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Minat Beli Pelanggan Ditinjau Dari Aspek Harga Pada UD. Tunas Baru Kecamatan Bandar Hulu Suhartini Suhartini; Debi Eka Putri; Vivi Candra
Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Vol 3 No 2 (2020): Article Research
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (124.141 KB) | DOI: 10.36778/jesya.v3i2.224

Abstract

The purpose of this study was to determine the price picture and customer buying interest at UD. Tunas Baru District Bandar Huluan. Next to determine the effect of prices on customer buying interest at UD. Tunas Baru District Bandar Huluan. The type of data used is qualitative and quantitative data and data sources are derived from primary data and secondary data. Research data were collected by conducting interviews, documentation and distributing questionnaires. Data analysis includes qualitative data analysis and quantitative analysis. The results of the study can be concluded from the total respondents' answers about prices with the dimensions of price affordability, discounted prices, and payment methods to obtain good answer criteria. Then from the total respondents' answers regarding buying interest got high answer criteria. Furthermore, to test the hypothesis it is concluded that there is a positive influence between price on customer buying interest.
EFEK DARI LEVERAGE DAN UKURAN PERUSAHAAN DALAM MEMENGARUHI TINGKAT PROFITABILITAS Rico Nur Ilham; Sarman Sinaga; Debi Eka Putri; Irada Sinta; Fuadi Fuadi
JURNAL ILMIAH EDUNOMIKA Vol 5, No 02 (2021): EDUNOMIKA : Vol. 5, No. 2, 2021
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v5i2.2959

Abstract

This study aims to determine the effect of Leverage and Firm Size on Profitability. This research was conducted on metal sub-sector companies and the like on the Indonesia Stock Exchange (BEI) for the 2015-2019 period. The sampling method used in this study is non-probability sampling with purposive sampling technique, namely by using specified criteria. Data collected through secondary data. The data used were tested with multiple linear regression data analysis techniques and hypothesis testing with SPSS version 21 as a tool. The results showed that leverage has a negative and insignificant effect on profitability, while firm size has a positive and insignificant effect on profitability. Companies are expected to be careful and take advantage of the use of high debt in the long term, because it can reduce profits for the company. Assets that are used as collateral are also considered to get debt whose value is greater than the return on assets received by the company. In order not to have a high risk of company bankruptcy. Keywords: Leverage, Firm Size, Profitability
EFEK MEDIASI PROFITABILITAS PADA PENGARUH LEVERAGE DAN UKURAN PERUSAHAAN TERHADAP NILAI PERUSAHAAN Debi Eka Putri; Rico Nur Ilham; Anggraini Syahputri
JURNAL ILMIAH EDUNOMIKA Vol 5, No 02 (2021): EDUNOMIKA : Vol. 5, No. 2, 2021
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v5i2.2856

Abstract

The purpose of this study if determine the effect of leverage and firm size on firm value with profitability asintervening variable. The population in this study are Jakarta Islamic Index (JII) listed on the Indonesia Stock Exchange in the 2015-2019 period using a purposive sampling method, 14 companies were selected in the sample. Analysis of the data path analysis and sobel test which is assisted with SPSS 21 software. Based on the result of testing the data determine that leverage and firm size have a significant effect on profitability. Leverage and profitability have a significant effect on firm value but, firm size have not significant effect on firm value. Profitabilit not to be able to mediate the effect of leverage and firm size on firm value. Keyword : Leverage, Firm Size, Firm Value, Profitability
Pengaruh Fasilitas terhadap Kinerja Guru dalam Pembelajaran Daring pada SMP Swasta Erlangga Pematangsiantar Marto Silalahi; Vivi Candra; Sisca Sisca; Debi Eka Putri; Julyanthry Julyanthry
Ekonomis: Journal of Economics and Business Vol 6, No 2 (2022): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v6i2.433

Abstract

The purpose of the study was to determine the effect of work facilities on teacher performance in online learning at Erlangga Private Junior High School Pematangsiantar. This research uses quantitative descriptive analysis method and documentation method. The data analysis technique started from normality test, simple linear analysis, correlation coefficient and determination and hypothesis testing with the help of the IBM SPSS Version 21 program. The results of the simple linear regression analysis showed that there was a positive influence of facilities on teacher performance. The results of the correlation coefficient analysis show that there is a strong and positive relationship between facilities and teacher performance. The results of the partial test with the t test H0 were rejected, meaning that there was a positive and significant influence between the facilities on the teacher's performance.
The Existence of SMEs Business Performance During the Covid-19 Pandemic: Analyzing the Contribution of Intellectual Capital and Technological Innovation Fedianty Augustinah; Erbin Chandra; Julyanthry Julyanthry; Debi Eka Putri; Acai Sudirman
Jurnal Organisasi dan Manajemen Vol. 18 No. 2 (2022)
Publisher : LPPM Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/jom.v18i2.3592.2022

