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All Journal Jurnal Ekobistek JURNAL PENDIDIKAN TAMBUSAI YUME : Journal of Management Journal of Information System, Applied, Management, Accounting and Research Jurnal Ekonomi Manajemen Sistem Informasi Jurnal Ilmu Manajemen Terapan (JIMT) Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Majalah Ilmiah UPI YPTK Jurnal Pengabdian Masyarakat Nusantara Indo-MathEdu Intellectuals Journal Jurnal Ipteks Terapan : research of applied science and education Jurnal Pengabdian Multidisiplin pendidikan, science, teknologi, dan ekonomi Jurnal Pustaka Aktiva : Pusat Akses Kajian Akuntansi, Manajemen, Investasi, dan Valuta Jurnal Penelitian Dan Pengkajian Ilmiah Sosial Budaya Journal Of Science Education And Management Business Jurnal Sains Informatika Terapan (JSIT) Jurnal Ekonomi dan Binsis Governors Indonesian Research Journal on Education Journal of Management and Innovation Entrepreneurship (JMIE) JEBD Jurnal Pengabdian Sosial Jurnal Penelitian Pendidikan Indonesia Jurnal Bisinis Digital Jurnal Pengabdian Kepada Masyarakat Bersinergi Inovatif Journal of Business Economics and Management
Vicky Brama Kumbara
Universitas Putra Indonesia YPTK Padang
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Journal : JEBD

 1 
Strategi Promosi Dan Personal Selling Dalam Meningkatkan Minat Beli Konsumen Pada Toko Jaya Ponsel Vicky Brama Kumbara; Arifa Khairiza Azri; Aulia Citra; M Riski
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 1 (2024): Juli - September
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This report outlines the promotional and personal selling strategies implemented to increase consumer buying interest in Toko Jaya Ponsel. This Field Work Practice (PKL) was carried out by students majoring in Management, Faculty of Economics and Business, Universitas Putra Indonesia "YPTK" Padang, with the main goal of providing new innovations in business development and helping Toko Jaya Mobil become more advanced and in demand by the community. In an increasingly competitive business world, strategy Promotion is the main key in increasing sales. Personal selling is one of the effective promotion methods, where direct interaction between salesperson and potential buyers can build strong relationships, understand customer needs in depth, and increase sales conversions. Through this street vendor, students are expected to gain practical experience in the business world and apply the theories that have been learned in higher education. The method of implementing this activity including socialization and education to business owners about effective promotion and personal selling strategies, with the output target in the form of increasing understanding and motivation in expanding the marketing of Toko Jaya Ponsel. The results achieved are expected to provide significant benefits for business owners, students, and Universitas Putra Indonesia "YPTK" Padang.
Pengaruh Promosi dan Minat Beli Terhadap Keputusan Pembelian dengan Kepercayaan Pelanggan Sebagai Variabel Intervening Pada Sunmoracoffe Arsyad, Haris; Kumbara, Vicky Brama; Putri, Della Asmaria
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jebd.v3i3.4187

Abstract

This study aims to determine the extent of the influence of promotion and purchase interest on purchasing decisions with customer trust as an intervening variable at Sunmoracoffe. The research method used is Structural Equation Modeling (SEM) with Partial Least Squares (PLS) 4.0, using a questionnaire with 100 respondents. The results of data analysis show that there is a positive and significant effect of promotion on customer trust. There is a positive and significant effect of purchase intention on customer trust. There is a positive and significant effect of promotion on purchasing decisions. There is a positive and significant effect of purchase intention on purchasing decisions. There is a positive and significant effect of customer trust on purchasing decisions. There is a positive and significant effect of the promotion variable on the purchasing decision variable through the customer trust variable as an intervening variable. The effect of promotion on purchasing decisions and the effect of purchase interest on customer decisions at Sunmoracoffe.
Pengaruh Store Atmosphere dan Persepsi Harga Terhadap Kepuasan Konsumen dengan Kepercayaan Sebagai Variabel Intervening pada Cafe Dari Sini Rais , Aditya Rivaldo; Kumbara, Vicky Brama; Putri, Della Asmaria
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jebd.v3i3.4188

