing Firdaus Firdaus Firman Mulana Silaban Girsang, Patrecia Caroline Gloria J M Sianipar Glorya Ginting Hadi Purnomo Hanna Damanik Hartanto Hartanto Hasugian, Christnova Hayu Lusianawati Hendra Simanjuntak Husin Husin, Husin Indra Iryanto Nur Hidayat Jedidah Perbina Rosa Br Tarigan Jennila Trisnawati Johanes Sihombing Jurisman Simanjorang Jurisman Simanjorang Kraugusteeliana Kraugusteeliana Lasma Lenida Rosinta Sianipar lasma siagian Lubis, Wilson Lumban Gaol, Vebry Lumbanbatu, Capriaty Lumbanraja, Gracenihami M. Ridlwan Hambali Manurung, Nancy Cecilia Mardiah Hasanah Nasution Markus Doddy Simanjuntak Mazzlida Mat Deli Medrofa, Daud Merita Ayu Indrianti Nababan, Natalia Artauli Nahor, Friza Banjar Niko Parulian Nadapdap Nikous Soter Sihombing Nopeline, Nancy Pakpahan, Simon Ryansa Hasudungan Pantas H Silaban Pasaman Silaban Pasaman Silaban Pasaman Silaban, Pasaman Pasaribu, Romindo M. Petrus Loo Pratiwi , Devi Arista Ramlawati Ramlawati Raya Panjaitan Regen Boy Saputra Resti Nurfaidah Richard A. M. Napitupulu Rince Marpaung Rini Fatmawati Rini Purba Roberto Fernando Gultom Ronny Allan Nababan Samosir, Orianta Seraphina Lisa Gavrila Siagian, Nalom Siahaan, Lidia Sari Siahaan, Septony Sianipar, Andiko Sianipar, Gloria J M Sihombing, Aldy Erwanto Silaban, Pantas Silaban, Patar Rifandi Simanjorang , Jurisman Simanjuntak, Agus Simanjuntak, Sabriana Royani Simanjuntak, Sri Ida Royani Simarmata, Candra A. Sipayung, Leonardo David Siregar, Cindy Margareta Sitanggang, Grace Sitindaon, Devito Valetino Suwitho, Suwitho Syamsul Bahri Teddyansa Halim Teguh Setiawan Wibowo Totok Hendarto Tulim, Anto Uli Artha, Citra Wesly Andri Simanjuntak, Wesly Andri WILLIAM PARLINDUNGAN SIHOMBING William Parlindungan Sihombing Winda Ardiani Windi Klara Sinaga Zunan Setiawan