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Sunday Ade Sitorus
UNIVERSITAS HKBP NOMMENSEN
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Journal : Jurnal Ilmu Ekonomi dan Sosial (JIES)

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Analisis Pengaruh Kualitas Produk, Harga, Dan Promosi Terhadap Keputusan Pembelian Sepatu Casual Carvil Pada Mahasiswa ITMI Medan Sunday Ade Sitorus; William Parlindungan Sihombing
Jurnal Ilmu Ekonomi dan Sosial (JIES) Vol 9, No 3 (2020): November 2020
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (298.407 KB) | DOI: 10.22441/jies.v9i3.11925

Abstract

Technological developments that are increasingly rapid and advanced continuously pose challenges for business people, who must learn to use technology in addition to understanding how to meet changing consumer needs, because consumers play an active role in marketing. Companies can face changing environmental conditions that are constantly changing, they must be able to formulate long-term strategies. This is competition and competition to market someone's product which is important in the world of marketing and competition. The aim is to determine the effect of product quality, price, and promotion on the decision to purchase Carvil Casual Shoes for ITMI Medan students. The results that have been researched are that the quality of the product partially does not have a positive and significant influence on purchasing decisions. Price partially has a positive and significant influence on purchasing decisions. Promotion partially does not have a positive and significant effect on purchasing decisions. Product quality, price, and promotion simultaneously have a positive and significant effect on purchasing decisions for casual Carvil shoes for ITMI Medan students. Based on the test of the coefficient of determination (R2), it is known that the Adjusted R Square value = 0.319, meaning that the purchasing decision variable can be explained by the product quality (X1) and price (X2) variables of 31.9%, while the remaining 68.1% can be explained by the other variables. other variables.
Co-Authors , Neta Nia Br Sembiring Adanan Silaban Adya Hermawati Alfabetian Harjuno Condro Haditomo Aminuyati Amril Amril AMRIL ANAS ANITA TRESIA SAMOSIR Anton Atno Parluhutan Sinaga Asri Ady Bakri Aurelia Tanatha Bahtiar Efendi Bambang Sucipto Didi Suhendi Dini Moniza Djajanto, Ludfi Dompak Napitupulu Edgina Tris Louis Elgine Tris Louis Elvis Fresly Purba Evi Sirait Febrilian, Lamtiar Feroaryati Damanik Fiktor Sihombing Firdaus Firdaus Firman Mulana Silaban Girsang, Patrecia Caroline Gloria J M Sianipar Glorya Ginting Hadi Purnomo Hanna Damanik Hartanto Hartanto Hasugian, Christnova Hayu Lusianawati Hendra Simanjuntak Husin Husin, Husin Indra Iryanto Nur Hidayat Jedidah Perbina Rosa Br Tarigan Jennila Trisnawati Johanes Sihombing Jurisman Simanjorang Jurisman Simanjorang Kraugusteeliana Kraugusteeliana Lasma Lenida Rosinta Sianipar lasma siagian Lubis, Wilson Lumban Gaol, Vebry Lumbanbatu, Capriaty Lumbanraja, Gracenihami M. Ridlwan Hambali Manurung, Nancy Cecilia Mardiah Hasanah Nasution Markus Doddy Simanjuntak Mazzlida Mat Deli Medrofa, Daud Merita Ayu Indrianti Nababan, Natalia Artauli Nahor, Friza Banjar Niko Parulian Nadapdap Nikous Soter Sihombing Nopeline, Nancy Pakpahan, Simon Ryansa Hasudungan Pantas H Silaban Pasaman Silaban Pasaman Silaban Pasaman Silaban, Pasaman Pasaribu, Romindo M. Petrus Loo Pratiwi , Devi Arista Ramlawati Ramlawati Raya Panjaitan Regen Boy Saputra Resti Nurfaidah Richard A. M. Napitupulu Rince Marpaung Rini Fatmawati Rini Purba Roberto Fernando Gultom Ronny Allan Nababan Samosir, Orianta Seraphina Lisa Gavrila Siagian, Nalom Siahaan, Lidia Sari Siahaan, Septony Sianipar, Andiko Sianipar, Gloria J M Sihombing, Aldy Erwanto Silaban, Pantas Silaban, Patar Rifandi Simanjorang , Jurisman Simanjuntak, Agus Simanjuntak, Sabriana Royani Simanjuntak, Sri Ida Royani Simarmata, Candra A. Sipayung, Leonardo David Siregar, Cindy Margareta Sitanggang, Grace Sitindaon, Devito Valetino Suwitho, Suwitho Syamsul Bahri Teddyansa Halim Teguh Setiawan Wibowo Totok Hendarto Tulim, Anto Uli Artha, Citra Wesly Andri Simanjuntak, Wesly Andri WILLIAM PARLINDUNGAN SIHOMBING William Parlindungan Sihombing Winda Ardiani Windi Klara Sinaga Zunan Setiawan