Abstract

This study aims to find out how much influence Store Atmosphere and Price Perception on Consumer Trust with Trust as an intervening variable at Cafe Dari Sini. Method collection data through google form and questionnaires, which are distributed as mucl 150 respondents - In this study using the analysis tool structural Equation Modeling (SEM) using the Partial Least Square (PLS) 3.0. The results of this study indicate that Store Atmosphere has a positive and significant effect on consumer satisfaction at Cafe Dari Sini. Price perception has a positive and significant effect on consumer satisfaction at Cafe Dari Sini. Consumer trust has a positive and significant effect on consumer satisfaction at Cafe Dari Sini. Store Atmosphere has a positive and significant effect on consumer satisfaction through consumer trust as an intervening factor at Cafe Dari Sini. And price perception has a positive and significant effect on consumer satisfaction through consumer trust as an intervening factor at Cafe Dari Sini.
Pengaruh Digital Marketing dan Brand Awareness Terhadap Keputusan Pembelian Melalui Mediasi Kepercayaan Putra, Nofriandi; Kumbara, Vicky Brama; Putri, Della Asmaria
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jebd.v3i3.4215

Abstract

This study aims to analyze the influence of Digital Marketing and Brand Awareness on Purchase Decision, with Customer Trush as a mediating variabel among Shopee users. The population of this research consists of Management studens at UPI YPTK, class of 2022. A quantitative method with a causal descriptive approch was employed. Data were collected through questionnaires distributed to respondents selected via purposive sampling technique. The data analysis was conducted using Structural Equation Modeling (SEM) based on Partial Least Square (PLS). The results of thisstudy are expected to demonstrate the extent to which digital marketing strategies and brand awareness effectiveness build consumer trush to enhance online purchase decision.
Knowledge Management dan Knowledge Sharing Terhadap Kinerja Pegawai Dengan Individual Innovation Capability julianda, Regi; Kumbara, Vicky Brama; Sari, Desi Permata
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jebd.v3i3.4249

Abstract

This study aims to analyze the influence of Knowledge Management and Knowledge Sharing on Employee Performance, with Individual Innovation Capability as an intervening variable at the High Prosecutor's Office of West Sumatra. The method used in this research is quantitative, with a total of 60 respondents. The data analysis technique employed is Structural Equation Modeling (SEM) using SmartPLS. Data collection was conducted through the distribution of questionnaires designed using a Likert scale. The results of the study show that there is a negative and insignificant influence of Knowledge Management on Individual Innovation Capability. There is a positive and significant influence of Knowledge Sharing on Individual Innovation Capability. There is a negative and insignificant influence of Knowledge Management on Employee Performance. There is a positive and significant influence of Knowledge Sharing on Employee Performance. There is a positive and significant influence of Individual Innovation Capability on Employee Performance. Furthermore, the mediation test results indicate that Individual Innovation Capability is able to mediate the influence of Knowledge Sharing on Employee Performance.
Pengaruh Budaya Organisasi Dan Kepemimpinan Transformasional Terhadap Kinerja Pegawai Dengan Kepuasan Kerja Sebagai Variabel Intervening Pada Kantor Badan Pusat Statistik Kota Padang Syafitri, Regita; Kumbara, Vicky Brama; Sari, Desi Permata
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jebd.v3i3.4252

Abstract

Regita Syafitri, 22101155310268, Management Department, 2022, The Influence of Organizational Culture and Transformational Leadership on Employee Performance with Job Satisfaction as an Intervening Variable at the Padang City Central Statistics Agency Office, under the guidance of Mr. Dr. Vicky Brama Kumbara, S.E., M.M and Mrs. Dr. Desi Permata Sari, S.E., M.M. This study aims to determine and try to analyze the Influence of Organizational Culture and Transformational Leadership on Employee Performance with Job Satisfaction as an Intervening Variable at the Padang City Central Statistics Agency Office. This study is a Structural Equation Modeling (SEM) model with SmartPLS 3.0 analysis tools. The population and sample of this study are employees of the Padang City Central Statistics Agency Office. The research results found a significant influence between organizational culture and job satisfaction. There was a significant influence between transformational leadership and job satisfaction. There was a significant influence between organizational culture and employee performance. There was a significant influence between transformational leadership and employee performance. There was a significant influence between job satisfaction and employee performance. Job satisfaction mediated the influence of organizational culture on employee performance. Job satisfaction mediated the influence of transformational leadership on employee performance.
Pengaruh Kualitas Produk Dan Media Sosial Terhadap Keputusan Pembelian Dengan Citra Merek Sebagai Variabel Intervening Pada Produk Iphone (Studi Kasus Pengguna Produk Iphone Pada Mahasiswa Di Universitas Putra Indonesia "YPTK" Padang) Muliani, Mutiara; Kumbara, Vicky Brama; Putri, Della Asmaria
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jebd.v3i3.4258