Abstract

Purpose – The rapid and massive development of technology, information, and the internet in various business sectors, including SMEs, has created new changes. This situation provides opportunities and challenges for every business actors. Therefore, this study aims to analyze the effect of human, social, and customer capital, as well as technological innovation, on business performance. Methodology – The library and field design method were adopted with a quantitative approach, involving 180 samples of small and medium business actors. Furthermore, the Partial Least Square (PLS) was used to analyze the data. Findings – The result showed that human, social, and customer capital positively and significantly affected business performance. Similarly, technological innovation has a positive and significant impact on business performance. Originality – Employees who work in the small business sector will be relied upon in the future as agents of change. Many practitioners have expressed this in the field of human capital, which assumes greater responsibility for small company players in terms of the style of consultation.
Analisis keunggulan bersaing UMKM ditinjau dari aspek modern marketing mix 4PS pada UMKM di kota Pematangsiantar Julyanthry Julyanthry; Debi Eka Putri; Nana Triapnita Nainggolan; Novita Butarbutar; Acai Sudirman
Jurnal Ilmu Manajemen Vol. 11 No. 1 (2023)
Publisher : UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (466.908 KB) | DOI: 10.26740/jim.v11n1.p13-26

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Modern Marketing Mix 4Ps focus marketing activities on four pillars: people, process, programs, and performances. With these four pillars, marketers can create campaigns that effectively reach the target audience across various promotional channels to promote products. This study aims to analyze the influence of the Modern Marketing Mix 4Ps in terms of people, processes, programs, and performances on the competitive advantage of MSMEs in Pematangsiantar City. This study's research method includes library and field research design with a quantitative approach. The research subjects taken in this study were SME actors in the culinary sector in Pematangsiantar City. Data collection techniques using observation, interviews, questionnaires, and documentation. The data analysis method used is Partial Least Square (PLS). The data analysis test tool uses the Smartpls statistical software. The study stated positive and significant results between processes, people, programs, performance, and competitive advantage. The conclusion of this study explains that in determining a good 4PS marketing strategy, business actors should need to determine the process, price, and place, promote the right product, determine the packaging and process, and add human resources who work professionally.
Good Corporate Governance, Free Cash Flow, dan Leverage terhadap Earning Management dengan Kualitas Audit sebagai Variabel Moderasi Rico Nur Ilham; Debi Eka Putri; Irada Sinta; Liper Siregar; Saprudin Saprudin
Jurnal Ilmu Manajemen Vol 10 No 4 (2022)
Publisher : UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (354.907 KB) | DOI: 10.26740/jim.v10n4.p1144-1159

Abstract

This study examines the effect of good corporate governance, free cash flow, and leverage on earnings management with audit quality as a moderating variable in mining companies listed on the Indonesia Stock Exchange from 2015 to 2019. This study used secondary data from financial statements of mining companies on the Indonesia Stock Exchange accessed at www.idx.co.id. The data analysis method used was multiple linear regression methods with the help of Eviews. The results show that good corporate governance, free cash flow, and audit quality have an insignificant effect on earnings management, and leverage significantly adversely affects earnings management. The results also show that audit quality is a variable that can moderate the relationship between good corporate governance and earnings management but cannot moderate the relationship between free cash flow and earning management and leverage with earnings management. Companies must continue to manage the company well in order to achieve company goals
Meningkatkan Niat Menggunakan Dompet Digital pada Generasi Z dan Milenial dengan Cashback promotion sebagai Mediator Debi Eka Putri; Onita Sari Sinaga; Edy Dharma; Julyanthry Julyanthry; Acai Sudirman
Jurnal Ilmu Manajemen Vol 10 No 4 (2022)
Publisher : UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (470.789 KB) | DOI: 10.26740/jim.v10n4.p1057-1072

Abstract

The main objective of this research is to analyze the effect of cashback promotion as a mediator on the influence of perceived ease of use, perceived usefulness, social influence, trust, and security on the interest in using digital wallets in generation Z and millennial generations. The research method includes library research design and field research with a quantitative approach. The research subjects taken in this study were Generation Z and the Millennial Generation of Culinary SMES in Pematangsiantar City. Data collection techniques using observation, interviews, questionnaires, and documentation. The data analysis method used is Partial Least Square (PLS) with Smartpls statistical software. The study stated positive and significant results between perceived benefits and the social influence of cashback promotions. Furthermore, positive and significant results are perceived ease of use, perceived benefits, trust, and cashback promotions. The results also show that the safety factor has a negative and insignificant effect on the intention to use. For the mediating relationship, it can be concluded that cashback promotion succeeds in mediating the relationship between perceived benefits and social influence on intention to use. The results of this study indicate that the average Generation Z and Millennials have low literacy of digital wallet security issues. Socialization or literacy activities are needed regarding information security which the fintech industry or digital wallet developers routinely carry out.
Pengaruh Financial Literacy Terhadap Bank’s Performance di Indonesia Fry Melda Saragih; Debi Eka Putri; Yenny Wati; Nelly Ervina
Jurnal Ecogen Vol 6, No 2 (2023): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmpe.v6i2.14706

Abstract

This study explores the effect of financial literacy on bank's performance in Indonesia using the measurement dimensions of financial attitude, financial knowledge and financial capability. This quantitative research adopted a cross-sectional research design to collect data from 257 respondents using Google Form. The collected data were analysed using partial least squares structural equation modelling (PLS-SEM). As a result, financial attitude and financial capability showed a significant positive influence on financial literacy and bank's performance. In addition, financial literacy also shows a significant positive influence on bank's performance. Meanwhile, financial knowledge has no significant influence on financial literacy and bank's performance. This study proved the mediating effect of financial literacy on the correlation between financial attitude and financial capability. However, financial literacy has no mediating effect on financial knowledge. The results of this study serve to inform customers, managers and policy makers in Indonesian banks to design effective strategies on how important financial literacy is in today's volatile market. Ultimately, providing financial literacy knowledge to customers can have a good impact on bank performance, in addition to making customers more financially literate and able to make good financial decisions.
Corporate Social Responsibility, Corporate Governance, Firm Size and Financial Performance of Companies in Indonesia Yenny Wati; Fry Melda Saragih; Yusrizal Yusrizal; Yerisma Welly; Debi Eka Putri
Jurnal Ecogen Vol 6, No 2 (2023): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmpe.v6i2.14707

Abstract

Financial performance is critical to the company's survival. One of the goals of forming a corporation is to maximize its worth, as evidenced by the performance of its financial accounts. Investors can make decisions about a company's investing activities by measuring financial performance. As a result, investors will expect corporations to provide high-quality financial performance reports. This study sought to investigate the impact of corporate social responsibility, corporate governance, and firm size on financial performance. This study makes use of secondary data from manufacturing firms registered on IDX (Indonesia Stock Exchange) between 2017 and 2022. Purposive sampling was used to select the sample that met particular requirements. In this research, the data was examined using multiple linear regression tests. According to the findings of this research, CSR (corporate social responsibility), CG (corporate governance), and size of the firm are all having significant positive impacts on financial performance. Because of the importance of CSR (Corporate Social Responsibility) and GCG (Good Corporate Governance) in firms for the future, investors should pay attention to components of CSR (Corporate Social Responsibility) and GCG (Good Corporate Governance) in financial reports, which can be utilized as a consideration in investing
Co-Authors Acai Sudirman Amlys Syahputra Silalahi Anggraini Syahputri Anggraini Syahputri Anggraini Syahputri Anggraini Syahputri Annisa Hamzah Arshandy, Eliza Aswatama, Gian Banjarnahor, Astri Rumondang Beatrice Chrisna Romaito Sirait Butarbutar, Marisi Butarbutar, Novita Candra, Vivi Chrisna Romaito Sirait, Beatrice Christine Loist Darwin Lie Desi Susanti Desyinta, Devi Devi Desyinta Edy Dharma Efendi Efendi Efendi Efendi Efendi, Efendi Eka Purnama Sari Eka Purnama Sari Eka Purnama Sari, Eka Purnama EKO HAMDANI Eliza Arshandy Elly Susanti Erbin Chandra Ernest Grace Farida Hanum Farida Hanum Fedianty AUGUSTINAH Fitria Halim Fry Melda Saragih Fuadi Fuadi Hendrick Sasimtan Putra Inrawan, Ady Irada Sinta Irpan Januarsah Isfenti Sadalia Juan Anastasia Putri Jubi Jubi Jubi, Jubi Julyanthry Julyanthry Julyanthry Julyanthry Julyanthry, Julyanthry Kartini harahap Kesuma, Indrawati Mara Khairul Azwar Lase, Agustian Zisokhi Lieyadi, Gilbert Likdanawati Lilinesia Lilinesia Liper Siregar Lora Ekana Nainggolan Mangasi Sinurat Mangasi Sinurat Manurung, Sepbeariska Martin Yehezkiel Sianipar Marto Silalahi Masyitah, Emi Maulana Majied Sumatrani Saragih Mita Dwi Yanti Musa Fernando Silaen Nana Triapnita Nainggolan Nelly Ervina Nilam Cahyariani, Vivi Nur Safitri Onita Sari Sinaga Pandapotan Silitonga, Heri Prasetio, Edy Teguh Purnama Sari, Eka Rico Nur Ilham Robert Tua Siregar Rosita Manawari Girsang Rosma Simangunsong Rukmana, Suci Indah Saprudin Saprudin Sarman Sinaga Siallagan, Shintauli Silitonga, Hery Pandapotan Simatupang, Sudung Simatupang, Sudung Sinaga, Onita Sari Siregar, Liper sisca Sisca Sisca Sisca Sisca Sisca Sisca, Sisca Subhan Subhan SUDUNG SIMATUPANG Sudung Simatupang Suhartini Suhartini Supitriyani, Supitriyani Susi Susanti Agustina Syahputri, Anggraini Syamsul Arifin Tondang, Claudia J Tondang, Claudia J. Vivi Candra Vivi Candra Vivi Wahana Wahana, Vivi Wati, Yenny Welly, Yerisma Wisang Candra Bintari Yansen Siahaan Yenny Wati Yuni Rezki Hutasoit Yusrizal Yusrizal Yusrizal