Abstract

This study aims to determine and analyze the influence of product quality and social media on purchasing decisions with brand image as an intervening variable for iPhone products (A Case Study of iPhone Product Users Among Students at Universitas Putra Indonesia "YPTK" Padang). The population and sample of this study were iPhone users at UPI "YPTK" Padang. Primary data were collected through questionnaires and then analyzed using SEM-PLS (SmartPLS 4.0) to test the measurement and structural models. The results of the study found that Product Quality has a positive and significant effect on Brand Image. Social Media has a positive and significant effect on Brand Image. Product Quality has a positive and significant effect on Product Purchase Decisions. Social Media has a positive but insignificant effect on Purchase Decisions. Brand Image has a positive but insignificant effect on Purchase Decisions. Product Quality has a positive but insignificant effect on Purchase Decisions through Brand Image. Social Media has a positive but insignificant effect on Purchase Decisions through Brand Image
Co-Authors Abdi Fadhlan Afuan, M. Afuan, Muhammad Amanda, Nadya Violeta Aminuyati Andika Putra Andri Wijaya, Ronni Aniska, Susila Aprilia, Tiffa Arifa Khairiza Azri Arsyad, Haris Aulan, Dela Aulia Citra Beliya, Stafini Candana, Dori Mittra Charli, Chintya Ones Della Asmaria Putri Desi Permata Sari Desi Permata Sari Efendi, Firman Emil Salim Fadila, Aqilla Febriani, Shinta Fitri, Hasmaynelis Gunawan, Deandra Hanna Pratiwi Hasanah, Nisaul Hasmaynelis Fitri Hidayat, Rahayu Rahmah Ikhlas Fathan julianda, Regi Karimah, Sari Yazidhatul Karlinda, Ai Elis Karlinda, Aielis Kaswanti, Ferna Kodri, Aida Nur Mohd Lusiana Lusiana M Riski Mardhatila Fitri Sopali Mayang, Gusti Meri Andani Mondra Neldi Muhammad Ridwan Muhammad Ridwan Muliani, Mutiara Mulyadi, Olandari Mulyani, Sitti Rizki Nandan Limakrisna Neldi, Mondra Neni Sri Wahyuni Nengsi Neni Sri Wayuni Ningsih Noferma, Fani Nofsri Suriyana Okta Sari, Liddia Omia Crefioza Pransiska, Ririn Yulia Putra, Dony Syah Putra, Nofriandi Putra, Rio Andhika Putri Ananda, Intania Putri Azizi Putri Rahmawati Putri, Della Asmaria Putri, Rhenesa Putri, Wahyu Nengsri Rais , Aditya Rivaldo Ramdani Bayu Putra Ramdhani Bayu Putra Rasyid, Rohsita Amalyah Rio Andhika Putra Rivan Saputra, Rivan Ronni Andri Wijaya Rosalinda, Dinda Rusandi, Fitri Safira, Olivia Sagitry, Afreliya Saputri, Jelita Sitti Rizki Mulyani Sitti Rizky Mulyani Suci, Vitria Anjela Susrianty Syafitri, Regita Syakila, Aziza Rahmawati Tonny Yuwanda Wahyuni, Anggun Sri Yulanda Putri Yulasmi Yulasmi, Yulasmi Yunita Yunita Yusvi Diana Zaky, Muhammad Zulkhairatullail, Zulkhairatullail